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Tenacity with Sonia C is a podcast for founders exploring the real decisions required to build companies, what to build, what to prioritize, and how leaders navigate uncertainty while turning ideas into real businesses.
Tenacity is not about motivation. It is about the discipline required to keep building when the path is unclear.
Through conversations with founders, operators, and leaders, the podcast explores how real companies are built, including the pivots, mistakes, lessons learned, and decisions that shape long-term success.
| Episode | Date |
|---|---|
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Why Great Strategies Fail Without Great Leadership with Eric Dingler
|
May 08, 2026 |
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What It Really Costs to Build Something New, with Sam Berman
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Apr 30, 2026 |
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The Visibility Strategy Helping Founders Get Funded with Liana Zavo
|
Apr 16, 2026 |
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The Difference Between Building a Product and Building a Company with Jon Hacker
|
Apr 02, 2026 |
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From Comic Collector to Manga Expert to Entrepreneur with Rui Couto
|
Mar 19, 2026 |
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Why Most Startups Fail: The Founder Mistakes No One Warns You About with Andrew Ackerman
|
Mar 12, 2026 |
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When the Safe Path Feels Heavy with Jason VanDevere
|
Mar 05, 2026 |
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The Launch Playbook for Founders Who Expect a Traffic Spike with Michael Dodworth
|
Feb 24, 2026 |
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When Success Stops Feeling Like Success: The Burnout, the Exit, and the Freedom Play with Ian Noble
|
Feb 17, 2026 |
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Why “Messy” Content Will Beat AI in 2026 with Wes Towers
|
Feb 13, 2026 |
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How Legacy Brands Survive the Digital Switch with Josh Lee
|
Feb 06, 2026 |
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Busy Isn’t Growth: The One Thing That Unlocks Growth with Loïc Potjes
|
Jan 30, 2026 |
|
How Writing a Book Scales Growth, Credibility, and Relevance with Ben Cena
|
Jan 22, 2026 |
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Why 70-90% of Founders Regret Their Exit, and How to Avoid It with Kevon Saber
|
Jan 15, 2026 |
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The Power of Delegation: How Letting Go Became the Key to Scaling with Jason Berkowitz
|
Dec 31, 2025 |
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When to Pivot and When to Stand Your Ground as a Founder with Jaze Bordeaux
|
Dec 23, 2025 |
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From Ego to Execution: What 17 Startups Taught Me with Robert Matzkin
|
Dec 18, 2025 |
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Why Most Founders Fail Financially, and How to Fix It with Rachel Phillips
|
Dec 11, 2025 |
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Debt, Failure, Bitcoin: Rebuilt From Rock Bottom with Aleksandar Svetski
|
Dec 04, 2025 |
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The Founder Who Left Comfort to Chase Purpose with Marco Benitez
|
Nov 27, 2025 |
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A Founder’s Fight to Grow During the Ukraine Invasion with Oleksandr Buratynskyi
|
Nov 20, 2025 |
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Why Niching Down Is the Smartest Way to Grow with Gabriel Kaam
|
Nov 13, 2025 |
|
How a Single Mom Built a Profitable Fintech in Cannabis with Aubrey Amatelli
|
Nov 06, 2025 |
|
Men Get Breast Cancer Too: Breaking the Stigma with Phil Alderson
|
Oct 30, 2025 |
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Rebuilding Identity After Breast Cancer with Alexandra Goldwell
|
Oct 23, 2025 |
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A Dad’s Journey Through His Daughters Breast Cancer Journey with Bob Furniss
|
Oct 19, 2025 |
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Confidence, Resilience & Finding Peace After Cancer with Christie Cioffi
|
Oct 16, 2025 |
|
When Breast Cancer Tried to Steal Her Spotlight with Fitz Koehler
|
Oct 09, 2025 |
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The Mastectomy I Always Wanted with Survivor, Author & Advocate Erica Campbell
|
Oct 02, 2025 |
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Women in Tech Leadership: Listening Louder Than You Speak with Meeky Hwang
|
Sep 25, 2025 |
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How This Founder Built a $30B AI Startup That’s Disrupting Finance with Alexander Harmsen
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Sep 18, 2025 |
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Becoming AI-Literate: Why Every Professional Needs This Skill Now with Nicole Hilgenkamp
