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'Lifting the curtain' on how Market Research tackles big business questions. In each episode we take a typical business issue and look critically at what happens from both a client side and agency side perspective. We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.
Episode | Date |
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Insights Unveiled - Brand Communication
|
May 14, 2024 |
Insights Unveiled - Market Opportunity Sizing
|
May 07, 2024 |
Insights Unveiled - Innovation
|
Apr 30, 2024 |
Insights Unveiled - Uncovering Consumer Needs
|
Apr 23, 2024 |
Insights Unveiled - Trends
|
Apr 14, 2024 |