Introducing the bite-size and seriously addictive Don’t Do That, Do This podcast…your ultimate resource for inspiring and actionable business growth stories in the Middle East. Join hosts Neil Sheth and Katy Holmes, as they dunk into interviewing successful founders and leaders – bringing you insights and ideas that’ll elevate your growth – whether you're already operating in the region or aspiring to enter it. Beginning with the all-important ‘choosing your biscuit’, you’ll then discover a world of untapped opportunities and unlimited potential in the bustling Middle Eastern business landscape. Don’t Do That, Do This podcast is part of the British Chamber of Commerce Dubai. The production and distribution of this podcast wouldn’t be possible without the support of Neil, founder of writefully – for his podcast stewardship and co-hosting, Chris Redmond, founder of Studio – for podcast and video production and Gareth Martindale – founder of Sherbert Lemon – for the branding, social media design, and editing. So, crunch your way through the Don’t Do That, Do This podcast as we empower entrepreneurs with the strategies to achieve remarkable success. This podcast has been brought to you by the following teams: writefully for storytelling and thought leadership, StudioRed for the high quality podcast studio and video production and Sherbert Lemon for social media design and editing.