Plugged In, Switched On.

By Splendid Group

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Category: Management

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Episodes: 22

Description

The conversations that matter in B2B Tech marketing 

Generated by Splendid Group 

 

If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself. 


Episode Date
Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck
May 14, 2026
Could accessibility accelerate your marketing career? A deep dive into accessibility with Dr Alaina Beaver and Aileen Hackett of ServiceNow
Mar 26, 2026
How can you find the truth when everything is in flux? 20 Great Answers with Philip Meyer, Founder & CEO of Catalyst 345
Dec 22, 2025
How to fix your imperfect partner marketing program? Find out in this deep dive with Claudia Byrnes and Tina Semple of Splendid Group
Oct 30, 2025
How many people have you helped get what they want? 20 Great Answers with Patrick Pathinathan, Global Client Director at ServiceNow
Sep 19, 2025
What would your career look like if you knew you couldn’t fail? 20 Great Answers with Dorota Martinez, Head of Marketing for ANZ for Tech Data
Aug 21, 2025
What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon.
Jun 26, 2025
Would you have the courage to fire yourself? 20 Great Answers with Stephanie Challinor, General Manager of Customer Experience and Alliances for AC3. 
May 15, 2025
What’s it like to be in competition with yourself? 20 Great Answers with Rushenka Perera, VP of Marketing for SAP, ANZ
Apr 07, 2025
Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ
Mar 10, 2025
The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast.
Feb 10, 2025
Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow
Dec 16, 2024
Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific
Nov 10, 2024
How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow.
Oct 08, 2024
How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ.
Sep 09, 2024
Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA
Aug 12, 2024
Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro.
Jul 07, 2024
Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow
May 31, 2024
Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist
May 13, 2024
So hot right now: Why ABM is back in fashion for B2B Tech marketers
Feb 19, 2024
Playing the long game: 20 Questions with Sonya Aboudargham
Feb 09, 2024
The Power of Giving a S#%t: 20 Questions with Kat Yon
Feb 05, 2024