The Art of the Brand

By Third Eye Insights

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Category: Marketing

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Episodes: 87

Description

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.

Episode Date
The Super Bowl's Branding Controversy: Taylor Swift, Trump, & the Future of Ads
Mar 10, 2025
From Zero to $1M: Lori Harder’s Guide to Building a Brand That Lasts
Feb 26, 2025
The Branding of Music with Walter Rudoza
Feb 19, 2025
Is Your Brand Getting Bad Advice? New Growth Framework, Oman Recap & Our Hot or Not Showdown
Feb 18, 2025
Guinness: How Ireland’s Iconic Beer Became a Global Branding Masterclass
Feb 12, 2025
How Moncler Went from Discount Jackets to a $13B Luxury Empire | Branding Strategy Breakdown
Feb 11, 2025
Why Your Social Strategy Fails: Lessons from Dr. Lara Devgan’s Branded Growth
Feb 10, 2025
Guest 13: Nature, Luxury & The Power of Persistence: Emily Carter’s Path to High-End Design
Feb 04, 2025
Lululemon’s Misstep: How a Media Twist Shaped (and Shook) an Iconic Brand
Jan 21, 2025
The $10M Marketing Mistake That Sunk “Strange Darling"
Jan 20, 2025
“More Cowbell” – Embracing Your Authentic Edge
Jan 16, 2025
Guest 12: Noelle Crooks: Reinventing Yourself & Building a Modern Renaissance Brand
Jan 15, 2025
PR ≠ Marketing! Explained by PR expert
Jan 13, 2025
Call Her Daddy: What Happens When Authenticity Has a Price Tag?
Jan 10, 2025
CGI: The Trend Your Brand Can't Afford to Ignore in 2025!
Jan 06, 2025
Jaguars Rebrand Bust: A Different Take on the Debacle
Jan 03, 2025
2025 Branding Trends You Must Know for Business Success!
Jan 02, 2025
Matilda Djerf Scandal: Do Powerful CEOs Need to Be Likable?
Jan 02, 2025
Guinness Case Study: When Brand is Religion
Dec 02, 2024
Evolving Creatively: How Dan Rodo Mastered the Art of Reinvention
Dec 02, 2024
Cracking the Brand Code: The IKEA Playbook for Cult Success
Nov 28, 2024
Why Joker: Folie à Deux's mega budget spelled disaster
Nov 19, 2024
Unpacking how Victoria's Secret lost its iconic status
Nov 18, 2024
Guest 11: Breaking the Branding Mold with Ashwin (@Shwinnabego)
Oct 21, 2024
Is Nutter Butter's TikTok Strategy a Genius Move or a Disaster?
Oct 17, 2024
Future-Proofing Your Brand: How Dr. Laura Devgan Stands Out in a Crowded Market
Oct 17, 2024
From Good to Great: The Small Details That Elevate Your Brand
Oct 09, 2024
The Home Depot Case Study: Mastering Customer Experience and Loyalty
Sep 30, 2024
Guest 10: Tim Papandreou — Demystifying AI & Maximizing its Potential
Sep 26, 2024
Guest 09: Brian Smith, the Founder of UGG.
Sep 16, 2024
The Digital Delusion
Sep 13, 2024
From Good to Great: The UGG Case Study
Sep 09, 2024
Guest 08: Bill Schley. Master Your Messaging with Micro-Scripts.
Jul 31, 2024
THIS IS HOW TO WIN ON SOCIALS
Jul 29, 2024
Marketing dies from the top down
Jul 26, 2024
The Downfall of JLO: Pop stars Have a Shelf Life.
Jul 23, 2024
Guest 07: Chris Knowles, Google Expert Reveals how AI will Affect your Business.
Jul 01, 2024
Guest 06: Rory Sutherland - Unconventional Wisdom for Business Success
Jun 17, 2024
Guest 05: Jake Karls - The Best Marketing is Storytelling.
May 28, 2024
Guest 04: Lance Chung. The State & Future of Media
May 22, 2024
Case Study: Apple's Marketing FAIL
May 20, 2024
Canadian Army Follows Bud Light Mistake
May 10, 2024
Guest 03: @OrenMeetsWorld. The Breakdown: Branding Trends & Digital Strategies
May 03, 2024
Guest 02: Lily Eve. Small Business Branding Masterclass
Apr 26, 2024
Guest 01: Meet Anthony Ricciardi
Apr 17, 2024
The Magic of a Strong Personal Brand
Apr 10, 2024
Target Market Personas Are Dead!
Apr 10, 2024
The Importance of Strategy
Apr 02, 2024
This is a HUGE Brand Killer!
Mar 18, 2024
Broken Brands Won't Fix Themselves
Mar 15, 2024
Mastering Marketing Budgets 101: Are You Over Spending?
Feb 16, 2024
Are AdWords and PPC Irrelevant in 2024?
Feb 07, 2024
The Death of Quiznos
Feb 02, 2024
What You Can Learn From The World’s Coolest Gas Station
Jan 24, 2024
Korean Color Analysis - Helpful or just Hype??
Jan 16, 2024
My Korean MedSpa Experience — The Good, The Bad, The Ugly
Jan 11, 2024
How to Win with Simple Marketing: Aesop Case Study 🧼
Jan 07, 2024
Gentle Monster: Brand Case Study
Dec 15, 2023
The Best Are The Worst at Marketing Themselves
Dec 10, 2023
How to Make Billboards Work
Dec 09, 2023
Tiffany Case Study
Dec 08, 2023
What Brands can Learn From Barbie
Dec 06, 2023
The Backend Is The Business
Dec 06, 2023
How to nail digital ads with a case study from Peloton 🚴🏼‍♀️🚴🏼‍♀️
Dec 05, 2023
You Won't Believe How Most Brands Die
Dec 05, 2023
CHAT GPT: A Force Multiplier
Dec 04, 2023
Q&A with Camille
Nov 30, 2023
Go Woke, Go Broke
Nov 06, 2023
Brand Authotity: Face Gym Case Studio
Oct 24, 2023
Cracking the YouTube Code & Building Brand Awareness
Oct 06, 2023
Influencer Insights:What to Expect and How to Navigate Influencing in 2023
Aug 11, 2023
What Marketers Can Learn From Trump
Jul 24, 2023
The Stanley Cups' TikTok Phenomenon: Why things go viral.
Jun 14, 2023
You won’t believe who tacobell’s target market customer is.
Jun 09, 2023
The first airline to do this will win.
Jun 09, 2023
Why The Bests Are The Worst to Marketing Themselves
Jun 09, 2023
Louis Vuitton's Brand Disaster
May 23, 2023
Viral Dyson Video Takeaways
May 23, 2023
The Joke Tiffany & Co Can't Recover From
May 17, 2023
Tailor Your Message to the Medium - The WealthSimple Exmple
May 15, 2023
PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND
May 05, 2023
How to Nail Branding: Dyson Case Study
May 05, 2023
R.I.P to Tim Hortons Brand
May 02, 2023
Budlight $5 Billion Marketing Mistake
May 02, 2023
Marketing Lounge Talks: Agency vs Freelancer and the Virality Factor
Apr 29, 2023
CHAT GPT: A FOOLS GAME
Apr 27, 2023
Marketing Misteps: Lagree Needs a Branding Wake-Up Call
Apr 20, 2023