PPC with YRV Dynamics: the Google Ads Experts
By CEO and Founder of YRV Dynamics, Yousaf Yunes
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Episodes: 223
Description
Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients.
In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
| Episode | Date |
|---|---|
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Your Landing Page Answers Everything Except “Why Choose You?”
|
Oct 17, 2026 |
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QA Is Not a Checkbox: How I Review Google & Meta Campaigns Before Launch
|
Oct 17, 2026 |
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ChatGPT Ads vs. Google AI Mode: Who Will Own the Buying Conversation?
|
Oct 09, 2026 |
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1,000 AI Changes Don’t Mean Better Google Ads Performance
|
Oct 08, 2026 |
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Does Manual CPC Still Work? Follow the Customers, Not Just the Clicks
|
Oct 07, 2026 |
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Your Client Has AI. Why Do They Still Need You?
|
Oct 03, 2026 |
|
2027 Is War: Take More Ground and Grow Your Agency
|
Oct 02, 2026 |
|
PMax’s “Other Search Terms”: Where 60% of Our Conversions Were Hiding
|
Oct 01, 2026 |
|
LTV Discussion: Find More Customers Who Buy Again—and Spend More
|
Oct 01, 2026 |
|
Is Agentic AI Killing SaaS? What Business Owners Need to Know
|
Sep 30, 2026 |
|
You’re Getting Conversions. Why Aren’t You Getting Customers?
|
Sep 28, 2026 |
|
Upwork Increasing Fees Another 5%
|
Sep 25, 2026 |
|
PROAS Explained: What Your Ad Spend Actually Leaves You
|
Sep 24, 2026 |
|
COGS: Why a 5X ROAS Doesn’t Tell the Whole Story
|
Sep 21, 2026 |
|
CAC Explained: What Does It Really Cost to Acquire a New Customer?
|
Sep 10, 2026 |
|
15 Conversions Might Be Enough: Google Ads Learning Explained
|
Sep 07, 2026 |
|
Before You Pay $1,000 for a Meta Ads Course, Yousaf Has Some Advice
|
Sep 07, 2026 |
|
Breaking Down Someone’s Performance Marketing Interview with Yousaf Yunes
|
Sep 06, 2026 |
|
Buying a $2M Agency in 2026: What I’d Check First
|
Sep 04, 2026 |
|
Google Ads ROAS Dropped? 10 Things to Check Before You Panic
|
Sep 03, 2026 |
|
Shopify Optimizations for Google Ads: Part Duex
|
Aug 30, 2026 |
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Google Ads Getting Clicks but No Sales? Check These 5 Shopify Funnel Problems
|
Aug 29, 2026 |
|
When an Upwork “Interview” Becomes Free Consulting
|
Aug 26, 2026 |
|
SEO Isn't Dead: Understanding AEO, GEO and the Future of Organic Search
|
Aug 17, 2026 |
|
The Dark Side of Outsourced Outreach: What Agencies Need to Know
|
Aug 15, 2026 |
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AI Max vs. Exact and Phrase: When to Use Each in Google Ads
|
Jul 16, 2026 |
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The Future of Search Ads: Less Control, More AI, Bigger Questions
|
Jul 08, 2026 |
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Freelance Marketplaces......the Usual Suspect
|
Jul 04, 2026 |
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Every PPC Expert Should Build Their Own Business
|
Jun 27, 2026 |
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Upwork Has Become a Red Ocean for PPC Experts
|
May 18, 2026 |
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ChatGPT Ads Are Here: What Happens Next
|
May 08, 2026 |
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How to win PPC Clients in 2027
|
May 03, 2026 |
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When a Client Asks You to Help Your Competitor
|
Apr 23, 2026 |
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Upwork: Short Term vs Long Term
|
Apr 12, 2026 |
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How Smart PPC Agencies Scale Their Retainers
|
Apr 09, 2026 |
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AI Bots Are Getting PPC Accounts Banned
|
Apr 07, 2026 |
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Why PPC Clients Are Harder to Win in 2026
|
Mar 28, 2026 |
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The Truth About Agentic AI in PPC Agencies
|
Mar 10, 2026 |
|
Stop Reporting ROAS. Start Owning Revenue.
