Inside Google Ads with Jyll Saskin Gales
By Jyll Saskin Gales
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Episodes: 121
Description
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
| Episode | Date |
|---|---|
|
Google Marketing Live 2026 Recap & Analysis
|
May 21, 2026 |
|
Demand Gen vs Video Campaigns: Which Is Better?
|
May 14, 2026 |
|
How to Know When to Increase Your Google Ads Budget
|
May 07, 2026 |
|
Double Your CTR! Every Google Ads Asset Explained
|
Apr 30, 2026 |
|
Are Google Ads Certifications Actually Worth It in 2026?
|
Apr 23, 2026 |
|
The "Slept On" Strategy to Scale Google Ads in 2026
|
Apr 16, 2026 |
|
Fix Your Conversion Tracking: Quality vs Quantity in Google Ads
|
Apr 09, 2026 |
|
Google Ads Learning Period EXPLAINED: What You Need To Know
|
Apr 02, 2026 |
|
The Branded Search Playbook: Defend Your Brand Without Killing ROI
|
Mar 26, 2026 |
|
Google Ads for Restricted Industries: 3 Strategies to Win
|
Mar 19, 2026 |
|
Why Your Google Ads Campaign Has Zero Conversions
|
Mar 12, 2026 |
|
The ONLY B2B Google Ads Strategy You Need in 2026
|
Mar 05, 2026 |
|
Beyond the Black Box: How to Optimize Performance Max Campaigns NOW
|
Feb 26, 2026 |
|
HACKED - How to Protect Your Google Ads Account
|
Feb 19, 2026 |
|
Quality Score EXPLAINED: The TRUTH About Ad Rank and Ad Quality
|
Feb 12, 2026 |
|
The Google Ads Performance Drop Playbook: When to Wait vs. Optimize
|
Feb 05, 2026 |
|
The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't)
|
Jan 29, 2026 |
|
3 Secrets to Ecommerce Google Ads Success in 2026
|
Jan 22, 2026 |
|
5 Google Ads Limitations: When to Fix Them & When to Ignore Them
|
Jan 15, 2026 |
|
Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More
|
Jan 08, 2026 |
|
The New Rules of Google Ads: How to Win in 2026
|
Jan 01, 2026 |
|
The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)
|
Dec 25, 2025 |
|
PMax vs. Shopping vs. Search: Which is best for ecommerce?
|
Dec 18, 2025 |
|
Which Google Ads strategy is best for building awareness?
|
Dec 11, 2025 |
|
Top 10 Google Ads Mistakes to Avoid
|
Dec 04, 2025 |
|
What is the role of automation vs. control in Google Ads?
|
Nov 27, 2025 |
|
Does audience targeting work with Search campaigns in Google Ads?
|
Nov 20, 2025 |
|
Is Google stupid?
|
Nov 13, 2025 |
|
What does limited by budget mean in Google Ads?
|
Nov 06, 2025 |
|
15 Google Ads Targeting Strategies For You To Steal
|
Oct 30, 2025 |
|
Should you use the Power Pack in Google Ads?
|
Oct 23, 2025 |
|
What's the best structure for Performance Max campaigns?
|
Oct 16, 2025 |
|
Can you still use Call Ads in Google Ads?
|
Oct 09, 2025 |
|
Should you run ads?
|
Oct 02, 2025 |
|
Is PMax the best or the worst campaign type in Google Ads?
|
Sep 25, 2025 |
|
When should you use Target vs. Maximize vs. Manual bid strategies?
|
Sep 18, 2025 |
|
How to get started with Gmail Ads and YouTube Ads
|
Sep 11, 2025 |
|
How does the Google Ads algorithm actually work?
|
Sep 04, 2025 |
|
Can you target placements or display keywords in Google Ads?
|
Aug 28, 2025 |
|
Should you use AI Max for Search Campaigns in Google Ads?
|
Aug 21, 2025 |
|
How does double serving affect my impression share?
|
Aug 14, 2025 |
|
What types of businesses shouldn't run Google Ads?
|
Aug 07, 2025 |
|
AI Max, Broad Match and the Keywordless Future of Google Ads
|
Jul 31, 2025 |
|
3 strategies to promote your YouTube video with Google Ads
|
Jul 24, 2025 |
|
All 12 Google Ads bid strategies EXPLAINED!
|
Jul 17, 2025 |
|
Performance Max vs. Search: Which one is better for you?
|
Jul 10, 2025 |
|
Can you get good results in Google Ads with a small budget?
|
Jul 03, 2025 |
|
Are broad match keywords worth it in Google Ads?
|
Jun 26, 2025 |
|
Do ecommerce businesses need a Google Shopping feed?
|
Jun 19, 2025 |
|
Help! My Google Ads audiences aren't working!
|
Jun 12, 2025 |
|
Should you use Target CPA bidding in Google Ads?
|
Jun 05, 2025 |
|
Do Google Ads Demand Gen campaigns work for lead generation?
|
May 29, 2025 |
|
Google Marketing Live 2025 Recap & Analysis
|
May 22, 2025 |
|
How can you spy on competitors' keywords in Google Ads?
|
May 15, 2025 |
|
Why does Smart Bidding drive up my CPCs?
|
May 08, 2025 |
|
Does Performance Max give enough transparency or control?
|
May 01, 2025 |
|
Should you use bid adjustments in Google Ads?
