Tactical & Practical

By Nate Lagos

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Category: Marketing

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Episodes: 79

Description

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Episode Date
Don't Build A Brand, Develop Personality
Dec 09, 2025
Give Rich Customers A Chance
Dec 04, 2025
Discounts Are Like Binge Drinking
Nov 27, 2025
How Connor MacDonald Plans For Next Year
Nov 21, 2025
The Best Ad I Saw All October
Nov 05, 2025
Lazy marketers are better than wasteful ones
Oct 30, 2025
2 UNDEFEATED Advertising Tactics
Oct 16, 2025
7 Metrics To Measure FUNNEL FILLING Effectiveness
Oct 07, 2025
Trickle Down Tactics
Sep 12, 2025
I Quit My Job (3 biggest lessons learned)
Sep 09, 2025
Practical Price Anchors
Aug 26, 2025
PRO Checklist: Countdown To Black Friday
Aug 19, 2025
How Marketing Should Influence Product Development
Aug 16, 2025
Countdown To Black Friday: INFLUENCERS
Aug 08, 2025
How To Create New Acquisition Offers
Aug 07, 2025
Concussed Copywriting (LIVE FROM NYC)
Aug 01, 2025
Feeling Ignored? 3 Steps to Make Leadership LISTEN
Jul 29, 2025
Nate Answers Your DMs
Jul 24, 2025
My 10 Word Marketing Strategy
Jul 18, 2025
5 Reasons Why I Don't Use Cost Caps
Jul 16, 2025
Should You Charge Customers For Shipping?
Jun 25, 2025
Skoal, Chevy, and Browning
Jun 18, 2025
Market To The Individual, Not The Averages
Jun 13, 2025
Where Should You Send Your Ad Traffic?
Jun 11, 2025
5 Ways To Craft Profitable Acquisition OFFERS
Jun 06, 2025
Messaging MATTERS
Jun 05, 2025
Your Ad Account Is NOT a Reliable Testing Ground, Your Website Is
May 27, 2025
A Deep Dive On Price Testing
May 23, 2025
Intro To Split Testing Like a PRO
May 21, 2025
Who You Should (& SHOULD NOT) Listen To
May 15, 2025
Nate ROASTS Cold DMs
May 09, 2025
ROAS Doesn't Matter, AOV Does
May 07, 2025
Lessons From Lynchburg (At The Jack Daniel's Distillery)
May 02, 2025
I'm Upset
Apr 29, 2025
PROFIT MORE: Our Bundles Are RIPPING
Apr 24, 2025
Overcome Tariffs By Price Testing
Apr 15, 2025
The BILLION Dollar Headline Format
Apr 08, 2025
Clear Your Funnel, Empty Your Warehouse, Fill Your Bank Account
Apr 03, 2025
Don't JUST Listen To Your Customers, Watch Their Actions
Mar 31, 2025
Be a Top 10% Marketer
Mar 19, 2025
Easy 7-Minute Tactic To Increase FB Ad Performance
Mar 07, 2025
How & Why We Run Creator Whitelisted Ads On Meta
Mar 04, 2025
Writing The "Century Watch" Headline (20% increase in CVR)
Feb 28, 2025
Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
Feb 26, 2025
Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND
Feb 20, 2025
Steal These Campaign Ideas
Feb 18, 2025
What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley
Feb 13, 2025
Transitioning From Individual Contributor to Manager
Feb 11, 2025
How To Communicate Marketing Performance To CEOs & Founders
Feb 06, 2025
Currently Crushing: Wins From January 2025
Feb 04, 2025
How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim
Jan 23, 2025
Don't Confuse Symptoms For A Diagnosis (low ROAS isn't the problem)
Jan 21, 2025
The 3 Pillars of Our CRO Strategy
Jan 14, 2025
My 10 Biz-Related New Year's Resolutions (Recorded LIVE)
Jan 03, 2025
How To Understand Your True Value Props with Sarah Levinger
Dec 31, 2024
How To Diversify Into New Product Categories with Sean Frank
Dec 27, 2024
Currently Crushing: Our MYSTERY Watch Promo
Dec 20, 2024
You cannot serve two METRICS: How to Align Finance & Marketing
Dec 19, 2024
How To Align Marketing & Ops To Maximize Profits
Dec 12, 2024
How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
Dec 05, 2024
BONUS EPISODE: What's Currently Crushing For Me In November of 2024
Dec 03, 2024
We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)
Nov 21, 2024
SMS Tactics That Print Money with Alex Beller
Nov 15, 2024
How I Run FB Ads: Increase ROAS While Spending 150% More YoY
Nov 07, 2024
Do you know WHY you run ads?
Oct 31, 2024
How To Write Copy With Connor MacDonald (Ridge CMO) & ChatGPT
Oct 24, 2024
A Step By Step Guide To Product Launches
Oct 09, 2024
A Dire Warning About Q4
Sep 06, 2024
REAL ROAS (Not sponsored by an attribution SaaS)
Aug 28, 2024
AJ Vaynerchuk Teaches Me About Athlete Endorsement Deals
Aug 14, 2024
3 E-mail Campaigns That PRINT MONEY
Aug 08, 2024
An Unscripted Rant: Marketing in Times of "Crisis"
Aug 01, 2024
Math That Makes Sense (& Dollars): Understanding The Economics Of E-commerce
Jul 25, 2024
How To Decrease Your CAC Without Sacrificing AOV or LTV
Jul 18, 2024
Defeat Rising CAC By Increasing AOV & LTV
Jul 11, 2024
How To Make Money By Giving Stuff Away
Jul 05, 2024
Finding Price-Market-Fit (in this economy)
Jun 27, 2024
How we partnered with Jack Daniel's, Bob Marley, and more
Jun 20, 2024
Profitable Influencer Marketing in 2024
Jun 20, 2024