Second Nature

By Dylan Bowman & Aaron Lutze

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Category: Business

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Subscribers: 4
Reviews: 0
Episodes: 115

Description

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

Episode Date
Buying Back Revel Bikes
Aug 01, 2025
Behind The Scenes Of Adventure Travel
Jul 25, 2025
The Outdoor Industry's Biggest Emerging Market
Jul 22, 2025
Unlocking YES With Chelsea Sodaro
Jul 18, 2025
Athletes In The Era Of Influence
Jul 11, 2025
The State Of Trail Running
Jul 04, 2025
What 500 Weeks Of Writing Taught Mario Fraioli
Jun 27, 2025
How Outdoor Entrepreneurs Find Community And Support
Jun 20, 2025
Building Smart Shoes With Avelo
Jun 13, 2025
Launching A New Race Team with Colleen Quigley
Jun 06, 2025
The Business of Events & Tradeshows
Jun 03, 2025
The Story of Terignōta
May 30, 2025
What We Can Learn from "lowercase b" Brands
May 23, 2025
How To Create A Sport-Defining Film
May 16, 2025
Pro Athlete Or Get A Real Job? Here's How To Do Both.
May 09, 2025
Second Nature Turns 100!
May 02, 2025
Leading A Revolution In The Outdoor Industry
Apr 29, 2025
The 5 Stages Of Partnership with AG1's Lisa Hassig
Apr 25, 2025
The Past, Present, and Future of Ciele
Apr 22, 2025
Behind The Business: The Running Event and Switchback
Apr 18, 2025
How To Build An Outdoor Business With A Full-Time Job
Apr 15, 2025
A Closer Look At Arc'teryx's Footwear Development Process
Apr 11, 2025
Behind The Business of Endurance Events: Life Time Grand Prix
Apr 08, 2025
What We Would Do With Outside
Apr 04, 2025
The Re-Startup: X-Bionic with CEO Max Lenk
Mar 31, 2025
Payson McElveen and the Cauldron of Content
Mar 28, 2025
The Full Story Of The Run Experience
Mar 25, 2025
The Shifting Landscape Of The Outdoor Industry
Mar 21, 2025
The Underrated Skill Every Brand Needs
Mar 18, 2025
The Evolution Of Kate Courtney
Mar 14, 2025
The Past, Present and Future of adidas Terrex
Mar 11, 2025
The Future Of TrailCon And The Outdoor Creator Economy
Mar 07, 2025
The Single Phrase That Helps Brands Innovate
Mar 04, 2025
How The Outdoor Industry's Top Agent Is Redefining Partnerships
Feb 28, 2025
The Strategy Behind The Best Brands Using Social Media
Feb 25, 2025
The Growing Opportunity For Athletes And Brands
Feb 21, 2025
How I Burned Down My Business
Feb 18, 2025
Playing The YouTube Long Game With Jeff Pelletier
Feb 14, 2025
The Past, Present, and Future of Wild Rye
Feb 11, 2025
Exploring Media Business Models With Simon Freeman
Feb 07, 2025
What Business Are You Building?
Feb 04, 2025
Why Skratch Is Not For Sale
Jan 31, 2025
The Mindset We're Bringing Into 2025
Jan 28, 2025
Comparing Notes With A Competitor
Jan 24, 2025
Christian Peper Is Making Dialed Creators
Jan 21, 2025
The Past, Present and Future of Corrine Malcolm
Jan 17, 2025
Episode 69: Pit Viper & The Joke That Went Too Far
Jan 14, 2025
Launching An Outdoor Brand
Jan 10, 2025
Second Nature Outdoor Industry Awards
Jan 08, 2025
Red Bull And The Power Of Field Marketing
Jan 03, 2025
2025 Outdoor Industry Predictions
Dec 31, 2024
The Futurist Project: Outdoor Leadership Academy
Dec 27, 2024
The Business Of Athlete Sponsorships: Patrick Lemieux
Dec 24, 2024
Zip Allen: Strava's Year In Sport
Dec 20, 2024
Speedland: What Happens Next?
Dec 17, 2024
Behind The Most Viral Sports Videos
Dec 13, 2024
The Value of B2B Partnerships In The Outdoor Industry
Dec 10, 2024
Mel Strong: From Nike to Next Ventures
Dec 06, 2024
Decoding The Difference: Outdoor + Cycling Audiences
