SEO Is Not That Hard
By Edd Dawson
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Episodes: 273
Description
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.Brought to you by keywordspeopleuse.com
| Episode | Date |
|---|---|
|
Best of : Neat Competitor Research Tip
|
May 09, 2025 |
|
Best of : Evaluating expired domains and domains at auction
|
May 07, 2025 |
|
Best of : Move your content to the next level with Keyword Clustering
|
May 05, 2025 |
|
Best of : Content That People Link To - Tools
|
May 02, 2025 |
|
Best of : When Guest Posting Goes Wrong
|
Apr 30, 2025 |
|
Best of : Rank & Rent, the new SEO gold rush?
|
Apr 28, 2025 |
|
Best of : Programmatic SEO - deploying SEO at scale
|
Apr 25, 2025 |
|
Best of : Deciphering E-E-A-T with Google Patents
|
Apr 23, 2025 |
|
Best of : Questions Not Keywords
|
Apr 21, 2025 |
|
Best of : Create More Than You Consume
|
Apr 18, 2025 |
|
Best of : Site Architecture For Topical Authority
|
Apr 16, 2025 |
|
Best of : How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone
|
Apr 14, 2025 |
|
My Current Tool Stack
|
Apr 11, 2025 |
|
Branded Search
|
Apr 09, 2025 |
|
How to find when and how Google is crawling your site
|
Apr 07, 2025 |
|
GROWTH Framework - Step 6 : Hone & Repeat
|
Apr 04, 2025 |
|
How to Build a Business Around What People Are Actually Searching For - with Richard Bartlett
|
Apr 02, 2025 |
|
The AI Take on the GROWTH Framework
|
Mar 31, 2025 |
|
Vibe Coding
|
Mar 28, 2025 |
|
Data Wins in SEO: Data is Your Moat.
|
Mar 26, 2025 |
|
GROWTH Framework - Step 5 : Tune
|
Mar 24, 2025 |
|
GROWTH Framework - Step 4 : Watch
|
Mar 21, 2025 |
|
I'm away at a Mastermind meet-up
|
Mar 19, 2025 |
|
Sitemap.xml - make it easy for bots to find your content
|
Mar 17, 2025 |
|
Robots.txt - upsides and pitfalls
|
Mar 14, 2025 |
|
How Google dampens your ranking gains.
|
Mar 12, 2025 |
|
GROWTH Framework - Step 3 : Optimize
|
Mar 10, 2025 |
|
GROWTH Framework - Step 2 : Refine
|
Mar 07, 2025 |
|
Use Authority Signals
|
Mar 05, 2025 |
|
Personal Brands and SEO
|
Mar 03, 2025 |
|
Search Analytics and Content Optimization
|
Feb 28, 2025 |
|
When is a zero volume keyword NOT a zero volume keyword?
|
Feb 26, 2025 |
|
Topical Authority: How To Build Content Hubs That Dominate SEO with Matt Tomkin
|
Feb 24, 2025 |
|
GROWTH Framework - Step 1 : Gather
|
Feb 21, 2025 |
|
Editorial Gold: Unlocking the Secrets of Digital PR & Link Building with Chris Panteli
|
Feb 19, 2025 |
|
Conversational Search
|
Feb 17, 2025 |
|
Why (Most) SEO Tools Are Flawed
|
Feb 14, 2025 |
|
SEO, Design, UX and Accessibility with David Pisarek
|
Feb 12, 2025 |
|
Edd Guests on Podcasting Amplified
|
Feb 10, 2025 |
|
GROWTH Framework - Introduction
|
Feb 07, 2025 |
|
Unlocking Local SEO Opportunities with Daniel Molina
|
Feb 05, 2025 |
|
Domainers
|
Feb 03, 2025 |
|
301 Redirect Confusion
|
Jan 31, 2025 |
|
How to avoid SEO Snake Oil
|
Jan 29, 2025 |
|
How Martin Lewis Drives Massive Traffic—and What SEOs Can Learn
|
Jan 27, 2025 |
|
GROWTH Framework Outline
|
Jan 24, 2025 |
|
Crafting Content that Captures and Engages with Andre Savoie
|
Jan 22, 2025 |
|
Influencer Marketing with Marc Hillander
|
Jan 20, 2025 |
|
Goodhearts Law - when targets go bad
|
Jan 17, 2025 |
|
Own Your Branded Search (hat tip to Carl Hendy)
|
Jan 15, 2025 |
|
Trademarks and SEO (and when a brand threatened to sue me)
|
Jan 13, 2025 |
|
Accountability
|
Jan 10, 2025 |
|
Edd guests on Online Business Launchpad Podcast
|
Jan 08, 2025 |
|
Get the right person to talk to the right person
|
Jan 06, 2025 |
|
Celebrate the small wins
|
Jan 03, 2025 |
|
Look back on 2024 and forward to 2025
|
Jan 01, 2025 |
|
Christmas Special 4 - Another Question and another old favourite.
