GTM News Desk
By Mark Kilens
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Category: Marketing
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Episodes: 46
Description
No BS news about B2B Go-To-Market.
This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.
Mark Kilens and Natalie Marcotullio give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.
Mark and Natalie take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.
Produced in partnership with Share Your Genius - we handle full-service media production: managing the process, people, and growth. Find our more at www.shareyourgenius.com
| Episode | Date |
|---|---|
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The Go-to-Market Operating Model Built for Scale with Greg Leach
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Jun 16, 2026 |
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Your Website Is Committing Conversion Crimes with Sahil Patel
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Jun 02, 2026 |
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The Onboarding Framework That Still Works in the Age of AI with Ramli John
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May 19, 2026 |
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Redefining Pricing in the Age of AI with Roee Hartuv
|
May 05, 2026 |
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Why Your AI Outputs Are Only As Good As the Brain You Fed It with Eric Holland and Anna Furmanov
|
Apr 21, 2026 |
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Customer Value is the Only Metric That Matters with Keith Frankel
|
Mar 31, 2026 |
|
The Product Marketing x Content Marketing Playbook with Camille Trent
|
Mar 17, 2026 |
|
Cracking the Product-led Growth Code with Anastasia Kudrow
|
Mar 03, 2026 |
|
From Zero CAC to High-Impact Partnerships with Sean Adams
|
Feb 10, 2026 |
|
Lead with Vulnerability with Brie Aletto
|
Jan 27, 2026 |
|
The Playbook for Customer Education with Courtney Sembler
|
Jan 13, 2026 |
|
Why Community Beats Content in the Age of AI with Jarod Greene
|
Dec 16, 2025 |
|
AI Search Is Rewriting the Rules of SEO with Nigel Stevens
|
Dec 02, 2025 |
|
Why United and Aligned GTM Teams Close More Deals with Ellen Rataj
|
Nov 18, 2025 |
|
Make Value The Center Of Your Process with Ryan Schultz
|
Nov 04, 2025 |
|
Customer Obsession is Your Secret Weapon with Kirsty O’Sullivan
|
Oct 21, 2025 |
|
Your Most Important Event KPI: Revenue in the Room
|
Oct 07, 2025 |
|
Your Buyer Wants Outcomes, Not Software with Ryan Schultz
|
Sep 23, 2025 |
|
GTM Enablement in the Age of AI with Max Gartner
|
Sep 09, 2025 |
|
AI For Good Means Putting People First with Nicole Warshauer
|
Aug 26, 2025 |
|
How to Keep the Soul of Your Brand Alive with Adam Kaiser
|
Aug 12, 2025 |
|
Inside the Rise of the Autonomous Business Model with Amos Bar-Joseph
|
Jul 29, 2025 |
|
Outbound Isn’t Dead, But It’s 10x Harder with Todd Busler
|
Jul 15, 2025 |
|
Why Vulnerability is Key to Leading Successful Teams with Brie Aletto
|
Jul 01, 2025 |
|
Uniting Teams Under One Customer Journey And KPI with Josh Allen
|
Jun 03, 2025 |
|
What AI Can’t Replace in Customer Success with Kirsty O’Sullivan
|
May 20, 2025 |
|
BREAKING NEWS: A new chapter for GTM News Desk
|
May 06, 2025 |
|
Why Audience-First Content Drives Real Results with Jonathan Paul
|
Apr 22, 2025 |
|
Building Customer-Centric Strategies with Rebecca Shaddix
|
Apr 08, 2025 |
|
What It Really Takes to Lead a People-First Company with Kate O’Neil
|
Mar 25, 2025 |
|
Why Interactive Demos are Reshaping B2B Buying with Natalie Marcotullio
|
Mar 11, 2025 |
|
Why Experiential Events Are the Future of B2B Marketing with Josh King & Daniel Curtis
|
Feb 25, 2025 |
|
Your Go-To-Market Playbook Is Broken with James Kaikis
|
Feb 11, 2025 |
|
The Importance of Customer-Focused Messaging with Emma Stratton
|
Jan 28, 2025 |
|
Startups are Cheaper to Build, OpenAI launches SearchGPT, Klue’s Compete Network for Product Marketers (with Klue's Katie Berg)
|
Jan 14, 2025 |
|
AI for CX and CS, and Customer-Led Growth (with Champion’s Gianna Scorsone)
|
Nov 12, 2024 |
|
Startup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin)
|
Oct 29, 2024 |
|
OpenAI's AI Device, LinkedIn's Data Privacy Concerns, & Customer Evidence in GTM (with UserEvidence CEO, Evan Huck)
|
Oct 15, 2024 |
|
Open AI, AI Benefits, & Data-Driven Marketing (with Outreach's SVP of Marketing, Ali Jawin)
|
Oct 01, 2024 |
|
AI Job Takeover, NBA's Media Shift, & Marketing Leadership (with CaptivateIQ’s CMO, Katie Foote)
|
Sep 17, 2024 |
|
Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani)
|
Sep 03, 2024 |
|
Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)
|
Aug 20, 2024 |
|
Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel)
|
Aug 06, 2024 |
|
Demand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller)
|
Jul 23, 2024 |
|
Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy)
|
Jul 09, 2024 |
|
Introducing GTM News Desk
|
Jun 24, 2024 |