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| Episode | Date |
|---|---|
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The TikTok FYP Rewired the Brain…Now Your Ads Have to Adapt
|
Dec 11, 2025 |
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The Weird Psychology Tactic That's Boosting Conversions by 149%
|
Dec 09, 2025 |
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The 3 Forces Behind Every High-Performing Campaign in 2026
|
Dec 02, 2025 |
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The Invisible Enemy Strategy: Why Systems Marketing Will Dominate 2026
|
Nov 27, 2025 |
|
BFCM Week Survival Episode: Anxiety, Pressure, and the Real Talk Operators Need
|
Nov 26, 2025 |
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Consumers Got Weird This Year: 5 Truths Marketers Aren't Ready For
|
Nov 20, 2025 |
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The Worst Ad Takes We've Ever Heard (And Why They Refuse to Die)
|
Nov 18, 2025 |
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You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
|
Nov 13, 2025 |
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99% of Marketers Are Using AI Wrong (Including YOU)
|
Nov 06, 2025 |
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Boost Your Brand's "Cool" Factor by 20% Using [SECRET PRODUCT]
|
Nov 04, 2025 |
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The 8 Marketing Mistakes We Made in 2025 (and How to Fix Them in 2026)
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Oct 30, 2025 |
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Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don't)
|
Oct 28, 2025 |
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Stop Staring at Me: The Weird Psychology of Eye Contact in Ads 👀
|
Oct 23, 2025 |
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Sarah's $2,000 Haircut: Why "When" Beats "Why" in Marketing Every Time
|
Oct 21, 2025 |
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How to Turn Hate Comments Into Your Best Marketing Strategy
|
Oct 17, 2025 |
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🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi Riot
|
Oct 14, 2025 |
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The OK Soda Story: How One Brand Died Before It Began
|
Oct 09, 2025 |
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The Weird Ad Length That Drove 40% More Traffic
|
Oct 07, 2025 |
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When to Use % Off vs. $ Off Discounts
|
Oct 02, 2025 |
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Surviving Q4 Burnout: The Real Black Friday Ad Strategy No One Talks About
|
Sep 30, 2025 |
|
Retention Marketing Isn't Marketing...It's Habit-Building (with Alyssa Wallace)
|
Sep 26, 2025 |
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From 1,000 Ads to 12: How Smart Brands Are Winning Differently
|
Sep 23, 2025 |
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7 Good Cookies: The Marketing Lie That's Costing You Growth
|
Sep 18, 2025 |
|
🎉 Episode 100: The Top 7 Episodes You Need to Send to a Friend
|
Sep 16, 2025 |
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Steal Your Customers from Your Competitors (the Easy Way)
|
Aug 28, 2025 |
|
Boost Your Sales by 42%...With ONE Great [Secret]
|
Aug 26, 2025 |
|
Static Creative Ads, hate it or love it? (Feat. Joanna Wallace)
|
Aug 21, 2025 |
|
5 Things Marketers Need to Stop Believing (Feat. Joanna Wallace)
|
Aug 14, 2025 |
|
We Made Mashed Potatoes (A Miscellaneous Episode)
|
Aug 12, 2025 |
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"Nash Equilibrium" Is Why Your Competitors Are Winning
|
Aug 05, 2025 |
|
What's NOT Working Tells You More About What Will (Here's Why…)
|
Jul 24, 2025 |
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Want to Boost CVR by 5X? Don't test hooks…JUST DO THIS!
|
Jul 22, 2025 |
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Operators Weigh In: Should We Be Using AI in Ecommerce?
|
Jul 17, 2025 |
|
The Psychology of Bundling
|
Jul 15, 2025 |
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Tell People to Take Stuff Out of Their Cart…We're Serious.
|
Jul 10, 2025 |
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State of the Industry…Is DTC Dead??