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Sep 11, 2025 |
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Scaling a Franchise with Focus: The MADabolic Playbook with Brandon Cullen
|
Sep 04, 2025 |
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Autism, AI & Authenticity: Building a Superpower from Perceived Weakness with Founder Murielle Ungrich
|
Aug 28, 2025 |
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Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez
|
Aug 21, 2025 |
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Why You Should Dream Ridiculously Big with Ceinwen Garcia
|
Aug 14, 2025 |
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From a Soccer Injury to Real Estate Millions: The Reinvention Story with Jacopo Iasiello
|
Aug 08, 2025 |
|
The Space Between: Where AI, Intuition, and Innovation Meet with Mona Bavar
|
Jul 31, 2025 |
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If You Don’t Have Revenue, It’s a Hobby”: Startup Truths with Anthony Franco
|
Jul 24, 2025 |
|
I Interviewed AI About Founders Burnout, Loneliness, and Leadership with Boardy
|
Jul 16, 2025 |
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From Disney to Angel Investor: The Truth About Leadership, Ego, and Startups with Jim Fielding
|
Jul 10, 2025 |
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From Self-Doubt to Self-Mastery: Building Unshakable Self-Confidence & Mindset with Madelaine Weiss
|
Jun 30, 2025 |
|
Ethical Content Creation & AI Content Detection: Insights from Jon Gillham
|
Jun 26, 2025 |
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Build Authority with Podcasting: Secrets from Dennis Meador
|
Jun 16, 2025 |
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Build a Culture People Stay For: Insights from Francie Jain
|
Jun 04, 2025 |
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How a Founder Scaled 100+ GPT's Into a Thriving Business with Erich Archer
|
May 30, 2025 |
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Reinventing Procurement with AI: Startup Lessons with Peter Bonney’s
|
May 16, 2025 |
|
Building a Modern Wellness Brand with Trish Mock
|
May 07, 2025 |
|
Authentic Leadership and Breaking the Mold with Justin Wenzel
|
Apr 16, 2025 |
|
Reinventing Online Dating: The App That Sparks Real-Life Connections with Anthony Tulai
|
Apr 11, 2025 |
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Strategy, Mindset, and Actions to building a business that lasts with Jared Jennings
|
Mar 31, 2025 |
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From Burnout to Balance: The Journey to Building a Resilient Business with Miguel Ribeiro
|
Mar 26, 2025 |
|
AI Meets Human Connection with Jason Sherman
|
Mar 20, 2025 |
|
Scaling Smart, Living Free: How to Build a Business That Works with Nicco Leonne
|
Mar 12, 2025 |
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How AI and Smart Clothing Tech Are Transforming Fitness & Rehab with Steven Webster
|
Mar 07, 2025 |
|
Startups, Mining, and Scaling Up: The Power of Collaboration with Carl Weatherell
|
Feb 28, 2025 |
|
How One Startup is Revolutionizing Live Comedy for Performers with Leanne Linsky
|
Feb 25, 2025 |
|
How Feed That Brain is Raising the Bar in Health & Wellness with Rena Dempsey
|
Feb 21, 2025 |
|
Building Lasting Customer Loyalty Through Experience Design with Mark Stern
|
Feb 18, 2025 |
|
Change Your Life with Emotional Intelligence with Kerry Tepedino
|
Feb 14, 2025 |
|
Why Quitting Alcohol Can Boost Your Business and Life Success with Karolina Rzadkwolska
|
Feb 11, 2025 |
|
Billion dollar secrets to turning big wins into startup success with David Snider
|
Feb 06, 2025 |
|
Master Workplace Productivity, goals and motivation by Setting Boundaries with Daniel de Vries
|
Feb 03, 2025 |
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What Really Drives Workplace Growth with Carole Stizza
|
Jan 27, 2025 |
|
Building a CYBERSECURITY Empire Amidst Adversity with Brittany Greenfield
|
Jan 24, 2025 |
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Scaling Success, Align Your MINDSET with Adina Kroll
|
Jan 21, 2025 |
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Harsh Realities of Success Exposed with Gary LeBlanc
|
Jan 07, 2025 |
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Unlocking Confidence and Living Intentionally with Lucy Liu
|
Dec 30, 2024 |
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Overcoming Anxiety and Procrastination with John Graham
|
Dec 29, 2024 |
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Why Connection Beats Automation Every Time with Jake Stahl
|
Dec 23, 2024 |
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Breaking Into Big Tech Ecosystems with Greg Williams
|
Dec 20, 2024 |
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The Hidden Cost of Burnout and How to Prevent It with Michael Levitt
|
Dec 18, 2024 |
|
Integrating Physical and Mental Health for Entrepreneurial Success with Julian Hayes II
|
Dec 16, 2024 |
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The Three Pillars of an Abundant Life: Faith, Fitness, and Finance with Chad Hufford
