Revenue Boost: A Marketing Podcast

By Kerry Curran

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Category: Marketing

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Episodes: 47

Description

Welcome to Revenue Boost: A Marketing Podcast, the ultimate podcast for business leaders who need to drive revenue and customer growth! Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran (https://www.linkedin.com/in/kerryspellmancurran/), Revenue Boost: A Marketing Podcast brings you top marketing leaders who share their invaluable insights and groundbreaking strategies. Through this podcast you'll learn about strategies that can improve your brand reach, shorten your sales cycle, and increase conversions for improved revenue. From boosting brand awareness to driving engagement, maximizing conversions, our podcast covers every aspect of the customer journey. Join us and discover the secrets to driving revenue and expanding your company, even in the face of economic uncertainties. Tune in, and let's unlock your business's full potential together! Revenue Boost: A Marketing Podcast is brought to you by RBMA: Revenue Based Marketing Advisors (www.revenuebasedmarketing.com). B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Episode Date
Unlocking Marketing Impact: Amplifying Revenue through Cross-Functional Collaboration
Dec 24, 2024
Modern Go-to-Market Tactics: Insights for Scalable B2B Growth
Dec 19, 2024
Scaling B2B Success: Harnessing Modern Marketing and Digital Strategies for Growth
Dec 17, 2024
LinkedIn Expert Advice: Driving B2B Growth with High-Impact Content
Dec 16, 2024
Creating Marketing That Sticks: Lessons in Balancing Data, Emotion, and Long-Term ROI
Dec 11, 2024
Think Like a Brand: Strategies for Publisher Growth and Engagement
Dec 09, 2024
The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop
Dec 06, 2024
Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving Success
Dec 05, 2024
The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content
Dec 03, 2024
Full-Funnel Impact: Integrating Influencer Content Across Your Media Strategy
Dec 02, 2024
Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions
Nov 29, 2024
Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth
Nov 25, 2024
SEO Strategy for Business Leaders: Unlocking the Path to Increased Visibility and Revenue
Nov 18, 2024
From Traditional Search to AI-Driven Strategies: Future-Proofing Your SEO
Nov 15, 2024
Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth
Nov 13, 2024
Conquering the Retail Media Space: Strategies for Emerging and Established Brands
Nov 10, 2024
From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs
Nov 07, 2024
The Retail Media Game Changing Powerhouse: Data, Strategy, and the Path to Conversion
Nov 01, 2024
Maximizing Revenue: Latest Trends and Insights from the Performance Marketing Association’s Annual Survey
Oct 29, 2024
From Startup to Scale-Up: Strategic Roadmapping for Revenue Growth
Oct 25, 2024
Driving Growth with Account-Based Marketing: How to Find and Target Your Ideal Customers
Oct 23, 2024
Research-Driven Strategy: How Valuable Industry Insights Build Brand Credibility and Drive Demand
Oct 21, 2024
Original Research: Your Secret Weapon for Game-Changing Business Growth
Oct 18, 2024
Collapsing the Funnel: How to Engage and Convert Customers with Speed and Scale
Oct 14, 2024
Amplify Channel Performance and Boost ROAS by Giving Affiliate Marketing a Seat at the Planning Table
Oct 10, 2024
Strategic Affiliate Marketing: Balancing Reach, Attribution, and ROI
Oct 03, 2024
Is Affiliate Marketing Right for Your Brand? Navigating Costs, Networks, and Strategic Partnerships
Oct 01, 2024
Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok
Sep 24, 2024
The Art of Selling Math to English Majors Strategies for Building Trust Between Sales and Marketing
Sep 16, 2024
The Future of Digital Commerce: Groundbreaking Data, Emerging Trends, and Expert Projections with eMarketer’s Max Willens
Sep 12, 2024
The Power of Authenticity: Unlocking Business Growth Through Trust and Transparency
Sep 11, 2024
The Evolution of Influencer Marketing: From PR to Revenue Driver
Sep 02, 2024
From Startup to Global Brand: Scaling with Strategy and Heart
Aug 27, 2024
Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse
Aug 22, 2024
From DTC to Legacy Brands Evolving Marketing Playbooks
Jul 29, 2024
Parallel Pathing: Accelerating Short term Wins alongside Long term Strategies for Explosive Business Growth
Jul 29, 2024
Startup Marketing Essentials Transforming Passion into Profit
Jul 29, 2024
From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth
Jul 29, 2024
The Power of Synergy: Aligning Sales and Marketing for Business Growth
Jul 25, 2024
Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth
Jul 24, 2024
The New CMO Playbook: Aligning Expertise with Business Growth Goals
Jul 15, 2024
Accelerating Product Launch: Untangling Company Challenges from Concept to Market
Jul 15, 2024
Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth
Jul 06, 2024
Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth
Jul 06, 2024
How Smart CMOs Integrate Marketing into Business Growth Strategy
Jul 02, 2024
Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content
Jul 02, 2024
Unlocking Growth: Strategic Marketing in a Budget-Constrained World
Jun 28, 2024