|
Jul 08, 2025 |
|
AMA: Creative Strategy Edition (Feat. Paige Phillips)
|
Jul 03, 2025 |
|
How To Hack Into Your Customer's Mind (The Easy Way)
|
Jun 17, 2025 |
|
$7 Smoothies vs. $7 Deodorant: Pricing Psychology
|
Jun 12, 2025 |
|
Get People to Pay More For Your Products…Using Psychology
|
Jun 10, 2025 |
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The 3 Messaging Tweaks Behind $1M in Sales
|
Jun 05, 2025 |
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What Really Matters When Building a Creative Team (Feat. Joanna Wallace)
|
Jun 03, 2025 |
|
Sarah Makes Nate Cry (And Yet Another Super Secret Prompt)
|
May 29, 2025 |
|
Amazon's 25% Upsell Secret (That You Can Totally Steal)
|
May 22, 2025 |
|
Riffing…On Things We Hate About Twitter
|
May 20, 2025 |
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The Tweet Test: What Really Drives Influencer Engagement
|
May 15, 2025 |
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Persuade Without Getting Sued: The Psychology of Compliance in DTC
|
May 13, 2025 |
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If You Hate Skincare/Soap Ads, Blame This Guy
|
May 08, 2025 |
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Brain Driven Brands - The 75 Rule: Using Milestones to Drive Buying Behavior
|
May 06, 2025 |
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People Are Not Price Sensitive. They Are Perception Sensitive.
|
May 01, 2025 |
|
Real Science or Total Scam? A Game for Marketing Nerds
|
Apr 29, 2025 |
|
Get People to Pay 35% More By Using THIS Psych-Tactic
|
Apr 24, 2025 |
|
He Wanted a Ford. He Bought a Range Rover. What Happened?
|
Apr 10, 2025 |
|
The Orange is a Lie: How a Vitamin Deficiency Built an Empire
|
Apr 08, 2025 |
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The Tattoo Test: Can Nate Build a Brand Worth Bleeding For?
|
Apr 03, 2025 |
|
Want to Boost Product Ratings by 32%? DO THIS!!
|
Apr 01, 2025 |
|
How to Sell to Generation X (and Not Get Cancelled)
|
Mar 27, 2025 |
|
Sarah's Super Secret Chat Prompt + Nate's Discovery
|
Mar 20, 2025 |
|
3 Ways to Sell a Lifestyle, Not a Product
|
Mar 18, 2025 |
|
Conversion Play-by-Play: Can This Brand Score the Sale?
|
Mar 13, 2025 |
|
Just Apologize: The Psychology Behind Churn
|
Mar 11, 2025 |
|
The Price Is Wrong: Does Price Really Matter to Customers?
|
Mar 07, 2025 |
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Built to Survive: Why The Brain Hates Your Ads
|
Feb 27, 2025 |
|
How to Teach Your Team to Activate the Buyer's Brain: (Feat. Dr. Trautmann)
|
Feb 25, 2025 |
|
The $100M Marketing Competition
|
Feb 18, 2025 |
|
Magically Increase Conversions With This Simple Psych Tactic
|
Feb 13, 2025 |
|
Boomers Buy…But Not Like THAT (GM101)
|
Feb 11, 2025 |
|
7 Things You Need to Stop Thinking as a Marketer (WL&WDJ)
|
Feb 06, 2025 |
|
Hey Guy, We Need to Talk…(About Generating Market Demand)
|
Feb 04, 2025 |
|
One Word to [Convert] Them All: Here's What It Is!
|
Jan 30, 2025 |
|
DON'T Market Your App Until You Listen to THIS!
|
Jan 28, 2025 |
|
PART 2 Can Sarah Craft an Ad That Converts in Real Time?
|
Jan 23, 2025 |
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Can Sarah Craft an Ad That Converts in Real Time?
|
Jan 21, 2025 |
|
This Easy Psych Hack Could Increase Your Sales by 22%
|
Jan 16, 2025 |
|
Your Customer Avatar Is Wrong (But Don't Worry, So Is Everyone Else's)
|
Jan 14, 2025 |
|
The Illusion of Data: Why Customers Don't Behave the Way Numbers Predict
|
Jan 02, 2025 |
|
7 Customer Insights That Are Actually Holding Your Brand Back
|
Dec 31, 2024 |
|
Your 'Limited-Time Offer' Isn't Fooling Anyone
|
Dec 24, 2024 |
|
Lego Made $9.8B Using this One Simple Marketing Hack
|
Dec 19, 2024 |
|
Boost Persuasiveness by 10.3% Using this Super Simple Psychology Hack
|
Dec 17, 2024 |
|
How to Build a Creative Team that "Gets it" (Feat. Joanna Wallace)
|
Dec 12, 2024 |
|
Why Your Strategy is Doomed to Fail (and How to Fix It)
|
Dec 10, 2024 |
|
What Marketers Got Wrong in 2024…and How to Get It Right in 2025
|
Dec 05, 2024 |
|
Gut Driven Brands! Nate & Producer Scotty Take Over!
