Second Nature
By Dylan Bowman & Aaron Lutze
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Category: Business
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Subscribers: 5
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Episodes: 164
Description
The business of outdoor hosted by Aaron Lutze & Dylan Bowman
| Episode | Date |
|---|---|
|
Martyn Ashton on Rideable Now and the Future of Adaptive MTB
|
Jul 03, 2026 |
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You've Heard of Heat Training. Here's How It Actually Works.
|
Jun 26, 2026 |
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The One Question Every Brand Needs to Answer
|
Jun 19, 2026 |
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The Sunscreen Brand That's Rewriting Performance Science
|
Jun 12, 2026 |
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Behind The Brand: Athletic Brewing
|
Jun 05, 2026 |
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What Happens When You Actually Ask For Help
|
May 29, 2026 |
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You Can Just Build Things Now
|
May 22, 2026 |
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What 5.5 Million Followers Taught Her About Brand Social
|
May 15, 2026 |
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What Outdoor Brands Get Wrong About Storytelling
|
May 08, 2026 |
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Why Your Brand's YouTube Channel Is Failing (And How to Fix It)
|
May 01, 2026 |
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Why PR Is Now More Powerful Than Paid Search
|
Apr 24, 2026 |
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Athletes, Managers, Founders — Sea Otter Unfiltered
|
Apr 19, 2026 |
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Bikes Are Bigger Than the Bike Industry Thinks
|
Apr 15, 2026 |
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150 Episodes In - We're Just Getting Started
|
Apr 10, 2026 |
|
Why Curiosity Outlasts Strategy
|
Apr 03, 2026 |
|
The Evolution of Brands, Athletes and Creators
|
Mar 27, 2026 |
|
A Refreshing Approach To Acquisition In the Outdoor Industry
|
Mar 20, 2026 |
|
The Future Of Investing In The Outdoor Industry
|
Mar 13, 2026 |
|
Uplifting Talent In The Outdoor Industry
|
Mar 06, 2026 |
|
The Roadmap Of Rumpl
|
Feb 27, 2026 |
|
Uncovering The Fear Of Success
|
Feb 20, 2026 |
|
The Past, Present and Future of Des Linden
|
Feb 13, 2026 |
|
The Outdoor Brand Spending $1 MILLION On Ads (Every Month)
|
Feb 06, 2026 |
|
How To Write A Book About Running
|
Jan 30, 2026 |
|
How To Build A Platform For Lifelong Athletes
|
Jan 23, 2026 |
|
Predictions For The Outdoor Industry In 2026
|
Jan 16, 2026 |
|
20 Years Of Brand Building Lessons: FlyLow
|
Jan 09, 2026 |
|
All Good Things Must Come To An End
|
Dec 26, 2025 |
|
The Business Of Outdoor Eats
|
Dec 19, 2025 |
|
Behind The Brand: Canyon Bicycles
|
Dec 12, 2025 |
|
The Truth About Athlete Sponsorship
|
Dec 05, 2025 |
|
Behind The Scenes Of The Snow League
|
Nov 29, 2025 |
|
Where We've Been And Where We're Going
|
Nov 21, 2025 |
|
Changing The Game For Outdoor Sports
|
Nov 14, 2025 |
|
The Most Effective Tactics For Brand Social
|
Nov 07, 2025 |
|
What Is A Content Residency?
|
Oct 31, 2025 |
|
The Rebirth Of Suunto
|
Oct 24, 2025 |
|
Raide Returns: One Year Later
|
Oct 17, 2025 |
|
The Evolution Of Outdoor Media Summit
|
Oct 10, 2025 |
|
How Gnara Invents, Innovates, and Collaborates
|
Oct 03, 2025 |
|
The Origin and Future Of Breakfast Club
|
Sep 26, 2025 |
|
Behind The Brand: East Peak
|
Sep 19, 2025 |
|
How to Build Partnerships That Actually Work
|
Sep 12, 2025 |
|
Authenticity Versus Algorithms: Backbone Media
|
Sep 05, 2025 |
|
You Can Just Do Things
|
Aug 29, 2025 |
|
What's On DBo's Docket?
|
Aug 22, 2025 |
|
Building The Brand: Kitworks
|
Aug 15, 2025 |
|
Building The Brand: Tantrums
|
Aug 08, 2025 |
|
Moving The Goalposts
|
Aug 05, 2025 |
|
Buying Back Revel Bikes
|
Aug 01, 2025 |
|
Behind The Scenes Of Adventure Travel
|
Jul 25, 2025 |
|
The Outdoor Industry's Biggest Emerging Market
|
Jul 22, 2025 |
|
Unlocking YES With Chelsea Sodaro
|
Jul 18, 2025 |
|
Athletes In The Era Of Influence
|
Jul 11, 2025 |
|
The State Of Trail Running
|
Jul 04, 2025 |
|
What 500 Weeks Of Writing Taught Mario Fraioli
|
Jun 27, 2025 |
|
How Outdoor Entrepreneurs Find Community And Support
|
Jun 20, 2025 |
|
Building Smart Shoes With Avelo
|
Jun 13, 2025 |
|
Launching A New Race Team with Colleen Quigley
|
Jun 06, 2025 |
|
The Business of Events & Tradeshows
|
Jun 03, 2025 |
|
The Story of Terignōta
|
May 30, 2025 |
|
What We Can Learn from "lowercase b" Brands
|
May 23, 2025 |
|
How To Create A Sport-Defining Film
|
May 16, 2025 |
|
Pro Athlete Or Get A Real Job? Here's How To Do Both.
