Your Path to Book Publishing
By Juxtabook
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Category: Books
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Episodes: 150
Description
Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.
You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?
Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.
Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:
- What’s the best book publishing path for me—self-publishing, hybrid, or traditional?
- How do engage in book marketing effectively?
- How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?
This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.
Turn Your Book Into a Business Asset—Not Just a Passion Project
Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
| Episode | Date |
|---|---|
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What Authors Need to Know About Book Launch Publicity Today | Expert Guest: Marissa Eigeenbrood
|
Jun 15, 2026 |
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A Book Launch That Builds Buzz, Reviews, and Business Opportunities | Author Guest: Josh Porter
|
Jun 08, 2026 |
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Your Book Launch Strategy Starts With Your Why
|
Jun 01, 2026 |
|
Author Habits That Help You Sell More Books and Build Reader Trust
|
May 25, 2026 |
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How to Make Your Book More Memorable Through Storytelling
|
May 18, 2026 |
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The Book Publishing Habits Successful Authors Learn Over Time
|
May 11, 2026 |
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How to Build Better Author Habits Without Trying to Be Perfect
|
May 04, 2026 |
|
What Your Author Brand Is Really Built On
|
Apr 27, 2026 |
|
What Actually Builds an Author Brand? Relationships, Reputation, and Showing Up | Ty Schmidt
|
Apr 20, 2026 |
|
Author Branding and Bravery: Move Forward Before You Feel Ready | Jill Schulman
|
Apr 13, 2026 |
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What Author Branding Really Means for Nonfiction Authors
|
Apr 06, 2026 |
|
How Book Publishing, Branding, and Marketing Work Together for Nonfiction Authors
|
Mar 30, 2026 |
|
How Ghostwriting, AI, and Strategy Shape a Better Nonfiction Book | Expert guest Emily Crookston
|
Mar 23, 2026 |
|
How Publishing a Book Elevates Your Authority, Brand, and Speaking Opportunities | Denise M. Thomas
|
Mar 16, 2026 |
|
The 5 Phases of the Author Journey — Why It’s More Than Just Book Publishing
|
Mar 09, 2026 |
|
A New Chapter for Your Path to Book Publishing —And What It Means for Nonfiction Authors
|
Mar 02, 2026 |
|
You Don’t Want a Bestselling Book. You Want What It Brings You.
|
Feb 23, 2026 |
|
How to Choose the Right Book Idea: The First Step in Your Nonfiction Author Journey
|
Feb 16, 2026 |
|
“I Don’t Know Where to Start My Book Publishing Journey” as a Nonfiction Author
|
Feb 09, 2026 |
|
What Really Happens on Book Launch Day (A Launch Day Case Study: Connect Deeper)
|
Feb 02, 2026 |
|
The Hidden Writing Delays That Slow Down Book Publishing for Nonfiction Authors
|
Jan 26, 2026 |
|
Why Your Publisher Won’t Sell Your Book (And Why Nobody Will Sell More Books Than You)
|
Jan 19, 2026 |
|
Brand First? Book First? Why the Two Must Grow Together
|
Jan 12, 2026 |
|
Year-End Reflections — What I Learned Working With 30+ Authors in 2025
|
Dec 22, 2025 |
|
How to Write Your Book When You Have No Time
|
Dec 15, 2025 |
|
37 Ways Nonfiction Authors Make Money (And Why You Only Need a Few)
|
Dec 08, 2025 |
|
You’re Not Just an Author — How to Publish and Market Your Book Like an IP Company
|
Dec 01, 2025 |
|
Why Amazon Now Prioritizes Outside Traffic And How Authors Can Adapt Their Book Marketing
|
Nov 24, 2025 |
|
Self-Publishing That Pays: How to Market Your Book, Sell Direct, and Boost Your ROI
|
Nov 17, 2025 |
|
The 4 Signals That Tell You Exactly How to Market Your Book
|
Nov 10, 2025 |
|
Don’t Hit Publish Yet! 6 Book Publishing Essentials to Review Before Launching Your Book
|
Nov 03, 2025 |
|
Why I Told This Author Not to Self-Publish Their Book
|
Oct 27, 2025 |
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The Most Overlooked Part of a Book Launch and Book Marketing (And Why It Matters More Than You Think)
|
Oct 13, 2025 |
|
Is Self-Publishing Still Worth It? 7 Steps Every Nonfiction Author Needs to Know
|
Oct 06, 2025 |
|
Why Book Reviews Are the Secret Fuel Behind Every Successful Author
|
Sep 29, 2025 |
|
Using AI as Your Developmental Editor — A Way to Strengthen Your Nonfiction Book
|
Sep 22, 2025 |
|
Ai, Copyright, and the Future of Book Publishing
|
Sep 15, 2025 |
|
Book Advances Explained: What Every Nonfiction Author Needs to Know
|
Sep 08, 2025 |
|
What I’ve Learned (So Far) Writing My First Nonfiction Book
|
Aug 25, 2025 |
|
Stop Marketing Your Book. Start Building It With Your Fans.
