Open Market
By Joe Zappa & Eric Franchi
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Image by Joe Zappa & Eric Franchi
Category: Marketing
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Episodes: 97
Description
Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
| Episode | Date |
|---|---|
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Shane Shevlin of Bedrock Platform on the World's First Containerized DSP
|
May 06, 2026 |
|
Ibotta CRO Chris Riedy on Evolving from Founder-Led Sales to a Sales Machine
|
Apr 28, 2026 |
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Corey Ferengul on the 6 CEO Personas from Startup to $500M in Revenue
|
Apr 22, 2026 |
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Consumable CEO Mark Levin on Bootstrapping a Big Audio Business
|
Apr 14, 2026 |
|
Eric Interviews Joe: The Sharp Pen Story and CEO Evangelism
|
Apr 08, 2026 |
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Marketecture CEO Jeremy Bloom on the New Adtech Media
|
Apr 01, 2026 |
|
Does the SaaSpocalypse Apply to Adtech? With Viant’s Tim and Chris Vanderhook
|
Mar 24, 2026 |
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Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship
|
Mar 18, 2026 |
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Graphed CEO Cody Schneider on an AI-First Approach to GTM
|
Mar 11, 2026 |
|
How We Use AI Daily
|
Mar 04, 2026 |
|
How to Organize an Advertising Event with Marketecture CSO Sam Khoury
|
Feb 25, 2026 |
|
The Advertising Event Guide: Which Ones Actually Matter?
|
Feb 18, 2026 |
|
Who's Afraid of Adtech?
|
Feb 11, 2026 |
|
Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising
|
Jan 28, 2026 |
|
tvScientific-Pinterest Takeaways
|
Jan 14, 2026 |
|
4 Steps to Crush 2026 as an Adtech CEO
|
Jan 07, 2026 |
|
Luck, Alex Karp, and How to Create a Category
|
Dec 17, 2025 |
|
Solving CTV Economics with Transmit CPO Scott Young
|
Dec 10, 2025 |
|
OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing
|
Dec 03, 2025 |
|
Eric on Fundraising Dos and Don’ts
|
Nov 26, 2025 |
|
Agency Exec Jay Friedman on the AI Plays CMOs Care About
|
Nov 19, 2025 |
|
Why You Need a Customer Advisory Board
|
Nov 12, 2025 |
|
Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD
|
Nov 05, 2025 |
|
Lessons from BOK and Other Marketing Tips
|
Oct 29, 2025 |
|
Scope3 COO Anne Coghlan on the AdCP Launch and Agentic Advertising
|
Oct 22, 2025 |
|
IAS Predictions, SMB Ambitions, and AI Bets
|
Oct 15, 2025 |
|
Shiv Gupta on How to Build a Modern Adtech Salesforce
|
Oct 08, 2025 |
|
Eric and Joe on Hiring Failures, Q4 Prep, and Pullups
|
Oct 01, 2025 |
|
10 Adtech CEO Misconceptions About Marketing
|
Sep 24, 2025 |
|
Magnite and Streamr on the Performance TV Acquisition
|
Sep 17, 2025 |
|
Journalist Mike Shields on PR Being Even More Dead
|
Sep 10, 2025 |
|
Auren Hoffman on LiveRamp Lessons, Great Talent, and Contrarian Takes
|
Sep 03, 2025 |
|
James Borow on Universal Ads’ Approach to CTV
|
Aug 27, 2025 |
|
tvScientific CEO Jason Fairchild on Fundraising Strategy
|
Aug 20, 2025 |
|
Building and Managing Teams with PayPal Ads' Dan Robbins
|
Aug 13, 2025 |
|
Onetag Co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech
|
Aug 06, 2025 |
|
Blis President Alex Boras on AI Media Planning
|
Jul 30, 2025 |
|
The Cluely Marketing Playbook
|
Jul 23, 2025 |
|
Everything About Boards with Aperiam Partner Corey Ferengul
|
Jul 16, 2025 |
|
Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple
|
Jul 09, 2025 |
|
Big Happy CEO Jonathan Frohlinger on Building a Creative Business
|
Jul 02, 2025 |
|
Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM
|
Jun 25, 2025 |
|
How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web
|
Jun 18, 2025 |
|
Are Ads or Micropayments the Future of the Open Internet?
|
Jun 11, 2025 |
|
LUMA Recap and the 4 Big Advertising Trends
|
Jun 04, 2025 |
|
SWYM Messaging Workshop with CEO Ravi Patel
|
May 28, 2025 |
|
Retail Media Messaging Workshop with Kevel CEO James Avery
|
May 21, 2025 |
|
How to Turn Your Value Prop into a Story
|
May 14, 2025 |
|
Is It POSSIBLE for Jeff Green to Crush it on LinkedIn?