|
May 09, 2025 |
|
Second Nature Turns 100!
|
May 02, 2025 |
|
Leading A Revolution In The Outdoor Industry
|
Apr 29, 2025 |
|
The 5 Stages Of Partnership with AG1's Lisa Hassig
|
Apr 25, 2025 |
|
The Past, Present, and Future of Ciele
|
Apr 22, 2025 |
|
Behind The Business: The Running Event and Switchback
|
Apr 18, 2025 |
|
How To Build An Outdoor Business With A Full-Time Job
|
Apr 15, 2025 |
|
A Closer Look At Arc'teryx's Footwear Development Process
|
Apr 11, 2025 |
|
Behind The Business of Endurance Events: Life Time Grand Prix
|
Apr 08, 2025 |
|
What We Would Do With Outside
|
Apr 04, 2025 |
|
The Re-Startup: X-Bionic with CEO Max Lenk
|
Mar 31, 2025 |
|
Payson McElveen and the Cauldron of Content
|
Mar 28, 2025 |
|
The Full Story Of The Run Experience
|
Mar 25, 2025 |
|
The Shifting Landscape Of The Outdoor Industry
|
Mar 21, 2025 |
|
The Underrated Skill Every Brand Needs
|
Mar 18, 2025 |
|
The Evolution Of Kate Courtney
|
Mar 14, 2025 |
|
The Past, Present and Future of adidas Terrex
|
Mar 11, 2025 |
|
The Future Of TrailCon And The Outdoor Creator Economy
|
Mar 07, 2025 |
|
The Single Phrase That Helps Brands Innovate
|
Mar 04, 2025 |
|
How The Outdoor Industry's Top Agent Is Redefining Partnerships
|
Feb 28, 2025 |
|
The Strategy Behind The Best Brands Using Social Media
|
Feb 25, 2025 |
|
The Growing Opportunity For Athletes And Brands
|
Feb 21, 2025 |
|
How I Burned Down My Business
|
Feb 18, 2025 |
|
Playing The YouTube Long Game With Jeff Pelletier
|
Feb 14, 2025 |
|
The Past, Present, and Future of Wild Rye
|
Feb 11, 2025 |
|
Exploring Media Business Models With Simon Freeman
|
Feb 07, 2025 |
|
What Business Are You Building?
|
Feb 04, 2025 |
|
Why Skratch Is Not For Sale
|
Jan 31, 2025 |
|
The Mindset We're Bringing Into 2025
|
Jan 28, 2025 |
|
Comparing Notes With A Competitor
|
Jan 24, 2025 |
|
Christian Peper Is Making Dialed Creators
|
Jan 21, 2025 |
|
The Past, Present and Future of Corrine Malcolm
|
Jan 17, 2025 |
|
Episode 69: Pit Viper & The Joke That Went Too Far
|
Jan 14, 2025 |
|
Launching An Outdoor Brand
|
Jan 10, 2025 |
|
Second Nature Outdoor Industry Awards
|
Jan 08, 2025 |
|
Red Bull And The Power Of Field Marketing
|
Jan 03, 2025 |
|
2025 Outdoor Industry Predictions
|
Dec 31, 2024 |
|
The Futurist Project: Outdoor Leadership Academy
|
Dec 27, 2024 |
|
The Business Of Athlete Sponsorships: Patrick Lemieux
|
Dec 24, 2024 |
|
Zip Allen: Strava's Year In Sport
|
Dec 20, 2024 |
|
Speedland: What Happens Next?
