Simplified Sparky Marketing

By Alan Collins

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Category: Marketing

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Episodes: 146

Description

ELECTRICIANS!

Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.

Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.

Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.


Episode Date
Simplified Sparky Member - Ryan from Axon Electrical
May 20, 2026
Your staff said WHAT to your client! | 145
May 14, 2026
Your Location Is Costing You Electrical Work? 144
May 07, 2026
[YouTube Ep] The Best Electricians Don't Get The Work? | 143
May 03, 2026
It's Not Always The Electricians Fault - Sh!t Clients | 142
Apr 30, 2026
An EV charger quote that made 'Cents'! 141
Apr 24, 2026
[YouTube Ep] Why Your Getting Cheap, Tight, Frugal Leads | 140
Apr 20, 2026
Bite the hand that feeds you... | 139
Apr 16, 2026
[YouTube Ep] McDonald's Pays Better Than Your Electrical Business | 138
Apr 12, 2026
Your Competition Is Your Greatest Asset | 137
Apr 09, 2026
[YouTube Ep] Get 35 Google Reviews in 1 Week? | 136
Apr 01, 2026
The colur RED - Stopping lead flow? | 135
Mar 26, 2026
If you don’t have the keys, it’s not your electrical business | 134
Mar 20, 2026
[YouTube Ep] The Glue That Holds Your Electrical Business Together | 133
Mar 15, 2026
Your clients are moving home. Did you stay top of mind? | 132
Mar 12, 2026
[Youtube Ep] The Electricians Client Retention System | 131
Mar 11, 2026
Fly In Fly Out Or Build Your Own Electrical Business? | 130
Mar 07, 2026
[YouTube Ep] The Electricians Lead Handling/Convertion System! | 129
Mar 03, 2026
WTF is GST for Electricians? | 128
Feb 26, 2026
Dave Brearley - Zero to Electrical Business Owner in Melbourne | 127
Feb 25, 2026
1300 Vanity Is Costing You Work | 126
Feb 19, 2026
[YouTube Ep] The Electricians Lead Attraction System! | 125
Feb 14, 2026
Electricians Are Busy All Day, Only Billing Five Hours | 224
Feb 12, 2026
A bad customer experience | 223
Feb 07, 2026
Do capability statements work for electricians? | 122
Feb 05, 2026
Electrical Business... Boring, Predictable, and Paid | 121
Jan 29, 2026
[YouTube Ep] Why Your Electrical Business Feels Harder Than It Should! | 120
Jan 25, 2026
Premature Discounting Is Burning Your Profit | 119
Jan 22, 2026
Staying in your electrical lane | 117
Jan 15, 2026
People will make or break your business! | 116
Jan 08, 2026
How you make $2834 before breakfast | Systems | 115
Jan 03, 2026
The poverty mindset keeping sparkies broke | 114
Dec 27, 2025
Kev the sparky has closed down! | 113
Dec 23, 2025
Charging $200+ per hour as an electrician | 112
Dec 18, 2025
Staff loosing you work? What to do about it | 111
Dec 14, 2025
Why Ai can make you look lazy! | 110
Dec 11, 2025
The Mentorship - Behind the sceens... | 109
Dec 05, 2025
End of year stress relief | 108
Dec 05, 2025
BONUS: WARNING American Express Users = December 15th!!! | 107
Nov 29, 2025
Kids Don’t Buy, But They Make You Pay | 106
Nov 27, 2025
You’re Not “Marketing”… You’re Donating Money | 105
Nov 21, 2025
Avoid your electrical business getting sued! | 104
Nov 14, 2025
