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The Playbook for Building Unmistakable Brands in the Built World.
You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.
The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.
Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.
You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.
Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.
Produced by Grit Media. Powered by Grit Blueprint.
| Episode | Date |
|---|---|
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Why Betting On Yourself Creates Lasting Financial Freedom with Devonie Hutchinson
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Jun 11, 2026 |
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From Hobby To Empire: How NataLee Callahan Created An Authentic Brand And Business Around DIY Design
|
Jun 09, 2026 |
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How Doors Are Made On The Kval Door Machine: Behind the Build at Magbee Contractors Supply, Part 2
|
Jun 08, 2026 |
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Simple Marketing Strategies That Drive Revenue For Independent Businesses | Marketing Panel at Do it Best Spring Market
|
Jun 03, 2026 |
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How a 70 Year Custom Millwork Shop Operates: Behind The Build at Magbee Contractors Supply Part 1
|
May 29, 2026 |
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Designing The Future: Modular Homes, Custom Millwork, And Walkable Communities with Lew Oliver
|
May 26, 2026 |
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How To Start Using AI In Your Business: Proven AI Tips That Help Businesses Grow with Jason Blair
|
May 22, 2026 |
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How Custom Design And Millwork Transform Spaces: Inside Chip Wade's Stunning Luxury Treehouse Rentals
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May 15, 2026 |
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How To Modernize Custom Manufacturing With Powerful Software: Dori Shoshan, Panda Windows & Doors
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May 12, 2026 |
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The Four Cs Of Marketing for Building Materials Companies with Ashley Guest, Marketing Manager at Harbin Lumber
|
May 01, 2026 |
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How To Build A Local Brand: Small Town Retail Marketing That Works with Sharona Eiserer
|
Apr 24, 2026 |
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How To Grow Your Building Material Business with Strategic Use of AI & Clear Goals | Jason Blair
|
Apr 17, 2026 |
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Exit Strategy Tips for Independent Retail Business Owners with Former Founder Gina Schaefer
|
Apr 09, 2026 |
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Where Building Materials Growth Is Actually Happening with Craig Webb, President of Webb Analytics
|
Apr 07, 2026 |
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Building a Million Dollar Network: How to Make Better First Impressions With Confidence
|
Apr 03, 2026 |
|
How to Improve Your Sales Results and Earn Customers' Trust | Sarah Campbell, Sierra Pacific Windows
|
Mar 31, 2026 |
|
Most Founders Break Under This Pressure. From NAVY SEAL to CEO: Sam Mackey, CEO of Outsider
|
Mar 26, 2026 |
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Independent Retailers Need Better Data. Do it Best Has The Tools: Nick Talarico, President of Do it Best
|
Mar 23, 2026 |
|
What We've Learned After 100 Podcast Episodes: Building Grit Blueprint with Ben & Stefanie Couch
|
Mar 18, 2026 |
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Why Story Wins in Building Products with Chip Wade of Wade Works Creative & Creator of The Perch
|
Mar 12, 2026 |
|
What it's like building a business with your spouse: Entrepreneurship, Freedom & Extreme Ownership
|
Mar 03, 2026 |
|
One Forgotten Screw Can Cost Millions... | Fortress Building Envelope Consultants
|
Feb 26, 2026 |
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Simple Ways To Create Cashflow In Your business with Russ Kathrein, VP of LBM at Do it Best
|
Feb 17, 2026 |
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The Real Reason Customers Buy Again with Michael Tull, CEO of Tull Sales
|
Feb 12, 2026 |
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How To Win in 2026: Sales Data, AI, And LinkedIn with Eric Knox, Director of LBM Sales at Do it Best
|
Feb 05, 2026 |
