Open Market

By Joe Zappa

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Image by Joe Zappa

Category: Marketing

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Episodes: 38

Description

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

Episode Date
Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe
Feb 19, 2025
Debate! Outcomes Era vs Quality Era with Erez Levin
Feb 12, 2025
The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop
Feb 05, 2025
The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson
Jan 29, 2025
How Adtech GTM Is Changing with Peer39 CEO Mario Diez
Jan 22, 2025
Live from CES: What's Next for Viant AI with Viant CEO Tim Vanderhook
Jan 15, 2025
Building a Community with AdTech God
Jan 08, 2025
Lessons from 2024 and Predictions for 2025
Jan 01, 2025
Inventing Performance TV with Jason Fairchild
Dec 18, 2024
Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman
Dec 11, 2024
Charting New Territory for DMPs with Permutive CEO Joe Root
Dec 04, 2024
Getting in the Arena with Matt Barash
Nov 25, 2024
Moving Marketing to the Boardroom with Goodway Group CEO Jay Friedman
Nov 20, 2024
Preaching in the Desert with ID5's Mathieu Roche
Nov 13, 2024
Expanding CTV Access to SMBs with Vibe’s Arthur Querou
Nov 04, 2024
Deep Dive on Acquisitions with LUMA’s Terry Kawaja
Oct 30, 2024
“The Most Anticlimactic Moment” and Other Lessons from Undertone
Oct 23, 2024
Why Sincera Is So Bad at Marketing with Sincera Founder Mike O'Sullivan
Oct 16, 2024
Taste as a Differentiator, Hiring a Head of Growth, and Zuck
Oct 09, 2024
Building Businesses on Thought Leadership with Eric Seufert
Oct 02, 2024
The Vanderhooks on the Best Adtech Product Launch… Ever?
Sep 25, 2024
The Common Traits of Eric’s 3 Most Successful Investments
Sep 18, 2024
Founder Mode with mParticle's Michael Katz
Sep 11, 2024
Building a Dynamic Culture and Tackling Big Problems with Brian O’Kelley
Sep 04, 2024
The Non-Founder Path to CEO with Lauren Wetzel
Aug 28, 2024
PR Is Dead. Long Live PR!
Aug 21, 2024
How Do You Become an Investor?
Aug 14, 2024
Marketing Grab Bag: Attribution, Cookies, and Toad!
Aug 07, 2024
Building Sales Orgs at Twitter and tvScientific with Chris Riedy
Jul 31, 2024
What Does Strategic Marketing Actually Look Like?
Jul 24, 2024
How Eric and Mike Built Undertone to a $180M Exit
Jul 17, 2024
Creating an Audio Behemoth with Vox's Ryan Pauley
Jul 10, 2024
4 Ways to Win with AdTech Marketing
Jul 03, 2024
What Makes a Great AdTech CEO?
Jun 26, 2024
What to Do If Your Market Isn’t Big Enough
Jun 19, 2024
How to Grow Adtech Companies from $1M to $10M
Jun 12, 2024
Why You Should Hire a Chief Audience Officer
Jun 05, 2024
How to Reverse-Engineer a $10M Adtech Exit
May 28, 2024