The Apartment Department
By Chris Johnson & Anne Baum
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Image by Chris Johnson & Anne Baum
Category: Marketing
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Episodes: 49
Description
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
| Episode | Date |
|---|---|
|
How Apartment Search is Changing with Martin Canchola
|
May 26, 2026 |
|
The New Rules of Multifamily Marketing with Brian Miller
|
May 11, 2026 |
|
Performance Management in Multifamily: How to Build a Results-Driven Team
|
Apr 28, 2026 |
|
The Shift from Reactive Marketing to Performance Partner with Justin Godwin
|
Apr 14, 2026 |
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From Photos to Performance: Building a Visual Content System That Drives Leasing
|
Mar 31, 2026 |
|
Stop Marketing in a Silo: Bridging Strategy and Site Teams
|
Mar 03, 2026 |
|
Jillian Fikkert on Earning a Seat at the Table: How Marketing Leaders Build Internal Influence
|
Feb 17, 2026 |
|
Renters Decide Before They Tour: The New Reality of Multifamily Marketing
|
Feb 03, 2026 |
|
Collaboration and Creativity in Multifamily with Kara Rafferty
|
Jan 20, 2026 |
|
AI Fluency: Moving from Concept to Practice in Multifamily
|
Jan 06, 2026 |
|
Community Engagement Strategy for Multifamily Occupancy with Ben Pleat
|
Dec 16, 2025 |
|
Automating the Routine to Elevate the Human Experience: AI Success with Arthur Kosmider and Brent Camp
|
Dec 02, 2025 |
|
Digital Curb Appeal and the Era of Authenticity with Daniel Paulino
|
Nov 18, 2025 |
|
The Future is Automated: Transforming Multifamily Operations with Minna Song
|
Nov 04, 2025 |
|
The 2025 Blueprint Edition: Justin Jones, Shelly Steitz, Anne Baum
|
Oct 21, 2025 |
|
Cleaning Up the Noise: Establishing a True Data Strategy with Marge Enrique
|
Sep 30, 2025 |
|
From 4.5 Stars to ROI: Opiniion's Data-Driven Approach to Resident Satisfaction
|
Sep 16, 2025 |
|
Apartment Marketing Analytics: Data, AI, and Lead Nurturing Strategies with Aimee Farmer
|
Sep 02, 2025 |
|
The Future is Now: How to Win at SEO and GEO with Brooke Henderson
|
Aug 19, 2025 |
|
All Things Zillow Rentals: A Deep Dive with Jami Thomas
|
Aug 05, 2025 |
|
Turbocharge your Google Ranking with Hyper-Effective Local Pages: An AI Love Story
|
Jul 22, 2025 |
|
AI, Customization, and Humans: The Formula for Leasing Success
|
Jul 08, 2025 |
|
Supporting a Prospect First Experience with Technology
|
Jun 03, 2025 |
|
Apartment Marketing Strategies: SEO, Video, and Industry Trends with Paul Burke
|
May 13, 2025 |
|
Unified Multifamily Marketing: Centralization, Tech, and ROI with Grady Newman
|
Apr 29, 2025 |
|
Streaming Video Ads for Multifamily: Marketing Strategies with Kristi Fickert
|
Apr 15, 2025 |
|
Apartment Leasing Journey Optimization: Lessons from 600 Secret Shops with Eden Chai
|
Mar 25, 2025 |
|
Smarter Apartment Marketing: Efficiency, AI, and Tech with Sarah Wieman
|
Mar 11, 2025 |
|
Future of Multifamily: Innovation, AI, and Operational Strategy with Chelsea Kneeland
|
Feb 04, 2025 |
|
Solving Apartment Occupancy Challenges: Marketing ROI and Operator Insights with Stacey Hampton
|
Jan 21, 2025 |
|
Hello 2025: A Year in Review with Chris and Anne
|
Jan 07, 2025 |
|
What’s Next in Multifamily Marketing: Trends and Strategies with Sarah Wieman
|
Dec 17, 2024 |
|
Geo-Fencing & Streaming Ads for Multifamily Marketing: Strategies with Matthew Kilmurry
|
Dec 03, 2024 |
|
Apartment Marketing Strategy: Brand, Gap Analysis, and Centralization with Lauren Dewey
|
Nov 19, 2024 |
|
Apartment Website Design: Are Your Sites Built for Renters or Marketing?
|
Nov 05, 2024 |
|
AI and Tech for Faster Apartment Leasing: Speed to Lease Strategies with Paul Yount
|
Oct 22, 2024 |
|
Multifamily Marketing Trends: AI, Data, Role Specialization & Collaboration from Blueprint
|
Oct 08, 2024 |
|
Multifamily Marketing Insights: Janet Rosseth on Trends, Strategy, and Industry Leadership
|
Sep 24, 2024 |
|
How Top Operators Use TikTok, Geo-Fencing, and Branding to Lease Apartments Faster
|
Aug 27, 2024 |
|
Apartment Website Strategy: Are Property Websites Still Designed for Today’s Renters?
|
Aug 13, 2024 |
|
How Renters Search for Apartments Is Changing | TikTok, Google SGE & Discovery
|
Aug 02, 2024 |
|
Resident Retention in Multifamily: Why Branding Matters More Than You Think
|
Jul 23, 2024 |
|
Can TikTok Ads Lease Apartments? Using Geo-Fencing and Social Ads in Multifamily Marketing
|
Jul 10, 2024 |
|
Apartment Reviews & Ratings: How Online Reputation Impacts Leasing and NOI
|
Jun 11, 2024 |
|
AIM 2024: Our Must-Do Takeaways!
|
May 29, 2024 |
|
Apartment Listing Sites Explained: How ILS Platforms Fit Into Multifamily Marketing
|
May 03, 2024 |
|
How to Reduce Apartment Vacancy: Strategies to Lease Units Faster and Increase Revenue
|
May 03, 2024 |
|
Foolproof Way to Increase Conversion Rates: The Power of Follow-Ups
|
May 03, 2024 |
|
Welcome to the Apartment Department
|
May 03, 2024 |