|
Aug 18, 2025 |
|
You Don’t Want a Bestselling Book. You Want What It Brings You
|
Aug 11, 2025 |
|
How to Identify and Reach the Right Audience for Your Nonfiction Book
|
Aug 04, 2025 |
|
How to Write a Book When You Have No Time
|
Jul 28, 2025 |
|
Writing a Book Is a Team Sport: How to Build the Right Author Support Team
|
Jul 21, 2025 |
|
What an Amazon Bestselling Book Really Means
|
Jul 14, 2025 |
|
Why Your Book Might Fail (and How to Prevent It): The Power of a Premortem
|
Jul 07, 2025 |
|
Celebrating 100 Episodes: My Thoughts on Book Publishing, Branding, and Building a Career as an Author
|
Jun 30, 2025 |
|
How to Get Your Book on Local Bookstore Shelves (And Why It Still Matters)
|
Jun 23, 2025 |
|
How to Use Your Book to Build a Lead Generation Funnel
|
Jun 16, 2025 |
|
How Nonfiction Authors Make a Living (Hint: It’s Not Just Book Sales)
|
Jun 09, 2025 |
|
Self-Publishing? Here’s Exactly How to Market Your Book for More Sales
|
Jun 02, 2025 |
|
The Most Overlooked Part of Book Publicity (And Why It Matters More Than You Think)
|
May 26, 2025 |
|
Where to Find Book Publishers (and How to Avoid the Wrong Ones)
|
May 19, 2025 |
|
The Realities of Author Rejection: What Happens After You Submit Your Book
|
May 12, 2025 |
|
Do You Really Need a Platform to Get a Book Agent? Here’s the Reality for Nonfiction Authors
|
May 05, 2025 |
|
What Actually Moves the Needle? Top Strategies to Boost Amazon Book Sales
|
Apr 28, 2025 |
|
How to Stay Motivated and Actually Finish Writing Your Book
|
Apr 21, 2025 |
|
Mastering the Nonfiction Book Theme – How to Craft a Book That Sticks
|
Apr 14, 2025 |
|
The 5 Biggest Book Marketing Mistakes & How to Avoid Them
|
Apr 07, 2025 |
|
Is There Really Room for Your Book? Having Scarcity vs. Abundance Mindset
|
Mar 31, 2025 |
|
Top 10 Tips for Success in Indie Publishing
|
Mar 24, 2025 |
|
How AI Writing Tools Are Changing the Game for Authors: Top AI Tools for Every Book Writer
|
Mar 17, 2025 |
|
The One-Second Rule: How to Make Your Book Title Stick
|
Mar 10, 2025 |
|
Hybrid Publishing: The Best of Both Worlds or Buyer Beware?
