You, Me & CPG by Haines

By Haines

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Category: Marketing

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Episodes: 26

Description

Welcome to You, Me & CPG, the podcast that cuts through the noise to
make sense of some of the biggest shifts reshaping the CPG industry.


Your host, Jamie Holtum, will take you beyond the label to focus on the
topics that matter - the meaty, useful and relevant issues that are keeping
CPG leaders up at night.


Our ambition is simple. We want you to leave with genuine real-world
implications you can take back to your team. Ideas that unlock growth,
challenge assumptions and reframe some of the ways your business thinks
or does things.


Brought to you by Haines, a dedicated CPG growth partner working non-
stop on the future of food, drink and wellbeing, You, Me & CPG uncovers
the conversations behind the briefs, where strategy meets reality and big
decisions are made.


Whether you’re a global giant or insurgent upstart, if you want to make an
impact – this podcast if for you. 


Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/


Episode Date
What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25
Nov 05, 2025
“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24
Oct 08, 2025
How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23
Jul 09, 2025
How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22
Jun 12, 2025
'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21
May 14, 2025
Puns, Protein and Perseverance - How Surreal Won Breakfast #20
Dec 18, 2024
OLIPOP: Taking On The Giants #19
Oct 02, 2024
'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18
Sep 04, 2024
“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17
Aug 07, 2024
‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16
Jun 26, 2024
‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15
May 15, 2024
‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14
May 01, 2024
‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13
Apr 03, 2024
‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12
Mar 20, 2024
The Most Valuable Podcast Episode – The Top 10 Most Listened To Pieces of Advice #11
Feb 21, 2024
Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10
Feb 07, 2024
'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9
Jan 24, 2024
‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8
Jan 10, 2024
‘THIS IS THE WAY TO UNLOCK YOUR CREATIVE BEAST’ – MAU RUTABINGWA On Finding The Keys To Unleash Creativity Both Within And Beyond Work, How Companies Can Curate More Creative Environments And Tales From The Top As Head Of Spirits For Diageo #7
Dec 13, 2023
‘DON’T BE AN IDIOT’ JONATHAN STORDY On Commanding Influence & Leaving The Right Legacy #6
Nov 29, 2023
'I JUST WON’T LET THEM WIN’ RACHEL ROBERTS on Shattering Ceilings And Pioneering Change Within The Spirits Industry For Some Of The Coolest Brands In The World #5
Nov 15, 2023
‘Unemployable, Over Stressed And Going Nowhere’- MARK SCOTT On Breaking The Insanity Cycle, Unlocking The Power Of Passion And Founding Bella & Duke - The UK’s Fastest Growing Pet Food Business #4
Nov 01, 2023
‘Learn To Be More Useful Than Anyone Else’ - SIAN DAVIES’ Rallying Cry Against A Linear, Traditional Career And How To Challenge From Within At P&G, Guinness & Seedlip #3
Oct 18, 2023
‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2
Oct 04, 2023
‘Whatever You Do…Just Get In The Arena’ - HUGH THOMAS: Leaning Into Founding Fear With Ugly Drinks, Disruption At Heinz And Making Magic With Vita Coco And TOTMC. Pure Gold. #1
Sep 20, 2023
Welcome to the You, Me & CPG Podcast
Sep 12, 2023