|
Dec 30, 2024 |
|
Christmas Special 3 - A Question and an old favourite.
|
Dec 27, 2024 |
|
Christmas Day Special - A question and another old favourite.
|
Dec 25, 2024 |
|
Christmas Special 1 - A Question and an old favourite.
|
Dec 23, 2024 |
|
Instant Consumer Feedback
|
Dec 20, 2024 |
|
Tooltips
|
Dec 18, 2024 |
|
Canonicalization
|
Dec 16, 2024 |
|
Internal Linking
|
Dec 13, 2024 |
|
Emergency Podcast - Google December 2024 Core Update in progress
|
Dec 12, 2024 |
|
SEO Emergency Questions - Part 3
|
Dec 11, 2024 |
|
How I'm optimising content using KeywordsPeopleUse
|
Dec 09, 2024 |
|
Build Things
|
Dec 06, 2024 |
|
Audience Research is better than Keyword Research
|
Dec 04, 2024 |
|
SEO Emergency Questions - Part 2
|
Dec 02, 2024 |
|
SEO Emergency Questions
|
Nov 29, 2024 |
|
Is Parasite SEO Dead?
|
Nov 27, 2024 |
|
When is A/B Testing NOT A/B Testing?
|
Nov 25, 2024 |
|
The Flywheel Effect in content marketing
|
Nov 22, 2024 |
|
Cosine Similarity and why it matters to SEO
|
Nov 20, 2024 |
|
The science behind asking for favours
|
Nov 18, 2024 |
|
SearchGPT finally lands - how does it work?
|
Nov 15, 2024 |
|
Access ALL your Google Search Console Data - for FREE
|
Nov 13, 2024 |
|
EMERGENCY PODCAST - Google November 2024 Core Update Rolling Out
|
Nov 12, 2024 |
|
Avoiding Keyword Cannibalization: Structuring Content for SEO Success
|
Nov 11, 2024 |
|
Google Knowledge Graph - plus a free tool to explore it
|
Nov 08, 2024 |
|
Why using ChatGPT for Keyword Research is a bad idea
|
Nov 06, 2024 |
|
Zero Click Search and how it affects your SEO strategy
|
Nov 04, 2024 |
|
New Search Console Integration Features
|
Nov 01, 2024 |
|
Introduction to Embeddings
|
Oct 30, 2024 |
|
Responding to customer feedback
|
Oct 28, 2024 |
|
How big is ChatGPT compared to Google?
|
Oct 25, 2024 |
|
Is SEO Dead?
