Good Content with Shannon McKinstrie
By Shannon McKinstrie
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Shannon McKinstrie
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 6
Reviews: 0
Episodes: 117
Description
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Episode | Date |
|---|---|
|
Easy Content Ideas for When You’re Not Feeling Creative
|
Jun 02, 2026 |
|
It’s Time to Get Yapping On Camera
|
May 26, 2026 |
|
Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator
|
May 19, 2026 |
|
This Instagram Story Strategy Became My Biggest Sales Funnel
|
May 12, 2026 |
|
Multiply Your Views by Adding These Five Things to Your Hooks
|
May 05, 2026 |
|
It’s How You Fill in the Blanks That Makes the Hook Unique to You
|
Apr 28, 2026 |
|
Become More Memorable When You Stop Overthinking and Start Repeating
|
Apr 21, 2026 |
|
The Human Side of Content That Sells
|
Apr 14, 2026 |
|
Why You NEED To Take Content Creation Seriously
|
Apr 07, 2026 |
|
Where To Find Content Ideas So You’re Always Ready To Post
|
Mar 31, 2026 |
|
Spark Conversation with Reels Your Audience Will Want To Respond To
|
Mar 24, 2026 |
|
Know When to Tune Out the Guru Advice and Trust Yourself
|
Mar 17, 2026 |
|
How to Create Viral Reels From Everyday Video Clips
|
Mar 10, 2026 |
|
Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
|
Mar 03, 2026 |
|
Understanding the Why and How of Your Instagram Reach
|
Feb 24, 2026 |
|
Double Your Views on Instagram with the RISE Formula
|
Feb 17, 2026 |
|
Use Identity Driven Content to Connect and Engage with Your Audience
|
Feb 10, 2026 |
|
Trusting Yourself as a Business Owner During Challenging Times
|
Feb 03, 2026 |
|
Start Selling on Social Media without Feeling Salesy
|
Jan 27, 2026 |
|
We All Love Familiarity, Here's How to Create that Familiar Feeling in Your Content
|
Jan 20, 2026 |
|
Boost Retention Rates and Create Memorable Content that Feels Human
|
Jan 13, 2026 |
|
Building Real Community with Stories and Shared Moments
|
Jan 06, 2026 |
|
You Want Your Content to Fit Your Life, Not Become Your Life
|
Dec 30, 2025 |
|
The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
|
Dec 23, 2025 |
|
This is the Era of Experiences and Belonging
|
Dec 16, 2025 |
|
Here’s What Good Content Will Look Like in 2026
|
Dec 09, 2025 |
|
How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)
|
Dec 02, 2025 |
|
How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)
|
Nov 25, 2025 |
|
Find Your Content Rhythm and Build a Simple Content Strategy
|
Nov 18, 2025 |
|
How to Get New Followers on Instagram: Trial Reels, Bios, and More!
|
Nov 11, 2025 |
|
Give Your Social Media Content a Holiday Twist
|
Nov 04, 2025 |
|
Start Thinking Like a Marketer So People See Themselves in Your Content
|
Oct 28, 2025 |
|
Train the Instagram Algorithm to Hype Up Your Content
|
Oct 21, 2025 |
|
Use the REP Hook Formula and Start Filling in the Missing Pieces
|
Oct 14, 2025 |
|
How to Get New (and Old!) Followers to Binge Your Content
|
Oct 07, 2025 |
|
Your Next Powerful Piece of Content is Already on Your Phone
|
Sep 30, 2025 |
|
A Crash Course in Social Media Marketing
|
Sep 23, 2025 |
|
Posting Isn’t the Only Way to Grow: Engage More Using This Simple 10-10-10 Method
|
Sep 16, 2025 |
|
Your Winning Content Strategy is Hiding in Plain Sight
|
Sep 09, 2025 |
|
Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content
|
Sep 02, 2025 |
|
Create Content That Makes Them Want to Keep Coming Back
|
Aug 26, 2025 |
|
Here’s What I Would Post for You on Instagram This Week
|
Aug 19, 2025 |
|
How to Humanize Your Account When You Feel Stuck in Business Mode
|
Aug 12, 2025 |
|
Staying Top of Mind with Instagram Stories
|
Aug 05, 2025 |
|
Creator Style Content is for Everyone, Even You
|
Jul 29, 2025 |
|
Start a New Instagram Account From Scratch (or Refresh Your Current One)
|
Jul 22, 2025 |
|
Instagram Growth Hacks That Actually Work and Give Your Account Personality
|
Jul 15, 2025 |
|
Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
|
Jul 08, 2025 |
|
Pin-Worthy Instagram Posts That Make Your Audience Feel Right at Home
|
Jul 01, 2025 |
|
The Importance of Belonging on Social Media
|
Jun 24, 2025 |
|
Static Images vs Carousels vs Reels: Which Instagram Content Type Actually Works Best?
|
Jun 17, 2025 |
|
How to Start Using Trial Reels for Your Instagram Account
|
Jun 10, 2025 |
|
POV: They’re Hitting Follow…Immediately
|
Jun 03, 2025 |
|
Was That an Ad? Even the Big Brands are Making it Personal
|
May 27, 2025 |
|
Why You Don’t Need Fancy Content to Stand Out
|
May 20, 2025 |
|
Use The Relatable Expert Hook to Create Your Next Helpful Reel
|
May 13, 2025 |
|
Nail Your Short Form Videos with This Simple Formula
|
May 06, 2025 |
|
Are You Talking About What You Love?