Bonus: Unlocking electrical business potential | 103
Nov 12, 2025
Running on empty | 102
Nov 07, 2025
The drink driver client | 101
Nov 04, 2025
Incorrect cross promotion | 100
Oct 30, 2025
Your life and business are a SYSTEM | 99
Oct 23, 2025
Adapt or Die: How AI Is Changing the Way Customers Find You | 98
Oct 18, 2025
Why you attract the wrong clients II | 97
Oct 10, 2025
Why you attract the wrong clients | 96
Oct 10, 2025
Nobody Trusts a W**ker: Cut the Jargon | 95
Oct 03, 2025
Loose lips sink electrical ships... | 94
Sep 26, 2025
Scam Directories: Don’t Waste Your Cash | 93
Sep 18, 2025
When is the right time to start your electrical business? | 92
Sep 13, 2025
When is a lead actually dead? | 91
Sep 09, 2025
It doesn't take much to be a stand out electrician | 90
Sep 04, 2025
I quoted against 68 other electricians | 89
Aug 29, 2025
Burst the BUSY electrical illusion | 88
Aug 22, 2025
Bonus: Fly Business Class to Europe for $600 | 87
Aug 19, 2025
Where focus goes, energy flows | 86
Aug 16, 2025
Missed Calls, Lost Jobs – How a VA Solved It All | 85
Aug 08, 2025
BONUS: Spark Your Interest Podcast with Josh Ford | 84
Aug 06, 2025
Are BNI Groups for you? | 83
Aug 01, 2025
The Trojan Horse Method | 82
Jul 25, 2025
How Important is your sparky business name? Everything. | 81
Jul 19, 2025
How a painter stole my electrical work! | 80
Jul 11, 2025
Electricians - Get your time BACK! | 79
Jul 04, 2025
Do clients think what you think? | 78
Jun 27, 2025
My EOFY tax f#$k up! | 77
Jun 22, 2025
How I got my suspended Google Business Profile Back | 76
Jun 18, 2025
Are your eggs in one basket? | 75
Jun 13, 2025
Cheap refer cheap! | 74
Jun 06, 2025
Google Business Profile Suspention Part II | 73
Jun 04, 2025
The Simplified Sparky Marketing Mentorship | 72
May 31, 2025
AI is too undercooked to trust for Electricians | 71
May 29, 2025
Smoking Hope! | 70
May 22, 2025
You’re not a charity - charge for warranty callbacks! | 69
May 17, 2025
I LOST 539 Google reviews for my electrical business overnight! | 68
May 08, 2025
How a Greedy Mistake Cost Me an Electrical Goldmine | 67
Apr 28, 2025
Discounts and D-Grade Clients. | 66
Apr 22, 2025
Are You Marketing for Electricians or Leads? | 65
Apr 18, 2025
Plain Flyers? | 64
Apr 11, 2025
Frictionless Payments - Pass Card Fees! | 63
Apr 08, 2025
The three types of websites you need to know | 62
Apr 04, 2025
We reflect our teachers | 61
Apr 01, 2025
Chasing Shiney Objects! | 60
Mar 26, 2025
Should you Quote before you start? | 59
Mar 20, 2025
Website Speed is Killing Your Leads... | 58
Mar 16, 2025
The way you make me feel... | 57
Mar 13, 2025
The Silver Bullet Leads MYTH! | 56
Mar 09, 2025
Make Money Psychology | 55
Mar 06, 2025
Billy Ocean's Media Placement | 54
Feb 27, 2025
Sexy Sparky 69 vs Email | 53
Feb 21, 2025
Anger Management for Leads | 52
Feb 14, 2025
Online Forms - What works? | 51
Feb 09, 2025
Hilti Vs Ozito Websites. What have you? | 50
Feb 04, 2025
Hand Written Notes are Genius! | 49
Feb 01, 2025
Podcast Rebrand & Lessons For You. | 48
Jan 24, 2025
The Simple 3-Step Process to Boost Your Google Reviews | 47
Jan 17, 2025
Speed to Lead | 46
Jan 08, 2025
Referral Partners - The Good & Bad! | 45
