The B2B Marketing and PR podcast
By Frank Strong
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Category: Marketing
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Subscribers: 1
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Episodes: 128
Description
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
| Episode | Date |
|---|---|
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Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
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Dec 09, 2025 |
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Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands
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Dec 02, 2025 |
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Episode 125: The next PR measurement conundrum: How do you measure AI visibility?
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Nov 25, 2025 |
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Episode 124: 10 Fundamentals for Successful Media Interviews
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Nov 18, 2025 |
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Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence
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Nov 04, 2025 |
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Episode 122: Does long form content still have a place in the era of generative AI?
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Oct 28, 2025 |
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Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership”
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Oct 21, 2025 |
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Episode 120: Public relations and editorial written blogs are well positioned in the AI era
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Oct 14, 2025 |
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Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
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Oct 07, 2025 |
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Episode 118: B2B says public relations drives revenue but struggle to prove it
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Sep 30, 2025 |
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Episode 117: People are not taking government surveys; businesses have the same problem
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Sep 23, 2025 |
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Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?
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Sep 16, 2025 |
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Episode 115: What PR should do about the waning influence of traditional media
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Sep 02, 2025 |
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Episode 114: Being different is THE best practice in marketing
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Aug 29, 2025 |
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Episode 113: Essential customizations PR should make to their generative AI tools
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Aug 26, 2025 |
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Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say
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Aug 19, 2025 |
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Episode 111: 12 ways to extend the investment marketing makes in webinars
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Aug 15, 2025 |
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Episode 110: Hiding pricing info may leave B2B tech companies off the short list
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Aug 12, 2025 |
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Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus
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Aug 08, 2025 |
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Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms
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Aug 05, 2025 |
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Episode 107: Sheer Passion in Marketing Goes a Long Way
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Aug 01, 2025 |
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Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe
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Jul 29, 2025 |
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Episode 105: Thought Leadership Actually Requires Thought and Leadership
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Jul 25, 2025 |
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Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025
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Jul 22, 2025 |
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Episode 103: Marketing to be measured rather than marketing to pursuade
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Jul 14, 2025 |
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Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences
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Jul 11, 2025 |
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Episode 101: Reducing marketing employee turnover can improve marketing performance
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Jul 08, 2025 |
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Episode 100: The B2B marketing playbook must shift from tricks to education
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Jul 01, 2025 |
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Episode 99: Marketers without authority to get stuff done leads to marketing without accountability
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Jun 27, 2025 |
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Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing
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Jun 24, 2025 |
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Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?
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Jun 20, 2025 |
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Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]
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Jun 17, 2025 |
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Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing
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Jun 03, 2025 |
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Episode 94: A Decision Matrix for Getting Reviews and Approvals Done
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May 30, 2025 |
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Episode 93: Another survey of CMOs shows hope for marketing budgets
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May 27, 2025 |
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Episode 92: PR advice for those open letters and those marked up responses
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May 20, 2025 |
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Episode 91: B2B marketers focused on long term tend to outperform the competition
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May 16, 2025 |
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Episode 90: CMO survey says marketing budgets are recovering
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May 13, 2025 |
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Episode 89: B2B marketers are dissatisfied with their own content
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May 09, 2025 |
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Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks
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May 06, 2025 |
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Episode 87: The coverage PR earns may have a bigger influence on SEO than backlinks
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May 02, 2025 |
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Episode 86: 10 statistics that drive home why business needs to refocus on trust
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Apr 28, 2025 |
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Episode 85: When you finally achieve thought leadership, don’t let it slip away
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Apr 25, 2025 |
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Episode 84: Not just seen, but believed: trust is the new mandate for marketing and comms
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Apr 22, 2025 |
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Episode 83: Why “Disruption” is a weak message for B2B Marketing
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Apr 18, 2025 |
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Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search
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Apr 15, 2025 |
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Episode 81: Want content to be shared? Use Creative Commons instead of a copyright
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Apr 11, 2025 |
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Episode 80: Move over mouse and keyboard, chatbots are the new interface for PR software [PR tech sum no. 61]
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Apr 08, 2025 |
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Episode 79: The surprising reason marketing leaders and CMOs get fired
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Apr 01, 2025 |
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Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication
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Mar 28, 2025 |
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Episode 77: It's the setbacks make a good business story, not the successes
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Mar 25, 2025 |
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Episode 76: This report on sales messaging might turn B2B marketing upside down
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Mar 18, 2025 |
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Episode 75: 3 Simple Tips for Getting Better Coverage of Your Surveys
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Mar 14, 2025 |
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Episode 74: Demand generation marketers increasingly seeks to build trust
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Mar 11, 2025 |
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Episode 73: It’s the Subscribed Audience! Marketing content is NOT the same thing as content marketing
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Mar 07, 2025 |
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Episode 72: Is B2B marketing trying too hard?
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Mar 04, 2025 |
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Episode 71: Building a media list for PR is a strategic research process [contrarian view]
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Feb 25, 2025 |
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Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
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Feb 21, 2025 |
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Episode 69: How can PR and communicators 'pitch' an LLM?
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Feb 18, 2025 |
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Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
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Feb 11, 2025 |
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Episode 67: What Makes Marketing and PR so Hard
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Feb 07, 2025 |
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Episode 66: Are LLMs becoming the new front page for public relations?