|
Feb 28, 2026 |
|
PPC in the AI Era: From Media Buyer to Revenue Architect
|
Feb 26, 2026 |
|
How Smart PPC Agencies Win in the AI Era
|
Feb 23, 2026 |
|
The AI-Powered Google Ads Audit System for Lean Agencies
|
Feb 18, 2026 |
|
Low Impression Share Is Costing You Conversions
|
Feb 16, 2026 |
|
Clicks Are Cheap: Why PPC Is Now a Conversion Game
|
Feb 14, 2026 |
|
Consultations vs Retainers: Stop Selling Yourself Short
|
Feb 13, 2026 |
|
Agentic AI: Power or Privacy Risk
|
Feb 12, 2026 |
|
Why Most Podcast Guest Invites Are a Waste of Time
|
Feb 11, 2026 |
|
Sometimes Google Search Isn’t Enough
|
Feb 10, 2026 |
|
Most Attribution Tools Are Lying to You
|
Feb 09, 2026 |
|
Exact & Phrase Match Still Wins in Local PPC
|
Feb 04, 2026 |
|
Your Attention Is Your Most Valuable Asset
|
Feb 02, 2026 |
|
PPC Isn’t Hard — But Becoming an Expert Is
|
Jan 30, 2026 |
|
I Accidentally Grew My LinkedIn to 920+ Followers
|
Jan 29, 2026 |
|
Price Your Agency Like a Professional, Not a Freelancer
|
Jan 28, 2026 |
|
Clicks to Customers: The Case for Single-Objective Campaigns
|
Jan 26, 2026 |
|
Why AI Won’t Kill Google Ads — But It Will Kill Bad PPC
|
Jan 24, 2026 |
|
Stop Selling Hours: The Real Way Agencies Scale
|
Jan 23, 2026 |
|
Great Agencies Plan 10-15 Moves Ahead of Their Competitors
|
Jan 15, 2026 |
|
The AI Hype in Paid Media (And Why Human Buyers Still Win)
|
Jan 14, 2026 |
|
Why Agency Leads Die in the Middle of the Pitch Funnel
|
Jan 11, 2026 |
|
ChatGPT and Google GeminI: Paid Duo for 2026
|
Jan 08, 2026 |
|
Paid Media is the Accelerator - Not the Foundation
|
Dec 26, 2025 |
|
"Skin in the Game" - The Agreement You Should Never Accept
|
Sep 28, 2025 |
|
Google Ads: Ad Scheduling 101
|
Sep 17, 2025 |
|
Using Audience Segments for Google Search Campaigns
|
Sep 08, 2025 |
|
Google Survives Antitrust, Monopoly Ruling: Chrome Stays
|
Sep 04, 2025 |
|
Google Ads Success with AI Search
|
Sep 02, 2025 |
|
The Battle for TV: The Democratization of Agencies
|
Jun 27, 2025 |
|
Short Term Fixes Fail in Business Scaling
|
Jun 26, 2025 |
|
Scaling Isn't Just Spending More (Part II)
|
Jun 24, 2025 |
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Scaling Isn’t Just Spending More
|
Jun 24, 2025 |
|
Google Ads: Why Most Freelancers Miss the Mark
|
Jun 17, 2025 |
|
The Upwork Question
|
Jun 12, 2025 |
|
Stop Lazy Buying: Scale With Real Strategy
|
Jun 08, 2025 |
|
Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete
|
Jun 04, 2025 |
|
How Are Sales?
|
Jun 01, 2025 |
|
Impression Share Deconstructed: From my YouTube Channel
|
May 26, 2025 |
|
$100 a Week Consultants SUCK!
|
May 25, 2025 |
|
Anyone Can Do Meta Ads after June and Scale Easily?
