The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast
By Jo and Max
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Episodes: 81
Description
This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus. It's hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator; and Max Sinclair, Founder of Azoma & ex-Amazonian. It is brought to you by www.azoma.ai and amazingwave.digital
Connect with us:
https://ecommerce-ai.beehiiv.com/
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
| Episode | Date |
|---|---|
|
The State of Play in Agentic Commerce, by Max Sinclair (CEO & Founder of Azoma)
|
Jun 07, 2026 |
|
Amazon Rufus Adoption is highest amongst Women, the Highly Educated, and Baby Boomers with Artiom Enkov of Gener8
|
May 09, 2026 |
|
60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers
|
Apr 25, 2026 |
|
New Frontier: The Agent Economy: Business Model Disruption in the Age of AI
|
Jan 15, 2026 |
|
2026 AI & Ecommerce Predictions with Jo & Max (Agentic Commerce, AI Wearables, The Death of Prompting and more)
|
Jan 03, 2026 |
|
Sponsored Prompts: Amazon Ads' new format for the era of AI Search [Recorded Live from the Amazon Ads Educators' Summit]
|
Dec 18, 2025 |
|
Alibaba’s AI Sourcing Agent Accio, and the Future of Agentic Commerce, with Ziwei Chen
|
Dec 15, 2025 |
|
Pivoting a failing marketplace business to an $11m ARR Enterprise AI SaaS with Gaétan Rougevin-Baville
|
Nov 21, 2025 |
|
Leading Answer Engine Optimization (AEO) at Mars Wrigley during the era AI Discoverability, with Global Director of Search Tory Bradley
|
Nov 06, 2025 |
|
The New Rufus: Reason, Research & Remembrance with Max Sinclair
|
Oct 28, 2025 |
|
How to raise a $11m Series A and disrupt a $1.7tn market with Jonny Plein
|
Oct 12, 2025 |
|
Behind Pattern's $2.5 billion IPO, with CRO Bryce Warning and COO Rob Hahn
|
Sep 27, 2025 |
|
The Next Six Months Will Define Which Brands Win In AI Search - Here's How To Make Sure You Are Recommended By ChatGPT (Azoma Founder Max Sinclair's Guide to Answer Engine Optimization)
|
Sep 07, 2025 |
|
How to Structure Your Organization in the Age of AI with Lauren Livak
|
Aug 23, 2025 |
|
Bootstrapped to $210m Buyout: The Story Behind The Double SaaS Acquisition of Seller Investigators
|
Aug 06, 2025 |
|
The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads
|
Jul 22, 2025 |
|
Cracking ChatGPT (and ruling Rufus): Azoma founder Max Sinclair’s Guide to Generative Engine Optimization (GEO) in 2025
|
Jul 15, 2025 |
|
How You Can Implement Amazon’s Best-Kept Corporate Innovation Secret: The PRFAQ Framework, with Marcelo Calbucci
|
Jul 10, 2025 |
|
How to Leverage AI Automation for Your Business with the Legendary Anthony Lee
|
Jul 04, 2025 |
|
BREAKING: Walmart Launches Sparky - Here’s How to Get it to Recommend Your Products
|
Jun 24, 2025 |
|
Bootstrapping an Amazon Agency & 3PL to +50 Amazon Experts and three Warehouses with Stephen Harris
|
Jun 17, 2025 |
|
How to Launch an AI Startup, Get Funding and Disrupt an Industry with Max Sinclair
|
Jun 01, 2025 |
|
Amazon Ranking, Relevance and Search- Find-Buy In 2025 With Alina Vlaic
|
May 29, 2025 |
|
The 'IDEA' Strategic Brand Framework with Trevor Bradford
|
May 23, 2025 |
|
How to use AI-Generated UGC for sustainable brand growth with Leo Sgovio
|
May 14, 2025 |
|
Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO
|
Apr 25, 2025 |
|
From Prompt to Product Page: ChatGPT 4o's Image Generation & Genspark Breakthroughs with Sim Mahon
|
Apr 18, 2025 |
|
How to Build Effective Teams in an AI Workforce, with Shannon Curley
|
Apr 11, 2025 |
|
Maximizing Amazon Profits by Understanding your Buyers and ‘Deserved Ranking’ with Ben Webber
|
Mar 21, 2025 |
|
Decoding Amazon's Playbook: A Former 10-year Executive, Andrea Leigh's, Guide to Winning on the Platform
|
Mar 12, 2025 |
|
Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair
|
Mar 04, 2025 |
|
A9 Organic Ranking Factors on Amazon in 2025 with Brian Johnson
|
Feb 25, 2025 |
|
Inside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander Swade
|
Feb 18, 2025 |
|