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Feb 03, 2025 |
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Episode 65: The foundations of "storytelling" are universal across history and culture
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Jan 31, 2025 |
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Episode 64: Professional development ideas that PR and comms pros can start today
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Jan 28, 2025 |
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Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing
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Jan 24, 2025 |
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Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run
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Jan 21, 2025 |
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Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFO
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Jan 14, 2025 |
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Episode 60: What staying "on message" really means
|
Jan 10, 2025 |
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Episode 59: Your response to negative business reviews count as much as the review Itself
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Dec 20, 2024 |
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Episode 58: 38 marketing and comms predictions for 2025
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Dec 17, 2024 |
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Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor
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Dec 13, 2024 |
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Episode 56: PR Tech Sum 60: New products and problems across PR software land
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Dec 10, 2024 |
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Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025
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Dec 03, 2024 |
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Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed
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Nov 29, 2024 |
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Episode 52: Brand PLUS demand marketing beats brand VERSUS demand
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Nov 26, 2024 |
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Episode 53: A short, simple and specific case for more content, not less
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Nov 22, 2024 |
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Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]
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Nov 19, 2024 |
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Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play
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Nov 15, 2024 |
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Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]
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Nov 12, 2024 |
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Episode 47: Build marketing and PR programs rather than merely executing campaigns
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Nov 05, 2024 |
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Episode 48: Financial analysts say marketing is an investment, not a cost
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Nov 01, 2024 |
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Episode 45: Study finds B2B marketing is more reliant on gated content
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Oct 29, 2024 |
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Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play
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Oct 25, 2024 |
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Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and comms
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Oct 22, 2024 |
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Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experience
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Oct 15, 2024 |
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Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025
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Oct 11, 2024 |
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Episode 41: Behavioral science tips for getting the sales team to use content marketing makes
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Oct 10, 2024 |
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Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relations
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Oct 08, 2024 |
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Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customers
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Oct 03, 2024 |
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Episode 39: Solid advice for for building customer references in B2B tech
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Oct 01, 2024 |
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Episode 37: Audience identification is always the first step for all marketing and communications
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Sep 26, 2024 |
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Episode 35: 7 B2B marketing ideas that people in the trenches say are working in right now
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Sep 24, 2024 |
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Episode 36: The false consensus effect: You are NOT your target audience
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Sep 19, 2024 |
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Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider
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Sep 17, 2024 |
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Episode 32: Influencers that turn off social media comments aren’t very influential, finds study
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Sep 10, 2024 |
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Episode 33: After you earn news coverage, you should do these 12 things with your placement
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Sep 06, 2024 |
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Episode 31: Is shrinkflation a thing in B2B SaaS? Maybe.
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Sep 03, 2024 |
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Episode 29: How do marketing budget cuts affect the sales cycle?
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Aug 27, 2024 |
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Episode 30: The marketing person you replaced was probably a hot mess
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Aug 21, 2024 |
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Episode 28: Here's a handful of creative B2B marketing ideas
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Aug 21, 2024 |
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Episode 27: Do we need verified badges for press releases?
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Aug 21, 2024 |
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Episode 26: PR professionals say consumers trust social media more than traditional news
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Aug 06, 2024 |
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Episode 25: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters
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Jul 30, 2024 |
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Episode 24: B2B marketing statistics that sum up 2024 so far
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Jul 23, 2024 |
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Episode 23: Journalism statistics from a survey of 3,000 reporters that PR pros ought to know
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Jul 16, 2024 |
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Episode 22: Farewell, Burrelles [PR Tech Sum 56]
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Jul 09, 2024 |
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Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”
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Jul 09, 2024 |
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Episode 20: Explaining why the B2B SaaS sector is sluggish right now
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Jun 21, 2024 |
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Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years;
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Jun 17, 2024 |
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Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms?
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Jun 17, 2024 |
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Episode 14: CMOs attribute success to marketing talent
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Jun 17, 2024 |
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Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies
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Jun 17, 2024 |
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Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts
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Jun 17, 2024 |
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Episode 17: The struggle to be different in B2B marketing
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Jun 17, 2024 |
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Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?
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May 10, 2024 |
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Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]
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May 10, 2024 |
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Episode 10: B2B tech startups don’t invest enough in marketing
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May 10, 2024 |
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Episode 11: 3 marketing things successful B2B software companies do differently
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May 10, 2024 |
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Episode 9: New webinar benchmarks and metrics for 2024
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Apr 15, 2024 |
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Episode 8: Ode to Help a Reporter Out -- Cision shutters the HARO brand
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Apr 03, 2024 |
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Episode 7: Study: Why thought leadership works and why it doesn't
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Mar 28, 2024 |
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Episode 6: 10 tips for better PR pitching results as media layoffs continue
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Mar 21, 2024 |
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Episode 5: Does B2B marketing respect their prospects’ time?
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Mar 21, 2024 |
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Episode 4: Board members with marketing experience improve shareholder returns
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Mar 13, 2024 |
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Episode 3: ‘Profitable growth’ is that it doesn’t scale like investors hope
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Mar 07, 2024 |
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Episode 1: You need a playbook for sharing media placements
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Mar 06, 2024 |
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Episode 2: Interesting takeaways from 3 reports on marketing and PR
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Mar 06, 2024 |
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Introducing the B2B marketing and PR podcast
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Mar 06, 2024 |