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| Episode | Date |
|---|---|
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Walmart Rebranded Great Value, Most Marketers Will Miss the Point
|
May 05, 2026 |
|
Your Brand Has a New Buyer: AI Agents
|
Apr 28, 2026 |
|
The Hidden Tax Killing Your Business (It's Not What You Think)
|
Apr 21, 2026 |
|
Is Your Brand Costing You Money? (Find out in 4 minutes)
|
Apr 14, 2026 |
|
You Can’t Market Your Way Out of a Brand Problem
|
Apr 07, 2026 |
|
Why Status, Not Money, Drives Modern Brands
|
Mar 31, 2026 |
|
Stop Destroying Your Brand Equity (And Calling It a Rebrand)
|
Mar 24, 2026 |
|
The Death of Department Stores and the Hidden Psychology of Shopping Modes
|
Mar 17, 2026 |
|
Just Do It: Why Words Shape Brand Strategy
|
Mar 10, 2026 |
|
Brand Strategy Breakdown: The Positioning Genius Behind Firestone’s “Whatever You Drive”
|
Mar 03, 2026 |
|
What Founders Can Learn from Poppy Playtime’s Global Launch
|
Feb 24, 2026 |
|
The Words That Build (or Break) a Brand
|
Feb 17, 2026 |
|
Super Bowl LX: The Winners, Losers, and What Most Brands Still Get Wrong
|
Feb 10, 2026 |
|
100 Proof: The Core Principles of Brands That Win
|
Feb 03, 2026 |
|
Why Brands Are Betting on Physical Experiences Again
|
Jan 27, 2026 |
|
Rebrands Are Grown, Not Launched
|
Jan 20, 2026 |
|
Has LEGO Lost Its Way? What the LEGO Smart Brick Teaches Founders About Brand Clarity and Focus
|
Jan 13, 2026 |
|
The Hidden $215M Brand Strategy Behind Starbucks, Gift Cards, and Trust
|
Jan 06, 2026 |
|
The Positioning Flywheel: Make Your Brand Strategy Make Sense
|
Dec 30, 2025 |
|
The Psychology Behind Dunkin’s Holiday Storytelling That Made Munchkins Feel Like Christmas
|
Dec 23, 2025 |
|
How Coke Stole Christmas Through Cultural Engineering
|
Dec 16, 2025 |
|
How Five Below Got on Top: Inside the Strategy of a $5 Store Turned Powerhouse
|
Dec 09, 2025 |
|
The Power of Why: How Curiosity Creates Value in Your Brand
|
Dec 02, 2025 |
|
The Cost of Doing Nothing: A Thanksgiving Reflection for Founders
|
Nov 25, 2025 |
|
Netflix House: Turning IP Into Experiences
|
Nov 18, 2025 |
|
Customer Service Crack Down: Brand Experience and Policies
|
Nov 11, 2025 |
|
Cocktail: Mr. Pibb, AI, and the New Economy
|
Nov 06, 2025 |
|
Halloween Special: Top 10 Brand Horror Stories
|
Oct 30, 2025 |
|
The AWS Outage: Lessons on Brand Dependency
|
Oct 28, 2025 |
|
Beyond Content: The Future of Marketing Isn’t Content — It’s Moments
|
Oct 21, 2025 |
|
Q&A: Renaming and Rebranding
|
Oct 14, 2025 |
|
The Pop-Up Economy: Spirit Halloween’s Billion-Dollar Lessons For Your Brand
|
Oct 07, 2025 |
|
Private Label Power: Lessons from Costco, Aldi, Target and Trader Joe’s
|
Sep 30, 2025 |
|
Black Friday & Brand Value: Why Discounting Can Destroy Your Brand
|
Sep 23, 2025 |
|
See Beyond the Now: How Brand Clarity Guides Business Success
|
Sep 16, 2025 |
|
Inline vs Online: Why Physical Experiences Are Winning in a Digital World
|
Sep 09, 2025 |
|
Cracker Barrel’s Rebrand Flopped: Lessons in Brand Psychology & Strategy
|
Sep 02, 2025 |
|
Red Bull’s Marketing Secret: Pull vs Push and the Path to Global Domination
|
Aug 26, 2025 |
|
Fool’s Gold Marketing: Why Chasing Vanity Metrics Won’t Build Your Brand
|
Aug 19, 2025 |
|