Dec 23, 2024
Stop playing around. Implement. Today. | 44
Dec 17, 2024
*BONUS* 9 Ways in 9 days to 100k+ PROFIT 💵 | 43
Dec 09, 2024
Missed Calls = Missed Work! Who's Picking Up? | 42
Oct 21, 2024
How a $100 Brownie Led to $10K in Business | 41
Oct 12, 2024
Why Web Developers Aren’t Marketers | 40
Oct 04, 2024
Call Out Fees...To Charge or Not to Charge | 39
Sep 27, 2024
Are You Ready For Google Ads? | 38
Sep 19, 2024
Spoonfeed Your Way to Better Client Reviews and Quotes | 37
Sep 13, 2024
Authority Beats Price | 36
Sep 03, 2024
Is it Really Quiet? Consistency is Key to Keeping Your Workflow Strong | 35
Aug 25, 2024
Bill Shock: The Risk of NOT Quoting Before Starting Work | 34
Aug 15, 2024
Efficiency Over Emergency: How to Handle Client Panic Calls | 33
Aug 07, 2024
Look Professional, Get Paid Professional! | 32
Aug 02, 2024
Having Belief in Your Price! | 31
Jul 21, 2024
Being more Memorable to your clients | 30
Apr 22, 2024
What is the Cost of Not Investing in Marketing for your Business? | 29
Apr 15, 2024
Your Business will be Forgotten - Unless... | 28
Apr 08, 2024
Quote Conversion 101 and My $8.88 Rule... | 27
Apr 02, 2024
Data is Worth More than Gold! Are you Mining it? | 26
Mar 25, 2024
Give an Inch, Take a Mile - Teasing the SALE | 25
Mar 18, 2024
If you Confuse you Loose - How to Convert More Quotes | 24
Mar 11, 2024
Cash Flow is King - How to Streamline Getting Paid FASTER | 23
Mar 04, 2024
It's STUPID to React Emotionally to Clients - Hear my story! | 22
Feb 26, 2024
The Brightside of Quote Rejection, Turning Lost Quotes Into Winning Strategies | 21
Feb 19, 2024
Parketing: The Impact of Professional Vehicle Signage | 20
Feb 12, 2024
Sell the Outcome, Not Just the Service or Product | 19
Feb 05, 2024
Running your own race - STOP comparing your business and MARKETING to other Tradies | 18
Jan 29, 2024
Do Fridge Magnets and Flyers Still Work or a Total Waste of Money? | 17
Jan 22, 2024
Search Engine Optimisation (SEO) For Tradies! Does it actually work? | 16
Jan 15, 2024
Are Lead Generation Websites GOOD to GENERATE WORK...Or?? | 15
Jan 08, 2024
My Lessons From Cars Sales Men... | 14
Jan 03, 2024
Transforming Your Tradie Website from Frankenstein to Fantastic | 13
Dec 25, 2023
Dropping the C word and replace the FU to Convert More Leads | 12
Dec 18, 2023
Have You Left Money On The Table For Your Electrical Business? 💰 | 11
Dec 11, 2023
Delivering a World-Class Experience: The Power of Service Excellence | 10
Dec 04, 2023
My 9 Step Electrician Quote Process | 09
Nov 27, 2023
What's a CRM or JMS? How to Use Software to Excel in Your Tradie Business! | 08
Nov 20, 2023
Media Placement - Where to Market Your Tradie Business? | 07
Nov 13, 2023
Crafting Your Marketing Message for your Tradie Business | 06
Nov 06, 2023
How to Target the Right Customers for Your Tradie Business and Boost Your Profits | 05
Oct 30, 2023
The Riches are in The Niches - How to Find Your Goldmine | #04
Oct 23, 2023
Marketing Strategy Verses Marketing Tactics... Which comes first? | 03
Oct 16, 2023
How Are You Qualifying Your Leads? | #02
Oct 09, 2023
What is Marketing? My 9 Steps! | #01
Oct 04, 2023
The Introduction | #00
Oct 04, 2023