A.I. In Football

By Tom Butterfield & David Bromley

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Category: Soccer

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Episodes: 173

Description

AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype. We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually improves the process. Each episode gives you something you can use: - Role Definition Templates (behaviour-based, not position labels) - Question sets that lead to better shortlists - Meeting Structures that stop recruitment becoming a persuasion contest - Simple Ways to Stress-Test Decisions (“what would make this wrong?”) - How AI Fits Safely: drafting, checking, standardising outputs — never replacing judgement If you work in recruitment, scouting, analysis, coaching, or you’re aiming to, this show is for you. Clarity First. Tools Second.

Episode Date
Ep69: The Shop Window: What the World Cup’s Famous Transfer Stories Don’t Tell You!
Aug 06, 2026
Ep68: What Spain’s World Cup Win Taught Us About Identity-Led Recruitment
Jul 31, 2026
Ep67: The Verdict - Is Recruiting from a World Cup a Mugs Game?
Jul 19, 2026
Bonus Episode: David and Tom Discuss Mentality and Psychological Shifts from the Argentina v England Semi Final
Jul 19, 2026
Ep66: Into the Semi-Finals — England, the Market, and What the Tournament Has Actually Produced
Jul 15, 2026
Ep65: The Night at the Azteca — What England vs Mexico Told Us
Jul 07, 2026
Ep64: Three Games In: What Can We Actually Say?
Jun 26, 2026
Ep63: The Noise Begins! Is There A Brief Behind Any Of This?
Jun 19, 2026
Ep62: World Cup Window — How to Watch a Tournament Like a Recruitment Department
Jun 12, 2026
Ep61: The Clean Slate — What Would You Build If You Started Today?
Jun 05, 2026
Ep60: The Summer Window Is Open — Are You Ready?
May 28, 2026
Ep59: The Board Conversation — Making Recruitment Decisions Defensible Upwards
May 22, 2026
Ep58: Reading the Market — How 'Identity' Filters Opportunity in a Noisy Window
May 14, 2026
Ep57: The New Manager Scenario - Rebuilding Identity Without Losing the Work
May 08, 2026
Ep56: Preparing for the Summer Window — What to Do Before the Pressure Arrives
May 02, 2026
Ep55: The One-Window Club - Why Process Gains Don't Stick
Apr 25, 2026
Ep54: The Agent Call — Maintaining Process Discipline When the Timeline Isn’t Yours
Apr 17, 2026
Ep53: The Manager Problem - When The Brief Gets Overruled
Apr 10, 2026
Ep52 - The Method Meets Reality - Why Good Processes Get Rejected.
Apr 03, 2026
Ep51: The Club Operating Rhythm - Making The Model Outlast The Individual.
Mar 29, 2026
Ep50: The Shortlist Funnel: Data, Video Scouting, Live Scouting and the Target Matrix.
Mar 20, 2026
Ep49: The Definition/Selection Meeting Split - When Are Player Names Allowed In The Room?
Mar 14, 2026
Ep48: Turning Behaviours into Metrics - Choosing KPI's that Serve The Team Identity (And Avoid Analysis Theatre)
Mar 05, 2026
Ep47: Formations & Role Archetypes — What Your Identity Demands From Each Line.
Feb 28, 2026
Bonus Episode 2 - Replacing Heung-Min Son - Ranking The Best Fit Replacements (Xavi Simons Ranked Number 33!)
Feb 19, 2026
Bonus Episode: What Type of Player Should Replace Son Heung-Min at Spurs?
Feb 13, 2026
Ep46: Identity → Game Model — Turning Words Into 'Behaviours by Phase'.
Feb 06, 2026
Ep45: Templates + Variants — Defining Identity Fast (Without Turning the Club into a Cartoon)
Jan 30, 2026
Ep44: Identity Before Positions — Why “How We Win” Comes First
Jan 22, 2026
Ep43: The Boundary Line — Using AI in Recruitment Without Getting Burned
Jan 15, 2026
Ep42: Putting It Into Practice — The Context Stack As A Club Standard.