|
May 07, 2025 |
|
The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether
|
Apr 30, 2025 |
|
From Brand Safety to Suitability with Michael Bishop and Rich Raddon
|
Apr 23, 2025 |
|
AI, Work Productivity Gaps, and Customer Experience with Crosshatch CEO Soren Larson
|
Apr 16, 2025 |
|
The OpenAI Ad Opportunity, Second-Time Founders, and Reading Your Coworkers
|
Apr 09, 2025 |
|
AI for the Open Web and Product-Market Fit Is Like ... Porn?
|
Apr 02, 2025 |
|
A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb
|
Mar 26, 2025 |
|
Practical Takeaways from the Scope3 AI and Aperiam 2.0 Launches
|
Mar 19, 2025 |
|
Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
|
Mar 12, 2025 |
|
Creating Shareholder Value with Marpipe CEO Dan Pantelo
|
Mar 05, 2025 |
|
Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
|
Feb 26, 2025 |
|
Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe
|
Feb 19, 2025 |
|
Debate! Outcomes Era vs Quality Era with Erez Levin
|
Feb 12, 2025 |
|
The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop
|
Feb 05, 2025 |
|
The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson
|
Jan 29, 2025 |
|
How Adtech GTM Is Changing with Peer39 CEO Mario Diez
|
Jan 22, 2025 |
|
Live from CES: What's Next for Viant AI with Viant CEO Tim Vanderhook
|
Jan 15, 2025 |
|
Building a Community with AdTech God
|
Jan 08, 2025 |
|
Lessons from 2024 and Predictions for 2025
|
Jan 01, 2025 |
|
Inventing Performance TV with Jason Fairchild
|
Dec 18, 2024 |
|
Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman
|
Dec 11, 2024 |
|
Charting New Territory for DMPs with Permutive CEO Joe Root
|
Dec 04, 2024 |
|
Getting in the Arena with Matt Barash
|
Nov 25, 2024 |
|
Moving Marketing to the Boardroom with Goodway Group CEO Jay Friedman
|
Nov 20, 2024 |
|
Preaching in the Desert with ID5's Mathieu Roche
|
Nov 13, 2024 |
|
Expanding CTV Access to SMBs with Vibe’s Arthur Querou
|
Nov 04, 2024 |
|
Deep Dive on Acquisitions with LUMA’s Terry Kawaja
|
Oct 30, 2024 |
|
“The Most Anticlimactic Moment” and Other Lessons from Undertone
|
Oct 23, 2024 |
|
Why Sincera Is So Bad at Marketing with Sincera Founder Mike O'Sullivan
|
Oct 16, 2024 |
|
Taste as a Differentiator, Hiring a Head of Growth, and Zuck
|
Oct 09, 2024 |
|
Building Businesses on Thought Leadership with Eric Seufert
|
Oct 02, 2024 |
|
The Vanderhooks on the Best Adtech Product Launch… Ever?
|
Sep 25, 2024 |
|
The Common Traits of Eric’s 3 Most Successful Investments
|
Sep 18, 2024 |
|
Founder Mode with mParticle's Michael Katz
|
Sep 11, 2024 |
|
Building a Dynamic Culture and Tackling Big Problems with Brian O’Kelley
|
Sep 04, 2024 |
|
The Non-Founder Path to CEO with Lauren Wetzel
|
Aug 28, 2024 |
|
PR Is Dead. Long Live PR!
|
Aug 21, 2024 |
|
How Do You Become an Investor?
|
Aug 14, 2024 |
|
Marketing Grab Bag: Attribution, Cookies, and Toad!
|
Aug 07, 2024 |
|
Building Sales Orgs at Twitter and tvScientific with Chris Riedy
|
Jul 31, 2024 |
|
What Does Strategic Marketing Actually Look Like?
|
Jul 24, 2024 |
|
How Eric and Mike Built Undertone to a $180M Exit
|
Jul 17, 2024 |
|
Creating an Audio Behemoth with Vox's Ryan Pauley
|
Jul 10, 2024 |
|
4 Ways to Win with AdTech Marketing
|
Jul 03, 2024 |
|
What Makes a Great AdTech CEO?
|
Jun 26, 2024 |
|
What to Do If Your Market Isn’t Big Enough
|
Jun 19, 2024 |
|
How to Grow Adtech Companies from $1M to $10M
|
Jun 12, 2024 |
|
Why You Should Hire a Chief Audience Officer
|
Jun 05, 2024 |
|
How to Reverse-Engineer a $10M Adtech Exit
|
May 28, 2024 |