|
Mar 03, 2025 |
|
The Ultimate Nonfiction Book Outline: Your Roadmap to a Seamless Writing Process
|
Feb 24, 2025 |
|
How to Build a Book Marketing Plan That Actually Works (With 10 Proven Strategies)
|
Feb 17, 2025 |
|
The Hidden Power of Word Count – Why It Can Make or Break Your Book
|
Feb 10, 2025 |
|
Building Your Author Brand: Why the World Needs Your Story and How to Make It Shine
|
Feb 03, 2025 |
|
How to Get Your Book Published: 8 Essential Steps for Success
|
Jan 27, 2025 |
|
Mastering the Art of Nonfiction Writing: Your Step-by-Step Guide to Success
|
Jan 20, 2025 |
|
The Fearless Author: 4 Ways to Embrace Growth Over Goals
|
Jan 13, 2025 |
|
Reflecting on 2024: Gratitude, Mentorship, and Ambition for Authors
|
Dec 23, 2024 |
|
Is Hybrid Publishing Right for You?
|
Dec 16, 2024 |
|
Choosing the Right Book Type to Write Your Best Book
|
Dec 09, 2024 |
|
Is Building Your Author Brand and Social Media Worth It?
|
Dec 02, 2024 |
|
How to Thank an Author (And Why It Matters)
|
Nov 25, 2024 |
|
A Big Mistake Authors Make When they First Get Started
|
Nov 18, 2024 |
|
How Much Do You Pay a Literary (Book) Agent?
|
Nov 11, 2024 |
|
Can a Self-Published Book Become a New York Times Bestseller?
|
Nov 04, 2024 |
|
Building Your Reader Community: How to Connect with Your Audience and Grow Your Author Platform
|
Oct 28, 2024 |
|
The Power of Beta Readers To Maximize Your Book’s Potentials
|
Oct 21, 2024 |
|
Discover Your Author Model: The Key to Defining Your Author Journey
|
Oct 14, 2024 |
|
Should You Use NetGalley to Promote Your Book?
|
Oct 07, 2024 |
|
Overcoming Procrastination and Building Consistency in Your Writing
|
Sep 30, 2024 |
|
How Many Books Do You Need to Sell to Be a Successful Author?
|
Sep 23, 2024 |
|
Finding Legitimate Author Resources for Your Marketing Needs (Listener Q&A)
|
Sep 16, 2024 |
|
Is Your Book Idea Worth Pursuing? Try This Writing Exercise
|
Sep 09, 2024 |
|
Why You Will Be Disappointed In Your Book Publisher
|
Sep 02, 2024 |
|
Increase Your Book Royalties by Selling Directly to Readers
|
Aug 26, 2024 |
|
Using Neuroscience to Make you a Better Book Author.
|
Aug 19, 2024 |
|
Create a Book Sub-Title that Excites Your Reader
|
Aug 12, 2024 |
|
Turn a Bad Book Title Into a Great One
|
Aug 05, 2024 |
|
Are You Making These 6 Mistakes with Your Ideal Book Reader?
|
Jul 29, 2024 |
|
How to Overcome Author Imposter Syndrome
|
Jul 22, 2024 |
|
What you must know to get your book on an Amazon Bestseller List
|
Jul 15, 2024 |
|
The One Thing You Must Know About Your Ideal Book Readers
|
Jul 08, 2024 |
|
7 Ways to Leverage Your Book to Boost Your Business
|
Jul 08, 2024 |
|
Launching a Successful Book with Limited Time
|
Jul 08, 2024 |
|
6 Ways You are Losing Money by Waiting to Publish Your Book
|
Jul 08, 2024 |
|
5 Common Mistakes of First-Time Authors and How to Avoid Them
|
Jul 08, 2024 |
|
Which Publishing Path is Best For You?
|
Jul 08, 2024 |
|
Trailer | Welcome to the Your Path to Publish Podcast!
