Content Marketing, Engineered Podcast | TREW Marketing
By TREW Marketing & Wendy Covey
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Category: Marketing
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Episodes: 208
Description
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
| Episode | Date |
|---|---|
|
AI Visibility: The Future of Search Optimization
|
Nov 13, 2025 |
|
How to Revamp an Outdated Distributor Program
|
Oct 30, 2025 |
|
AI Success Story: Streamlining Lead Qualification, Sales Outreach, and Personalization
|
Oct 16, 2025 |
|
Everything We Learned at Content Marketing World
|
Oct 02, 2025 |
|
A Sneak Peek at the 2026 Industrial Marketing Summit
|
Sep 18, 2025 |
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How Live Chat Influences the Buyer’s Journey and Boosts Sales Efficiency
|
Sep 04, 2025 |
|
Unifying Sales and Marketing with A. Lee Judge's CASH Framework
|
Aug 21, 2025 |
|
What is THE SEO Alligator? A New Challenge in Search Metrics
|
Aug 07, 2025 |
|
Brand Marketing with Technical Publications — From PR to Ad Campaigns
|
Jul 24, 2025 |
|
Extending your Corporate Message Successfully as your Brand Grows
|
Jul 10, 2025 |
|
How to Create Kick-Ass PR Campaigns for Engineering Companies
|
Jul 09, 2025 |
|
A Technical Editor-in-Chief's Perspective on PR Best Practices
|
Jul 01, 2025 |
|
Lessons from the Automate 2025 Show Floor
|
May 22, 2025 |
|
Comparing Content Preferences of Engineers in Europe and the US
|
May 15, 2025 |
|
Behind the Questions: Inside the 2025 State of Marketing to Engineers Report
|
May 01, 2025 |
|
Navigating Industrial Marketing Challenges in a Shifting Economy
|
Apr 17, 2025 |
|
A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
|
Apr 08, 2025 |
|
Leveraging First Party Data in a Cookieless Marketing Landscape
|
Mar 20, 2025 |
|
Recapping the 2025 Industrial Marketing Summit
|
Mar 06, 2025 |
|
Could Amazon be the Industrial Sales Channel You're Missing?
|
Feb 20, 2025 |
|
Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
|
Feb 13, 2025 |
|
How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
|
Jan 30, 2025 |
|
From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
|
Jan 16, 2025 |
|
The Power of Qualitative Research to Level Up Your Brand
|
Dec 12, 2024 |
|
The State of AI: Chatbots, Reasoning Models, and Agents
|
Dec 05, 2024 |
|
Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape
|
Nov 21, 2024 |
|
Getting Personal: When Authenticity is a Winning Sales Strategy
|
Nov 14, 2024 |
|
Marketing Insights from Gardner's Industrial Buying Influence Report
|
Nov 07, 2024 |
|
Recapping Our Time at Content Marketing World 2024
|
Oct 31, 2024 |
|
Find Your People at the Industrial Marketing Summit
|
Oct 24, 2024 |
|
Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
|
Oct 17, 2024 |
|
How to Leverage Clean Data and AI for Effective Email Marketing
|
Oct 10, 2024 |
|
Sales vs. Marketing: How to Bridge the Divide
|
Oct 03, 2024 |
|
The Eight Pillars of ROI-Driven Marketing for Manufacturers
|
Sep 26, 2024 |
|
AI Strategies and Tools for Industrial Marketers
|
Sep 19, 2024 |
|
Building a Career Marketing for B2B Tech Startups
|
Sep 12, 2024 |
|
Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement
|
Sep 05, 2024 |
|
What to Expect at the Marketing AI Conference (MAICON) 2024
|
Aug 22, 2024 |
|
How We're Using AI Tools for Content Marketing
|
Aug 08, 2024 |
|
SEO Series: Is Inbound Marketing Still Working?
|
Aug 01, 2024 |
|
SEO Series: What the Heck is Going on at Google?!