Jan 09, 2026
Ep41: From Question to Shortlist: A Repeatable AI-Supported Recruitment Workflow
Jan 02, 2026
Ep40: Behaviours Over Labels: Writing Role Definitions AI Can Follow
Dec 26, 2025
Ep39: Structure in Recruitment Decisions: Why Clarity Beats Guesswork
Dec 19, 2025
Ep38: Why Football Needs Better Thinking: Structure, Clarity & the Rise of AI-Supported Decisions
Dec 12, 2025
Ep37: The Festive Fixture Pile-Up - Rotation, Recovery and Risk
Dec 05, 2025
Ep36: Player Pathways: How Clubs Build from Grassroots to First Team
Nov 28, 2025
Ep35: Inside Recruitment: Lessons from Successes and Failures
Nov 21, 2025
Ep34: The Analyst’s Role in Storytelling: Shaping How Fans See the Game
Nov 15, 2025
Ep33: What Will Data Never Be Able To Tell Us?
Nov 07, 2025
Ep32: From Data to Dressing Room: How Insights Actually Influence Coaches
Oct 31, 2025
Ep31: Why Some Teams Overachieve: From Brentford to Mjällby - When Process Beats Payroll.
Oct 24, 2025
Ep30: Match Analysis Myths: What TV Pundits Get 'Wrong'!
Oct 17, 2025
Ep29: Scouting in the Age of AI: What Football Clubs Really Value
Oct 10, 2025
Ep28: Inside the 11-Stage Funnel: From 'What Do We Need' to 'Player To Target'
Oct 02, 2025
Ep27: From Pilot Sessions to Future Evolution - What's Next?
Sep 26, 2025
Ep26: From shortlist to Target Matrix — Turning Data Into Decisions
Sep 19, 2025
Ep25: How Do You Filter 700,000 Players Down To a Shortlist?
Sep 12, 2025
Ep24: Building Your Player Recruitment House!! The War Room Has Begun!
Sep 05, 2025
Ep23: The Steps of a Real Recruitment Process - Steps 9-11 and Ready For The War Room!
Aug 26, 2025
Ep22: The Steps of a Real Recruitment Process - Steps 4-8
Aug 21, 2025
Ep21: Behind the Curtain: The First Steps of a Real Recruitment Process - Steps 1-3
Aug 17, 2025
Ep20: Inside the Machine – How Smart Clubs Build Player Shortlists in 2025
Aug 11, 2025
Ep19: Moving Away From Complex Chaos Towards Simple Clarity
Aug 01, 2025
Ep18: The Shadow Team Model: Training to Build Multi-Window Strategy
Jun 20, 2025
Ep17: The Thinking Behind the Shortlist — How to Justify Player Picks Like a Pro!
Jun 13, 2025
Ep16: Scouting with Constraints — How Real-World Limits Shape Smart Decisions
Jun 08, 2025
Ep15: What a Recruitment Department Actually Does — and How You Can Train Like You're Already Inside One
May 31, 2025
Ep14: Future-Proofing Yourself — Why Augmented Analysts Will Lead the Next Generation of Football Clubs
May 23, 2025
Ep13: How to Work With AI Like a Football Recruitment Analyst, Not Like a Casual User
May 17, 2025
Ep12: The Recruitment Process That Helps You Think Like a Real Football Club
May 09, 2025
Ep11: Why the Future of Football Recruitment Belongs to the Process-Driven and AI-Savvy Analyst
May 04, 2025
Ep10: What Makes A Good Recruitment Decision?
Apr 27, 2025
Ep9: We're Building A Football Club - Want In?
Apr 18, 2025
Ep8: Does Momentum Make A Difference?
Apr 06, 2025
Ep7: How Important Is Scoring The First Goal? Is It Different For Every Team?
