The PPC Cave

By Gene Villanoz and Ryan Fenton

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Category: Marketing

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Episodes: 121

Description

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce. We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you. The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients. Tune in and subscribe to The PPC Cave today! 🔔👍❤️

Episode Date
How To Do Negative Keywording Like A Pro | EP 113
May 18, 2026
OpenAI Launches Self-Serve Ads Manager for ChatGPT Ads | EP 112
May 11, 2026
How AI Can MAKE or BREAK Your Google Ads Campaign (Recap) | EP 111
May 04, 2026
PPC & A.I. With Shaquira From Opteo | EP 110
Apr 27, 2026
Broad Vs Phrase Match, Which is Better? | EP 109
Apr 20, 2026
2026 Google Ads Optimization Score Explained | EP 108
Apr 13, 2026
Best Way To Optimize P-Max For eCommerce | EP 107
Apr 06, 2026
Optimal Google Ads Shopping Set Up | EP 106
Mar 30, 2026
Lead Gen Google Ads Done Wrong | EP 105
Mar 23, 2026
We Need To Talk About AI Max... | EP 104
Mar 16, 2026
Manual CPC First for New Search Campaigns | EP 103
Mar 09, 2026
Low TROAS eCommerce Strategy & Screenshare | EP 102
Mar 02, 2026
What To Do When Clients Don't Listen | EP 101
Feb 23, 2026
Exposing Google Ads Reps | EP 100
Feb 16, 2026
Microsoft Ads vs Google Ads | EP 99
Feb 09, 2026
ChatGPT Ads News 2026 & Listener Questions | EP 98
Feb 02, 2026
When Should You Use AI Max? | EP 97
Jan 26, 2026
What Should I Do First, SEO or PPC? | EP 96
Jan 19, 2026
3 Reasons Google Ads Failed Your Business | EP 95
Jan 12, 2026
2026 Google Ads Resolutions | EP 94
Jan 05, 2026
Google Ads in a Nutshell for 2025 (Recap Episode) | EP 93
Dec 30, 2025
2025 Google Ads Wrap Up Episode | EP 92
Dec 22, 2025
How Many Keywords In A Search Campaign? EP 91
Dec 15, 2025
The Importance of Google Ads for YMYL Clients | EP 90
Dec 08, 2025
How I Create Search Ads On ChatGPT | EP 89
Dec 01, 2025
Q4 eCommerce Campaign Structure & Client Case Study | EP 88
Nov 24, 2025
Stop Wasting Spend: P-Max Consolidation for eCommerce EP 87
Nov 17, 2025
How To Learn Google Ads? Listener Q&A | EP 86
Nov 10, 2025
Google Ads Black Friday, Cyber Monday & Q4 Secrets For 2025 | EP 85
Nov 03, 2025
Using P-Max for Lead Generation? | EP 84
Oct 27, 2025
BEST ChatGPT Google Ads Keyword Research Prompt | Episode 83
Oct 20, 2025
How I Use ChatGPT to Generate Lifestyle Images for Clients | EP 82
Oct 13, 2025
Everything You Need to Know About ChatGPT Ads I EP 81
Oct 06, 2025
September 2025 Google Ads News I EP 80
Sep 29, 2025
Google Ads Audit Checklist I EP 79
Sep 22, 2025
Using Opteo for Google Ads (Opteo Episode Recap) | Episode 78
Sep 15, 2025
6 Questions Before Hiring a Google Ads Agency I EP 77
Sep 08, 2025
Don’t Obsess About Google Ads Attribution I EP 76
Sep 01, 2025
Google Ads for Business Owners: Where to Start? I EP 75
Aug 25, 2025
Learning Opteo’s Optimization Secrets for Google Ads w/ Shaquira Jeyasingh I EP 74
Aug 18, 2025
Using Google Ads as Your Only Marketing (Smart or Not?) I EP 73
Aug 11, 2025
Should I Bid On Brand Keywords? I EP 72
Aug 03, 2025
How To Create Negative Keywords On P-Max I EP 71
Jul 28, 2025
Creating Negative Keyword Lists In Chat GPT | Episode 70
Jul 21, 2025
Signs You’re Out of Touch With Google Ads | EP 69
Jul 14, 2025
How I Use Chat GPT To Create Google Ad Copy | EP 68
Jul 07, 2025
3 On-Site Fixes to Boost Google Ads Conversions | EP 67
Jun 30, 2025
Google Ads Reddit Q&A for Beginners | EP 66
Jun 24, 2025
3 Common Google Ads Mistakes in 2025 | EP 65
Jun 16, 2025
The Most Common Google Ads Myth... | EP 64
Jun 09, 2025
Answering Reddit Google Ads & P-Max Questions | EP 63
Jun 03, 2025
Our Reactions to Google Marketing Live 2025 I EP 62
May 26, 2025
Navigating Google Ads: Best and Worst Niches I EP 61
May 19, 2025
Google News: AI Max + P-Max Channel Reporting I EP 60
May 12, 2025
The Truth About Limited By Budget I EP 59
May 05, 2025
How To Scale Your Digital Marketing Business I EP 58
Apr 28, 2025
Google Ads Reddit Q&A | EP 57
Apr 21, 2025
What To Do When Things Go Wrong? EP 56
Apr 14, 2025
What We Know About Search Max | EP 55
Apr 07, 2025