|
Oct 23, 2024 |
|
Productize Yourself
|
Oct 21, 2024 |
|
Get visuals from your text in seconds
|
Oct 18, 2024 |
|
Re-purpose and re-use your content (and let AI help)
|
Oct 16, 2024 |
|
Search Console Integration Demo
|
Oct 15, 2024 |
|
How to optimize your content with KeywordsPeopleUse
|
Oct 14, 2024 |
|
Always get a second opinion
|
Oct 11, 2024 |
|
Google Tag Manager
|
Oct 09, 2024 |
|
Online dirty tricks
|
Oct 07, 2024 |
|
Workflow Automation tools and AI
|
Oct 04, 2024 |
|
FAQ's increase engagement
|
Oct 02, 2024 |
|
New Free Digital PR Ideation Tool
|
Sep 30, 2024 |
|
Neat Competitor Research Tip
|
Sep 27, 2024 |
|
Update: Google kill the Cache Operator
|
Sep 26, 2024 |
|
AI Agents - The next wave of AI
|
Sep 25, 2024 |
|
Google linking to the Wayback Machine
|
Sep 23, 2024 |
|
Are indexing tools about to get hit?
|
Sep 20, 2024 |
|
Exact Match Domains - good or bad?
|
Sep 18, 2024 |
|
Can SEO make you a millionaire?
|
Sep 16, 2024 |
|
SEO vs PPC
|
Sep 13, 2024 |
|
Cloudflare is so much more than just a CDN
|
Sep 11, 2024 |
|
Rank and Rent - Call Tracking
|
Sep 09, 2024 |
|
Use ChatGPT to discover problems that need solving
|
Sep 06, 2024 |
|
Breaking News - Core Update Complete - First impressions
|
Sep 04, 2024 |
|
Intent Shift vs Question Shift
|
Sep 04, 2024 |
|
Study shows slow sites don't just affect Google
|
Sep 02, 2024 |
|
Leapfrog Rank and Rent
|
Aug 30, 2024 |
|
My Case Study Has Changed!
|
Aug 28, 2024 |
|
There are no quick fixes in SEO
|
Aug 26, 2024 |
|
SEO A to Z - part 27 - "200 (OK) to #"
|
Aug 23, 2024 |
|
SEO A to Z - part 26 - "Web Crawler to Zero Volume Keywords"
|
Aug 21, 2024 |
|
SEO A to Z - part 25 - "UGC Link to VPN"
|
Aug 19, 2024 |
|
SEO A to Z - part 24 - "Taxonomy to Transactional Intent"
|
Aug 16, 2024 |
|
EMERGENCY PODCAST - Google August 2024 Core Update Rolling Out
|
Aug 15, 2024 |
|
SEO A to Z - part 23 - "Social Traffic to Supplementary Content"
|
Aug 14, 2024 |
|
SEO A to Z - part 22 - "SEO Testing to Snippet"
|
Aug 12, 2024 |
|
SEO A to Z - part 21 - "SaaS to SEO"
|
Aug 09, 2024 |
|
SEO A to Z - part 20 - "Query Deserves Freshness to Robots.txt "
|
Aug 07, 2024 |
|
SEO A to Z - part 19 - "Penguin to Python"
|
Aug 05, 2024 |
|
SEO A to Z - part 18 - "Page to Penalty"
|
Aug 02, 2024 |
|
SEO A to Z - part 17 - "Off-page SEO to Outreach Link Building"
|
Jul 31, 2024 |
|
SEO A to Z - part 16 - "Niche to Noindex"
|
Jul 29, 2024 |
|
SEO A to Z - part 15 - "Main Content to Multivariate Test"
|
Jul 26, 2024 |
|
SEO A to Z - part 14 - "Link Profile to LSI Keywords"
|
Jul 24, 2024 |
|
SEO A to Z - part 13 - "Landing Page to Link Juice"
|
Jul 22, 2024 |
|
SEO A to Z - part 12 - "Keyword Cannibalization to Keyword Volume"
