B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
By The Agile Brand
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Category: Marketing
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Episodes: 78
Description
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
| Episode | Date |
|---|---|
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#76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora
|
Jan 13, 2026 |
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Introducing the Jordan Harbinger Show
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Jan 13, 2026 |
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#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
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Dec 23, 2025 |
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#74: Maximizing the value of your partnerships with Peter Fogelsanger
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Dec 16, 2025 |
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#73: AI in the 'real economy' with Bassem Hamdy, Briq
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Dec 09, 2025 |
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#72: Concept to acquisition with Chris Tilkov, DocuSketch
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Dec 02, 2025 |
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#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop
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Nov 25, 2025 |
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#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99
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Nov 18, 2025 |
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#69: How AI is Transforming Project Management with Alan Mosca, nPlan
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Nov 11, 2025 |
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#68: Improving lead quality with Derek Gerber, Power Digital
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Nov 04, 2025 |
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#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks
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Oct 28, 2025 |
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#66: Building a culture of AI innovation with Michael Domanic, UserTesting
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Oct 21, 2025 |
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#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
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Oct 14, 2025 |
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#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
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Oct 07, 2025 |
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#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
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Sep 30, 2025 |
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#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
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Sep 23, 2025 |
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#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus
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Sep 16, 2025 |
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#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
|
Sep 09, 2025 |
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#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
|
Sep 02, 2025 |
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#58: Interfaces that generate joy, with Dominik Angerer, Storyblok
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Aug 26, 2025 |
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#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa
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Aug 19, 2025 |
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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom
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Aug 12, 2025 |
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#55: AI and small businesses with Aparna Khurjekar, Verizon Business
|
Aug 05, 2025 |
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#54: Building a world-class brand from scratch with Maria Winans, Kyndryl
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Jul 29, 2025 |
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#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
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Jul 22, 2025 |
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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
|
Jul 15, 2025 |
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#51: Readying an AI-augmented workforce with John Munsell, Bizzuka
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Jul 08, 2025 |
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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
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Jul 01, 2025 |
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#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2
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Jun 24, 2025 |
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#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
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Jun 17, 2025 |
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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience
|
Jun 10, 2025 |
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#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane
|
Jun 03, 2025 |
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#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk
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May 27, 2025 |
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#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint
|
May 20, 2025 |
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#43: Localizing video using AI with Guy Piekarz from Panjaya
|
May 06, 2025 |
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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro
|
Apr 08, 2025 |
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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto
|
Apr 01, 2025 |
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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™
|
Mar 25, 2025 |
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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments
|
Mar 11, 2025 |
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#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck
|
Feb 18, 2025 |
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#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com
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Feb 04, 2025 |
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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo
|
Jan 21, 2025 |
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#35: Aligning organizations for success, with Robert Chatwani, President, Docusign
|
Jan 07, 2025 |
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#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze
|
Dec 31, 2024 |
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#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company
|
Dec 17, 2024 |
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#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran
|
Dec 10, 2024 |
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#31: Getting the most out of AI with the right data approach with Emily He, Gong
|
Nov 26, 2024 |
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#30: The power of gratitude in business with Brendan Kamm, Thnks
|
Nov 19, 2024 |
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#29: AI as a collaborative teammate with Shannon Duffy, Asana
|
Nov 12, 2024 |
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#28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions
|
Nov 05, 2024 |
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#27: Overcoming data silos with Brian Gates, RainFocus
|
Oct 15, 2024 |
|
#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast
|
Oct 01, 2024 |
|
#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk
|
Sep 24, 2024 |
|
#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine
|
Sep 17, 2024 |
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#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise
|
Sep 03, 2024 |
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#22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner
|
Aug 20, 2024 |
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#21: Doing B2B SEO right with Sam Dunning, Breaking B2B
|
Aug 13, 2024 |
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#20: Greater compliance equals greater trust with Jordan Sher, Drata
|
Aug 06, 2024 |
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#19: The Great Hesitation with Sue Keith, Landrum Talent Solutions
|
Jul 23, 2024 |
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#18: Employee Experience as Competitive Edge with Nico Simko, Clair
|
Jul 16, 2024 |
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#18: Employee Experience as Competitive Edge with Nico Simko, Clair
|
Jul 16, 2024 |
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#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign
|
Jul 02, 2024 |
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#16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint
|
Jun 18, 2024 |
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#15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
|
Jun 11, 2024 |
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#14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango
|
Jun 04, 2024 |
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#13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly
|
May 28, 2024 |
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#12: Building a culture of experiementation, with Kirsty Dawe, Webeo
|
May 21, 2024 |
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#11: Why Good B2B Startups Fail, with James McCormick
|
May 07, 2024 |
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#10: Thriving among change with Steve Blum, Autodesk
|
Apr 23, 2024 |
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#9: Building incentivization that performs with Arnab Mishra, Xactly
|
Apr 09, 2024 |
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#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
|
Apr 02, 2024 |
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#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
|
Mar 26, 2024 |
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#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
|
Mar 12, 2024 |
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#5: The importance of customer stories with Evan Huck, UserEvidence
|
Feb 27, 2024 |
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#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
|
Feb 13, 2024 |
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#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
|
Jan 30, 2024 |
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#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
|
Jan 16, 2024 |
|
#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business
|
Dec 20, 2023 |