|
May 19, 2025 |
|
Group M’s Big Move: What It Means for Agencies, Clients & Media Buying
|
May 12, 2025 |
|
Google Ads Acceleration Tips for E-Commerce & Lead Gen
|
May 11, 2025 |
|
When Deals Fall Through
|
May 10, 2025 |
|
Never Pay for a Meta Blueprint Course
|
May 04, 2025 |
|
My Love Hate Relationship with Impression Share
|
May 03, 2025 |
|
Post Tax Evaluation for PPC Freelancers and Agencies
|
Apr 27, 2025 |
|
Tariff & Small Businesses
|
Apr 10, 2025 |
|
First Look on Demand Gen Beta
|
Apr 09, 2025 |
|
Prepare for Disappointments in Business
|
Apr 08, 2025 |
|
YouTube is the #1 Platform on Connected TVs
|
Apr 07, 2025 |
|
YouTube Shorts Has Just Changed the Lead Gen Game
|
Apr 06, 2025 |
|
Client Contracts: Designed so You Don't Get Ripped Off
|
Apr 05, 2025 |
|
60% of All Job Listings Are Fake
|
Apr 04, 2025 |
|
In-House vs Agency PPC Jobs: How They're Structured
|
Mar 28, 2025 |
|
2025 Job Realities: This Economy is Tough
|
Mar 27, 2025 |
|
Busy is Good
|
Mar 26, 2025 |
|
Google Ads Shopping: Targeting
|
Mar 23, 2025 |
|
Wall Street Journal: AI Taking over Ad Buying, My POV
|
Mar 22, 2025 |
|
"How Exactly Do I Set Up Add to Carts"
|
Mar 20, 2025 |
|
Caught a Conversion Thief In-The-Act Pt. II
|
Mar 20, 2025 |
|
I Caught a Conversion Thief In-The-Act
|
Mar 15, 2025 |
|
Forming Sincere Bonds With Your Community: Not for Direct Profit
|
Mar 13, 2025 |
|
LAYOFFS: The "L" Word
|
Mar 12, 2025 |
|
Google Ads: Conversion Rates Are the Keys to Success
|
Mar 11, 2025 |
|
How to Get Into Digital Marketing - Real Deal Answer
|
Mar 10, 2025 |
|
Three Years of Agency Growth: A Reflection on YRV Dynamics
|
Mar 05, 2025 |
|
Google Analytics: Performance Check-Ins Start Here
|
Mar 02, 2025 |
|
The Latest Entry In the Podcast Game
|
Feb 28, 2025 |
|
Agency for Agencies = SCAM and RIPOFF
|
Feb 27, 2025 |
|
Google Ads Impression Share: How to Manipulate It In Your Favor
|
Feb 25, 2025 |
|
Part II: Mastering Lead Generation Strategies (Google Ads)
|
Feb 24, 2025 |
|
Mastering Lead Generation Strategies (Google Ads)
|
Feb 23, 2025 |
|
The Fine Line Between Friends and Business
|
Feb 16, 2025 |
|
Google Ads Demand Gen: Your New Secret Weapon for Your Clients
|
Feb 15, 2025 |
|
The Price of Free Google Ads Audits Pt 2
|
Feb 13, 2025 |
|
Lead Generation: Are You Scamming People?
|
Feb 12, 2025 |
|
Lessons from American Chopper
|
Feb 02, 2025 |
|
More Work and Less Pay????!!!
|
Jan 30, 2025 |
|
Max Conversions vs. Max Conversion Value
|
Jan 28, 2025 |
|
The Basics of Google Ads: A Must-Know
|
Jan 26, 2025 |
|
Retainer vs. Hourly
|
Jan 26, 2025 |
|
Experts Charge Expert Rates
|
Jan 23, 2025 |
|
What Goals Will You Follow Through in 2025
|
Jan 21, 2025 |
|
Viral Coverage From the LA Fire
|
Jan 20, 2025 |
|
TikTok: How did We Get to this Point
|
Jan 19, 2025 |
|
LA Fires and Lessons in Failure
|
Jan 18, 2025 |
|
The Media Landscape: A Shift in Power
|
Jan 08, 2025 |
|
Mastering HVAC Leads: Google and Meta Strategies
|
Jan 07, 2025 |
|
The Price of Being Nice to Your Competition
|
Jan 06, 2025 |
|
We are in a Trust Recession
|
Jan 05, 2025 |
|
The Fine Line of Free Advice
|
Jan 04, 2025 |
|
Free Promotion for Your Business, Do this Immediately, Get Off Your A$$
|
Dec 29, 2024 |
|
Always Moving Forward: The Key to Business Succes
|
Dec 28, 2024 |
|
Subscriber Requested: Unlocking PMAX
|
Dec 26, 2024 |
|
Start Building Your Digital Real Estate: Grow Your Business
