The Grit Blueprint

By Grit Blueprint

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Category: Entrepreneurship

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Episodes: 118

Description

The Playbook for Building Unmistakable Brands in the Built World. 

You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.


The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.


Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.


You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.


Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.


Produced by Grit Media. Powered by Grit Blueprint.


Episode Date
Why Betting On Yourself Creates Lasting Financial Freedom with Devonie Hutchinson
Jun 11, 2026
From Hobby To Empire: How NataLee Callahan Created An Authentic Brand And Business Around DIY Design
Jun 09, 2026
How Doors Are Made On The Kval Door Machine: Behind the Build at Magbee Contractors Supply, Part 2
Jun 08, 2026
Simple Marketing Strategies That Drive Revenue For Independent Businesses | Marketing Panel at Do it Best Spring Market
Jun 03, 2026
How a 70 Year Custom Millwork Shop Operates: Behind The Build at Magbee Contractors Supply Part 1
May 29, 2026
Designing The Future: Modular Homes, Custom Millwork, And Walkable Communities with Lew Oliver
May 26, 2026
How To Start Using AI In Your Business: Proven AI Tips That Help Businesses Grow with Jason Blair
May 22, 2026
How Custom Design And Millwork Transform Spaces: Inside Chip Wade's Stunning Luxury Treehouse Rentals
May 15, 2026
How To Modernize Custom Manufacturing With Powerful Software: Dori Shoshan, Panda Windows & Doors
May 12, 2026
The Four Cs Of Marketing for Building Materials Companies with Ashley Guest, Marketing Manager at Harbin Lumber
May 01, 2026
How To Build A Local Brand: Small Town Retail Marketing That Works with Sharona Eiserer
Apr 24, 2026
How To Grow Your Building Material Business with Strategic Use of AI & Clear Goals | Jason Blair
Apr 17, 2026
Exit Strategy Tips for Independent Retail Business Owners with Former Founder Gina Schaefer
Apr 09, 2026
Where Building Materials Growth Is Actually Happening with Craig Webb, President of Webb Analytics
Apr 07, 2026
Building a Million Dollar Network: How to Make Better First Impressions With Confidence
Apr 03, 2026
How to Improve Your Sales Results and Earn Customers' Trust | Sarah Campbell, Sierra Pacific Windows
Mar 31, 2026
Most Founders Break Under This Pressure. From NAVY SEAL to CEO: Sam Mackey, CEO of Outsider
Mar 26, 2026
Independent Retailers Need Better Data. Do it Best Has The Tools: Nick Talarico, President of Do it Best
Mar 23, 2026
What We've Learned After 100 Podcast Episodes: Building Grit Blueprint with Ben & Stefanie Couch
Mar 18, 2026
Why Story Wins in Building Products with Chip Wade of Wade Works Creative & Creator of The Perch
Mar 12, 2026
What it's like building a business with your spouse: Entrepreneurship, Freedom & Extreme Ownership
Mar 03, 2026
One Forgotten Screw Can Cost Millions... | Fortress Building Envelope Consultants
Feb 26, 2026
Simple Ways To Create Cashflow In Your business with Russ Kathrein, VP of LBM at Do it Best
Feb 17, 2026
The Real Reason Customers Buy Again with Michael Tull, CEO of Tull Sales
Feb 12, 2026
How To Win in 2026: Sales Data, AI, And LinkedIn with Eric Knox, Director of LBM Sales at Do it Best
Feb 05, 2026
Why Choosing NOT To Sell To Big Box Can GROW Your Business: Jim Powell, Culpeper Wood
Jan 27, 2026
Authentic Storytelling Turns Independent Hardware Stores Into Community Favorites: Kerry Hasselbach, Do it Best
Jan 20, 2026
This Is The Video Strategy Local Businesses Need: Brent Gentling, Bring Your Own Tools BYOT