Dec 03, 2024
Emergency Pod: The Running Event Recap
Nov 29, 2024
How Zwift Is Investing In Women's Sports
Nov 26, 2024
Sports On Substack: Insights + Best Practices
Nov 22, 2024
Grab Bag & Galaxy Brainstorming
Nov 19, 2024
Time To Get Serious: Simon Freeman
Nov 15, 2024
The Vision of Outside
Nov 12, 2024
Second Nature Turns 50 - Ask Us Anything
Nov 08, 2024
How SENDY Is Closing The Loop On Outdoor Gear
Nov 05, 2024
What It Takes To Produce Red Bull Rampage
Nov 01, 2024
The New NNormal: Building An Outdoor Brand
Oct 29, 2024
Galaxy Brain Ideas From China
Oct 25, 2024
Brand vs Performance Marketing
Oct 22, 2024
Going Rogue: The Adventure Tourism Economy
Oct 18, 2024
The Power Crystal of the Outdoor Industry
Oct 15, 2024
The Emergence of Outdoor Sports Epicenters
Oct 11, 2024
Demystifying The Future Of The Outdoor Industry
Oct 08, 2024
The Infinite Game Of Outdoor Media
Oct 04, 2024
Stepping Into Oiselle's CEO Role with Arielle Knutson
Oct 01, 2024
Nike CEO Swap & The End of Gorpcore
Sep 27, 2024
Business Is Hard
Sep 24, 2024
Brands and Athletes at UTMB
Sep 20, 2024
How Red Bull Rampage Made A Huge Step Forward
Sep 17, 2024
The State Of Outdoor Specialty Retail
Sep 13, 2024
Content Collaboration Masterclass with Jess The Maker
Sep 11, 2024
Why Brands Are Suddenly Focused On Performance
Sep 06, 2024
The Athlete Who Solved Retail
Sep 03, 2024
Ex-Nike Employee: The Industry Upheaval
Aug 30, 2024
Getting Into (And Out Of) The Outdoor Industry
Aug 27, 2024
Arc'Teryx Footwear Growth & Evolving Athlete Team Models
Aug 23, 2024
How Oura's Product Design Goes Far Beyond Athletes
Aug 20, 2024
Building A Content Strategy Playbook For Events
Aug 16, 2024
How Jess Fiaschetti & OutsidePR Help Outdoor Brands Succeed
Aug 13, 2024
Courtney Dauwalter's Signature Shoe & Olympic Outdoor Sports
Aug 09, 2024
How Ian Gates Helps Outdoor Brands Protect Intellectual Property
Aug 06, 2024
Ultrarunning Magazine Acquisition & HOKA's Massive Quarter
Aug 02, 2024
How Michael Brandt Built An Eight-Figure Ketone Empire
Jul 31, 2024
Renegade Running, Nike’s Olympic Ad, & Super Rider’s International Expansion
Jul 25, 2024
How Brendan Madigan builds community through outdoor retail & events
Jul 23, 2024
Canyon's Partnership with LeBron James & Red Bull's Revolutionary Athlete Strategy
Jul 19, 2024
How Eric Lagerstrom Created The TTL Brand
Jul 16, 2024
Outdoor Business Trade Offs & Bandit Running's Big Win
Jul 12, 2024
Starting an Outdoor Brand: Raide Research
Jun 28, 2024
Athletes Transcending Sport, Shaun White, Snow League, & Nyjah Huston
Jun 21, 2024
Red Bull Rampage, Unbound Gravel, & The Rise of Disruptor Brands
Jun 14, 2024
Building An Outdoor Media Empire - Ryan Thrower
Jun 07, 2024
The Playbook For Outdoor Events: Tim Tollefson
May 31, 2024
#10 | Audience Led Products, Camp Strava, & TrailCon
May 24, 2024
#9 Rebecca Rusch | Outdoor Industry Legend
May 17, 2024
#8 | Creator Lessons, Athlete Retirement, On Running Performance Outdoor Job
May 10, 2024
Mike Rogge | Editor & Owner of Mountain Gazette
May 03, 2024
#6 | Sea Otter Classic, Nike, Portland Manufacturing, & Jobs Data
Apr 26, 2024
#5 | Salomon Job Openings & The Business Of Events
Apr 19, 2024
#4 | Business Lessons, Popularity of Women's Sport, & Scott Sports Fiasco
Apr 12, 2024
Episode #3 | The State of Skiing & Lessons For Athlete Creators
Apr 05, 2024
Episode #2 | Future of Second Nature, Rich Roll's Podcast Network, & Crankworx Athlete Strike
Mar 29, 2024
Episode #1 | The Business of FURTHER & Kevin Plank's Return as Under Armour's CEO
Mar 22, 2024