The Brand Hunch

By Lindsay Rogers

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Category: Marketing

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Episodes: 31

Description

Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age. Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.

Episode Date
Stop broadcasting, start connecting: the rules of modern PR
May 13, 2026
A modern tastemaker on building premium brands in a copycat world
Apr 22, 2026
The long game: why Specsavers never looked away from its brand platform
Apr 07, 2026
High performance, higher purpose: From Formula 1 to philanthropy
Mar 07, 2026
Putting the ‘cult’ in culture: Lessons from a decade in hospitality
Feb 20, 2026
Curiosity and conscientiousness: habits that spark effective management
Jan 28, 2026
Let go to level up: how to build high-performance marketing teams
Jan 07, 2026
Employer brand: embedding company culture from the inside out
Dec 16, 2025
A brand built on banter: exploring Better Beer’s cult status
Dec 03, 2025
From legacy to longevity: Scaling a heritage brand into new markets
Nov 12, 2025
Activate hustle mode: building a brand from the ground up
Oct 22, 2025
Live at SxSW Sydney: the ROI of creative courage
Oct 16, 2025
Balancing legacy with innovation: product development as a marketing lever
Oct 02, 2025
Entertain or die: Balancing creativity and commercial success as a CMO
Sep 10, 2025
Challenger marketing: Lessons from a growth hacker
Aug 21, 2025
Reading currents: embracing fast and slow culture
Jul 31, 2025
Unapologetic and unmissable: this ad is not an ad
Jul 10, 2025
From briefs to the boardroom: A marketer's journey to CEO
Jun 23, 2025
Once upon a data point: Narratives and numbers converge
Jun 04, 2025
Brand first, boom later: The secret sauce of strategy
May 21, 2025
Sameness is boring, consistency is power: A story of hyper-growth
Apr 24, 2025
Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands
Mar 18, 2025
The ROI of doing good: Can brand purpose drive growth?
Feb 20, 2025
Less words, more action: Developing a high performing marketing team
Jan 22, 2025
Breaking conventions: Sweating assets to drive growth
Dec 23, 2024
Advertising agency to private equity: Building a brand on the same team
Dec 01, 2024
From VC to cultural cornerstones: Building a brand around community
Oct 21, 2024
Scaling a brand and retaining its roots: A Founder & Head of Marketing in conversation
Sep 25, 2024
Brand-building without borders: Global marketing as a globally remote team
Aug 28, 2024
Giga to Nano: A CMO’s tale of crafting brands large and small
Jul 19, 2024
Global flavours, local savours: Crafting global brands locally
Jun 21, 2024