So.. you've decided to take the leap, you're building and ready for take-off but marketing sucks and you have no idea how to tell your story? How to communicate what you do, clearly. How to become visible and get found online. Each week I sit down with women midlife who transitioned from employee to female entrepreneur building businesses with purpose across alternative health, somatic or therapist businesses and share their learnings, frameworks and how they found a way to be seen, and build trust, without losing themselves in the process. We talk about the hesitation to self-promote for women midlife - versus the absolute business necessity of being visible to attract clients and customers. I’m Mel, a premium brand strategist helping purpose-driven women entrepreneurs uncover their difference and tell their story - in a way that feels safe and makes the right people say yes. I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, Baileys. Yet - when it came to promoting myself - I froze. I did the work, I believed in the work, and then at the last moment I hid the author. The microphone was my biggest fear. Then it was my cure. And I can help you get there too. I am the ultimate proof of concept that you can become "happily visible". I'm a mama with a little girl in primary school. I've built a portfolio career across brand consulting and helping people with self-marketing. I run Sunny Chapter - "THE conversation-first content studio" where I help purposeful women build trust through conversation-led marketing. I work with coaches, therapists and practitioners whose work is transformative but difficult to explain. I don’t teach you to become a content creator. Instead I interview you so your own words and tone and voice become your marketing. Because the best marketing isn’t created. It’s extracted. WHAT'S NEXT? Subscribe and follow the podcast! Get the Sunday Shift for strategies and frameworks - https://sunnychapter.com/subscribe Contact Us: hey@sunnychapter.com