Growth, Brands and More
By Filiberto Amati
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Filiberto Amati
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 90
Description
Growth, Brands, and More is the FMCG Growth Operating System in podcast form.
Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logic, brand strategy, shopper behaviour, and category dynamics.
Guests are operators, not theorists — senior executives and founders from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and Pernod Ricard, alongside entrepreneurs building the next generation of FMCG brands.
No generic marketing advice. No thought leadership filler. Built for the people running brands or advising the ones who do.
For more on FMCG intelligence: https://www.filibertoamati.com/
For more on GOS: https://www.amati-associates.com/diagnostic/
www.filibertoamati.com
www.filibertoamati.com
| Episode | Date |
|---|---|
|
RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
|
May 25, 2026 |
|
The Relevance Blueprint | Magda Adamska
|
May 18, 2026 |
|
Avoiding Toxic Growth | François Bazini
|
May 11, 2026 |
|
Goodbye CMO. Hello Chief Growth Officer | François Bazini
|
May 04, 2026 |
|
The Blurring Boundaries of Nicotine | Joel Rubenstein
|
Apr 27, 2026 |
|
FMCG Portfolio Decisions | Todd Kirk | Part 2
|
Apr 21, 2026 |
|
FMCG Portfolio Decisions | Todd Kirk | Part 1
|
Apr 13, 2026 |
|
Embracing Change and Risk | Rafal Walendzik
|
Mar 23, 2026 |
|
The Beverage Reset
|
Mar 09, 2026 |
|
Generational Shifts | Part 2 | Inga Dengel
|
Feb 23, 2026 |
|
Generational Shifts | Part 1 | Inga Dengel
|
Feb 09, 2026 |
|
Decoding Transformation for Sustainability | Part 2 | Leon Ramselaar
|
Jan 26, 2026 |
|
Transforming Businesses | Part 1 | Leon Ramselaar
|
Jan 12, 2026 |
|
Reimagining Brand Growth | Part 2 | Konstantinos Delialis
|
Dec 19, 2025 |
|
Inside the World of FMCG | Part 1 | Konstantinos Delialis
|
Dec 08, 2025 |
|
Cracking the Polish Retail Market | Dominik Wilk
|
Nov 24, 2025 |
|
Reimagining Wearables: From Fashion to Function | Alex Cerret
|
Nov 10, 2025 |
|
The rise of premium mixers | Alex Curiger
|
Oct 27, 2025 |
|
Decoding Consumer Electronics | Leon Ramselaar
|
Oct 13, 2025 |
|
Unpacking the Beverage Revolution | John Kelly
|
Sep 29, 2025 |
|
Zebra-Striping Between Categories
|
Sep 15, 2025 |
|
Insights from the Barclays Consumer Staples Conference
|
Sep 09, 2025 |
|
Shrinking for Growth In Beverages
|
Sep 01, 2025 |
|
Shopper Marketing Technology | Vedran Jelaca
|
Aug 18, 2025 |
|
The Science Behind Better Brews | Maciej Grajewski
|
Aug 11, 2025 |
|
Shrink to Grow
|
Jul 28, 2025 |
|
Beyond Death's Door: Brian Ellison's Adventures
|
Jul 14, 2025 |
|
Heritage and Luxury Jewellery | Alberto Duran
|
Jun 30, 2025 |
|
From Cultural Heritage to Cosmetics | Mariam Abdillahi
|
Jun 16, 2025 |
|
Circularity as a Flywheel for Innovation | Franco Dipietro
|
Jun 09, 2025 |
|
Beyond Gummies: Innovating Supplement Delivery | Part II | Maahan Mirnezami
|
Jun 02, 2025 |
|
Blurrification at the heart of Nutraceuticals | Part I | Maahan Mirnezami
|
May 26, 2025 |
|
Exploring Foresight and Strategy | Dennis Dreager and Marco Bevolo
|
May 19, 2025 |
|
Brand Power and Global Strategy | Teresa Carmo
|
May 12, 2025 |
|
Shopper Intelligence | Roger Jackson
|
May 05, 2025 |
|
Building Brands in India | Vani Dandia
|
Apr 28, 2025 |
|
The Future of Retail | Part 2 | Elisabetta Borghi
|
Apr 14, 2025 |
|
The Future of Retail | Part 1 | Elisabetta Borghi
|
Apr 07, 2025 |
|
Optimizing the Marketing Mix | Margaret So
|
Mar 31, 2025 |
|
The Blurrification of the Beauty Industry | Vincenzo Carrara
|
Mar 24, 2025 |
|