|
Jul 19, 2024 |
|
SEO A to Z - part 11 - "Image Sitemap to Javascript"
|
Jul 17, 2024 |
|
SEO A to Z - part 10 - "H1 to Hub & Spoke"
|
Jul 15, 2024 |
|
SEO A to Z - part 9 - "Google Patent Applications to Guest Posting"
|
Jul 12, 2024 |
|
SEO A to Z - part 8 - "GA4 to Google Pagespeed Insights"
|
Jul 10, 2024 |
|
SEO A to Z - part 7 - "Faceted Navigation to Funnels"
|
Jul 08, 2024 |
|
SEO A to Z - part 6 - "E-commerce to Expired Domains"
|
Jul 05, 2024 |
|
SEO A to Z - part 5 - "Deindexed to Duplicate Content"
|
Jul 03, 2024 |
|
SEO A to Z - part 4 - "Content to Custom GPT"
|
Jul 01, 2024 |
|
SEO A to Z - part 3 - "Cached Page to Commercial Intent"
|
Jun 28, 2024 |
|
SEO A to Z - part 2 - "Backlink to Browser"
|
Jun 26, 2024 |
|
SEO A to Z - part 1 - "A/B Test to Autocomplete"
|
Jun 24, 2024 |
|
Don't make your customers life difficult
|
Jun 21, 2024 |
|
Emergency Podcast - June 2024 Spam Update
|
Jun 20, 2024 |
|
Promoting your content to get links
|
Jun 19, 2024 |
|
How Google Uses Click Data for Ranking
|
Jun 17, 2024 |
|
Why we've been thinking about volume recently
|
Jun 14, 2024 |
|
Google API Leak & E-E-A-T
|
Jun 12, 2024 |
|
Bonus Episode - All 101 Quick SEO Tips Compilation Megapod.
|
Jun 11, 2024 |
|
The Actual Surfer PageRank Model?
|
Jun 10, 2024 |
|
Link Building with Ego Bait
|
Jun 07, 2024 |
|
Why I love a good Glossary
|
Jun 05, 2024 |
|
How I Accidentally Implemented the "Binge Bank" Strategy
|
Jun 03, 2024 |
|
What the Google Documentation Leak doesn't change.
|
May 31, 2024 |
|
Quick SEO Tips #91 to #101
|
May 29, 2024 |
|
EMERGENCY PODCAST - Google Algorithm Document Leak
|
May 28, 2024 |
|
Quick SEO Tips #81 to #90
|
May 27, 2024 |
|
Quick SEO Tips #71 to #80
|
May 24, 2024 |
|
Quick SEO Tips #61 to #70
|
May 22, 2024 |
|
Quick SEO Tips #51 to #60
|
May 20, 2024 |
|
Quick SEO Tips #41 to #50
|
May 17, 2024 |
|
Quick SEO Tips #31 to #40
|
May 15, 2024 |
|
Quick SEO Tips #21 to #30
|
May 13, 2024 |
|
Quick SEO Tips #11 - #20
|
May 10, 2024 |
|
Quick SEO Tips #1 to #10
|
May 08, 2024 |
|
Referral Programs
|
May 06, 2024 |
|
Why does no one talk about PageRank anymore?
|
May 03, 2024 |
|
Keyword Overwhelm
|
May 01, 2024 |
|
Improving by Removing (episode 100!)
|
Apr 29, 2024 |
|
NEWSFLASH: March Core Update Rolled Out
|
Apr 27, 2024 |
|
Diversification
|
Apr 26, 2024 |
|
Keyword Cannibalization, how to avoid, how to fix it.
|
Apr 24, 2024 |
|
Link Terminology
|
Apr 22, 2024 |
|
Cloaking - a Blackhat story
|
Apr 19, 2024 |
|
What is Information Gain and does it explain the Helpful Content Update?
|
Apr 17, 2024 |
|
Just read Google's Guidelines
|
Apr 15, 2024 |
|
How many questions should I answer per page?