|
Dec 12, 2024 |
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How to Build and Lead a Sales Team that Drives Growth with Benjamin Brown
|
Dec 10, 2024 |
|
How to Overcome Fear and Build a Million-Dollar Business with Edwin Carrion
|
Dec 05, 2024 |
|
Bank On Yourself: Unlocking Financial Security with Brandon Neely
|
Dec 03, 2024 |
|
From Inventor to Global Distribution, Mastering Entrepreneurship with David Ask
|
Nov 28, 2024 |
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Unlocking Happiness in Leadership with Matt O’Neill
|
Nov 22, 2024 |
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Unpacking the Human Side of Entrepreneurship with Lindsey Tsang
|
Nov 18, 2024 |
|
Creating Workplaces of Well-Being with People-Centric Leadership with Steven Howard
|
Nov 15, 2024 |
|
From Employee to Entrepreneur: A Blueprint for Success & Growth with Kevin Dunlap
|
Nov 11, 2024 |
|
Lead Generation and Brand Building for Small Businesses with Scott Gabdullin
|
Nov 08, 2024 |
|
Shaping Tomorrow's Workforce: The Impact of Gen Z with Luke Goetting
|
Nov 04, 2024 |
|
How to Blend Profit and Purpose in Business with Chase Friedman
|
Nov 01, 2024 |
|
A Strategic Pivot to Success During a Global Pandemic with Lindsey Epperly
|
Oct 28, 2024 |
|
From Diagnosis to Boston Marathon, a Cancer Comeback with Fitz Koehler
|
Oct 21, 2024 |
|
Journey From the Battlefield to Breast Cancer with Christie Cioffi
|
Oct 15, 2024 |
|
Healing and Embracing Life After Diagnosis with Alexandra Goldwell
|
Oct 08, 2024 |
|
Life, Loss, and Lessons in my Breast Cancer Journey with Sonia Couto
|
Oct 01, 2024 |
|
Harnessing Microdosing for Enhanced Performance with Peggy Van De Plassche
|
Sep 24, 2024 |
|
Unlocking Emotional Healing and Strengthening Your Resilience with Joanna Armstrong
|
Sep 17, 2024 |
|
Cultivating a Performance Mindset for Leadership Excellence with Aaron Trahan
|
Sep 10, 2024 |
|
Bridging the Gender Gap in the Tech Industry with Rebecca Hazell
|
Sep 04, 2024 |
|
Unlocking the Future with Web 3, AI & Crypto in Today's Digital Economy with Eric McHugh
|
Aug 27, 2024 |
|
Breaking Barriers: Empowering Voices in the Workplace with Jimi Okubanjo
|
Aug 20, 2024 |
|
Farm Boy to finance Mogul, A journey of growth and global impact with Zackary Oehlman
|
Aug 13, 2024 |
|
Ethical Leadership and Intentional Living with Shana Francesca
|
Aug 06, 2024 |
|
Transforming Businesses with Tenacity with Peter Christian
|
Jul 30, 2024 |
|
Biotech Startup Revolutionizing for Pet Cancer Treatments with Ashley Kalinauskas
|
Jul 23, 2024 |
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Navigating SaaS Success: Insights on Values, Strategy, and Innovation with David Fradin
|
Jul 16, 2024 |
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From Miss Universe Canada to Founder and CEO with Tamara Jem
|
Jul 09, 2024 |
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Using Open Banking to Break Barriers in Philanthropy with Kieron James
|
Jul 02, 2024 |
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Pioneering Change and Navigating Challenges in Tech Startups with Katrina Purcell
|
Jun 25, 2024 |
|
Journey from Magician to luxury Perfumer with Michael Paul
|
Jun 18, 2024 |
|
Redefining Alcoholism Recovery with Science with Crystal Fedeli
|
Jun 11, 2024 |
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Building a Business on the Bedrock of Community and Compassion with Jeff Giagnocavo
|
Jun 04, 2024 |
|
A Health Crisis Transformed into a Clean Beauty Brand with Indie Lee
|
May 28, 2024 |
|
The Path to Social Influencer with Steve Melo
|
May 21, 2024 |
|
Carving Success in Creative Entrepreneurship with Carina Gardner
|
May 14, 2024 |
|
Strategies for Scaling from the Ground Up with Robert Brill
|
May 07, 2024 |
|
Born to lead and not to be led with Victoria Pelletier
|
Apr 30, 2024 |
|
Releasing Limiting Beliefs with Kyle Gillette
|
Apr 23, 2024 |
|
Living Life On Your Own Terms with Erika Beeson
|
Apr 16, 2024 |
|
Happiness as a Business Model with Richard Clarke
|
Apr 09, 2024 |
|
Embracing a New Chapter In Life with Noelia Orantes
|
Apr 02, 2024 |
|
Blueprint for Thriving in Business and Life with Peter Sorgenfrei
|
Mar 26, 2024 |
|
The Path to Finding True Fulfillment with Kevin Palmier
|
Mar 19, 2024 |
|
How a Simple Idea Ignited a Startup Revolution with David Van Beekum
|
Mar 12, 2024 |
|
The Power of Transformation with Amanda Greaves
|
Mar 05, 2024 |
|
Harnessing Artificial Intelligence for Business Success with Jonathan Green
|
Feb 27, 2024 |
|
Transforming Burnout into Breakthroughs with Vacation Guru Jennica Cabrera
|
Feb 20, 2024 |
|
Unleashing Lifetimes of Wisdom and Experiences Through Books with Nick Hutchison
|
Feb 12, 2024 |
|
Social Media Authenticity: The Path to Business Growth with Jeanne Omlor
|
Jan 29, 2024 |
|
From Submariner to Angel Investors Network CEO with Jeff Barnes
|
Jan 15, 2024 |
|
Embracing Change and Driving Innovation with Andres Klaric
|
Jan 02, 2024 |
|
The Essence of Tenacity with Sonia C
|
Dec 21, 2023 |