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The conversations that matter in B2B Tech marketing
Generated by Splendid Group
If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.
| Episode | Date |
|---|---|
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Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck
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May 14, 2026 |
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Could accessibility accelerate your marketing career? A deep dive into accessibility with Dr Alaina Beaver and Aileen Hackett of ServiceNow
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Mar 26, 2026 |
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How can you find the truth when everything is in flux? 20 Great Answers with Philip Meyer, Founder & CEO of Catalyst 345
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Dec 22, 2025 |
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How to fix your imperfect partner marketing program? Find out in this deep dive with Claudia Byrnes and Tina Semple of Splendid Group
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Oct 30, 2025 |
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How many people have you helped get what they want? 20 Great Answers with Patrick Pathinathan, Global Client Director at ServiceNow
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Sep 19, 2025 |
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What would your career look like if you knew you couldn’t fail? 20 Great Answers with Dorota Martinez, Head of Marketing for ANZ for Tech Data
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Aug 21, 2025 |
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What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon.
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Jun 26, 2025 |
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Would you have the courage to fire yourself? 20 Great Answers with Stephanie Challinor, General Manager of Customer Experience and Alliances for AC3.
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May 15, 2025 |
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What’s it like to be in competition with yourself? 20 Great Answers with Rushenka Perera, VP of Marketing for SAP, ANZ
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Apr 07, 2025 |
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Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ
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Mar 10, 2025 |
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The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast.
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Feb 10, 2025 |
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Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow
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Dec 16, 2024 |
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Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific
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Nov 10, 2024 |
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How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow.
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Oct 08, 2024 |
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How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ.
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Sep 09, 2024 |
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Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA
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Aug 12, 2024 |
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Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro.
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Jul 07, 2024 |
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Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow
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May 31, 2024 |
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Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist
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May 13, 2024 |
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So hot right now: Why ABM is back in fashion for B2B Tech marketers
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Feb 19, 2024 |
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Playing the long game: 20 Questions with Sonya Aboudargham
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Feb 09, 2024 |
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The Power of Giving a S#%t: 20 Questions with Kat Yon
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Feb 05, 2024 |