|
Jul 25, 2024 |
|
How B2B PR Should Fit into Your Integrated Marketing Strategy
|
Jul 18, 2024 |
|
The Secrets to Growth for System Integrators with Jack Barber
|
Jul 11, 2024 |
|
Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
|
Jun 27, 2024 |
|
How Honest and Strategic Messaging Led to Rapid Growth for Engineering Firm Hallam-ICS
|
Jun 20, 2024 |
|
Navigating Data and Content in the Era of Generative AI with Christopher Penn
|
Jun 13, 2024 |
|
Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
|
Jun 06, 2024 |
|
Email Marketing Myths Debunked: What Really Works in 2024
|
May 30, 2024 |
|
Trade Show Marketing Strategies from Automate 2024
|
May 16, 2024 |
|
Navigating Modern Manufacturing: AI, Recruitment, and Marketing
|
May 09, 2024 |
|
A Masterclass in Rebranding and Authenticity with Gray Solutions
|
May 02, 2024 |
|
How to Add Value-Driven Videos to Your Content Marketing Mix
|
Apr 25, 2024 |
|
What We've Learned from the Pilot of Google's Search Generative Experience (SGE)
|
Apr 18, 2024 |
|
Strategies Technical Marketers Can Borrow from the B2C Playbook
|
Apr 12, 2024 |
|
A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
|
Apr 04, 2024 |
|
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
|
Mar 28, 2024 |
|
The Power of Developing a Personal Brand in an Industrial Sales Role
|
Mar 21, 2024 |
|
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
|
Mar 14, 2024 |
|
Why Successful Technical Companies Rely on Content Marketing
|
Mar 07, 2024 |
|
Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
|
Feb 29, 2024 |
|
The Importance of Online Reputation Management for Industrial Companies
|
Feb 22, 2024 |
|
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
|
Feb 15, 2024 |
|
A Quick Recap of the 2024 Industrial Marketing Summit
|
Feb 09, 2024 |
|
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
|
Jan 25, 2024 |
|
Building A Strong Personal Brand with Chris Luecke
|
Jan 18, 2024 |
|
What Marketing Metrics You Should be Tracking in 2024
|
Jan 11, 2024 |
|
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
|
Jan 04, 2024 |
|
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
|
Dec 21, 2023 |
|
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
|
Dec 14, 2023 |
|
Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions
|
Dec 07, 2023 |
|
Become a Better Technical Writer with the Content Writing, Engineered Course
|
Nov 30, 2023 |
|
The Keys to Successful Sales Enablement with Pam Didner
|
Nov 16, 2023 |
|
Staying Top-of-Mind During the Technical Buyer’s Journey
|
Nov 09, 2023 |
|
How Manufacturers Can Forge a Winning Relationship with Their Distributors
|
Nov 02, 2023 |
|
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Comarketing, and Developing Empathy
|
Oct 26, 2023 |
|
Everything You Need to Know About the 2024 Industrial Marketing Summit
|
Oct 19, 2023 |
|
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
|
Oct 12, 2023 |
|
Valuable Takeaways from Content Marketing World 2023
|
Oct 05, 2023 |
|
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
|
Sep 28, 2023 |
|
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
|
Sep 21, 2023 |
|
How to Turn the Knowledge of Your SMEs into Exceptional Content
|
Sep 14, 2023 |
|
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
|
Sep 07, 2023 |
|
How to Create Kick-Ass Presentations
|
Aug 31, 2023 |
|
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
|
Aug 24, 2023 |
|
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
|
Aug 17, 2023 |
|
How Industrial Marketers Approach Influencers, Storytelling, Video, and Personal Brands
|
Aug 10, 2023 |
|
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
|
Aug 03, 2023 |
|
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
|
Jul 20, 2023 |
|
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
|
Jul 13, 2023 |
|
The Future with HubSpot - New AI CRM and Generative Writing Tools
|
Jun 23, 2023 |
|
Cultivating Connections Through Regional Technology Councils
|
Jun 15, 2023 |
|
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
|
Jun 08, 2023 |
|
Creating Your Manufacturing Marketing Foundation
|
Jun 01, 2023 |
|
SEO Series | Taking a Conversion-Focused Approach to SEO
|
May 18, 2023 |
|
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
|
May 09, 2023 |
|
Research Series | 2023 CMI Manufacturing Content Marketing Report
|
May 04, 2023 |
|
Research Series | 2023 State of Marketing to Engineers
|
Apr 27, 2023 |
|
15th TREWversary, and Oh How Marketing Has Changed
|
Apr 20, 2023 |
|
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
|
Apr 13, 2023 |
|
GA4 is Here...It's Time to Bid UA Farewell Forever
|
Apr 06, 2023 |
|
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
|
Mar 23, 2023 |
|
Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference
|
Mar 09, 2023 |
|
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
|
Feb 23, 2023 |
|
The Path to Achieving Corporate Thought Leadership
|
Feb 10, 2023 |
|
Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci
|
Jan 26, 2023 |
|
From Marketing Book Group To Corporate Cohesion
|
Jan 06, 2023 |
|
eCommerce for All Manufacturers
|
Dec 15, 2022 |
|
Why Does Keysight Have a Resident Geek?