|
Apr 12, 2024 |
|
Building versus Buying Backlinks
|
Apr 10, 2024 |
|
The Labour Illusion - show your working
|
Apr 08, 2024 |
|
Managing Risk and Building for the Long Term
|
Apr 05, 2024 |
|
Looking at a site hit by the HCU and Core updates
|
Apr 03, 2024 |
|
Why you should be Keyword Clustering
|
Apr 01, 2024 |
|
Is the future of SEO less content?
|
Mar 29, 2024 |
|
Breadcrumbs
|
Mar 27, 2024 |
|
Breaking News - New Keyword Clustering launched
|
Mar 26, 2024 |
|
Should you be giving up on Google?
|
Mar 25, 2024 |
|
Why doesn't Google just tell us what it wants?
|
Mar 22, 2024 |
|
Why you should ask your customers for feedback
|
Mar 20, 2024 |
|
Is AI Content Doomed?
|
Mar 18, 2024 |
|
Can You Recover From A Google Penalty?
|
Mar 15, 2024 |
|
March 5th 2024 Google Core and Spam Updates
|
Mar 13, 2024 |
|
Collect Testimonials
|
Mar 11, 2024 |
|
Search Intent
|
Mar 08, 2024 |
|
Engineering as Marketing
|
Mar 06, 2024 |
|
EMERGENCY PODCAST - March Core Update & Spam Update
|
Mar 05, 2024 |
|
Create More Than You Consume
|
Mar 04, 2024 |
|
Conversion Rate Optimisation (CRO)
|
Feb 29, 2024 |
|
Get your Free copy of my 101 Quick SEO Tips
|
Feb 28, 2024 |
|
Are Niche Sites Dead?
|
Feb 25, 2024 |
|
What does Google really think about AI Content?
|
Feb 23, 2024 |
|
Link Building Using Awards
|
Feb 21, 2024 |
|
Move your content to the next level with Keyword Clustering
|
Feb 19, 2024 |
|
Is The Helpful Content Update Throttling Your Traffic?
|
Feb 16, 2024 |
|
To Follow Or Not To Follow, That Is The Question
|
Feb 14, 2024 |
|
The First Step in Mastering SEO That Most People Overlook
|
Feb 12, 2024 |
|
When Guest Posting Goes Wrong
|
Feb 09, 2024 |
|
Google Cache - Demise & Alternatives
|
Feb 07, 2024 |
|
Linkbuilding with Digital PR
|
Feb 05, 2024 |
|
How I use ChatGPT
|
Feb 02, 2024 |
|
SEO data sources - ChatGPT vs Google
|
Jan 31, 2024 |
|
Google Search Console - Must have FREE tool
|
Jan 29, 2024 |
|
7 Farming Lessons for SEO
|
Jan 26, 2024 |
|
Lead Magnets - building contacts online
|
Jan 24, 2024 |
|
Content That People Link To: Tools
|
Jan 22, 2024 |
|
Programmatic SEO - deploying SEO at scale
|
Jan 19, 2024 |
|
Parasite SEO: Climbing the SERPS on the Shoulders of Giants
|
Jan 17, 2024 |
|
What podcasts do I listen to?
|
Jan 15, 2024 |
|
Understanding Blackhat - PBN's
|
Jan 12, 2024 |
|
Affiliate Tips - Optimising for EPC
|
Jan 10, 2024 |
|
How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone
|
Jan 08, 2024 |
|
Backlinks - the Good, the Bad & the Ugly
|
Jan 05, 2024 |
|
Rank & Rent, the new SEO gold rush?
|
Jan 03, 2024 |
|
Retro SEOINTH - How to have great ideas?
|
Jan 01, 2024 |
|
Retro SEOINTH - The Power of Shared Learning: Mastermind Groups
|
Dec 29, 2023 |
|
Retro SEOINTH - Should you chase keyword search volume?
