The Franchise Leaders Forum Podcast

By Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn

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Category: Entrepreneurship

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Episodes: 56

Description

Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.



Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.



By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.



In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.



Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration. 



Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.



Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.




This podcast will provide answers to questions and topics like: 


  1. Tips for Franchisees, Franchisors and vendor partners
  2. How to scale a franchise business
  3. Why is leadership important in franchising?
  4. How do I grow my franchise business?
  5. What are the trends in franchising?
  6. What is the challenge of franchising?
  7. How do I get involved in a franchise business?
  8. Franchise success stories
  9. Franchise marketing strategies


Episode Date
Why Franchise Leaders Struggle to Get Franchisee Buy-In w/ Joel Worthington
Jun 10, 2026
The Disconnect Slowing Franchise Growth w/ Lorne Fisher
May 27, 2026
The Trust Gap Costing Your Franchise Growth w/ Michelle Rowan
May 13, 2026
Taking Over a Franchise Legacy Is Harder Than You Think w/ Anne Huntington Sharma
Apr 29, 2026
38 Years in Franchising & We Still Get This Wrong w/ Therese Thilgen
Apr 15, 2026
The 3 Mistakes Killing Your Franchise Growth w/ Rob Flanagan
Apr 01, 2026
Patience & Discipline Behind Franchise Growth w/ Paul Altero
Mar 18, 2026
The Leadership Shift No One Warns You About w/ Tracy Panase
Mar 04, 2026
IFA Annual Conference: Insider Tips to Maximize Your Time
Feb 18, 2026
What Franchisees Wish Their Franchisors Understood w/ Tom Wood
Feb 04, 2026
Why PR Is a Long Game & Why Franchise Leaders Should Play It w/ Sherri Fishman
Jan 21, 2026
Hiring for the Company You’re Becoming, Not the One You Are w/ Shelly Sun Berkowitz
Jan 07, 2026
Why Most Franchise Leaders Fail & How to Lead Differently w/ Adam Contos
Dec 24, 2025
How a Franchise Collapse Built a Better Leader w/ Ciara Stockeland
Dec 10, 2025
Why Emerging Brands Fail (And How to Fix it) w/ Ron Feldman
Nov 26, 2025
How Purpose-Driven Leadership Builds Thriving Franchise Brands w/ Emma Dickison
Nov 12, 2025
Turning Scrappy Beginnings into a Franchise Powerhouse w/ Jeff Dudan
Oct 29, 2025
Smarter Strategies for Franchise Growth w/ Marianne Murphy
Oct 15, 2025
Why Humility & Teamwork Win in Franchising w/ Billy Downs
Oct 01, 2025
Building Strong Franchise Relationships w/ John Francis
Sep 17, 2025
How to Build a Profitable Franchise Brand w/ Kevin Wilson
Sep 03, 2025
Turning a Failing Franchise Around w/ PuroClean’s Steve White
Aug 20, 2025
How the IFA is Shaping Franchising Today w/ Matt Haller
Aug 06, 2025
What Most Franchise Founders Get Wrong (& What Cathy Deano Did Instead)
Jul 23, 2025
How to Scale Your Franchise Without Burnout w/ Paul Preston
Jul 09, 2025
Using Data to Drive Growth for a Successful Franchise w/ Sam Ballas
Jun 25, 2025
Leading with Passion, Purpose & Loyalty w/ Paul Pickett
Jun 11, 2025
Power of Belief for a Successful Franchise with Robin Gagnon
May 28, 2025
Franchise Growth Strategies with Clarissa Bradstock
May 14, 2025
Navigating the SBA Franchise Directory Changes with FRANdata’s Edith Wiseman
May 07, 2025
Building Franchise Success Through a Growth Mindset with Jerry Akers
Apr 30, 2025
Uncovering the Secret Sauce for Successful Franchise Leadership & Growth w/ Steve Beagelman
Apr 16, 2025
The Impact of EOS in Franchising Success with Justin Mink
Apr 02, 2025
Paul Blavin's Approach to Franchise Growth & Impact w/ Love, Leadership & Legacy
Mar 19, 2025
Elevating Employee Experiences for Franchise Growth w/ Author Scott Greenberg
Mar 05, 2025
The Intersection of Franchise Brokers, Leadership & Ethical Business w/ Sabrina Wall
Feb 19, 2025
How Strategic Pivoting and Knowing Your Niche Leads to Franchise Success with Frank Fiume
Feb 05, 2025
Maintaining Strong Relationships Through Rapid Franchise Growth with Josh Wall
Jan 22, 2025
Navigating Unit Economics and KPIs in Franchising with Steve Murphy
Jan 08, 2025
Thinking of Selling Your Franchise? Start Here w/ Alicia Miller
Dec 25, 2024
Why Empathetic CEOs Build the Most Profitable Brands w/ Catherine Monson
Dec 11, 2024
How Radical Transparency Turned a Franchise Around w/ Dustin Hansen
Nov 27, 2024
Expect the Unexpected on Business Growth and Franchise Strategy with Steve Greenbaum
Nov 13, 2024
Building Franchise Systems with Predictable Cash Flows with David Barr
Oct 30, 2024
Leadership Lessons from Jo Kirchner on Perfection, Progress, and Community
Oct 16, 2024
Franchise Success Through Heartfelt Communication & Visionary Leadership with Shane Evans
Oct 02, 2024
Franchise Growth Requires More Than a Good System w/ Stan Friedman
Sep 18, 2024
How to Choose the Right Franchise with FranNet CEO Jania Bailey
Sep 04, 2024
What Great Franchise Leaders Do Differently w/ Alex Judd
Aug 21, 2024
The Power of Franchising as a Small Business Owner with Art Coley
Aug 07, 2024
Franchise for Good: Purpose, Growth, and Franchise Opportunities with Dave Keil
Jul 24, 2024
Navigating Change and Growth in Franchising with Mary Kennedy Thompson
Jul 10, 2024
Cultivating Culture, Retaining Talent, and Modeling Leadership in Franchising with Bridget Jones
Jul 10, 2024
From Franchisee to CEO - Tracy Panase’s Journey of Leadership Success
Jul 10, 2024
Shannon Wilburn’s Path to Franchise Success
Jul 10, 2024
Welcome to The Franchise Leaders Forum!
Jul 03, 2024