Calligraphy Biz Corner

By Alane Gianetti, Shaochen Wu

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Category: Entrepreneurship

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Episodes: 39

Description

Have you been itching to turn your creative passion into a business? You're in the right place! I'm Shaochen, a business coach for calligraphers, and I'm spilling the ink on how you can build your dream business! 

Join me on Calligraphy Biz Corner for biweekly biz chats, where I guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. I've made hundreds of thousands in revenue working with wedding, luxury and corporate clients, and I've coached hundreds of calligraphers just like you. Together, let's uncover the business that supports the life YOU want and leave the overwhelm and imposter syndrome behind.

Get ready to hear our successes, stumbles, and insider insights -- I'm here to give it to you straight and make your solopreneur journey less lonely by being in your corner! 


Episode Date
37. I Booked an Engraving Gig Before Learning to Engrave - When to Say Yes to Something New
May 20, 2026
36. The Messy Middle of Creative Entrepreneurship
Apr 28, 2026
35. How to Add a New Income Stream: A Coaching Call with Laura of The LetterGrain
Apr 14, 2026
34. The Stress-Free Way to Take Leave from your Creative Business
Mar 24, 2026
33. Lessons We Wish We Knew About Managing Clients as Creative Business Owners
Aug 12, 2025
32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha)
Jul 08, 2025
31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That
Jun 10, 2025
30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call
May 13, 2025
29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance
Apr 15, 2025
28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.
Mar 18, 2025
27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks
Mar 04, 2025
26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs
Feb 18, 2025
25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business
Feb 04, 2025
24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co.
Jan 21, 2025
23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025
Jan 07, 2025
22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business
Dec 17, 2024
21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September
Dec 03, 2024
20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman
Nov 19, 2024
19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner
Nov 05, 2024
Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)
Oct 29, 2024
18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop
Oct 22, 2024
17. 6 Steps to Maximize Holiday Sales for Your Creative Business
Oct 08, 2024
Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro
Oct 01, 2024
16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner
Sep 24, 2024
14. We're Back! Summer Highlights and Podcast Plans
Sep 10, 2024
15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers
Sep 10, 2024
13. Slowing Down to Speed Up - HAGS!
Jul 02, 2024
12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara Report
Jun 25, 2024
11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers
Jun 11, 2024
10. 6 Essential Tech Tools You Might Not Be Using
May 28, 2024
9. Creating a Stand-Out Website: Expert Tips from Suzie Consoli of Lawson House
May 14, 2024
8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co
Apr 16, 2024
7. Creating Confidence: 4 Strategies for Beating Imposter Syndrome
Apr 02, 2024
6. Forging Unique Paths to Full-Time: Stories from Calligraphers Who Have Done It
Mar 19, 2024
5. Our Worst Pet Peeves as Calligraphers and How to Combat Them
Mar 05, 2024
4. Part 2: Mistakes to Avoid When Growing Your Calligraphy Business (and What To Do Instead!)
Feb 20, 2024
3. Part 1: Mistakes to Avoid When Starting Your Calligraphy Business (and What To Do Instead!)
Feb 06, 2024
2. Looking Back to Leap Forward: Tips on Reflection and Goal Setting
Jan 23, 2024
1. Welcome to our Corner
Jan 20, 2024