|
Dec 25, 2024 |
|
TikTok Ban: My Thoughts
|
Dec 24, 2024 |
|
Friends and Family in Business
|
Dec 23, 2024 |
|
100+ Layoffs Already Before OMD's Acquisition of IPG
|
Dec 15, 2024 |
|
OMD Buying IPG: Navigating Corporate Takeovers
|
Dec 09, 2024 |
|
Agency Service Vendors Need to Stop Spamming
|
Dec 09, 2024 |
|
My Thoughts on Client Discounts
|
Dec 08, 2024 |
|
Every Relationship Moving Forward Matters
|
Dec 07, 2024 |
|
Permanent Campaigning: Feeding Your Community
|
Dec 05, 2024 |
|
If You're Not an Expert, Then Get the F*CK Out
|
Dec 03, 2024 |
|
The Hierarchy of Consumers in Google Ads
|
Dec 02, 2024 |
|
Mastering Community Growth for Business Success
|
Nov 30, 2024 |
|
Grow Your Business, By Growing Your Commmuniity
|
Nov 29, 2024 |
|
Build Relations Stop Focusing Only on Transactions
|
Nov 27, 2024 |
|
Unlocking Brand Awareness with YouTube Shorts (pt 2)
|
Nov 26, 2024 |
|
YouTube Shorts for Small Business--- Free Awareness Building
|
Nov 24, 2024 |
|
Agency Leadership: Year 2 of YRV Dynamics
|
Nov 23, 2024 |
|
Agency Leadership: Year 1 of My Agency, YRV Dynamics
|
Nov 21, 2024 |
|
Agency Leadership: Engaging Your Community
|
Nov 18, 2024 |
|
From Bots to Buyers: How to Find Real Consumers with Google Ads
|
Nov 17, 2024 |
|
Agency Leadership: Becoming a Swiss Army Knife for Your Clients
|
Nov 16, 2024 |
|
Managing Partner Joshua Krafchick EXPOSES 369 Financial Secrets!
|
Nov 15, 2024 |
|
Agency Leadership: End of Year Reflections
|
Nov 14, 2024 |
|
Agency Leadership: Large Agencies and How Media Buying Has Changed
|
Nov 12, 2024 |
|
Manual CPC Sucks
|
Nov 11, 2024 |
|
Agency Leadership: Being Open to New POVs in Tech
|
Nov 10, 2024 |
|
Agency Leadership: Expanding Your Superpower
|
Nov 09, 2024 |
|
Agency Reflections: Building Community, Content, and Authentic Digital Presence
|
Nov 07, 2024 |
|
Meta Blueprint Certification: 2015 to Today
|
Nov 07, 2024 |
|
Special Election Episode: Power of Podcasts in 2024
|
Nov 06, 2024 |
|
The Behind the Scenes Story on PMAX's Creation
|
Nov 04, 2024 |
|
PPC Pricing: LIVE QA Setting Rates That Reflect Your Worth
|
Nov 02, 2024 |
|
Live QA! Get High Quality Leads on Google Ads (6 min)
|
Nov 02, 2024 |
|
LIVE! Google Ads Workshop and QA
|
Oct 30, 2024 |
|
Google's Garage Beginnings
|
Oct 28, 2024 |
|
Boosting Real Estate PPC Conversions: Top Tips for Realtors on Google Ads & Lead Nurturing
|
Oct 27, 2024 |
|
Agency Motivation: Being the Best (3 Min audio-short episode)
|
Oct 24, 2024 |
|
Boost Your Google Ads' Performance with Dynamic Keyword Insertion: Higher CTR & Conversions
|
Oct 23, 2024 |
|
YouTube Shorts Are Now 3 Minutes Long
|
Oct 08, 2024 |
|
STAG is the Way
|
Sep 29, 2024 |
|
Search GPT Sneak Peak
|
Aug 12, 2024 |
|
Quality Scores are Useless and Obsolete
|
Aug 11, 2024 |
|
Data Layer Tool Review: Sublimetrix
|
Aug 08, 2024 |
|
Google Loses Anti-Trust Lawsuit
|
Aug 08, 2024 |
|
Google Keyword Planner Mastery
|
Jul 31, 2024 |
|
Stop Using Max Clicks
|
Jul 31, 2024 |
|
Master Google Shopping Campaigns Fast
|
Jul 15, 2024 |
|
Secrets to Creating Google Phone Call Ads
|
Jul 15, 2024 |
|
Creator to Entrepreneur: Jaden Camacho-White's Digital Renaissance Journey
|
Jul 14, 2024 |
|
Josh Sanabria, CEO of GoArchitect: Architectural Planning for the Future with Tech
|
Jul 03, 2024 |
|
Mastering Google Demand Gen Campaigns
|
Jun 30, 2024 |
|
Are You a PPC Amateur or Professional?