Jan 13, 2026
People, Process, And Purpose In A Tech-Shifting Industry: Rick Cross, Account Executive at Paradigm
Jan 07, 2026
Pick One Target, Play The Long Game, And Win The Contractor’s Vote: Todd Tomalak at the WDMA Executive Management Conference
Jan 06, 2026
How Independent Dealers Win With Partnerships And Visibility: Gabe Arnold, Do it Best
Dec 30, 2025
Build Loyalty Like a 76-Year Family Business: Chip Gentry, Chief Legal Officer at Quaker Windows
Dec 29, 2025
Build Trust, Lead Through Acquisition, And Keep Customers First: Kristy Labrecque
Dec 23, 2025
Designing Efficient Yards And Door Shops For Speed, Safety, And Growth: Scott Morrison, Do it Best
Dec 19, 2025
Partnerships And Visibility Will Transform Our Industry: Lakisha Woods, CEO of National Glass Association
Dec 17, 2025
Stop Competing On Price, Value Is The Real Differentiator: Gary Davidson, Metal Sales
Dec 16, 2025
Build Loyalty Money Can’t Buy And Fix Your Talent Pipeline: Steve Tourek of Marvin
Dec 12, 2025
Turning Industry Wisdom Into The Next Generation’s Edge: Amber Little, Chief HR Officer at Nation's Best
Dec 03, 2025
Two Stores, Two Strategies, One Winning Culture: Jodie Brixey, General Manager of Calaveras Lumber & Sonora Lumber
Nov 25, 2025
Premium Pays, Here's Why: Future of Millwork Sales and E-Commerce with Terry Bailey, DW Distribution
Nov 21, 2025
From Policy To Performance: Building A Stronger Window And Door Industry with John Crosby
Nov 18, 2025
Family Mill To Specialty Powerhouse: Lessons In Leadership And Change with Kelley Scott
Nov 14, 2025
Why Ecommerce Matters More for Independents Than You Think: Allison Flatjord, Do it Best
Nov 11, 2025
Building a Modern Brand With Community and AI, with Fourth Generation Retailer Meg Walbridge, Taylor's Do it Center
Nov 07, 2025
Smarter Tools, Stronger Teams: AI, Tech & Grit in Sales | Lisa Cooley, VP of MDR Sales at Paradigm
Nov 05, 2025
Raise The Bar, Earn Trust, Build Legacy | Bob Taylor, President Emeritus at Do it Best Corp
Oct 29, 2025
Speed, Scale, And The Future Of Independent Hardware with Anthony Bogucki, CEO of Bogucki Enterprises
Oct 24, 2025
How TOOLBX Helps Dealers Get Paid Faster with Erik Borstein | Sponsored by Do it Best Group
Oct 21, 2025
The Power of Metrics, Drive & Team Culture in LBM Sales: Eric Knox | Sponsored by Do it Best Group
Oct 17, 2025
Building Materials Clash of The Titans | Todd Tomalak on Paradigm Industry Insiders
Oct 15, 2025
Tech, Service, And The Co-op Edge: Marianne Thompson | Sponsored by Do it Best Group
Oct 14, 2025
Niche, Trust, and the Independent Advantage: Russ Kathrein | Sponsored by Do it Best Group
Oct 10, 2025
The $100 Million Dollar View: How Faour Glass Reinvented Hurricane-Proof Glass
Oct 09, 2025
The Independent Spirit: Building Resilient Businesses in a Changing Market | Rick Schumacher, LBM Journal | Sponsored by Do it Best Group
Oct 03, 2025
Automate or Evaporate: Why the Door & Window Industry Can't Ignore AI Anymore | Paradigm Industry Insider's Podcast Launch
Oct 01, 2025
Loyal Fans, Lasting Success: Zamzow's Inc | Sponsored by Do it Best
Sep 30, 2025
Embracing AI in Small Business: Southern Tool Supply | Sponsored by Do it Best
Sep 26, 2025
Beyond the Glass: Innovations and Hurricane-Proof Engineering with Jack Redden of ES Windows
Sep 23, 2025
Riding the Wave of Change: Flanagan's Paint and Supply
Sep 18, 2025
Adapting While Honoring Legacy: Meny's True Value | Sponsored by Do it Best
Sep 16, 2025
Mentorship, Technology, and Transitions: Newton's True Value | Sponsored by Do it Best
Sep 11, 2025
When Disaster Strikes: Randy's Hardware | Sponsored by Do it Best
Sep 09, 2025
Co-op Scaling Power: The Secret Weapon of 9,000 Independent Retailers | Sponsored by Do it Best
