Description

Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.

Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.

I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.

Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.

Inside each episode, you’ll learn:

⚡️How to write website copy that actually converts

⚡️How to build a marketing strategy that fits a local business

⚡️What to say (and cut) from your homepage, about page, and social content

⚡️Simple content marketing that doesn't eat your whole week

⚡️When to DIY your copy and when to bring in help

If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative

And if you want expert eyes on your website, you can book your copy audit here:
 https://www.lindsaysmithcreative.ca/audit

Let’s turn your words into your hardest-working salesperson.