Google Merchant Center In 2025 I EP 54
Mar 31, 2025
The New Way TROAS Works | Episode 53
Mar 24, 2025
STOP Using Search Impression Share in 2025 | Episode 52
Mar 17, 2025
Lead Gen Metrics That Actually Matter in 2025 | Episode 51
Mar 10, 2025
Scaling Google Ads in 2025 Without Wasting Budget | EP 50
Mar 03, 2025
Reddit Questions Scaling & Low impressions I EP 49
Feb 24, 2025
Google Ads Reports 2025: The Right & Wrong Way I EP 48
Feb 17, 2025
Top 2 Reasons to Run Google Ads I Short EP 8
Feb 10, 2025
2025 Big Performance Max Updates I EP 47
Feb 03, 2025
4 Mistakes That Could Ruin Your Campaigns I EP 46
Jan 27, 2025
2 Important Google Merchant Center Tips I EP 45
Jan 17, 2025
Everything You Need To Know About Target ROAS I Short EP 7
Jan 13, 2025
Secondary Bid Adjustments vs Automated Bid Strategy I Short EP 6
Jan 06, 2025
How Important is Conversion Tracking? I Short EP 5
Dec 30, 2024
2024 Recap Learnings & Next Year Predictions I EP 43
Dec 21, 2024
Why Should I Hire A Google Ads Freelancer I Ryan Case Study
Dec 16, 2024
Managing Clients In Q4, Lead-Gen Vs eCom I EP 42
Dec 09, 2024
Search Impression, Lost Due to Rank, and Budget I Short EP 4
Nov 30, 2024
Common Mistakes for BFCM I Short EP 3
Nov 25, 2024
Why Do We Use A Changelog? I EP 41
Nov 18, 2024
Reddit Q&A Pt 1: Truth About Agency Life & Best Beginner Campaign Structure I EP 40
Nov 11, 2024
Accentuate The Positive On Google Ads I Short EP 2
Nov 04, 2024
Reasons Why Sometimes Google Ads Doesn't Work I Short EP 1
Oct 28, 2024
Setup For Low Budget eCommerce Accounts I EP 39
Oct 21, 2024
P-Max Asset Groups: Segmented Vs Catch All | EP 38
Oct 14, 2024
Live Screen Capture Broad Match Only & Campaign Results | EP 37
Oct 07, 2024
Q&A Series: Scaling + Auto Apply Reccomendations I EP 36
Sep 30, 2024
Beat 90% of Advertisers With Communication I EP 35
Sep 23, 2024
Google Ads News: ECPC Leaving in 2025 & More I EP 34
Sep 16, 2024
What Is A Reasonable Google Ads Management Fee To Charge I EP 33
Sep 09, 2024
How To Get Clients For Google Ads I EP 32
Sep 02, 2024
Google Marketing Live , 3rd Party Cookies, Gemini Vs Chat GPT, & New Interfaces I EP 31
Aug 26, 2024
Common Client Questions I Candid Experiences & Thoughts I EP 30
Aug 19, 2024
Secondary Bid Adjustments, When To Use Them? I EP 29
Aug 17, 2024
Googel Ads Case Study I eCommerce *Live Account Screencapture* I EP 28
Aug 05, 2024
Low Budget Campaigns - Can They Work? I EP 27
Jul 29, 2024
Google Ads Case Study *Live Account Screen Capture*| EP 26
Jul 22, 2024
Should I Use Auto Create Text Assets & Final URL for P-Max? | EP 25
Jul 15, 2024
New Google Ads Account? Try This Structure *Live Walkthrough* | EP 24
Jul 08, 2024
Google Ads Best Keyword Match Types In 2024 I EP 23
Jul 01, 2024
Lead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22
Jun 24, 2024
Google Ads New Dashboard I EP 21
Jun 17, 2024
Google Ads Verification & Screen Capture I EP 20
Jun 10, 2024
Google Ads Auto-Apply Recommendations & Screen Capture I EP 19
Jun 03, 2024
Negative Keywords for Lead Generation Vs eCommerce I EP 18
May 27, 2024
ROAS For eCommerce Explained | EP 17
May 20, 2024
2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16
May 13, 2024
What Campaign Type Should I Run Series Recap? | EP 15
May 06, 2024
All Other Campaign Types in Google Ads 2024 | EP 14
Apr 30, 2024
Google Ads YouTube Campaign 2024 Best Practices | EP 13
Apr 22, 2024
Which Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12
Apr 15, 2024
Google Ads Standard Shopping Best Practices I EP 11
Apr 08, 2024
Performance Max Campaign Creation: Full Setup Walkthrough I EP 10
Apr 01, 2024
Google Ads P-Max Campaign Best Practices 2024 I EP 9
Mar 25, 2024
Google Search Campaign Creation: Full Walkthrough I EP 8
Mar 18, 2024
Google Ads Search Campaign Best Practices 2024 I EP 7
Mar 11, 2024
Google Ads For Agency Vs Business Owner/In-House I EP 6
Mar 04, 2024
How To Win With Google Ads Series Recap I EP 5
Feb 26, 2024
Where To Start With Google Ads I EP 4
Feb 19, 2024
Google Ads Needs Time, Money, and Patience I EP 3
Feb 12, 2024
Importance of Running Google Ads I EP 2
Feb 05, 2024
The PPC Cave: Intro Episode I EP 1
Jan 29, 2024