|
Dec 01, 2022 |
|
Trends at TREW Marketing
|
Nov 10, 2022 |
|
2022 Fall Marketing Conference Round-Up
|
Oct 20, 2022 |
|
Influencer Marketing in Electronics and Semiconductor
|
Oct 06, 2022 |
|
Edgy Authenticity in Cybersecurity
|
Sep 22, 2022 |
|
Lasso Your Content Chaos
|
Sep 08, 2022 |
|
Gratitude Culture as a Competitive Differentiator
|
Aug 25, 2022 |
|
2022 Content Marketing World Industrial Summit Preview
|
Aug 11, 2022 |
|
Nimble Event Strategy with Garrett Burnett
|
Jul 28, 2022 |
|
Maximizing Membership in an Industry Association
|
Jul 14, 2022 |
|
The Scrappy Solo Tech Marketer
|
Jun 30, 2022 |
|
Video Marketing with Friends in Manufacturing
|
Jun 16, 2022 |
|
Ramping Up in a New B2B Marketing Role
|
Jun 02, 2022 |
|
Moving to Google Analytics 4
|
May 19, 2022 |
|
How Manufacturing Marketers Impact Rep Growth with Ellen Albright
|
May 05, 2022 |
|
Company Culture Communication with Lee Chapman
|
Apr 21, 2022 |
|
ABM Readiness, Measurement, and Winning Tactics with Joe Quinn
|
Apr 07, 2022 |
|
A Technical Leader's Inbound Marketing Journey with Matt Eurich
|
Mar 24, 2022 |
|
Evolve Your Google Adwords Strategy with Glenn Schmelzle
|
Mar 10, 2022 |
|
Communicating Through Body Language With David Schneer
|
Feb 24, 2022 |
|
Manufacturing Marketing Research Findings with Lisa Beets
|
Feb 11, 2022 |
|
2022 State of Marketing to Engineers Research Highlights with Christian Haight
|
Jan 27, 2022 |
|
Context Matters: Writing for Engineers with Adam Kimmel
|
Jan 13, 2022 |
|
2021 Wrap Up and Look Ahead to 2022
|
Dec 30, 2021 |
|
Media Miniseries | Successfully Pitching Media with Lisa Peterson
|
Dec 16, 2021 |
|
Media Miniseries | Using Newswires in Your Media Strategy with Glenn Frates
|
Dec 14, 2021 |
|
Media Miniseries | Connecting Via Online Communities with Erik Jansen
|
Dec 09, 2021 |
|
Media Miniseries | Match Your Marketing Goals to Advertising Products with Patrick Carmody
|
Dec 07, 2021 |
|
Media Miniseries | Intro to Advertising for Technical B2B Companies with Lee Douglas
|
Dec 02, 2021 |
|
Media Miniseries | Engaging Technical Editors with Gary Lerude
|
Nov 30, 2021 |
|
Your 2022 Marketing Planning Guide, Jennifer Dawkins
|
Nov 22, 2021 |
|
Misconceptions About Engineering & Scientific Buyers with Sandy Williams
|
Nov 18, 2021 |
|
Using a Data-Driven SEO Approach with Kyle Roof
|
Nov 04, 2021 |
|
INBOUND 2021 Recap with Julia Fellows
|
Oct 21, 2021 |
|
Digital Customer Engagement Maturity Model with Richard Barnett
|
Oct 07, 2021 |
|
Takeaways from 346 Marketing & Sales Books with Douglas Burdett
|
Sep 24, 2021 |
|
Secrets to Building a High-Peforming B2B Website With Erin Moore and Jamie Tokarz
|
Sep 09, 2021 |
|
Overcoming Imposter Syndrome in Manufacturing Marketing with Sam Morgan
|
Aug 26, 2021 |
|
Why B2B Companies are Adopting HubSpot
|
Aug 12, 2021 |
|
Engineer Transformed To Marketer With Chad Pasho
|
Jul 15, 2021 |
|
Serving Engineers Through Visual Search with Matt Judge
|
Jul 01, 2021 |
|
Acquisition Rebranding With Genuen Leadership
|
Jun 17, 2021 |
|
Women In Electronics With Jackie Mattox
|
Jun 03, 2021 |
|
Serving Our Industrial Heros Through Content Marketing with Chris Grainger
|
May 20, 2021 |
|
Shifting to Inbound Marketing in Acoustic Engineering with Sabrina De Veylder-Pahwa
|
May 06, 2021 |
|
Virtualizing the Field Sales Role in Electronic Components with Michael Knight
|
Apr 22, 2021 |
|
April Fools Special: When and How to Newsjack
|
Apr 01, 2021 |
|
LinkedIn | New Features & Key Takeaways with Julia Fellows
|
Mar 29, 2021 |
|
LinkedIn | High-Performing Campaigns with Erin Moore
|
Mar 25, 2021 |
|
LinkedIn | Boost your Ad Performance with AJ Wilcox
|
Mar 22, 2021 |
|
LinkedIn | Measure and Master Engagement with Scott Ingram
|
Mar 18, 2021 |
|
LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi
|
Mar 15, 2021 |
|
LinkedIn | Stop the Sales Noise with Susan Tatum
|
Mar 11, 2021 |
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LinkedIn | Don't Be Boring with John Espirian
|
Mar 08, 2021 |
|
Introducing the March LinkedIn Madness Miniseries
|