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Why Choosing NOT To Sell To Big Box Can GROW Your Business: Jim Powell, Culpeper Wood
|
Jan 27, 2026 |
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Authentic Storytelling Turns Independent Hardware Stores Into Community Favorites: Kerry Hasselbach, Do it Best
|
Jan 20, 2026 |
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This Is The Video Strategy Local Businesses Need: Brent Gentling, Bring Your Own Tools BYOT
|
Jan 13, 2026 |
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People, Process, And Purpose In A Tech-Shifting Industry: Rick Cross, Account Executive at Paradigm
|
Jan 07, 2026 |
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Pick One Target, Play The Long Game, And Win The Contractor’s Vote: Todd Tomalak at the WDMA Executive Management Conference
|
Jan 06, 2026 |
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How Independent Dealers Win With Partnerships And Visibility: Gabe Arnold, Do it Best
|
Dec 30, 2025 |
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Build Loyalty Like a 76-Year Family Business: Chip Gentry, Chief Legal Officer at Quaker Windows
|
Dec 29, 2025 |
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Build Trust, Lead Through Acquisition, And Keep Customers First: Kristy Labrecque
|
Dec 23, 2025 |
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Designing Efficient Yards And Door Shops For Speed, Safety, And Growth: Scott Morrison, Do it Best
|
Dec 19, 2025 |
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Partnerships And Visibility Will Transform Our Industry: Lakisha Woods, CEO of National Glass Association
|
Dec 17, 2025 |
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Stop Competing On Price, Value Is The Real Differentiator: Gary Davidson, Metal Sales
|
Dec 16, 2025 |
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Build Loyalty Money Can’t Buy And Fix Your Talent Pipeline: Steve Tourek of Marvin
|
Dec 12, 2025 |
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Turning Industry Wisdom Into The Next Generation’s Edge: Amber Little, Chief HR Officer at Nation's Best
|
Dec 03, 2025 |
|
Two Stores, Two Strategies, One Winning Culture: Jodie Brixey, General Manager of Calaveras Lumber & Sonora Lumber
|
Nov 25, 2025 |
|
Premium Pays, Here's Why: Future of Millwork Sales and E-Commerce with Terry Bailey, DW Distribution
|
Nov 21, 2025 |
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From Policy To Performance: Building A Stronger Window And Door Industry with John Crosby
|
Nov 18, 2025 |
|
Family Mill To Specialty Powerhouse: Lessons In Leadership And Change with Kelley Scott
|
Nov 14, 2025 |
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Why Ecommerce Matters More for Independents Than You Think: Allison Flatjord, Do it Best
|
Nov 11, 2025 |
|
Building a Modern Brand With Community and AI, with Fourth Generation Retailer Meg Walbridge, Taylor's Do it Center
|
Nov 07, 2025 |
|
Smarter Tools, Stronger Teams: AI, Tech & Grit in Sales | Lisa Cooley, VP of MDR Sales at Paradigm
|
Nov 05, 2025 |
|
Raise The Bar, Earn Trust, Build Legacy | Bob Taylor, President Emeritus at Do it Best Corp
|
Oct 29, 2025 |
|
Speed, Scale, And The Future Of Independent Hardware with Anthony Bogucki, CEO of Bogucki Enterprises
|
Oct 24, 2025 |
|
How TOOLBX Helps Dealers Get Paid Faster with Erik Borstein | Sponsored by Do it Best Group
|
Oct 21, 2025 |
|
The Power of Metrics, Drive & Team Culture in LBM Sales: Eric Knox | Sponsored by Do it Best Group
|
Oct 17, 2025 |
|
Building Materials Clash of The Titans | Todd Tomalak on Paradigm Industry Insiders
|
Oct 15, 2025 |
|
Tech, Service, And The Co-op Edge: Marianne Thompson | Sponsored by Do it Best Group
|
Oct 14, 2025 |
|
Niche, Trust, and the Independent Advantage: Russ Kathrein | Sponsored by Do it Best Group
|
Oct 10, 2025 |
|
The $100 Million Dollar View: How Faour Glass Reinvented Hurricane-Proof Glass
|
Oct 09, 2025 |
|
The Independent Spirit: Building Resilient Businesses in a Changing Market | Rick Schumacher, LBM Journal | Sponsored by Do it Best Group
|
Oct 03, 2025 |
|
Automate or Evaporate: Why the Door & Window Industry Can't Ignore AI Anymore | Paradigm Industry Insider's Podcast Launch
|
Oct 01, 2025 |
|
Loyal Fans, Lasting Success: Zamzow's Inc | Sponsored by Do it Best
|
Sep 30, 2025 |
|
Embracing AI in Small Business: Southern Tool Supply | Sponsored by Do it Best
|
Sep 26, 2025 |
|
Beyond the Glass: Innovations and Hurricane-Proof Engineering with Jack Redden of ES Windows
|
Sep 23, 2025 |
|
