FutureCraft GTM

By Erin Mills & Ken Roden

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Category: Marketing

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Episodes: 24

Description

FutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.

Episode Date
Special Episode: Why Customer Success Can’t Be Automated (And What AI Can Actually Do)
Dec 18, 2025
Why AI Rollouts Failed in 2025, And What's Actually Working in Go-to-Market
Nov 13, 2025
Boring Problems, Big Wins, Community‑Driven AI Adoption
Nov 06, 2025
From Funnels to Playgrounds: Atlassian's Ashley Faus on Human-Centered Marketing in the AI Era
Oct 30, 2025
Acceptable Mistakes & Ruthless Prioritization: How Top PMMs Are Winning in AI GTM
Aug 14, 2025
On AI: Replacing Recruiters, Scaling Agents, and Getting Out of the Pilot Phase
Aug 07, 2025
The AI Adoption Plateau: Why Change Management Still Rules Everything
Jul 31, 2025
AI, AEO, and GTM Engineering: How to Build a B2B Marketing Engine
Jul 24, 2025
No More Slop: AI That Actually Works for GTM
Jul 17, 2025
Inside the AI Agent Workflow: What n8n Makes Possible for Non-Technical Builders with Chase Hannegan
Jul 10, 2025
Unearthing AI's Potential: Unlocking AI’s Hidden Power in Sales, SEO & Strategy
Jul 03, 2025
Pressure Tested: Paradox Leadership and AI Execution
Jun 26, 2025
GTM 2.0: Coach K on Winning with AI-Driven Strategy
Jun 19, 2025
How to Scale GTM with AI SDRs, Digital Twins & a Growth Mindset
Jun 12, 2025
How AI Is Rewriting Go-To-Market Playbooks
Jun 05, 2025
Using AI to Drive Sales and Marketing Performance: Insights from Matt Heinz
Aug 09, 2024
Moving beyond the Gen AI use case frenzy and driving an AI-fueled marketing strategy with Lara Shackelford
Jul 25, 2024
Pledge Allegiance to AI?: Content & SEO with Andy Crestodina
Jul 04, 2024
Brand Survival Guide: Adapting to the AI Era, Tackling Deepfakes, and Upholding Ethics with Karrie Sanderson
Jun 27, 2024
Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee Perry
Jun 20, 2024
Beyond Dashboards: Democratizing Data and Demystifying MOPs with Grant Grigorian
Jun 13, 2024
The AI Marketing Masterclass: Transformative Adoption and Inclusive Strategies with Liza Adams
Jun 06, 2024
From 0 to AI Hero: Cutting-Edge Tactics with guest Nicole Leffer
May 30, 2024
Season 1, Episode 0: FutureCraft Marketing Trailer
May 11, 2024