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I'm Justin Obey, and this is Return on Reputation.
Here's what I've learned building companies and helping founders scale: The game has changed. You don't need a bigger ad budget - you need a better media strategy.
This show is about how founders are building authority and leverage in 2026:
I've built a 7-figure company, I run marketing for multiple 7 and 8-figure brands, and now I help B2B founders build the media engines that let them stop chasing and start attracting.
If you're ready to play a different game, let's go.
| Episode | Date |
|---|---|
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Invisible CEOs Lose Millions in Deals and Talent | Katie Radel | EP.25
|
Aug 20, 2026 |
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Why an Audience Is the Best Asset a Founder Can Own | Vincent Pierri | EP.24
|
Aug 13, 2026 |
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20,000 Followers. 437 Episodes. Zero Cold Pitches.
|
Aug 07, 2026 |
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Why Companies Fail at Customer Engagement | Appcues CEO Ryan Barry | EP.22
|
Jul 16, 2026 |
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Answer Engine Optimization (AEO): How to Boost Your AI Search Visibility | Ep. 21
|
Jul 09, 2026 |
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Why Trusted Brands Always Win the Downturn | Chris Farris, Boost Promotions | Ep. 20
|
Jul 02, 2026 |
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Why Your LinkedIn Profile Is the New Landing Page | Michael Kurson, FirstTouch | Ep. 19
|
Jun 26, 2026 |
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Why Human Authenticity Is the New Competitive Advantage | Ep. 18 with Jon Dick
|
Jun 19, 2026 |
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How to Turn a Founder’s Vision Into a Message That Sells | Shannon Curran | Ep. 17
|
Jun 12, 2026 |
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What Investors Actually Look For Before They Ever Take Your Pitch with David Brown | Ep 16
|
Jun 09, 2026 |
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Why Clear Positioning Is the #1 Driver of B2B Business Growth | Anthony Pierri | Ep. 15
|
May 28, 2026 |
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Why Waiting to Build Your Personal Brand Is Costing You Millions | Alexandra Crabb | Ep. 14
|
May 21, 2026 |
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AI Won't Replace You — But This Skill Gap Will | Mamoon Chowdry | Ep. 13
|
May 14, 2026 |
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Why Some Founders Get Backed and Others Don't | Suneel Gupta | Ep. 12
|
May 08, 2026 |
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He Owned the Personal Branding Category Before Anyone Else Did | Dan Schawbel | Ep. 11
|
Apr 30, 2026 |
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His Brand Made Him Famous, But It Almost Destroyed Him | Thomas Edwards Jr. | Ep.10
|
Apr 23, 2026 |
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He Killed His Drink Brand After 10 Years — Then Built a Golf Empire | Jon Mason | Ep.9
|
Apr 16, 2026 |
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Show Up or Get Outspent | Programmatic Advertising, Personal Brand, and How B2B Deals Actually Close | Jessica Chase | Ep.8
|
Apr 09, 2026 |
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Reputation Raised This $10.5M Fund: The Visible Hands Fund Model | Justin Kang | Ep.7
|
Apr 02, 2026 |
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The Laws of Brand Storytelling: How to Build a Personal Brand That Compounds | Jessica Gioglio
|
Mar 26, 2026 |
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What Investors Actually Look For in Founders - Andrew Nash on Reputation, Risk & Building Again | Ep. 5
|
Mar 19, 2026 |
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Ep. 4 | Burned at Age 8, Told He’d Never Compete Again — Now a Top 1% IRONMAN Athlete | Shay Eskew | Return on Reputation
|
Mar 12, 2026 |
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Ep. 3 | How to Use AI to Build Your Personal Brand (Without Losing Your Voice)
|
Mar 06, 2026 |
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Ep. 2 | How Founders Lead Through Growth, Change & Imposter Syndrome | Return on Reputation
|
Feb 26, 2026 |
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Ep. 1 | Why Visibility Is the Key to Leadership and Career Growth | Laurie Schloff | Return on Reputation
|
Feb 19, 2026 |
|
Building Brands with Purpose: Steve Myers on Ilegal Mezcal & Dynamic Beverage Consultants
|
Mar 07, 2025 |
|
How Booz Box Hustled Its Way Onto Store Shelves with Ryan Provost
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Feb 14, 2025 |