|
Jun 30, 2024 |
|
Google Ads: Add to Cart Abandonment Remarketing
|
Jun 23, 2024 |
|
Meta Blueprint: Year 1
|
Jun 23, 2024 |
|
Join Our PPC WhatApp Group & Campaign Learning Discussion
|
Jun 22, 2024 |
|
Interview with Ashia Murphy: Founder and SEO of Designers Tech, SEO and Content Specialists
|
Jun 14, 2024 |
|
Subscriber Requested: High Ticket Items & tROAS
|
Jun 08, 2024 |
|
Top Google Ads Skills You Need in 2025
|
Jun 08, 2024 |
|
Medium Blogging Platform for Small Business
|
Jun 03, 2024 |
|
Google Marketing Live Conference Updates
|
Jun 01, 2024 |
|
Mastering UTMs for Better Results in Google Ads
|
May 28, 2024 |
|
Google Ads: Primary & Secondary Goal Strategy
|
May 25, 2024 |
|
'How to Scale Your Business' Podcast Appearance
|
May 25, 2024 |
|
Open AI Search Engine Announcement
|
May 10, 2024 |
|
Founder and CEO of Guided PPC: Santosh Kumar. His Journey and POV on the PPC Industry
|
Apr 26, 2024 |
|
PPC Updates: X-TV News and the Tik Tok Ban Update
|
Apr 25, 2024 |
|
Subscriber Requested: Max Conversions vs. Max Conversion Value vs. t-ROAS in Google Ads
|
Apr 24, 2024 |
|
PPC Industry Updates: Low Performing Ad Groups, Google Organic Carousels and Display Partner Transparency
|
Mar 04, 2024 |
|
PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google Ads
|
Feb 19, 2024 |
|
Google reveals AI tools for ad content customization: Gemini Update
|
Feb 13, 2024 |
|
Unlocking the Secrets of Google Ads' Smart Bidding Strategies
|
Feb 12, 2024 |
|
YouTube's Big Updates for 2024: What You Need to Know
|
Feb 10, 2024 |
|
META Blueprint: You Passed, Now What??!!
|
Feb 08, 2024 |
|
Google Smart Campaigns Demystified
|
Feb 03, 2024 |
|
PPC Industry Updates 2024
|
Feb 02, 2024 |
|
Mastering Google Ads Conversion Tracking
|
Feb 01, 2024 |
|
Mastering Smart Bidding💰: Boost Your Google Ads Success
|
Jan 23, 2024 |
|
Supercharge Your Search Engine Marketing: Mastering Match Case & Negative Keywords
|
Jan 20, 2024 |
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Unleash the Power of Responsive Search Ads
|
Jan 18, 2024 |
|
Boost Your Google Ads Success: Mastering Quality Score
|
Jan 14, 2024 |
|
Discover the Secret to Geo-Targeting with Google Ads
|
Jan 10, 2024 |
|
Interview: Boosting Client Deliveries and Winning Pitches (vlog form)
|
Jan 10, 2024 |
|
Mastering the Meta Blueprint Exam: Ultimate Study Guide
|
Jan 07, 2024 |
|
Unlock Success: Why You Should be Meta Blueprint Certified
|
Jan 07, 2024 |
|
Avoiding Scam PPC Agencies and Contractors
|
Jan 06, 2024 |
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Winning PPC Strategies for eCommerce Campaigns
|
Jan 06, 2024 |
|
Level Up Your Google Ads Strategy with Advanced Audience Building
|
Jan 06, 2024 |
|
Google Ads: The Ultimate Guide to Boost Your Business
|
Jan 06, 2024 |
|
Tips and Tricks to Scale Your Google Ads
|
Jan 06, 2024 |
|
Being Meta Blueprint Certified will Change Your Life
|
Jan 06, 2024 |