|
Apr 24, 2025 |
|
Buy my book today on Amazon!
|
Apr 16, 2025 |
|
Can you still use custom segments in Google Ads?
|
Apr 10, 2025 |
|
Are Exact Match keywords expensive in Google Ads?
|
Apr 03, 2025 |
|
How do you audit a Google Ads account?
|
Mar 27, 2025 |
|
Should you use Performance Max for Lead Generation?
|
Mar 20, 2025 |
|
Advanced Audience Targeting in Google Ads
|
Mar 13, 2025 |
|
What makes a good Responsive Search Ad?
|
Mar 06, 2025 |
|
Is your business too small to advertise?
|
Feb 27, 2025 |
|
Is Google Partner status worth it?
|
Feb 20, 2025 |
|
Can you still use Manual CPC bidding in Google Ads?
|
Feb 13, 2025 |
|
How can you advertise on YouTube?
|
Feb 06, 2025 |
|
ALL of your Google Ads questions answered!
|
Jan 30, 2025 |
|
Which is better: Phrase Match or Exact Match keywords?
|
Jan 23, 2025 |
|
Should you use Customer Match in Google Ads?
|
Jan 16, 2025 |
|
Do I need to set a Target CPA or Target ROAS in Google Ads?
|
Jan 09, 2025 |
|
What is the future of Google Ads with AI?
|
Jan 02, 2025 |
|
Are Google reps helpful?
|
Dec 26, 2024 |
|
Should you use manual or automated bidding with Shopping campaigns?
|
Dec 19, 2024 |
|
Can you run Google Ads with a small budget?
|
Dec 12, 2024 |
|
How many keywords should I put in an ad group in Google Ads?
|
Dec 05, 2024 |
|
How to launch a new product with Google Ads
|
Nov 28, 2024 |
|
Should you manage your own Google Ads or hire an agency?
|
Nov 21, 2024 |
|
Will Maximize Conversions bidding inflate my CPCs?
|
Nov 14, 2024 |
|
Should you run Search and Performance Max together?
|
Nov 07, 2024 |
|
How to optimize a Google Shopping campaign
|
Oct 31, 2024 |
|
Should you use micro-conversions in Google Ads?
|
Oct 24, 2024 |
|
When is high click-through rate (CTR) a bad thing in Google Ads?
|
Oct 17, 2024 |
|
Does Performance Max work for lead gen?
|
Oct 10, 2024 |
|
How should I set up my Google Ads campaign?
|
Oct 03, 2024 |
|
Are Display ads worth it in Google Ads?
|
Sep 26, 2024 |
|
When should I change my bid strategy in Google Ads?
|
Sep 19, 2024 |
|
Do single keyword ad groups (SKAGs) still work in Google Ads?
|
Sep 12, 2024 |
|
What is Demand Gen in Google Ads?
|
Sep 05, 2024 |
|
4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye
|
Aug 29, 2024 |
|
How can local businesses use Google Ads? ft. Harrison Jack Hepp
|
Aug 22, 2024 |
|
5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra
|
Aug 15, 2024 |
|
Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins
|
Aug 08, 2024 |
|
What are the limitations of Google Ads Grants? ft. Jason King
|
Aug 01, 2024 |
|
Is Manual CPC bidding in Google Ads a mistake?
|
Jul 25, 2024 |
|
What settings should I use for my Google Ads campaigns?
|
Jul 18, 2024 |
|
Can you layer audiences in Google Ads?
|
Jul 11, 2024 |
|
How to run Google Ads with a low budget
|
Jul 04, 2024 |
|
How do I get started in Google Ads?
|
Jun 27, 2024 |
|
How often should you update your Google Ads?
|
Jun 20, 2024 |
|
Does Impression Share matter in Google Ads?
|
Jun 13, 2024 |
|
Do I need to run a Brand campaign in Google Ads?
|
Jun 06, 2024 |
|
What is a good ROAS in Google Ads?
|
May 30, 2024 |
|
Google Marketing Live 2024 Recap & Analysis
|
May 23, 2024 |
|
Why are my Google Ads spending more than my budget?
|
May 16, 2024 |
|
Should you use Maximize Conversions bidding?
|
May 09, 2024 |
|
Which keyword match type is best in Google Ads?
|
May 02, 2024 |
|
How do I get a job after the Google Ads certifications?
|
Apr 25, 2024 |
|
Special Episode: Rapid-fire Reddit
|
Apr 18, 2024 |
|
Will better Ad Strength get me better results?
|
Apr 11, 2024 |
|
Can you make my Google Ads perform better?
|
Apr 04, 2024 |
|
How do you use custom segments in Google Ads?
|
Mar 28, 2024 |
|
What is your CPC going to be?
|
Mar 21, 2024 |
|
What should you do if your campaign is limited by budget?
|
Mar 14, 2024 |
|
How can you stop getting spam leads from Google Ads?
|
Mar 07, 2024 |
|
Should you run Performance Max campaigns?
|
Feb 29, 2024 |
|
Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager?
|
Feb 22, 2024 |
|
Why are your Google Ads showing outside your target location?
|
Feb 15, 2024 |
|
Can you get super specific with your Google Ads targeting?
|
Feb 08, 2024 |
|
Which bid strategy should you choose in Google Ads?
|
Feb 01, 2024 |