B2B Agility™ with Greg Kihlström

By The Agile Brand

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Category: Marketing

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Episodes: 13


From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.

Episode Date
#13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly
May 28, 2024
#12: Building a culture of experiementation, with Kirsty Dawe, Webeo
May 21, 2024
#11: Why Good B2B Startups Fail, with James McCormick
May 07, 2024
#10: Thriving among change with Steve Blum, Autodesk
Apr 23, 2024
#9: Building incentivization that performs with Arnab Mishra, Xactly
Apr 09, 2024
#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
Apr 02, 2024
#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
Mar 26, 2024
#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
Mar 12, 2024
#5: The importance of customer stories with Evan Huck, UserEvidence
Feb 27, 2024
#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
Feb 13, 2024
#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
Jan 30, 2024
#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
Jan 16, 2024
#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business
Dec 20, 2023