The Message

By Haymarket Media Group Ltd

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Category: Marketing

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Episodes: 69

Description

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.


Find us at: https://www.campaigncanada.ca


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Episode Date
Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics
Jan 16, 2026
The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand
Nov 07, 2025
Equity, storytelling, and the future of creator partnerships
Oct 16, 2025
From coordinating PR to running a consulting business
Oct 02, 2025
"Goodbye, Emma"
Sep 26, 2025
More than a media planner: creative grit and marathon mindsets
Sep 18, 2025
The undervalued power of account management; and fending off burn out
Sep 04, 2025
The last of the M2T interns
Aug 21, 2025
Industry headlines, provocative ads and fabulous spokeswomen
Aug 15, 2025
AMA Toronto's career accelerator program: the value of mentorship
Jul 31, 2025
Tinder Robots, unexpected leadership changes, and the demise of the Late Show
Jul 25, 2025
Cracking the Conscious Consumer Code
Jul 03, 2025
Campaign Cannes Global Podcast Episode 3: Festival review & big winners
Jun 25, 2025
Campaign Cannes Global Podcast Episode 2: Live from Campaign House
Jun 23, 2025
Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
Jun 13, 2025
The benefits and challenges of going in-house
Jun 09, 2025
AMA Toronto’s career accelerator program: What it's like to be mentor/mentee
May 29, 2025
Campaign Cup winner, industry news, and awards season
May 23, 2025
Thought leadership, personal branding and AI
May 15, 2025
Iterative creative, GroupM’s restructuring, and a dive into the State of the Pitch
May 09, 2025
Entrepreneurship, leadership, and indigenous values
May 01, 2025
Playoff advertising, Cannes’ Canadian jurors, and Telus’ video game wellness initiative.
Apr 25, 2025
A look inside the creator partnership role
Apr 17, 2025
The key to success is adopting an immersive mindset
Apr 03, 2025
Unexpected OOH, a big departure from Snap, and more Canadiana.
Mar 28, 2025
The ins and outs of public relations
Mar 20, 2025
Executive shuffles, the Canadian identity bandwagon, and reflections on Power list
Mar 14, 2025
Entrepreneurship, networking, and the importance of curiosity
Mar 06, 2025
A Telco perspective on media targeting new Canadians
Feb 20, 2025
Federal government reinstates advertising on Meta; Super Bowl showcases plenty of new Canadian creative; and brands rush to reaffirm their Canadian credentials in response to anti U.S. consumer sentiments
Feb 14, 2025
The different culture in Québec towards advertising vs the ROC (rest of Canada)
Feb 06, 2025
CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes
Jan 31, 2025
Breaking into the commercial industry as a film director
Jan 16, 2025
The first news of a new year–from Bye Bye to Bell Let’s Talk; plus WPP’s return to office, and Meta’s new policy changes.
Jan 10, 2025
Moving to the east coast for an ad job: why it’s better than you’d expect
Dec 12, 2024
Leo Burnett’s Interim CCO; Tim’s new media partner; Jaguar's rebrand and DJ remixes; and the institutions taking on big tech
Dec 06, 2024
How to punch above your weight, according to Wunder’s founders
Nov 28, 2024
Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing
Nov 22, 2024
More ways in than one: crossover roles disrupting the traditional agency model
Nov 14, 2024
WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen Z
Nov 08, 2024
The other side of strategy: A closer look at the experience strategist role
Oct 31, 2024
Skip's new AOR; House Hippo resurrection; bus shelter campaigns and a bait-and-switch in the cannabis industry.
Oct 23, 2024
From India to Canada: Navigating the industry through an immigrant lens
Oct 10, 2024
Navigating the industry with a queer and BIPOC identity
Oct 03, 2024
The biggest industry moves; a tone shift in the banking category; and Campaign’s new ‘State of the Pitch’ survey
Oct 01, 2024
School to boardroom: How to make the transition, while balancing career growth with a rich personal life
Sep 19, 2024
ACA’s new president and CEO; Subway’s evolution; nostalgia marketing; and the PWHL’s new look(s).
Sep 12, 2024
Building a muscle for quick thinking reactionary ads: How to catch the attention of a new generation of consumers
Sep 04, 2024
Creative plays from big food brands; the moral considerations hampering ad spend in digital media; & the newest trend that has marketers in a frenzy
Aug 23, 2024
A look at the new Omnicom group, reactionary ads and pop culture tie-ins, and a whole bunch of Olympic marketing
Jul 29, 2024
Reflections on Toronto Pride, Cannes Lions, AI in advertising and the recent innovations of McDonald’s Canada.
Jul 05, 2024
Cannes Daily Global Podcast ep. 6: Festival review, plus call for shorter film ads
Jun 26, 2024
Cannes Daily Global Podcast ep. 5: Campaign beach party, plus latest wins
Jun 21, 2024
Cannes Daily Global Podcast ep. 4: Elon Musk puts free speech before advertisers
Jun 20, 2024
Cannes Daily Global Podcast ep. 3: Craft and entertainment winners
Jun 19, 2024
Cannes Daily Global Podcast ep. 2: Big wins in audio, health & outdoor
Jun 18, 2024
Cannes Daily Global Podcast ep. 1: Awards preview & new humour category
Jun 17, 2024
Tims has new kicks; Veritas supports caregivers, and social media can be unkind to marketers
Jun 07, 2024
Campaign Cup Final Special Winners Episode
May 24, 2024
Campaign Cup Finals Special Episode: with the creative leaders behind "Start the Car" and "We the North"
May 03, 2024
Taste testing Tims’ pizza, Canada’s Olympic campaign and the Campaign Cup Final Four
Apr 26, 2024
Campaign cup "elite 8", a sexy turkey ad, and the challenges of the digital media landscape.
Apr 12, 2024
Women's History Month, an uptick in pitches, and a Campaign Cup update
Mar 28, 2024
A special episode dedicated to the Campaign Cup
Mar 15, 2024
ICA's big growth plans and Campaign Cup match-ups
Mar 01, 2024
Embrace the Canadian advantage and be more ‘scrappy’
Feb 14, 2024
Is Canadian advertising too aggressively Canadian?
Feb 14, 2024
Welcome to Campaign in Canada
Feb 14, 2024
The Message Trailer
Feb 14, 2024