|
Jul 05, 2024 |
|
Q&A, Author's Commitment to Marketing
|
Feb 16, 2024 |
|
Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors"
|
Feb 14, 2024 |
|
5 Simple Steps to Identify Your Audience Hangout Place Using Amazon
|
Feb 12, 2024 |
|
The 5 Phases in Your Author Journey
|
Feb 07, 2024 |
|
Thoughts on the Juxtabook 2024 Author Edge Virtual Summit
|
Feb 05, 2024 |
|
Q&A, When to Hire a Ghostwriter in Your Author Journey
|
Jan 26, 2024 |
|
Navigating the World of Co-Authorship
|
Jan 24, 2024 |
|
Mastering Community Creation to Build Your Author Brand
|
Jan 22, 2024 |
|
Building and Participating in Author Communities
|
Jan 17, 2024 |
|
Navigating the Challenges of Selling and Engaging Readers in Today's Book Market
|
Jan 15, 2024 |
|
The Author Edge Summit - Feb 2, 2024
|
Jan 12, 2024 |
|
The Unexpected Impact of Your Books
|
Jan 10, 2024 |
|
2024 Author Success: Two Essential Tips
|
Jan 08, 2024 |
|
Author Highlight: Crafting a Author Journey
|
Dec 06, 2023 |
|
Discover Your Author Path
|
Dec 04, 2023 |
|
Q&A: Navigating Your First Publishing Process
|
Dec 01, 2023 |
|
Case Study: The 5 Week Leadership Challenge
|
Nov 29, 2023 |
|
Mastering Time and Energy for Authors: Understanding Peak, Trough, and Recovery
|
Nov 27, 2023 |
|
Happy Thanksgiving - Ask a Question for the Friday Episodes
|
Nov 20, 2023 |
|
Q&A, The Right Amount of Eyes to Review the Manuscript
|
Nov 17, 2023 |
|
Navigating the Author's Journey: Controllable vs. Uncontrollable Factors
|
Nov 15, 2023 |
|
The Changing Landscape of Bestseller Lists
|
Nov 13, 2023 |
|
Q&A: Crafting Your Author Brand from the Start
|
Nov 10, 2023 |
|
Building Your Reader Journey
|
Nov 08, 2023 |
|
A Favorite Chat GPT Prompt for Authors
|
Nov 06, 2023 |
|
Avoiding Conflict in Publishing: The Power of Clear Expectations
|
Nov 01, 2023 |
|
From Writing to Winning: The Power of Execution
|
Oct 30, 2023 |
|
Q&A Episode: Imposter Syndrome - Authoring Through Self-Doubt
|
Oct 27, 2023 |
|
The 5 Steps to Setting Your Author Success Expectations
|
Oct 25, 2023 |
|
Give Yourself Permission to Suck
|
Oct 23, 2023 |
|
Q&A Episode: Pros and Cons of Publishing Options
|
Oct 20, 2023 |
|
Consistency is Key
|
Oct 18, 2023 |
|
The Power of a Routine
|
Oct 16, 2023 |
|
Do Authors Need a Large Social Media Following?
|
Oct 13, 2023 |
|
How to Find What Makes Your Book Unique
|
Oct 11, 2023 |
|
The Author's Driving Force: Discovering the 'Why'
|
Oct 09, 2023 |
|
Q&A Episode: Author Imposter Syndrome
|
Oct 06, 2023 |
|
What's Better Than Being a Best-Selling Author?
|
Oct 04, 2023 |
|
James Clear's Atomic Journey: The Power of Consistency
|
Oct 01, 2023 |
|
Q&A Episode: How to Launch a Book?
|
Sep 29, 2023 |
|
The Silent Game Changer: Goodreads Ratings Join Amazon Reviews
|
Sep 27, 2023 |
|
A Tool Essential For Every Author
|
Sep 25, 2023 |
|
Q&A Episode - September 22
|
Sep 22, 2023 |
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How to Craft the Perfect Fiction Book Title
|
Sep 20, 2023 |
|
How to Write the Perfect Book Title for Non-Fiction
|
Sep 18, 2023 |
|
Q&A Episode - September 15
|
Sep 15, 2023 |
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Understanding the 3 Foundations of Your Author Brand
|
Sep 13, 2023 |
|
The One Thing You Must Know About Your Readers
|
Sep 11, 2023 |