The Strand Review of Books

By Toby Chapman-Dawe

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Category: Marketing

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Episodes: 32

Description

Authors explain why they wrote their books

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Episode Date
Franz Kafka and the Truths of Leadership, with the author, Dr Leah Tomkins
May 14, 2024
Sustainable Advertising, with the co-author, Sebastian Munden
May 07, 2024
B2B Digital Marketing Strategy, with the author, Simon Hall
Apr 30, 2024
Right Kind of Wrong, with the author, Professor Amy Edmondson
Apr 09, 2024
The Superpower of Small Teams, with the co-author, Brad Borkan
Apr 02, 2024
The Art of Statistics, with the author, Professor Sir David Spiegelhalter
Mar 26, 2024
High-Impact Content Marketing, with the author, Purna Virji
Mar 19, 2024
GLUE, with the author, John Dore
Mar 12, 2024
The Customer Copernicus, with the author, Charlie Dawson
Mar 05, 2024
Can Marketing Save the Planet? with the authors, Michelle Carvill and Gemma Butler
Feb 27, 2024
The Human Experience, with the author, John Sills
Feb 20, 2024
New Rules of Marketing & PR, with the author, David Meerman Scott
Feb 14, 2024
Forget the Funnel, with the co-author, Georgiana Laudi
Feb 06, 2024
The Fifth Phase, with the author, Dr Mark Powell
Nov 07, 2023
Let It Go, with the author, Dame Stephanie Shirley, CH
Oct 31, 2023
Predictably Irrational, by Dan Ariely
Oct 24, 2023
21st Century Business Icons, with the author, Sally Percy
Oct 17, 2023
The Social Brain, with the author, Tracey Camilleri
Oct 10, 2023
Decoded - The Science Behind Why We Buy, with the author, Phil Barden
Oct 03, 2023
B2B is really P2P, with the author, Frank Somma
Sep 26, 2023
The Invisible Brand, with the author, William Ammerman
Sep 19, 2023
Team of Teams, reviewed by Carole Archer
Sep 12, 2023
Using Behavioral Science in Marketing, with the author, Nancy Harhut
Jun 27, 2023
Audacious Goals, Remarkable Results, with the author, Brad Borkan
Jun 20, 2023
The Customer-Base Audit, with the author, Professor Peter Fader
Jun 13, 2023
Influencer Marketing Strategy, with the author, Gordon Glenister
Jun 06, 2023
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, with the author, Daniel Rowles
May 30, 2023
Data and Analytics Strategy for Business, with the author, Simon Asplen-Taylor
May 23, 2023
The Hidden Psychology of Social Networks, with the author, Joe Federer
May 16, 2023
Account-Based Marketing, with the author, Jessica Fewless
May 09, 2023
The Customer Catalyst, with the author, Daniel Bausor
May 02, 2023
The Laws of Brand Storytelling, with the author, Ekaterina Walter
Apr 25, 2023