Shot Glass: Why Amazon's Customer Obsessed Brand Won
|
Aug 12, 2025 |
|
The Real ROI of Brand: Why Your Brand’s True Value Is in the Relationship
|
Aug 05, 2025 |
|
The Power of Themes in Branding: How Motifs Shape Your Brand
|
Jul 29, 2025 |
|
Build a Winning Company Culture Through Brand Clarity
|
Jul 22, 2025 |
|
How Founders Can Thrive in the New Economy by Learning from Luxury Brands' Luxperience
|
Jul 15, 2025 |
|
Shot Glass: Why 'Established' Hurts Your Brand and How to Leverage History for Future Growth
|
Jul 08, 2025 |
|
Why Distinct Brands Win: The Key to Service Business Success & Market Advantage
|
Jul 01, 2025 |
|
Why Yesterday’s Solutions Are Key to Tomorrow’s Opportunities for Your Brand
|
Jun 24, 2025 |
|
Experience Economy: Lessons from Build-A-Bear, Disneyland, and Innovative Brands
|
Jun 17, 2025 |
|
Navigating Tariffs: How Brands Can Leverage Crisis to Build Trust
|
Jun 10, 2025 |
|
Fear Factor: Rebranding and the Fear of Change
|
Jun 03, 2025 |
|
The Secret Psychology That Makes or Breaks Your Brand
|
May 27, 2025 |
|
Wine Gone Wrong: Reframing Wine Marketing for the Next Generation
|
May 20, 2025 |
|
Sculpt Your Brand: The Power of Subtraction in Brand Building
|
May 13, 2025 |
|
Brand Like Buffett: Branding Lessons From Warren Buffett's Investing Strategy
|
May 06, 2025 |
|
Brand Expectations: The Hidden Psychology Behind Customer Experience and Business Growth
|
Apr 29, 2025 |
|
Shot Glass: How Founders Fail Brands
|
Apr 22, 2025 |
|
Belonging Brands: How Social Psychology Builds Brand Loyalty
|
Apr 15, 2025 |
|
Billion-Dollar Brand Eaters: Will Big Brands Break Beloved Brands?
|
Apr 08, 2025 |
|
Business Longevity, George Costanza, and Hooters
|
Apr 01, 2025 |
|
Brand Whisperer: Stand Out in a Noisy Market
|
Mar 25, 2025 |
|
Unlock Pricing Magic with the Power of Brand
|
Mar 19, 2025 |
|
Transform Your Brand: The Power of Rebranding
|
Mar 13, 2025 |
|
Spring Cleaning Your Brand for Future Growth
|
Mar 05, 2025 |
|
50 Years of Severance: Apple and Microsoft’s Brand Approach to Marketing
|
Feb 27, 2025 |
|
In-N-Out’s Secret Recipe: The Power of No
|
Feb 19, 2025 |
|
Super Bowl or Super Dull? What Your Brand Can Learn from Big-Game Ads
|
Feb 11, 2025 |
|
Transactions Kill Relationships: What a Cup of Coffee Teaches Us About Brand Experience and Expectations
|
Feb 05, 2025 |
|
Shot Glass: 20 Years of Netflix and Why Customers Stay—or Walk Away
|
Jan 30, 2025 |
|
Trophy Business vs Trophy Brand: From Ego to Excellence
|
Jan 23, 2025 |
|
Shot Glass: Domino’s Slice of Genius, UGG gets Ugly with Rebrand Lawsuit
|
Jan 15, 2025 |
|
Small Town Brand: The Human Touch for 2025 and Beyond
|
Jan 07, 2025 |
|
Brand New Year: Resolutions for a Healthier Brand and Business
|
Dec 18, 2024 |
|
Brand Forecasting: How Psychology Shapes Purchase Decisions
|
Dec 11, 2024 |
|
Shot Glass: Mariah Carey's Holiday Hit Marketing Lessons for Your Brand
|
Dec 04, 2024 |
|
Brandsgiving: Nostalgia and Why Iconic Brands Thrive or Fade
|
Nov 27, 2024 |
|
Rebranding Rebrand: Jaguar, Nicolas Cage, and Thermodynamics of Brand
|
Nov 20, 2024 |
|
Bad Apple: What Rotten AI Advertising Means For Apple's Brand
|
Nov 12, 2024 |
|
Shot Glass: Your Brand's Not About You
|
Nov 06, 2024 |
|
Monster Brands: Is Your Business Becoming a Beast?