Mar 28, 2025
Ep6: Why It's So Important To Try And Create A Process.....Not Perfection!
Mar 22, 2025
Ep5: Important Storytelling Stats - Turning Numbers into Narratives
Mar 15, 2025
Ep4: Key Passing Metrics - Passes Into the Final Third + Passes Into the Penalty Area
Mar 07, 2025
Ep3: Progressive Passes and Progressive Runs - What Are They? How Are They Calculated?
Feb 28, 2025
Ep2: Expected Goals (xG) and Expected Assists (xA) - What Do They Mean? How Are They Calculated?
Feb 21, 2025
Ep1: The Secret to Finding Hidden Gem Players with Data Analytics.
Feb 14, 2025
Ep100: Want To Learn How To Become A Football Analyst? This Is The Place To Be.
Feb 06, 2025
Ep99: January Transfer Window - Could These Players Make The Difference?
Jan 18, 2025
Ep98: EFL Championship - Matchday 27 (Futile) Predictions Episode
Jan 13, 2025
Ep97: January Transfer Window - Could These Players Make The Difference?
Jan 10, 2025
Ep96: EFL Championship - Matchday 26 (Futile) Predictions Episode
Jan 03, 2025
Ep95: January Transfer Window - Could These Players Be The Missing Piece?
Jan 03, 2025
Ep94: EFL Championship - Matchday 24 (Futile) Predictions Episode
Dec 27, 2024
Ep93: EFL Championship - What Are The Attacking Strengths and Weaknesses of Each Team? - Part 3
Dec 26, 2024
Ep92: EFL Championship - Matchday 22 - (Futile) Predictions Episode
Dec 20, 2024
Ep91: EFL Championship - What Are The Attacking Strengths and Weaknesses of Each Team? - Part 2
Dec 20, 2024
Ep90: EFL Championship - (Futile) Predictions Episode - Matchday 21
Dec 13, 2024
Ep89: EFL Championship - What Are The Attacking Strengths and Weaknesses of Each Team? - Part 1
Dec 13, 2024
Ep88: EFL Championship - Matchday 19 (Futile) Predictions
Dec 06, 2024
Ep87: Does Our 'Attacking Funnel' Data Shows Which Teams Are Most Likely To Escape the Drop?
Dec 06, 2024
Ep86: EFL Championship (Futile) Predictions Episode - Matchday 18.
Nov 29, 2024
Ep85: Our 'Attacking Funnel' Data Shows Which Top 6 Team Could Drop Out Of The Promotion Race?
Nov 29, 2024
Ep84 - Matchday 16 - (Futile) Predictions Episode
Nov 22, 2024
Ep83 - Oxford to West Brom Season Review - What Does The Data Tell Us?
Nov 22, 2024
Ep82: Blackburn to Norwich Season Review - What Does The Data Tell Us?
Nov 16, 2024
Ep81: EFL Championship - Matchday 15 (Futile) Predictions Episode
Nov 08, 2024
Ep80: EFL Championship - Top 12 Attacking Support Players
Nov 08, 2024
Ep79: The Top 12 EFL Championship Chance Creators - What Are Their Roles?
Nov 02, 2024
Ep78: EFL Championship: Matchday 12 (Futile) Predictions
Oct 25, 2024
Ep77: The Top 12 EFL Championship Strikers - What 'Role' Do They Play?
Oct 25, 2024
Ep75: Sunderland, Luton Town, Oxford United and Portsmouth - Playing Style Deep Dive.
Oct 18, 2024
Ep76: Matchday 10 - Futile Predictions Episode
Oct 18, 2024
Ep74: Middlesbrough F.C. - Deep Dive Analysis - Where Do They Need To Improve?
Oct 11, 2024
Ep73: Matchday 9 (Futile) Predictions Episode
Oct 04, 2024
Ep72 - What Could Catapult Coventry City F.C. Into The Promotion Picture?
