The Business of Influence

By Style ID Africa

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Category: Marketing

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Episodes: 67

Description

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

Episode Date
Ep. 12 Who Gets to Be Seen, Heard and Paid | Unkut Youth Month Special
Jun 12, 2026
Ep 11. Advertising Has an Identity Crisis #BusinessOfInfluence
Jun 09, 2026
Ep 8. From Operator to CEO: Why Leadership Is a Different Job Entirely #foundersdesk
Jun 05, 2026
Ep 10. The Influencer Economy 2026 #BusinessOfInfluence
Jun 05, 2026
Ep 9. Talent Is Not Equal: Who Gets to Be Seen, Heard and Paid #businessofinfluence
May 30, 2026
Ep 6. Marketing Has a Measurement Problem #foundersdesk
May 24, 2026
Ep 8. | Who Controls the Mic #businessofinfluence
May 23, 2026
Ep 7. | Beyond the Feed #businessofinfluence
May 12, 2026
Ep.6 | Credibility Over Clout #businessofinfluence
May 10, 2026
Ep 5. The Power of Collaboration Among SA Creators #businessofinfluence #foundersdesk
Apr 30, 2026
Ep. 4 | Taste, Status and Story #BusinessOfInfluence
Apr 24, 2026
Ep 4. Building Trust With South African Consumers #FoundersDesk
Apr 14, 2026
Ep 3. | Building a Boutique vs Full-Service Agency
Apr 07, 2026
Ep. 3 | Capital, Culture and Control #businessofinfluence
Apr 04, 2026
Ep 2. | The Reality of Scaling a Small Creative Agency #foundersdesk
Mar 25, 2026
Ep. 2 | From Culture to Conversion #businessofinfluence
Mar 25, 2026
Ep1. | Founders as Front Page #FoundersDesk
Mar 23, 2026
Ep.1 | The State of the Creator Address | #BusinessOfInfluence
Mar 06, 2026
Season 3 Finale: Behind the Influence | The Wrap Up Edition
Dec 13, 2025
IMC EPISODE 13: AI, creativity, and the future of marketing with Darren Morris | CEO of Lucky Hustle
Dec 02, 2025
IMC EPISODE 12: SAB’s Marketing Playbook with Vaughan Croeser | VP of Marketing at SAB
Dec 01, 2025
IMC EPISODE 11: From Street to Social, OOH That Gets People Talking with Nomzamo Moalusi | Primedia
Nov 25, 2025
IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor | Unilever South Africa
Nov 24, 2025
IMC EPISODE 9:The Art of Making Brands Memorable with Dean Oelschig | Founder of Halo Advertising
Nov 24, 2025
IMC EPISODE 8 : Authenticity, Engineering & Salience with Marketing of Volkswagen, Bridget Harpur
Nov 11, 2025
IMC EPISODE 7: The Power of Authenticity in Marketing with Phathiswa Sefatswa | Clicks Group
Nov 10, 2025
IMC EPISODE 6: Marketing That Moves People with Zain Naidoo | Head of Digital Marketing at Dis-Chem
Nov 10, 2025
The Founder's Desk Episode 4 | The Business behind a multi-gen work place with Maishe Mashigo
Nov 04, 2025
IMC EPISODE 5: The Creative Revolution at Nedbank with Khensani Nobanda
Oct 31, 2025
The Founder's Desk Episode 4 | Understanding Clients & Their Needs with Zandile Khulu
Oct 28, 2025
IMC EPISODE 4: The Future of Luxury Marketing with Aimee Kellen | Regional MD at Moet Hennessy
Oct 27, 2025
The Founders Desk Episode 3 | New Business Mining - Bringing home the bacon with Lindo Mkhize
Oct 21, 2025
Pilot | Foundations from the Founder's Desk
Oct 14, 2025
The Founders Desk Episode 2 | New Business Mining - Bringing home the bacon with Lindo Mkhize
Oct 14, 2025
IMC EPISODE 2: Building Trust Through Influence with Melusi Mhlungu | CCO of We Are Bizarre
Oct 10, 2025
IMC EPISODE 1: Marketing Shifts with Dale Hefer | CEO of IMC
Oct 03, 2025
EPISODE 10 | Mic Check: How Podcasting Is Shaping Culture, Commentary & Clout in South Africa
Sep 15, 2025
EPISODE 9 | Boardroom to Backstage: Why this Generation is Choosing Purpose Over Payslips
Sep 10, 2025
EPISODE 8 | Pivot or Perish: What Keeps B2B Talent Relevant in the Creator Economy
Sep 10, 2025
EPISODE 7 | Shem, That Campaign Flopped
Sep 09, 2025
EPISODE 6 (Part 1) | Rooted & Radiant: How South African Beauty Founders Are Redefining Skin & Hair Culture
Aug 11, 2025
EPISODE 5 | Brands Love Culture, Until It Gets Loud
Aug 07, 2025
Episode 4 | Disrupt to Deliver: How Creators Are Rewriting Brand Playbooks
Aug 07, 2025
Episode 3 | Rewriting South Africa’s Influencer Playbook with Sbahle Sithole
Aug 06, 2025
Episode 2 | New Wave Niches : What’s Hot and What’s Not: SA’s Influencer Niches Exposed
Aug 06, 2025
Episode 1 | Trending or Trapped : How Pop Culture is Shaping Creators in 2025
Aug 04, 2025
Cooking Up a Storm | A Taste of Season 3
Jun 10, 2025
The Future of Artificial Intelligence, Voice Search & Chatbots
May 29, 2024
Why Style ID Africa: Innovating Influencer Marketing Across The Content
May 22, 2024
The World of Paid Media and the Power of Paid Advertising.
May 16, 2024
Scaling Influencer Marketing for Both Brands and Influencers
Apr 25, 2024
Real-time Marketing and Newsjacking
Apr 17, 2024
Strategies for Overcoming Creative Blocks and Innovative Ideas
Apr 10, 2024
Navigating Budget Constraints & Resource Limitations
Apr 03, 2024
Influencer Round Table: From The Creators’ Point of View | Bonus Epsiode
Mar 27, 2024
The Influencer Round Table: From Creators' Point Of View
Mar 20, 2024
New Age Content Marketing
Mar 14, 2024
The Art of Emotional Intelligence
Mar 06, 2024
How to travel like an influencer
Nov 16, 2023
Budgeting and money management for influencers and content creators
Nov 14, 2023
Understanding influencer contracts and regulations
Oct 24, 2023
How to pivot as an influencer with Brett Robson
Oct 17, 2023
From image to income: how to craft your personal brand
Oct 06, 2023
How brands can create culture and community
Sep 29, 2023
Finding your niche, conquering TikTok, and the decisions that influence your creator career
Sep 15, 2023
What it really means to be an influencer in 2023
Sep 08, 2023
The Ultimate Team Talk
Sep 04, 2023