Return on Reputation

By Justin Obey

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.

Image by Justin Obey

Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0
Episodes: 67

Description

I'm Justin Obey, and this is Return on Reputation.

Here's what I've learned building companies and helping founders scale: The game has changed. You don't need a bigger ad budget - you need a better media strategy.

This show is about how founders are building authority and leverage in 2026:

  • Podcasting that generates real clients, not just downloads
  • AI tools that actually save you time instead of creating busy work
  • Social media that builds relationships, not just follower counts
  • Founder-led branding that positions you as the obvious choice

I've built a 7-figure company, I run marketing for multiple 7 and 8-figure brands, and now I help B2B founders build the media engines that let them stop chasing and start attracting.

If you're ready to play a different game, let's go.


Episode Date
Invisible CEOs Lose Millions in Deals and Talent | Katie Radel | EP.25
Aug 20, 2026
Why an Audience Is the Best Asset a Founder Can Own | Vincent Pierri | EP.24
Aug 13, 2026
20,000 Followers. 437 Episodes. Zero Cold Pitches.
Aug 07, 2026
Why Companies Fail at Customer Engagement | Appcues CEO Ryan Barry | EP.22
Jul 16, 2026
Answer Engine Optimization (AEO): How to Boost Your AI Search Visibility | Ep. 21
Jul 09, 2026
Why Trusted Brands Always Win the Downturn | Chris Farris, Boost Promotions | Ep. 20
Jul 02, 2026
Why Your LinkedIn Profile Is the New Landing Page | Michael Kurson, FirstTouch | Ep. 19
Jun 26, 2026
Why Human Authenticity Is the New Competitive Advantage | Ep. 18 with Jon Dick
Jun 19, 2026
How to Turn a Founder’s Vision Into a Message That Sells | Shannon Curran | Ep. 17
Jun 12, 2026
What Investors Actually Look For Before They Ever Take Your Pitch with David Brown | Ep 16
Jun 09, 2026
Why Clear Positioning Is the #1 Driver of B2B Business Growth | Anthony Pierri | Ep. 15
May 28, 2026
Why Waiting to Build Your Personal Brand Is Costing You Millions | Alexandra Crabb | Ep. 14
May 21, 2026
AI Won't Replace You — But This Skill Gap Will | Mamoon Chowdry | Ep. 13
May 14, 2026
Why Some Founders Get Backed and Others Don't | Suneel Gupta | Ep. 12
May 08, 2026
He Owned the Personal Branding Category Before Anyone Else Did | Dan Schawbel | Ep. 11
Apr 30, 2026
His Brand Made Him Famous, But It Almost Destroyed Him | Thomas Edwards Jr. | Ep.10
Apr 23, 2026
He Killed His Drink Brand After 10 Years — Then Built a Golf Empire | Jon Mason | Ep.9
Apr 16, 2026
Show Up or Get Outspent | Programmatic Advertising, Personal Brand, and How B2B Deals Actually Close | Jessica Chase | Ep.8
Apr 09, 2026
Reputation Raised This $10.5M Fund: The Visible Hands Fund Model | Justin Kang | Ep.7
Apr 02, 2026
The Laws of Brand Storytelling: How to Build a Personal Brand That Compounds | Jessica Gioglio
Mar 26, 2026
What Investors Actually Look For in Founders - Andrew Nash on Reputation, Risk & Building Again | Ep. 5
Mar 19, 2026
Ep. 4 | Burned at Age 8, Told He’d Never Compete Again — Now a Top 1% IRONMAN Athlete | Shay Eskew | Return on Reputation
Mar 12, 2026
Ep. 3 | How to Use AI to Build Your Personal Brand (Without Losing Your Voice)
Mar 06, 2026
Ep. 2 | How Founders Lead Through Growth, Change & Imposter Syndrome | Return on Reputation