Oct 04, 2024
Ep71 - Matchday 8 - (Futile) Predictions Episode
Oct 01, 2024
Ep70: EFL Championship - Matchday 7 (Futile) Predictions
Sep 27, 2024
Ep69: Playing Style Analysis - What Are West Brom Doing Differently This Season?
Sep 27, 2024
Ep68: Match Day 6 - (Futile) Predictions Episode!
Sep 20, 2024
Ep67: Manager of the Month Curse! and What's Going On At Stoke City?
Sep 20, 2024
Ep65: Two 'Under The Radar' EFL Championship Attacking Monsters + Who Wins August Manager of the Month?
Sep 13, 2024
Ep66: Match Day 5 Predictions - Which Teams Will Be Back With a Bang?
Sep 13, 2024
Ep64: Will These 5 New Signings Boom or Bust?
Sep 06, 2024
Ep63: Could These 5 Players Replace Morgan Whittaker or Tom Fellows?
Aug 28, 2024
Ep62: Which Teams Could Be Battling Relegation This Season?
Aug 23, 2024
Ep61: Could These teams Make A Surprise Promotion Push? & Is 'Old School' Player Scouting Dead?
Aug 16, 2024
Ep60: Which Teams Will Battle For the EFL Championship Playoffs?
Aug 09, 2024
Ep59: Our Two Championship Elite Teams and How To Become a FIFA Licensed Agent
Aug 02, 2024
Ep58: Who Are The Financial David and Goliaths of the 2024/25 EFL Championship?
Jul 26, 2024
Ep57: Euro 2024 Post-Mortem: England's Attacking Struggles and the Hunt for Southgate's Successor
Jul 19, 2024
Ep56: Euro 2024 Final Preview: England v Spain - Who Will Win?
Jul 13, 2024
Ep55: Euro 2024 Semi Final Preview - Netherlands v England.... England Playing Style Is Unique?
Jul 09, 2024
Ep54: Euro 2024 Semi Final Preview - France v Spain.... Puncher V Counter Puncher?
Jul 09, 2024
Ep53: Jed Wallace Talks Pre-Season and Switzerland v England
Jul 06, 2024
Ep52: Euro 2024 Quarter Final Previews - Switzerland v England and Netherlands v Turkey.
Jul 06, 2024
Ep51: Who Makes Our England and World Food XI's?
Jul 05, 2024
Ep50: Euro 2024 Quarter Final Previews - Germany v Spain and Portugal v France.
Jul 05, 2024
Ep49: England V Slovakia Preview - Are Slovakia A Better Attacking Team Than England?! (Euro Champs 2024)
Jun 29, 2024
Ep48: European Championships - Groups E & F - Team Playing Styles and Match Previews
Jun 26, 2024
Ep47: European Championships - Groups C & D - Team Playing Styles and Match Previews
Jun 25, 2024
Ep46: European Championships - Group B - Team Playing Styles and Match Previews
Jun 24, 2024
Ep45: European Championships - Group A - Team Playing Styles and Match Previews
Jun 23, 2024
Ep44: Transfers and England v Serbia Breakdown with Jed Wallace
Jun 19, 2024
Ep43: Transfer Rumours and Who Are The Undisputed EFL Championship Dead Ball Kings?
Jun 14, 2024
Ep42: Which Team Created The Most Chances? Who Were Clinical Finishers? Who Were Deadly From A Dead Ball?
Jun 07, 2024
Ep41 - Sunderland A.F.C. Season Review - What Now?
May 31, 2024
Ep40: EFL Championship Play Of Final Preview - Leeds United v Southampton FC
May 22, 2024
Ep39: EFL Championship Play Off Semi Final Leg 2 Preview: Who Will Hold Their Nerve?
May 16, 2024
Bonus Episode 38a: Liam Rosenior Sacking Opinion! Was The Owner Right?
May 10, 2024
Ep38: Play Off Semi Finals - Is Leeds United's Playing Style Perfect For Norwich?