|
Dec 03, 2024 |
|
Want to 3X Your CTR? Don't Test Hooks…Just Do This
|
Nov 26, 2024 |
|
What *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)
|
Nov 21, 2024 |
|
Boost Sales by 21% By Pricing *Backwards*
|
Nov 19, 2024 |
|
The Hidden Psychology of Founder Stories (Feat. Barry Hott)
|
Nov 14, 2024 |
|
Did This Guy Really Invent a Psychology-Based Popup?? (Feat: Shaan Arora)
|
Nov 12, 2024 |
|
8 Pricing Psychology Facts You Need to Know
|
Nov 07, 2024 |
|
Marketers - Don't Think About WHO, Think About WHEN
|
Nov 05, 2024 |
|
Should You Brand Market? Or Growth Market?
|
Oct 31, 2024 |
|
AMA - Will the Election Change Buyer Behavior? (Feat: Bryant Jaquez)
|
Oct 29, 2024 |
|
9 Things Marketers Shouldn't Believe About Customers Anymore
|
Oct 24, 2024 |
|
How to Build a Psychologically Irresistible Offer (Feat: Nate Lagos)
|
Oct 22, 2024 |
|
Blind Spots & Hot Takes: The Truth About Being a Human Marketer (Feat: Craig Shoemaker)
|
Oct 15, 2024 |
|
The Black Friday Strategy No One Talks About (But Should)
|
Oct 10, 2024 |
|
Reduce Returns Instantly (and Boost Sales) With This One Weird Psychology Hack
|
Oct 08, 2024 |
|
Boost Engagement by Up to 24% with One Weird Emoji
|
Oct 03, 2024 |
|
10 Heuristics to Hack the Human Mind
|
Oct 01, 2024 |
|
STOP Testing Angles in Your Ads…START Testing Emotions (Here's How…)
|
Sep 26, 2024 |
|
How KFC Boosted Sales by 56% with One Simple Psychology Hack
|
Sep 24, 2024 |
|
The Psychology of Price: How to Influence With Numbers (Feat. Nate Lagos)
|
Sep 19, 2024 |
|
The Volume vs Precision Creative War: Who Will Win? (Feat. Nate Lagos)
|
Sep 17, 2024 |
|
Positive Customer Feedback Destroyed This Billion Dollar Brand…
|
Sep 12, 2024 |
|
Lift Revenue by 13.5% Using This One Weird Psychology Tactic...
|
Sep 10, 2024 |
|
30 Minute Ask Me Anything with Bryant Jaquez CEO of Buddy Love
|
Sep 05, 2024 |
|
Wait, Are We Really Wasting 50% of Our Ad Budget Every Month?
|
Sep 03, 2024 |
|
The Most Successful Brands I Know Only Run 4 Types of Ads…
|
Aug 29, 2024 |
|
How to Generate BETTER Creative in HALF the Time (Using Science)
|
Aug 27, 2024 |
|
Increase Clicks by 3X Using This Super Simple Psychology Hack
|
Aug 22, 2024 |
|
A Review of One of the Best Ads I've Seen This Year
|
Aug 20, 2024 |
|
Post Purchase Survey Magic: How to Ask the Right Questions (So You Get a Lucrative Answer) with Jeremiah Prummer
|
Aug 15, 2024 |
|
How to Build a Psychology-Based Post Purchase Survey
|
Aug 13, 2024 |
|
If You're Selling to Boomers, NEVER Say This…
|
Aug 08, 2024 |
|
The Old Spice Strategy: How to Increase Sales by 60% Using One Simple Psychology Hack.
|
Aug 06, 2024 |
|
When It Comes To Growth, Hitting a Rev Ceiling is a Good Thing
|
Aug 05, 2024 |
|
The DTC Landscape!
|
Jul 30, 2024 |
|
Boost CVR, Drop Price Sensitivity With This One Weird Ad
|
Jul 25, 2024 |
|
Boost CVR by 14% and Sales by 28% Using This Crazy Hack
|
Jul 23, 2024 |
|
The AIDA Framework is Why Your Ads Don't Work
|
Jul 18, 2024 |
|
Always Open: Why DTC Operators Need More Mental Health Support
|
Jul 16, 2024 |
|
Ads without Annoyance
|
Jul 03, 2024 |