The Pulse by Ortto

By Ortto

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Category: Marketing

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Episodes: 33

Description

Listen to the latest articles from The Pulse by Ortto for the latest insights and ideas for marketers, by marketers. Hosted on Acast. See acast.com/privacy for more information.

Episode Date
My email deliverability sucks — how do I fix it?
Oct 02, 2023
Go-to-market: The marketing foundations every startup needs for success
Oct 02, 2023
The complete guide to building a growth marketing plan
Sep 28, 2023
Lessons from a one-person marketing team: How this marketing manager makes a little go a long way
Sep 25, 2023
Return on investment (ROI): How to calculate it and why it matters
Sep 20, 2023
Strategies for success: 9 marketers share their top tips for data-driven marketing
Sep 20, 2023
"The focus is always relevance": How data can drive hyper-personalized experiences at scale
Sep 18, 2023
Work smarter: How to build high-performing always-on drip campaigns
Sep 14, 2023
Mastering data-driven marketing: How to make data the foundation of your marketing strategy
Sep 12, 2023
Mea culpa: A marketing leader shares how his biggest mistake led to his proudest achievement
Sep 11, 2023
Automation evolution: How marketers think about and choose email marketing software today
Sep 07, 2023
Mastering AI marketing: A complete guide to making AI a part of your marketing strategy
Sep 06, 2023
Email benchmarks part II: How you should measure the success of your email marketing
Sep 03, 2023
Automate that: Types of marketing automation and how they're evolving in the AI era
Sep 01, 2023
Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns
Aug 31, 2023
"It's about getting creative": Achieving remarkable results on a limited marketing budget
Aug 27, 2023
Mastering lifecycle marketing: A comprehensive guide to marketing throughout the customer journey
Aug 24, 2023
Out of the weeds: How to build a high-level marketing automation strategy that drives better customer experiences
Aug 24, 2023
Go-to-market: How combining digital tactics with human connections can help a startup soar
Aug 21, 2023
“Never miss a chance to reward a prospect or customer”: One marketer's blueprint for lifecycle marketing campaigns
Aug 16, 2023
Building your martech stack: Why the customer experience should be at the forefront of technology decisions
Aug 14, 2023
Part I: The perils of relying on industry benchmarks when measuring the success of your email marketing
Aug 07, 2023
Playing the long game: How this company is nurturing customers of the future
Aug 03, 2023
Building an automated lifecycle marketing campaign: A step-by-step guide
Aug 02, 2023
“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing and personalization
Jul 31, 2023
Orchestrating the customer journey: Laying the foundations for lifecycle marketing campaigns
Jul 27, 2023
From insights to action: Why user research is “the single most important thing you can do”
Jul 25, 2023
“Marketing is an art and a science”: Why empathy is key to building successful email nurture campaigns
Jul 20, 2023
How to protect your email sender reputation: Don't underestimate the power of a strong password
Jul 17, 2023
Adapting to the changing buyer: Why your messaging must change to reach today's decision-makers
Jul 10, 2023
A world-class content engine: Why this marketing director is “building a newsroom inside a marketing department”
Jun 26, 2023
The retention mindset: How growth marketers can pivot from acquisition to retention for sustainable growth
May 17, 2023
A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world
Apr 18, 2023