Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies. Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you