May 10, 2024
Ep37: Are Pressure and Stress A Bad Thing? Or Are they Vital To Success?
May 03, 2024
Ep36: The Final Countdown! Who Will Hold Their Nerve.... And Who Will Crumble?
Apr 26, 2024
Ep35: Who Makes Our EFL Championship Team of The 2023/24 Season?
Apr 19, 2024
Championship Prediction Challenge - Man V Machine
Apr 11, 2024
Ep33: Ian Foster SACKED: Bad Coaching Decisions Or Losing Key Players To Blame??
Apr 05, 2024
Ep32: Momentum.......Is It Just A Load Of B*ll*cks?
Mar 29, 2024
Ep31: Can This One Thing Predict The EFL Championship Playoff Winners? Shows a 70% Correlation.
Mar 22, 2024
Ep30: What's The Best Playing Style After Conceding The First Goal? Who Should We Sign?
Mar 15, 2024
Ep29: How Important Is Scoring The First Goal?
Mar 08, 2024
Ep 28: What Happened During The Run In Last Season? Could It Happen Again This Year?
Mar 01, 2024
Ep27: We Predict The Top Scorer and Who Is The Most Over Rated Player?
Feb 23, 2024
Which Attacking Players are the Hidden Gems in the EFL Championship?
Feb 16, 2024
Which Team Has The Toughest and Easiest Run In?
Feb 14, 2024
EFL Championship Predictions: End of Season Table - Who Goes Up and Who Goes Down?
Feb 09, 2024
January Transfer Window Wrap-Up: EFL Championship's Biggest Moves
Feb 05, 2024
Which Team Could Get Promoted And Stay In The Premier League?
Jan 26, 2024
Will Coventry City Go Up? Will Blackburn Go Down? We Find Out.
Jan 19, 2024
Who Could Realistically Replace Crysencio Summerville? Have We Found The Uzbek Messi?!
Jan 12, 2024
Which Two Teams Show Sniper Like Attacking Quality? It's nobody in the top 3!
Jan 05, 2024
Transfer Rumour Roundup: Healey to Blackburn, Whiteman's Norwich City Link, and Cullen's QPR Prospects
Dec 29, 2023
Who Could Birmingham City, Coventry City and West Bromwich Albion sign to replace their Key Players?
Dec 22, 2023
If Crysensio Summerville, Stephy Mavididi and Isaiah Jones Were Sold... Who Could Replace Them?
Dec 14, 2023
6 Superstar Signings Who Could Shake Up the EFL Championship in January
Dec 08, 2023
EFL Championship: Where Does Your Team Need To Strengthen In The January Transfer Window?
Nov 30, 2023
Achieving Success in Sports Recruitment: The Role of Financial Analysis and Cultural Integration
Nov 24, 2023
Scouting Smarter, Not Harder: Data’s Role in Modern Player Evaluation
Nov 17, 2023
Local to Global: The Remote Revolution in Football Talent Identification
Nov 09, 2023
EFL Championship Schedule Adjusted League Table. Blackjack Strategy in Football? Top 20 Attackers.
Nov 02, 2023
Unveiling the Style, Expectations, and Players of the Top 12 EFL Teams
Oct 26, 2023
Who Are The Top 10 Attacking Support Players In The EFL Championship?
Oct 19, 2023
We Hate Assists?! And Who Are the Top 10 EFL Championship Chance Creators?
Oct 12, 2023
Top 10 EFL Championship Strikers so far. You'll Never Guess Number 5!
Oct 07, 2023
Glory To Turmoil: The Turbulent Journey of West Brom and Stoke City
Sep 30, 2023
The Reasons Preston Won't Stay Top......But Will Boro Go Down?
Sep 23, 2023
The Player Recruitment Process: Prospects to Powerhouses In 3 Steps.
Sep 23, 2023
Welcome To Those Ready To Attack The Championship! Start Here.
Sep 22, 2023
Welcome To Attacking The Championship! - The Warm Up
Sep 22, 2023