Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

By Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

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Category: Marketing

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Subscribers: 2
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Episodes: 26

Description

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

Episode Date
Season Wrap Up & A Preview Of What's Coming Next
May 07, 2025
The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy
Apr 30, 2025
Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
Apr 23, 2025
What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
Apr 16, 2025
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
Apr 09, 2025
Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging
Apr 02, 2025
Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology
Mar 26, 2025
The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion
Mar 19, 2025
The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology
Mar 12, 2025
How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics
Mar 05, 2025
Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery
Feb 26, 2025
Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery
Feb 19, 2025
Introducing: Season 2 of Podcast Marketing Trends Explained
Feb 12, 2025
Inside the Growth Strategies of Two of The Smartest Podcasters Alive
Apr 30, 2024
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
Apr 23, 2024
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Apr 16, 2024
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
Apr 09, 2024
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
Apr 02, 2024
3 Creative Decisions That Dictate Your Show's Success… or Failure
Mar 26, 2024
80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth
Mar 19, 2024
How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)
Mar 12, 2024
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Mar 05, 2024
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
Feb 27, 2024
Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth
Feb 20, 2024
The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds)
Feb 13, 2024
Welcome to Podcast Marketing Trends Explained
Jan 14, 2024