Mar 04, 2021 |
|
Deconstructing the Writing Process with Morgan Norris
|
Mar 01, 2021 |
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2021 State of Marketing to Engineers Research Findings with Jenn Corcoran
|
Feb 18, 2021 |
|
What The #*$! is Digital Transformation and How To Get Started
|
Feb 04, 2021 |
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Video Shouldn't Be This Complicated With Bryan Fittin
|
Jan 22, 2021 |
|
2020 Wrap Up and Look Ahead to 2021
|
Jan 07, 2021 |
|
Survival Tips For The Solo Marketer With Julia Fellows
|
Dec 17, 2020 |
|
Two-Step Content Approach Grows Consulting Business With Jason Swenk
|
Dec 03, 2020 |
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Why Product Launches Fail With Sean Sheppard
|
Nov 19, 2020 |
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AI-Powered Marketing With Paul Roetzer
|
Nov 12, 2020 |
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Establishing A Community With James Mulvany
|
Nov 05, 2020 |
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Conducting Customer Interviews With Morgan Norris
|
Oct 29, 2020 |
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Sales And Marketing Teamwork With Todd VanGilder
|
Oct 22, 2020 |
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Creating a Personal Brand With Doc Williams
|
Oct 08, 2020 |
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Why Business Strategy is Key to Effective Marketing
|
Oct 01, 2020 |
|
Building An Audience With Josh Tapp
|
Sep 24, 2020 |
|
Niche Content Marketing In Metalworking With Nick Goellner
|
Sep 17, 2020 |
|
Why Marketing Is Not Respected And What To Do About It
|
Sep 03, 2020 |
|
Google's New Algorithm Change With Jeff Atkinson
|
Aug 27, 2020 |
|
The Power Of Co-Marketing With Chris McLaughlin
|
Aug 20, 2020 |
|
No Excuse Approach To Industrial Videos And Podcasts With Chris Luecke
|
Aug 13, 2020 |
|
Should You Add Retargeting To Your Content Marketing Plan?
|
Jul 31, 2020 |
|
The Ins and Outs of B2B Podcasting With Alban Brooke
|
Jul 23, 2020 |
|
What Makes A Purchasing Agent Tick With Nate Peo
|
Jul 16, 2020 |
|
Introducing Content Marketing, Engineered Academy
|
Jul 09, 2020 |
|
Getting Started With Content Marketing
|
Jun 25, 2020 |
|
Be a Better Technical Content Writer With Lance Looper
|
Jun 19, 2020 |
|
Engage Potential Buyers With Webinars With Dani Hao
|
Jun 11, 2020 |
|
Create High-Performing Technical Content With Peter Matthews
|
Jun 05, 2020 |
|
The Writer's SEO Toolbox With Tom Gerencer
|
May 29, 2020 |
|
Content Marketing Engineered... The Book
|
May 22, 2020 |
|
Account Growth Strategies With Sydney Sloan
|
May 14, 2020 |
|
Educating Millennial Buyers With David Caron
|
May 07, 2020 |
|
Top 5 Marketing Investments System Integrators Need to Make Now With Lisa Richter
|
Apr 30, 2020 |
|
How To Create CAD Content for Industrial Manufacturers With Adam Beck
|
Apr 23, 2020 |
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Living your Unique Value Proposition with Jeff Olsen
|
Apr 16, 2020 |
|
Recruiting and Retaining Content Marketing Talent With Lee Chapman
|
Apr 09, 2020 |
|
Annuity of Inbound Marketing With JD Sherman
|
Mar 31, 2020 |
|
Crisis Communications With Morgan Norris
|
Mar 25, 2020 |
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Improving Web Performance Through SEO and Usability With Denise Goluboff
|
Mar 10, 2020 |
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Why Video Should be a Top Content Investment with Tyler Lessard
|
Mar 05, 2020 |
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Should I Measure This? with Tim Wilson
|
Feb 27, 2020 |
|
Why You Think You Need a Custom Website, But Don't with Erin Gleeson
|
Feb 27, 2020 |
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Making the Move to Inbound Marketing with Ken Wolcott
|
Feb 27, 2020 |
|
Brand Storytelling for Technical Companies with Morgan Norris
|
Feb 27, 2020 |
|
Critical Insights to 2020 Industrial Marketing with Amber Cooleen
|
Feb 27, 2020 |
|
Why You Should Listen to Content Marketing, Engineered
|
Feb 27, 2020 |