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Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something.
Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture.
Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power.
Because the strongest brands aren’t just seen.
They’re felt.
| Episode | Date |
|---|---|
|
The Real Product Might Not Be Your Product
|
May 27, 2026 |
|
Founder Identity, Team Energy, Brand Perception & the Details That Affect Growth
|
May 20, 2026 |
|
Welcome to Such A Vibe
|
May 19, 2026 |
|
Why Your Marketing Isn't Working (A 5 min audit)
|
Mar 10, 2026 |
|
The Reason Strategy Stops Working at a Certain Level
|
Mar 03, 2026 |
|
The Subtle Habit That Makes Me Decline Working With a Founder
|
Feb 24, 2026 |
|
The Silent Revenue Leak Hiding in Your Brand
|
Feb 17, 2026 |
|
32: 3 Communication Tips to Protect (Not Erode) Your Brand
|
Apr 30, 2025 |
|
31: The Way You Dress Is Controlling Your Brand
|
Apr 23, 2025 |
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30: The Story Behind the Brand: How I Built Such A Vibe into a Method, a Mission, and a Movement
|
Apr 16, 2025 |
|
29: Calming My Anxiety, Stress & Nervous System With My One-Task, Overly Simplistic Morning Routine (try it!)
|
Jan 10, 2025 |
|
28: How to Trust Your Style When You're Out of Your Comfort Zone
|
Nov 12, 2024 |
|
27: How Learning My Kids' Love Languages Helped Me Understand Them Better
|
Nov 06, 2024 |
|
26: How To Know What To Keep/Toss In A Closet Audit (like your skinny jeans??)
|
Oct 27, 2024 |
|
25: Pitch Failures: The #1 Mistake You’re Making Before You Even Speak
|
Oct 12, 2024 |
|
24: Beating The "Mean Girls" In Business
|
Sep 10, 2024 |
|
23: Having Your Brand Work While You Aren't
|
Sep 05, 2024 |
|
22: Coffee vs Matcha During Your Cycle
|
Sep 03, 2024 |
|
21: What's Trending For Fall
|
Aug 30, 2024 |
|
20: My Revenue-Generating Activities & Emotions (and how to figure out yours)
|
Aug 27, 2024 |
|
19: Workout clothes, Seasonal & Nostalgic pieces, Theme parties: WTF to do with these!
|
Aug 23, 2024 |
|
18: Vibe Tip: Buying Gifts
|
Aug 20, 2024 |
|
17: How To Look Rich (to attract your ideal clients)
|
Aug 15, 2024 |
|
16: How To Audit Your Closet
|
Aug 13, 2024 |
|
15: Are You Using Instagram Albums Like This?
|
Aug 08, 2024 |
|
14: Optimizing Your Instagram To Increase Sales
|
Aug 01, 2024 |
|
13: How To Audit Your Brand
|
Aug 01, 2024 |
|
12: Mastering Online Shopping
|
Jul 17, 2024 |
|
11: From Losing Myself to Total Alignment & Purpose
|
Jul 08, 2024 |
|
10: Non-negotiables I Schedule Into My Calendar To Stay High Vibe
|
Jul 02, 2024 |
|
9: EVERYTHING You Need To Know About Brand Shoots
|
Jun 28, 2024 |
|
8: How to Use Fashion to Attract Your People
|
Jun 26, 2024 |
|
7: Ditch the Overwhelm: Easy Podcasting & A Unique Instagram Strategy
|
Jun 17, 2024 |
|
6: Beyond Neutrals: Harnessing Color for Impact and Confidence
|
Jun 08, 2024 |
|
5: Get An ROI From Getting Your Nails Done
|
Jun 08, 2024 |
|
4: 3 Steps To Figuring Out Your Unique Value Proposition
|
Jun 08, 2024 |
|
3: How To Find Your Style & Vibe
|
Jun 08, 2024 |
|
2: 3 Simple Changes for a Cohesive Aesthetic in Your Kitchen
|
Jun 07, 2024 |
|
1: WTF is Such A Vibe?
|
Jun 07, 2024 |
|
Unlocking Your Ultimate Vibe: Style, Confidence, and Cohesion
|
Jun 06, 2024 |