Sep 05, 2025
Building Better Brands Through Resilience: Lumber King | Sponsored by Do it Best
Sep 04, 2025
Pet-Friendly Hardware Stores & Big Business Lessons: Peter’s True Value | Sponsored by Do it Best
Sep 02, 2025
Reviving a Small-Town Hardware Store: 3 Sons Hardware | Sponsored by Do it Best Group
Aug 28, 2025
Competing as an Independent: Tri County Lumber Company | Sponsored by Do it Best Group
Aug 26, 2025
American-Made Products & Marketing Budgets, Randy's Hardware | Sponsored by Do it Best Group
Aug 21, 2025
Beyond Lumber: 100 Years of Family Business at Cofer Brothers with Katie Cofer Irvine
Aug 19, 2025
Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group
Aug 14, 2025
Building Legacy: A Century of Lumber and Leadership with Chip Cofer of Cofer Brothers
Aug 12, 2025
The Future of Building Products: AI, Innovation, and Market Evolution with Nick Pesl
Aug 05, 2025
Unlocking Greatness When No One Believes In You With Jacob Emery
Jul 29, 2025
Grit, Leadership, & Owning Your Value: The Iron & Infrastructure Podcast Reshare
Jul 22, 2025
Branding, Grit, & The New Face of Construction: Blue-Collar BS Reshare
Jul 15, 2025
Mastering Sales Beyond Price: Jim Wilcox, CEO of Wilcox & Associates
Jul 08, 2025
AI, Consistency, & the Power of Follow-Up with Syndi Sim
Jul 01, 2025
Defying Expectations: Building Resilience in Male-Dominated Industries with Gina Schaefer
Jun 24, 2025
Design, Detail, and Distinction: Elevation Building Co. with COO, Eric Reidinger
Jun 17, 2025
How Executives Can Leverage LinkedIn for Business Growth with Melanie Borden
Jun 10, 2025
Beyond Brick and Mortar: Preserving Business Legacies in Construction with Kim Peffley
Jun 03, 2025
Transforming Hardware Stores: How Nation's Best Creates Retail Magic with Chris Miller
May 27, 2025
Small, Nimble, and Thriving: How Independent Lumberyards Compete in a Consolidating Market with Erin Moore
May 20, 2025
Building Legacy with Innovation: The Future of Independent Lumber Yards with Mark Blickenstaff
May 20, 2025
Exit With Purpose: Creating Value When It's Time to Let Go with Deborah Everson
May 16, 2025
A Brand That Sells: Mastering B2B Branding with Stefanie Couch
May 13, 2025
Unleash Your Brand's Story: Marketing for Building Industry Success with Beth Carr
May 06, 2025
Navigating Industry Challenges: From Talent Recruitment to AI Implementation with Craig Webb
Apr 29, 2025
Champions of Independents: Do it Best Group's Vision for Growth w/ CEO Dan Starr
Apr 22, 2025
How To Rise In Construction with Stefanie Couch (The Builder Upper Show Guest Episode)
Mar 04, 2025
Do it Best Spring Market Preview with Stefanie Couch and Ryan Cooley
Mar 04, 2025
Construction Industry AI and Brand Building with Stefanie Couch (guest episode on the Specified Growth Podcast)
Mar 03, 2025
World Millwork Alliance Podcast with Paradigm's John Wheeler
Jan 24, 2025
The Power of Consistency and Focused Goals for Success
Jan 01, 2025
Marion Pulse
Dec 31, 2024
Casey Ritter
Dec 29, 2024
Keeley Ehrenriech
Dec 28, 2024
Amy Roosa
Dec 23, 2024
Judy Haney
Dec 03, 2024
How To Get What You "Want"- Goal Setting Tips for Success
Nov 18, 2024
Hacia Atherton
Oct 25, 2024
Josh Luebker
Oct 08, 2024
Cory Charles
Sep 19, 2024
Stacy Ennis
Aug 29, 2024
Ross Brouse
Aug 24, 2024
Andrew Brown
Jul 26, 2024
Laura Workman
Jul 10, 2024
Katy Devlin
Jun 25, 2024
Megan Shapiro
Jun 11, 2024
Leah Hadley
May 30, 2024
Tina Breen
May 22, 2024
Episode 7: Amber Deimler
May 14, 2024
Episode 6: Melanie Dettmer
May 07, 2024
Episode 5: John Wheeler
Apr 30, 2024
Episode 4: Katie Allen
Apr 23, 2024
Deb Curtis
Apr 16, 2024
Gina Schaefer
Apr 09, 2024
Abby Cornelius
Apr 02, 2024