|
Dec 17, 2024 |
|
Behind The Most Viral Sports Videos
|
Dec 13, 2024 |
|
The Value of B2B Partnerships In The Outdoor Industry
|
Dec 10, 2024 |
|
Mel Strong: From Nike to Next Ventures
|
Dec 06, 2024 |
|
Decoding The Difference: Outdoor + Cycling Audiences
|
Dec 03, 2024 |
|
Emergency Pod: The Running Event Recap
|
Nov 29, 2024 |
|
How Zwift Is Investing In Women's Sports
|
Nov 26, 2024 |
|
Sports On Substack: Insights + Best Practices
|
Nov 22, 2024 |
|
Grab Bag & Galaxy Brainstorming
|
Nov 19, 2024 |
|
Time To Get Serious: Simon Freeman
|
Nov 15, 2024 |
|
The Vision of Outside
|
Nov 12, 2024 |
|
Second Nature Turns 50 - Ask Us Anything
|
Nov 08, 2024 |
|
How SENDY Is Closing The Loop On Outdoor Gear
|
Nov 05, 2024 |
|
What It Takes To Produce Red Bull Rampage
|
Nov 01, 2024 |
|
The New NNormal: Building An Outdoor Brand
|
Oct 29, 2024 |
|
Galaxy Brain Ideas From China
|
Oct 25, 2024 |
|
Brand vs Performance Marketing
|
Oct 22, 2024 |
|
Going Rogue: The Adventure Tourism Economy
|
Oct 18, 2024 |
|
The Power Crystal of the Outdoor Industry
|
Oct 15, 2024 |
|
The Emergence of Outdoor Sports Epicenters
|
Oct 11, 2024 |
|
Demystifying The Future Of The Outdoor Industry
|
Oct 08, 2024 |
|
The Infinite Game Of Outdoor Media
|
Oct 04, 2024 |
|
Stepping Into Oiselle's CEO Role with Arielle Knutson
|
Oct 01, 2024 |
|
Nike CEO Swap & The End of Gorpcore
|
Sep 27, 2024 |
|
Business Is Hard
|
Sep 24, 2024 |
|
Brands and Athletes at UTMB
|
Sep 20, 2024 |
|
How Red Bull Rampage Made A Huge Step Forward
|
Sep 17, 2024 |
|
The State Of Outdoor Specialty Retail
|
Sep 13, 2024 |
|
Content Collaboration Masterclass with Jess The Maker
|
Sep 11, 2024 |
|
Why Brands Are Suddenly Focused On Performance
|
Sep 06, 2024 |
|
The Athlete Who Solved Retail
|
Sep 03, 2024 |
|
Ex-Nike Employee: The Industry Upheaval
|
Aug 30, 2024 |
|
Getting Into (And Out Of) The Outdoor Industry
|
Aug 27, 2024 |
|
Arc'Teryx Footwear Growth & Evolving Athlete Team Models
|
Aug 23, 2024 |
|
How Oura's Product Design Goes Far Beyond Athletes
|
Aug 20, 2024 |
|
Building A Content Strategy Playbook For Events
|
Aug 16, 2024 |
|
How Jess Fiaschetti & OutsidePR Help Outdoor Brands Succeed
|
Aug 13, 2024 |
|
Courtney Dauwalter's Signature Shoe & Olympic Outdoor Sports
|
Aug 09, 2024 |
|
How Ian Gates Helps Outdoor Brands Protect Intellectual Property
|
Aug 06, 2024 |
|
Ultrarunning Magazine Acquisition & HOKA's Massive Quarter
|
Aug 02, 2024 |
|
How Michael Brandt Built An Eight-Figure Ketone Empire
|
Jul 31, 2024 |
|
Renegade Running, Nike's Olympic Ad, & Super Rider's International Expansion
|
Jul 25, 2024 |
|
How Brendan Madigan builds community through outdoor retail & events
|
Jul 23, 2024 |
|
Canyon's Partnership with LeBron James & Red Bull's Revolutionary Athlete Strategy
|
Jul 19, 2024 |
|
How Eric Lagerstrom Created The TTL Brand
|
Jul 16, 2024 |
|
Outdoor Business Trade Offs & Bandit Running's Big Win
|
Jul 12, 2024 |
|
Starting an Outdoor Brand: Raide Research
|
Jun 28, 2024 |
|
Athletes Transcending Sport, Shaun White, Snow League, & Nyjah Huston
|
Jun 21, 2024 |
|
Red Bull Rampage, Unbound Gravel, & The Rise of Disruptor Brands
|
Jun 14, 2024 |
|
Building An Outdoor Media Empire - Ryan Thrower
|
Jun 07, 2024 |
|
The Playbook For Outdoor Events: Tim Tollefson
|
May 31, 2024 |
|
#10 | Audience Led Products, Camp Strava, & TrailCon
|
May 24, 2024 |
|
#9 Rebecca Rusch | Outdoor Industry Legend
|
May 17, 2024 |
|
#8 | Creator Lessons, Athlete Retirement, On Running Performance Outdoor Job
|
May 10, 2024 |
|
Mike Rogge | Editor & Owner of Mountain Gazette
|
May 03, 2024 |
|
#6 | Sea Otter Classic, Nike, Portland Manufacturing, & Jobs Data
|
Apr 26, 2024 |
|
#5 | Salomon Job Openings & The Business Of Events
|
Apr 19, 2024 |
|
#4 | Business Lessons, Popularity of Women's Sport, & Scott Sports Fiasco
|
Apr 12, 2024 |
|
Episode #3 | The State of Skiing & Lessons For Athlete Creators
|
Apr 05, 2024 |
|
Episode #2 | Future of Second Nature, Rich Roll's Podcast Network, & Crankworx Athlete Strike
|
Mar 29, 2024 |
|
Episode #1 | The Business of FURTHER & Kevin Plank's Return as Under Armour's CEO
|
Mar 22, 2024 |