Feb 26, 2026
Ep. 1 | Why Visibility Is the Key to Leadership and Career Growth | Laurie Schloff | Return on Reputation
Feb 19, 2026
Building Brands with Purpose: Steve Myers on Ilegal Mezcal & Dynamic Beverage Consultants
Mar 07, 2025
How Booz Box Hustled Its Way Onto Store Shelves with Ryan Provost
Feb 14, 2025
From Big Brands to Boutique Spirits: The Untold Story of Blacklisted Brandy with Draga Culic
Jan 17, 2025
Everything You Need to Know About THC Drinks with Shea Coakley
Dec 19, 2024
Understanding the Legal Side of Spirits with Ryan Malkin
Dec 19, 2024
Understanding the Legal Side of Spirits with Ryan Malkin
Dec 06, 2024
Kyle Pool on Crafting Unique Beverages and Strong Communities with New Motion Beverages and Embolden Beer
Nov 08, 2024
Reviving Heirloom Grains: Highwire Distilling’s Impact on the Craft Spirits Industry with Ann Marshal
Oct 25, 2024
Revolutionizing Spirits Trading: How BAXUS and Booz App Are Changing the Game with Finian Sedgwick
Oct 11, 2024
Livewire: Delivering Premium Bartender-Crafted Cocktails in Every Can, with Aaron Polsky
Sep 13, 2024
Crafting the Future of Spiked Coffee: Inside Howie Spiked & Alc-A-Chino, with Greg Howard
Sep 06, 2024
From Music to Mezcal: Jacqui Thompson's Unique Blend of Music & Agave
Aug 30, 2024
Rohan Shah's Imizi Rum: A Bold Blend of Rwandan Tradition & Sustainable Innovation
Aug 23, 2024
The Future of Eco-Friendly Rhum: Jon Lawson on Batiste’s Journey
Aug 16, 2024
The Future of Hemp Drinks: Plift’s Vision for Accessible Cannabis
Aug 09, 2024
From Beans to Bottles: The Journey of Atomic Coffee and Atomic Black Spirits
Aug 02, 2024
Lessons in Branding and Market Strategy: Insights from Steve McGarry at Mezcal Rosaluna
Jul 26, 2024
Unlocking Beverage Industry Success with Joe Heron
Jul 19, 2024
Sierra Thomas's Tropink: Crafting Functional Non-Alcoholic Beverages with Tropical Fruits and CBD
Jul 12, 2024
Creating a Health Alternative to Beer: The HOP WTR Story
Jul 05, 2024
A Quest to Make the Best Possible Cocktail
Jun 28, 2024
Creating Bespoke Barrels of Wine: The Osiris Club
Jun 21, 2024
Togronis, The Story of Launching a Premium Ready to Drink Negroni
Jun 14, 2024
Creating a Billion Dollar Category - A Conversation with Dave Holmes, Co-Founder of Spiked Seltzer
Jun 05, 2024
From Outsider to Innovator: Mara Smith's Journey in the Spirits Industry with Inspiro Tequila
May 31, 2024
Season 2: Ep. 1 Paul Hletko founder of FEW - "Be like black licorice."
May 24, 2024
Ep. #16 - Sāe Coffee Studio
Apr 16, 2024
Ep. 15 - The Elixir Kombucha Journey with Corey Wood
Apr 16, 2024
Ep. 14: From Music to Bourbon with Tyler Boone
Apr 05, 2024
Ep. #13 Max Fann of Inbox Beverage
Jan 17, 2024
Ep. #12 Kara Smith, Co-Founder of Colorado Craft Beef
Jan 16, 2024
Ep.#11 Sam Moore of Hazlo
Jan 15, 2024
Ep.#10 Tyler Dooley of Celly Hard Seltzer
Dec 14, 2023
Ep. #9 Sean Cote of Sundial Cocktails
Dec 14, 2023
Ep.#8 Jayme Brown of KIT NA
Dec 14, 2023
Ep.#7 Demitri Pallis of Demitri’s All-Natural Gourmet Mixes
Dec 14, 2023
Ep. #6 Philip Brandes of Bravus Brewing Company
Dec 14, 2023
Ep. #5 Steve Poirier of Buena Gave Spirits
Dec 14, 2023
Ep. #4: Josh Ahadian of Shimmerwood Seltzer
Dec 13, 2023
Ep. #3: Kelsey Trevethan of Tif’s Spiked
Dec 13, 2023
Ep. #2: Phil Mastroianni of Fabrizia Spirits
Dec 13, 2023
#1: Ila Byrne of Parch Cocktails
Dec 13, 2023