Riding the Wave of Change: Flanagan's Paint and Supply
|
Sep 18, 2025 |
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Adapting While Honoring Legacy: Meny's True Value | Sponsored by Do it Best
|
Sep 16, 2025 |
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Mentorship, Technology, and Transitions: Newton's True Value | Sponsored by Do it Best
|
Sep 11, 2025 |
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When Disaster Strikes: Randy's Hardware | Sponsored by Do it Best
|
Sep 09, 2025 |
|
Co-op Scaling Power: The Secret Weapon of 9,000 Independent Retailers | Sponsored by Do it Best
|
Sep 05, 2025 |
|
Building Better Brands Through Resilience: Lumber King | Sponsored by Do it Best
|
Sep 04, 2025 |
|
Pet-Friendly Hardware Stores & Big Business Lessons: Peter’s True Value | Sponsored by Do it Best
|
Sep 02, 2025 |
|
Reviving a Small-Town Hardware Store: 3 Sons Hardware | Sponsored by Do it Best Group
|
Aug 28, 2025 |
|
Competing as an Independent: Tri County Lumber Company | Sponsored by Do it Best Group
|
Aug 26, 2025 |
|
American-Made Products & Marketing Budgets, Randy's Hardware | Sponsored by Do it Best Group
|
Aug 21, 2025 |
|
Beyond Lumber: 100 Years of Family Business at Cofer Brothers with Katie Cofer Irvine
|
Aug 19, 2025 |
|
Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group
|
Aug 14, 2025 |
|
Building Legacy: A Century of Lumber and Leadership with Chip Cofer of Cofer Brothers
|
Aug 12, 2025 |
|
The Future of Building Products: AI, Innovation, and Market Evolution with Nick Pesl
|
Aug 05, 2025 |
|
Unlocking Greatness When No One Believes In You With Jacob Emery
|
Jul 29, 2025 |
|
Grit, Leadership, & Owning Your Value: The Iron & Infrastructure Podcast Reshare
|
Jul 22, 2025 |
|
Branding, Grit, & The New Face of Construction: Blue-Collar BS Reshare
|
Jul 15, 2025 |
|
Mastering Sales Beyond Price: Jim Wilcox, CEO of Wilcox & Associates
|
Jul 08, 2025 |
|
AI, Consistency, & the Power of Follow-Up with Syndi Sim
|
Jul 01, 2025 |
|
Defying Expectations: Building Resilience in Male-Dominated Industries with Gina Schaefer
|
Jun 24, 2025 |
|
Design, Detail, and Distinction: Elevation Building Co. with COO, Eric Reidinger
|
Jun 17, 2025 |
|
How Executives Can Leverage LinkedIn for Business Growth with Melanie Borden
|
Jun 10, 2025 |
|
Beyond Brick and Mortar: Preserving Business Legacies in Construction with Kim Peffley
|
Jun 03, 2025 |
|
Transforming Hardware Stores: How Nation's Best Creates Retail Magic with Chris Miller
|
May 27, 2025 |
|
Small, Nimble, and Thriving: How Independent Lumberyards Compete in a Consolidating Market with Erin Moore
|
May 20, 2025 |
|
Building Legacy with Innovation: The Future of Independent Lumber Yards with Mark Blickenstaff
|
May 20, 2025 |
|
Exit With Purpose: Creating Value When It's Time to Let Go with Deborah Everson
|
May 16, 2025 |
|
A Brand That Sells: Mastering B2B Branding with Stefanie Couch
|
May 13, 2025 |
|
Unleash Your Brand's Story: Marketing for Building Industry Success with Beth Carr
|
May 06, 2025 |
|
Navigating Industry Challenges: From Talent Recruitment to AI Implementation with Craig Webb
|
Apr 29, 2025 |
|
Champions of Independents: Do it Best Group's Vision for Growth w/ CEO Dan Starr
|
Apr 22, 2025 |
|
How To Rise In Construction with Stefanie Couch (The Builder Upper Show Guest Episode)
|
Mar 04, 2025 |
|
Do it Best Spring Market Preview with Stefanie Couch and Ryan Cooley
|
Mar 04, 2025 |
|
Construction Industry AI and Brand Building with Stefanie Couch (guest episode on the Specified Growth Podcast)
|
Mar 03, 2025 |
|
World Millwork Alliance Podcast with Paradigm's John Wheeler
|
Jan 24, 2025 |
|
The Power of Consistency and Focused Goals for Success
|
Jan 01, 2025 |
|
Marion Pulse
|
Dec 31, 2024 |
|
Casey Ritter
|
Dec 29, 2024 |
|
Keeley Ehrenriech
|
Dec 28, 2024 |
|
Amy Roosa
|
Dec 23, 2024 |
|
Judy Haney
|
Dec 03, 2024 |
|
How To Get What You "Want"- Goal Setting Tips for Success
|
Nov 18, 2024 |
|
Hacia Atherton
|
Oct 25, 2024 |
|
Josh Luebker
|
Oct 08, 2024 |
|
Cory Charles
|
Sep 19, 2024 |
|
Stacy Ennis
|
Aug 29, 2024 |
|
Ross Brouse
|
Aug 24, 2024 |
|
Andrew Brown
|
Jul 26, 2024 |
|
Laura Workman
|
Jul 10, 2024 |
|
Katy Devlin
|
Jun 25, 2024 |
|
Megan Shapiro
|
Jun 11, 2024 |
|
Leah Hadley
|
May 30, 2024 |
|
Tina Breen
|
May 22, 2024 |
|
Episode 7: Amber Deimler
|
May 14, 2024 |
|
Episode 6: Melanie Dettmer
|
May 07, 2024 |
|
Episode 5: John Wheeler
|
Apr 30, 2024 |
|
Episode 4: Katie Allen
|
Apr 23, 2024 |
|
Deb Curtis
|
Apr 16, 2024 |
|
Gina Schaefer
|
Apr 09, 2024 |
|
Abby Cornelius
|
Apr 02, 2024 |