|
Apr 29, 2025 |
|
Embrace the Content Creator Mindset
|
Apr 22, 2025 |
|
Repurpose Your Content for More Impact with Less Effort
|
Apr 15, 2025 |
|
The Reel That Had Me Clicking Buy Immediately
|
Apr 08, 2025 |
|
We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
|
Apr 01, 2025 |
|
Is There Enough “You” In Your Content?
|
Mar 25, 2025 |
|
Use Customer Insights to Create Reels That Attract and Convert
|
Mar 18, 2025 |
|
You’ll Want to Start Using This Brilliant Marketing Strategy
|
Mar 11, 2025 |
|
Start Talking About Yourself in Your Content
|
Mar 04, 2025 |
|
Stories Work! Here’s How to Make Them Work for YOU
|
Feb 25, 2025 |
|
Relatable Humor That Says “They Get Me!”
|
Feb 18, 2025 |
|
THIS is the Secret to Success on Instagram
|
Feb 11, 2025 |
|
Making Sense of the Instagram Algorithm
|
Feb 04, 2025 |
|
Hashtags Are Not Dead: Here's How to Use Them in 2025
|
Jan 28, 2025 |
|
Navigating Social Media Changes: Instagram Updates and Save Time Editing Videos
|
Jan 21, 2025 |
|
Become Their Favorite Comfort Creator with Everyday Moments
|
Jan 14, 2025 |
|
We’re Getting Back to Basics and Loving Our Content
|
Jan 07, 2025 |
|
Your Simple B-Roll Can Become Easy Reels That Actually Convert
|
Dec 31, 2024 |
|
Let’s Make Content Creation the Easiest Thing on Your To Do List
|
Dec 24, 2024 |
|
Build More Connections with Everyday Moments
|
Dec 17, 2024 |
|
Transform Your Business in 2025: Top Tips and Trends for Good Content
|
Dec 10, 2024 |
|
How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)
|
Dec 03, 2024 |
|
Personalization is the Key to Your 2025 Content Strategy
|
Nov 26, 2024 |
|
Maintaining Your Brand Identity When Everything is Trendy
|
Nov 19, 2024 |
|
Turning Inspiration into Unique and Original Content
|
Nov 12, 2024 |
|
Is Engagement the Most Important Metric on Instagram?
|
Nov 05, 2024 |
|
Turn Your Content into Swipe-Worthy Carousel Posts
|
Oct 29, 2024 |
|
We All Start at Zero: Embrace Storytelling to Connect with Your Community
|
Oct 22, 2024 |
|
Navigating Content Creation When Everything Feels Overwhelming
|
Oct 15, 2024 |
|
Attract New Followers with Talk to Camera Reels
|
Oct 08, 2024 |
|
Tailoring Successful Reel Techniques to Your Niche
|
Oct 01, 2024 |
|
No More Gatekeeping: Why You Want to Give Away Your Best Tips
|
Sep 24, 2024 |
|
Let Your True Personality Shine
|
Sep 17, 2024 |
|
Start a Signature Series That People Keep Coming Back For
|
Sep 10, 2024 |
|
Why You Want to Use the New Instagram Features
|
Sep 03, 2024 |
|
Is Storytelling the Missing Piece in Your Content?
|
Aug 27, 2024 |
|
Make Your Content Pop by Knowing Why People Want to Buy
|
Aug 20, 2024 |
|
Boost Your Instagram Engagement With These Simple Strategies
|
Aug 13, 2024 |
|
Getting Your Audience to Care About Your Content
|
Aug 06, 2024 |
|
SEO Strategies to Optimize Your Instagram Content
|
Jul 30, 2024 |
|
Convert Viewers to Followers with the “That’s Me” Reel
|
Jul 23, 2024 |
|
The 4 H’s Are the Only Content Pillars You Need for Reels
|
Jul 16, 2024 |
|
Turn a Simple Idea into a Reel People Will Love
|
Jul 09, 2024 |
|
Overcome Social Media Overwhelm with Timeless Marketing Strategies
|
Jul 02, 2024 |
|
Create Content So Good it Works on Your Days Off
|
Jun 25, 2024 |
|
Why Creating Specific Content Leads to Higher Engagement
|
Jun 18, 2024 |
|
What You Really Need to Know About Writing Instagram Captions
|
Jun 11, 2024 |
|
Ditching the Toxic Advice on Instagram
|
Jun 04, 2024 |
|
Breaking the Rules of Instagram Marketing
|
May 28, 2024 |
|
Turning Testimonials into Engaging Content for More Sales
|
May 21, 2024 |
|
Flipping the Script on Educational Content
|
May 14, 2024 |
|
Creating Content That Starts a Conversation
|
May 07, 2024 |
|
Relatability in Everyday Content with Instagram Stories and Reels
|
Apr 30, 2024 |
|
Selling a Lifestyle, Not Just a Product
|
Apr 23, 2024 |
|
Create Shareable Content to Increase Your Reach with the 3 S’s
|
Apr 16, 2024 |
|
The Key to Creating Good Content for Social Media Growth
|
Apr 09, 2024 |
|
Uncomplicating Social Media through Simple Content
|
Apr 09, 2024 |
|
Strategies for Genuine and Engaging Social Media Content
|
Apr 09, 2024 |
|
Understanding and Meeting Your Audience's Emotional Needs
|
Apr 09, 2024 |
|
Welcome to Good Content with Shannon McKinstrie
|
Mar 18, 2024 |