Making Marketing Matter

By Lancaster University Management School

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Category: Marketing

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Episodes: 10

Description

Discover a whole new world of marketing.

Here at Lancaster University Management School, we are at the forefront of the discipline.

In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.

We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you may may never have imagined were associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.

Our lecturers teach future marketeers and provide an insight into the unique experience Lancaster has to offer.

Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/


Episode Date
The Next Generation of Marketers
Jul 22, 2024
Mad Men and Women
Jul 15, 2024
Consumer Attitudes and Behaviours
Jul 08, 2024
Marketing and The Law
Jul 01, 2024
Dark Tourism
Jun 24, 2024
Sustainable Markets
Jun 17, 2024
Digital Marketing and Social Media
Jun 10, 2024
Problematic Consumption
Jun 03, 2024
Vulnerable Consumers
May 27, 2024
The Accessible Marketplace
May 20, 2024