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From Big Brands to Boutique Spirits: The Untold Story of Blacklisted Brandy with Draga Culic
|
Jan 17, 2025 |
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Everything You Need to Know About THC Drinks with Shea Coakley
|
Dec 19, 2024 |
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Understanding the Legal Side of Spirits with Ryan Malkin
|
Dec 19, 2024 |
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Understanding the Legal Side of Spirits with Ryan Malkin
|
Dec 06, 2024 |
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Kyle Pool on Crafting Unique Beverages and Strong Communities with New Motion Beverages and Embolden Beer
|
Nov 08, 2024 |
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Reviving Heirloom Grains: Highwire Distilling’s Impact on the Craft Spirits Industry with Ann Marshal
|
Oct 25, 2024 |
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Revolutionizing Spirits Trading: How BAXUS and Booz App Are Changing the Game with Finian Sedgwick
|
Oct 11, 2024 |
|
Livewire: Delivering Premium Bartender-Crafted Cocktails in Every Can, with Aaron Polsky
|
Sep 13, 2024 |
|
Crafting the Future of Spiked Coffee: Inside Howie Spiked & Alc-A-Chino, with Greg Howard
|
Sep 06, 2024 |
|
From Music to Mezcal: Jacqui Thompson's Unique Blend of Music & Agave
|
Aug 30, 2024 |
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Rohan Shah's Imizi Rum: A Bold Blend of Rwandan Tradition & Sustainable Innovation
|
Aug 23, 2024 |
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The Future of Eco-Friendly Rhum: Jon Lawson on Batiste’s Journey
|
Aug 16, 2024 |
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The Future of Hemp Drinks: Plift’s Vision for Accessible Cannabis
|
Aug 09, 2024 |
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From Beans to Bottles: The Journey of Atomic Coffee and Atomic Black Spirits
|
Aug 02, 2024 |
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Lessons in Branding and Market Strategy: Insights from Steve McGarry at Mezcal Rosaluna
|
Jul 26, 2024 |
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Unlocking Beverage Industry Success with Joe Heron
|
Jul 19, 2024 |
|
Sierra Thomas's Tropink: Crafting Functional Non-Alcoholic Beverages with Tropical Fruits and CBD
|
Jul 12, 2024 |
|
Creating a Health Alternative to Beer: The HOP WTR Story
|
Jul 05, 2024 |
|
A Quest to Make the Best Possible Cocktail
|
Jun 28, 2024 |
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Creating Bespoke Barrels of Wine: The Osiris Club
|
Jun 21, 2024 |
|
Togronis, The Story of Launching a Premium Ready to Drink Negroni
|
Jun 14, 2024 |
|
Creating a Billion Dollar Category - A Conversation with Dave Holmes, Co-Founder of Spiked Seltzer
|
Jun 05, 2024 |
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From Outsider to Innovator: Mara Smith's Journey in the Spirits Industry with Inspiro Tequila
|
May 31, 2024 |
|
Season 2: Ep. 1 Paul Hletko founder of FEW - "Be like black licorice."
|
May 24, 2024 |
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Ep. #16 - Sāe Coffee Studio
|
Apr 16, 2024 |
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Ep. 15 - The Elixir Kombucha Journey with Corey Wood
|
Apr 16, 2024 |
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Ep. 14: From Music to Bourbon with Tyler Boone
|
Apr 05, 2024 |
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Ep. #13 Max Fann of Inbox Beverage
|
Jan 17, 2024 |
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Ep. #12 Kara Smith, Co-Founder of Colorado Craft Beef
|
Jan 16, 2024 |
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Ep.#11 Sam Moore of Hazlo
|
Jan 15, 2024 |
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Ep.#10 Tyler Dooley of Celly Hard Seltzer
|
Dec 14, 2023 |
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Ep. #9 Sean Cote of Sundial Cocktails
|
Dec 14, 2023 |
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Ep.#8 Jayme Brown of KIT NA
|
Dec 14, 2023 |
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Ep.#7 Demitri Pallis of Demitri’s All-Natural Gourmet Mixes
|
Dec 14, 2023 |
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Ep. #6 Philip Brandes of Bravus Brewing Company
|
Dec 14, 2023 |
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Ep. #5 Steve Poirier of Buena Gave Spirits
|
Dec 14, 2023 |
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Ep. #4: Josh Ahadian of Shimmerwood Seltzer
|
Dec 13, 2023 |
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Ep. #3: Kelsey Trevethan of Tif’s Spiked
|
Dec 13, 2023 |
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Ep. #2: Phil Mastroianni of Fabrizia Spirits
|
Dec 13, 2023 |
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#1: Ila Byrne of Parch Cocktails
|
Dec 13, 2023 |