Adam Heist on Surviving & Thriving on Amazon FBA in 2025 (with Trump Tariffs, Tiktok Ban & RUFUS / COSMO)
|
Feb 13, 2025 |
|
How to Start, Scale and Sell a Software Business with Rael Cline
|
Feb 06, 2025 |
|
Generative Engine Optimization - ChatGPT Search & Google AI Overviews, with Tim Cameron-Kitchen
|
Jan 30, 2025 |
|
Scaling a D2C Brand to $50M: Ruroc's growth and hostile Investor takeover
|
Jan 23, 2025 |
|
RUFUS: The Blueprint behind Amazon's Patent, with Danny McMillan, Oana Padurariu and Andrew Bell
|
Jan 17, 2025 |
|
Using AI for Business Productivity in 2025 with Ritu Java
|
Jan 09, 2025 |
|
2025 AI Predictions
|
Dec 26, 2024 |
|
2024 AI 'Wrapped': Reviewing the biggest AI launches of the year
|
Dec 17, 2024 |
|
AI Governance & Regulation with Zahra Shah
|
Nov 28, 2024 |
|
The Honeymoon Period: Debunking Amazon's Algorithm's myths with Oana Padurariu
|
Nov 20, 2024 |
|
Findings from 100 RUFUS experiments on my Product Listings: Optimizing for Amazon's new AI Search
|
Nov 15, 2024 |
|
Jon Derkits on the best Amazon Seller Software Tools, and Amazon's recent AI announcements at Unboxed and Accelerate
|
Nov 06, 2024 |
|
SearchGPT: How to optimize for ChatGPT's new search functionality
|
Nov 05, 2024 |
|
AI Guided Product Research & Development with Izabella Ritz
|
Oct 17, 2024 |
|
BREAKING: Amazon Personalizing Product Titles and Descriptions [Max on Seller Sessions Rebroadcast]
|
Oct 10, 2024 |
|
Implementing Scalable Processes in an Ecommerce Business with Yoni Kozminski
|
Oct 03, 2024 |
|
Amazon Accelerate 2024: The unofficial debrief
|
Sep 25, 2024 |
|
How to Start, Grow, Scale and Exit a Profitable eCommerce Brand on Amazon FBA with Neil Twa
|
Sep 16, 2024 |
|
Practical, Lesser Known Ways to Use AI for Amazon Sellers
|
Sep 10, 2024 |
|
DEBATE! Is Web3 at all useful (for ecommerce)?
|
Sep 02, 2024 |
|
AI takeaways from Lunch with Norm Podcast with Norm Farrar
|
Aug 28, 2024 |
|
The Google SEO Leak, and it's implications for Ecommerce Sellers
|
Aug 20, 2024 |
|
Optimizing Amazon Listings for COSMO and Rufus with Max Sinclair & Vanessa Hung [SELLERFEST REPLAY]
|
Aug 14, 2024 |
|
How to Build a Custom GPT with Andrew Bell
|
Aug 07, 2024 |
|
Perfect Ted's journey to £1m a month via Dragons' Den with co-founder Levi Levinfiche
|
Aug 01, 2024 |
|
How to Build an Ecommerce Brand, with Ben Leonard
|
Jul 24, 2024 |
|
Mina Elias on Prime Day, RUFUS, COSMO, and TikTok Shop
|
Jul 19, 2024 |
|
Optimising for Customer Objections on Amazon with Danny McMillan
|
Jul 11, 2024 |
|
Selling on Amazon Professionally with Yoni Mazor
|
Jun 25, 2024 |
|
7 figures in annual Amazon sales from one subreddit - Social Monitoring with Derek Jouppi
|
Jun 14, 2024 |
|
AI Videos for ecommerce, with Sparka founder Kadel
|
May 30, 2024 |
|
Microsoft's AI Strategy, GPT-4o, and the Future of Work with Jamie Hu
|
May 22, 2024 |
|
Seller Sessions '24 recap with Vincenzo Toscano
|
May 16, 2024 |
|
Optimizing for COSMO & "context vs keywords" with Vanessa Hung
|
May 12, 2024 |
|
Bradley Sutton on Helium 10, Amazon's latest AI developments and Sumo Wrestling
|
May 07, 2024 |
|
How AI will change Amazon advertising and how sellers can leverage it to power up their Adverting campaigns with Ritu Java
|
Apr 26, 2024 |
|
Q1 2024 AI recap: the most significant updates in AI this quarter
|
Apr 08, 2024 |
|
Product Development in 2024 & Amazon's AI Updates with Amy Wees
|
Apr 05, 2024 |
|
The (Kevin) King's decree on selling on Amazon in 2024, and Amazon's AI
|
Mar 28, 2024 |
|
Mastering Social Media Ads in the age of AI with Alex Kennedy
|
Mar 25, 2024 |
|
Behind Frequently ai, and reflections on running an Amazon Agency with Chris Ball
|
Mar 21, 2024 |
|
Sourcing from China, Selling on Amazon Japan, and Optimizing with AI with Gary Huang
|
Mar 13, 2024 |
|
AI Takeaways from Lunch With Norm with Kelsey Farrar
|
Mar 06, 2024 |
|
Starting an Ecommerce Business in 2024 with Su Wai
|
Mar 01, 2024 |
|
Decoding Rufus and AI Powered Search in Ecommerce, and how Sellers should adapt
|
Feb 09, 2024 |
|
AI in the Creative Industry
|
Feb 02, 2024 |
|
2024 AI Predictions
|
Jan 17, 2024 |
|
2023: the year of AI in review
|
Jan 08, 2024 |