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Episode | Date |
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E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing
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May 27, 2025 |
E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches
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May 20, 2025 |
E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday
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May 13, 2025 |
E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose
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May 06, 2025 |
E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton
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Apr 29, 2025 |
E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance
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Apr 22, 2025 |
E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth
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Apr 15, 2025 |
E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig
|
Apr 08, 2025 |
E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative
|
Apr 01, 2025 |
E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results
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Mar 25, 2025 |
E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth
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Mar 18, 2025 |
E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More
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Mar 11, 2025 |
E049: How Digital Product Fuels DTC Growth with Connor Dault
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Mar 04, 2025 |
E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul
|
Feb 25, 2025 |
E047: Blending Brand Identity with Performance Marketing at the Highest Level
|
Feb 18, 2025 |
E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads
|
Feb 11, 2025 |
E045: Onboarding: How To Get The Best Out of Your New Hire from Day One
|
Feb 04, 2025 |
E044: Hiring: How To Build and Structure Your Team For Success
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Jan 28, 2025 |
E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?
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Jan 21, 2025 |
E042: Our 2025 DTC Predictions Review
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Jan 15, 2025 |
E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV
|
Jan 07, 2025 |
E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad
|
Dec 31, 2024 |
E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness
|
Dec 24, 2024 |
E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships
|
Dec 17, 2024 |
E037: BFCM Debrief! The Marketing Strategies That Paid Off - And The Ones That Didn't
|
Dec 10, 2024 |
E036: Our Biggest Mistakes & Lessons Learnt This Year
|
Dec 03, 2024 |
E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results
|
Nov 26, 2024 |
034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend
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Nov 19, 2024 |
E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale
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Nov 12, 2024 |
E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann
|
Nov 05, 2024 |
E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success
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Oct 30, 2024 |
E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing
|
Oct 22, 2024 |
E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot
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Oct 15, 2024 |
E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More
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Oct 08, 2024 |
E027: How We Set Goals, Attribution Limitations and KPIs for Growth
|
Oct 01, 2024 |
E026: Shopify President Harley Finkelstein on Founder Mode, Chaos Monkeys & The Future of Shopify
|
Sep 24, 2024 |
E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates
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Sep 17, 2024 |
E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing
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Sep 10, 2024 |
E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO
|
Sep 03, 2024 |
E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays
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Aug 27, 2024 |
E021: Shane Rostad on CRO: The DOs and DON'Ts of Conversion Rate Optimization
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Aug 20, 2024 |
E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?
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Aug 13, 2024 |
E019 Debriefing Our Prime Day Tactics & Results, & How We’re Hiring, Managing & Building Our Teams
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Aug 06, 2024 |
E018: Optimizing Your Ad Creative Strategy: Creative Fatigue, Format Diversity and Meta Insights
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Jul 30, 2024 |
E017: The Sweepstakes Tactics To Create Tentpole Moments
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Jul 23, 2024 |
E016: Breaking Down Twitter's Hot Takes!
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Jul 16, 2024 |
E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads
|
Jul 09, 2024 |
E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More
|
Jul 02, 2024 |
E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
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Jun 25, 2024 |
E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
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Jun 18, 2024 |
E011: Going Global: How We're Approaching International Expansion
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Jun 11, 2024 |
E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
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Jun 04, 2024 |
E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
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May 28, 2024 |
E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
|
May 21, 2024 |
E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
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May 14, 2024 |
E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing
|
May 07, 2024 |
E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!
|
Apr 30, 2024 |
E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes
|
Apr 23, 2024 |
E003: Holistic Retention Strategies and Driving LTV
|
Apr 16, 2024 |
E002: Creative Testing, Content Creation and Ad Performance Analysis
|
Apr 09, 2024 |
E001: A Deep Dive into attribution and measurement
|
Apr 02, 2024 |