|
Oct 30, 2024 |
|
Rebrand Reappraisal: Change Perception, Drive Growth
|
Oct 24, 2024 |
|
Salience of the Brands: How to Stay Top of Mind and Drive Business Growth
|
Oct 17, 2024 |
|
Top-Shelf Typography: How Fonts Shape Your Brand and Marketing
|
Oct 09, 2024 |
|
Think Like Your Audience: Perspectives for Brand Success
|
Oct 02, 2024 |
|
The Power of Desire: How Brands Drive Demand and Shape Markets
|
Sep 25, 2024 |
|
Three C's in Success: The 3 Elements for Brand Success
|
Sep 19, 2024 |
|
Surprise of Brand: The Unexpected Power of the Unexpected
|
Sep 12, 2024 |
|
Haha! The Power of Humor in Brand Marketing
|
Sep 05, 2024 |
|
Brand Is Personal: Improve Your Business and Marketing with Empathy
|
Aug 28, 2024 |
|
PSL Power: What Your Brand Can Learn From Pumpkin Spice Lattes
|
Aug 23, 2024 |
|
In Brands We Trust: How to Earn and Grow Trust Through Brand
|
Aug 16, 2024 |
|
Selling Feelings: How Top Brands Master Emotional Marketing
|
Aug 09, 2024 |
|
Rebel Brands: How to Stand Out by Being Distinct
|
Aug 01, 2024 |
|
Mascot Magic: Leveraging Mascots for Brand Success
|
Jul 23, 2024 |
|
B2B vs B2C Brands: The Surprising Similarities and Strategies for Building Brand
|
Jul 18, 2024 |
|
Brand-Driven Growth: The Business Catalyst to Guide Metrics and Strategy
|
Jul 11, 2024 |
|
With Great Brand Comes Great Responsibility
|
Jul 03, 2024 |
|
Membership Brands: Growing Business with Subscriptions
|
Jun 28, 2024 |
|
Luxury Brands: Transform Your Business into a Luxury Brand
|
Jun 20, 2024 |
|
Meaning of Brand: How Perception Shapes Your Business
|
Jun 13, 2024 |
|
Theater of Brand: Story, Script, and Performance for Business Success
|
Jun 05, 2024 |
|
Color Psychology: Transform Your Brand and Marketing with Color
|
May 30, 2024 |
|
Bands and Brands: Stand Out in Noisy Markets with Brand
|
May 21, 2024 |
|
Politics and Branding: Lessons for Brand Marketing Success
|
May 16, 2024 |
|
Grassroots Marketing and Brand Growth
|
May 09, 2024 |
|
Not What, But How A Brand Speaks
|
May 02, 2024 |
|
Brand Focus vs Business Focus
|
Apr 25, 2024 |
|
Perceived Value of Brand
|
Apr 19, 2024 |
|
Transform Stories Into Brands with Narrative
|
Apr 09, 2024 |
|
Brand Phases: How We Fall in Love with Brands
|
Apr 04, 2024 |
|
AI and Brand: What It Means For Your Business
|
Apr 02, 2024 |
|
What is Brand Experience?
|
Mar 28, 2024 |
|
To Rebrand or Not To Rebrand
|
Mar 25, 2024 |
|
Brand Clarity for Business Success
|
Mar 20, 2024 |