|
Dec 27, 2023 |
|
Retro SEOINTH - Quick SEO Tip #13 - Patience
|
Dec 25, 2023 |
|
Retro SEOINTH - Google Patents
|
Dec 22, 2023 |
|
Edd guests on The Unscripted SEO Interview Podcast
|
Dec 20, 2023 |
|
What Tools Would I Recommend?
|
Dec 18, 2023 |
|
Are Pages better than Posts on Wordpress?
|
Dec 15, 2023 |
|
Questions, not Keywords, and why it's not just for SEO
|
Dec 13, 2023 |
|
Evaluating expired domains and domains at auction
|
Dec 11, 2023 |
|
301 Redirect tips
|
Dec 08, 2023 |
|
The 8 Step Topical Cluster Design Process
|
Dec 06, 2023 |
|
Site Architecture For Topical Authority
|
Dec 04, 2023 |
|
New Developments and Book Coming Soon
|
Dec 01, 2023 |
|
Why don't we talk more about Content?
|
Nov 29, 2023 |
|
Google Quality Rating - Part 8 - Summary and Key Takeaways.
|
Nov 27, 2023 |
|
Google Quality Rating - Part 7 - Encyclopedias, Error pages, Forums and rater FAQ.
|
Nov 24, 2023 |
|
Google Quality Rating - Part 6 - High and Highest Quality Content
|
Nov 22, 2023 |
|
Google Quality Rating - Part 5 - Low and Medium Quality Content
|
Nov 20, 2023 |
|
Google Quality Rating - Part 4 - Lowest Quality Content
|
Nov 17, 2023 |
|
Google Quality Rating - Part 3 - Page quality rating considerations
|
Nov 15, 2023 |
|
Google Quality Rating - Part 2 - the wider website and content creators.
|
Nov 13, 2023 |
|
Google Quality Rating - Part 1 - Purpose, YMYL, and Content Types
|
Nov 10, 2023 |
|
Machine Learning and SEO (plus how it may feed into the Helpful Content Updates)
|
Nov 08, 2023 |
|
New content coming soon and new features at KeywordsPeopleUse.com
|
Nov 06, 2023 |
|
The Importance of Answering Peoples Questions
|
Nov 03, 2023 |
|
Monetising - Digital Products
|
Nov 01, 2023 |
|
Monetising - Display Ads
|
Oct 30, 2023 |
|
Monetising - Affiliate Marketing
|
Oct 27, 2023 |
|
When should I monetise my website?
|
Oct 25, 2023 |
|
Deciphering E-E-A-T with Google Patents
|
Oct 23, 2023 |
|
Google Patents
|
Oct 20, 2023 |
|
Mastermind Groups: The Untapped Resource in your SEO Strategy
|
Oct 18, 2023 |
|
More Google Updates and new features at KeywordsPeopleUse.com
|
Oct 16, 2023 |
|
Helpful Content Update - some early findings
|
Oct 13, 2023 |
|
The additional benefits of building Topical Authority
|
Oct 11, 2023 |
|
How to have great ideas
|
Oct 09, 2023 |
|
September 2023 Google Helpful Content Update
|
Oct 06, 2023 |
|
Why you shouldn't chase keyword search volume
|
Oct 04, 2023 |
|
So I caught COVID, again. Here's how it's affected my income.
|
Oct 02, 2023 |
|
White Hat to Black Hat and everything in between.
|
Sep 29, 2023 |
|
Quick SEO Tip #37 - Handling Google Updates
|
Sep 27, 2023 |
|
Quick SEO Tip #13 - Patience
|
Sep 25, 2023 |
|
Why I launched KeywordsPeopleUse.com
|
Sep 22, 2023 |
|
The story of Broadband.co.uk
|
Sep 20, 2023 |
|
How did I end up in SEO?
|
Sep 18, 2023 |
|
Quick SEO Tips #1 - Speed
|
Sep 15, 2023 |
|
Why "SEO Is Not That Hard"?
|
Sep 13, 2023 |
|
Getting Started
|
Sep 11, 2023 |