Inside Google Ads with Jyll Saskin Gales

By Jyll Saskin Gales

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Category: Marketing

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Episodes: 44

Description

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. 

Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Plus, test your skills with a new Insider Challenge at the end of every episode.

Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.

Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads


Episode Date
Should you manage your own Google Ads or hire an agency?
Nov 21, 2024
Will Maximize Conversions bidding inflate my CPCs?
Nov 14, 2024
Should you run Search and Performance Max together?
Nov 07, 2024
How to optimize a Google Shopping campaign
Oct 31, 2024
Should you use micro-conversions in Google Ads?
Oct 24, 2024
When is high click-through rate (CTR) a bad thing in Google Ads?
Oct 17, 2024
Does Performance Max work for lead gen?
Oct 10, 2024
How should I set up my Google Ads campaign?
Oct 03, 2024
Are Display ads worth it in Google Ads?
Sep 26, 2024
When should I change my bid strategy in Google Ads?
Sep 19, 2024
Bonus: Here's what you missed Today in Digital Marketing
Sep 13, 2024
Do single keyword ad groups (SKAGs) still work in Google Ads?
Sep 12, 2024
What is Demand Gen in Google Ads?
Sep 05, 2024
4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye
Aug 29, 2024
How can local businesses use Google Ads? ft. Harrison Jack Hepp
Aug 22, 2024
5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra
Aug 15, 2024
Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins
Aug 08, 2024
What are the limitations of Google Ads Grants? ft. Jason King
Aug 01, 2024
Is Manual CPC bidding in Google Ads a mistake?
Jul 25, 2024
What settings should I use for my Google Ads campaigns?
Jul 18, 2024
Can you layer audiences in Google Ads?
Jul 11, 2024
How to run Google Ads with a low budget
Jul 04, 2024
How do I get started in Google Ads?
Jun 27, 2024
How often should you update your Google Ads?
Jun 20, 2024
Does Impression Share matter in Google Ads?
Jun 13, 2024
Do I need to run a Brand campaign in Google Ads?
Jun 06, 2024
What is a good ROAS in Google Ads?
May 30, 2024
Google Marketing Live 2024 Recap & Analysis
May 23, 2024
Why are my Google Ads spending more than my budget?
May 16, 2024
Should you use Maximize Conversions bidding?
May 09, 2024
Which keyword match type is best in Google Ads?
May 02, 2024
How do I get a job after the Google Ads certifications?
Apr 25, 2024
Special Episode: Rapid-fire Reddit
Apr 18, 2024
Will better Ad Strength get me better results?
Apr 11, 2024
Can you make my Google Ads perform better?
Apr 04, 2024
How do you use custom segments in Google Ads?
Mar 28, 2024
What is your CPC going to be?
Mar 21, 2024
What should you do if your campaign is limited by budget?
Mar 14, 2024
How can you stop getting spam leads from Google Ads?
Mar 07, 2024
Should you run Performance Max campaigns?
Feb 29, 2024
Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager?
Feb 22, 2024
Why are your Google Ads showing outside your target location?
Feb 15, 2024
Can you get super specific with your Google Ads targeting?
Feb 08, 2024
Which bid strategy should you choose in Google Ads?
Feb 01, 2024