Navigating Change in the Spirits Industry | Enrico Mulas
|
Mar 17, 2025 |
|
Launching a Beauty Brand in the US | Neil Petrocelli
|
Mar 10, 2025 |
|
The No-Waste Marketing Initiative
|
Mar 03, 2025 |
|
The Future of Wine | Pietro Mattioni
|
Feb 24, 2025 |
|
Social Listening: From Monitoring to Innovation | Marek Tobota
|
Feb 17, 2025 |
|
Insights into the Polish Food Culture | Mateusz Glowacki
|
Feb 10, 2025 |
|
The First Steps in International Expansion | Adhy Singagerda
|
Feb 03, 2025 |
|
Brand Evolution: The Mad Man Point of View | Miquel Mas
|
Jan 27, 2025 |
|
The Pink Albatross Journey | Luke Saldhana
|
Jan 20, 2025 |
|
From Consumer Trends to Value Spaces | Laura De Groot Trivulzio | Part II
|
Jan 13, 2025 |
|
Unpacking Retail Trends | Laura De Groot Trivulzio | Part I
|
Jan 06, 2025 |
|
The British Way | Victoria Scally
|
Dec 20, 2024 |
|
A Scented Revolution | Camila Tomas
|
Dec 16, 2024 |
|
European Modern Trade | Duncan Hoy
|
Dec 09, 2024 |
|
The AI Frontier in Consumer Research | Lisa Phelan | Part II
|
Dec 02, 2024 |
|
Understanding the 'Why': The Power of Deep Insights | Lisa Phelan | Part I
|
Nov 25, 2024 |
|
The US Specialty Food Market: view from Abroad | Stefano Marangon | Part II
|
Nov 18, 2024 |
|
Navigating the Three-Tier System | Stefano Marangon | Part 1
|
Nov 11, 2024 |
|
Navigating the Swiss Retail Landscape | Oliver Kümin
|
Nov 04, 2024 |
|
Innovation is about taking risks. I am taking one.
|
Oct 28, 2024 |
|
The Conscientious Brand | Giuseppe Cavallo | Part II
|
Oct 21, 2024 |
|
Decoding the Marketing of Happiness | Giuseppe Cavallo | Part I
|
Oct 14, 2024 |
|
Greenwashing and the Future of Sustainable Marketing | Stephanie Jordan-Balmforth | Part II
|
Oct 07, 2024 |
|
Planet Positive | Stephanie Jordan-Balmforth | Part I
|
Sep 30, 2024 |
|
Brands: What Really Matters | Ed Burghard | Part II
|
Sep 23, 2024 |
|
Branding: The P&G Way | Ed Burghard | Part I
|
Sep 16, 2024 |
|
Ahead of the Curve | Marco Bevolo
|
Sep 09, 2024 |
|
The Journey of Frant Wildflower | D. Zylewicz-Nosowska and W. Nosowski - Part II
|
Sep 02, 2024 |
|
Building Authenticity: Inside the Story of Frant | Dorota Zylewicz-Nosowska and Wojtek Nosowski - Part I
|
Aug 26, 2024 |
|
Building Communities | Ralph Talmont
|
Aug 19, 2024 |
|
Design Agencies as Partners | Marco Loschiavo Pellicano - Part II
|
Aug 12, 2024 |
|
Design in Consumer Goods | Marco Loschiavo Pellicano - Part I
|
Aug 05, 2024 |
|
Brand Strategy Unpacked: the Good Strategy Conundrum
|
Jul 29, 2024 |
|
From Categories and Products to Brands | Domenico Ribetti - Part II
|
Jul 22, 2024 |
|
Blurring Category Boundaries | Domenico Ribetti - Part I
|
Jul 15, 2024 |
|
The Innovation Toolbox | Ruud Bakker -Part II
|
Jul 08, 2024 |
|
Decoding the Secret of Brand Innovation | Ruud Bakker - Part I
|
Jul 01, 2024 |
|
Global Brands, Local Insights | Paul Markovits
|
Jun 24, 2024 |
|
Mind the "Execution" Gap | Roberto Roccatti | Part II
|
Jun 17, 2024 |
|
Brand Strategy: The Sales POV | Roberto Roccatti - Part I
|
Jun 10, 2024 |
|
The "Drink Builders" | Chris Maffeo - Part II
|
Jun 03, 2024 |
|
Making Strategy Happen | Chris Maffeo - Part I
|
May 27, 2024 |
|
The Almighty Marketing Toolbox | Clarice Pinto - Part II
|
May 20, 2024 |
|
From Brand Strategy to Execution | Clarice Pinto - Part I
|
May 13, 2024 |
|
Future of Design and Design Thinking #006
|
Nov 26, 2023 |
|
Future of Design and Design Thinking #005
|
Nov 19, 2023 |
|
Future of Design and Design Thinking #004
|
Nov 12, 2023 |
|
Future of Design and Design Thinking #003
|
Nov 05, 2023 |
|
Future of Design and Design Thinking #002
|
Oct 29, 2023 |
|
Future of Design and Design Thinking #001
|
Oct 22, 2023 |