The Business You Really Want

By Gwen Bortner & Tonya Kubo

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Category: Entrepreneurship

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Episodes: 113

Description

Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach to entrepreneurial success. Each episode is packed with practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact. Subscribe to the show and make sure to stay in touch at TheBusinessYouReallyWant.com, where we share our favorite business-building resources and updates on upcoming events designed to support you on your entrepreneurial journey.


Episode Date
The Business You Really Want Is Allowed To Change
Oct 06, 2026
What Two Years Of Podcasting Taught Us About Business
Sep 29, 2026
When Smart Business Practices Feel Pointless
Sep 22, 2026
What's Worth Your Attention Right Now?
Sep 15, 2026
Why Pay for An Expert When AI Can Give You An Answer?
Sep 08, 2026
Knowing What to Do vs. Knowing What Matters
Sep 01, 2026
Why Does Success Keep Moving The Finish Line?
Aug 18, 2026
The Real Problem Isn't Inventory Or Payroll
Aug 11, 2026
The Customer Service Trap
Aug 04, 2026
Why Payroll Feels So Expensive
Jul 21, 2026
Everyone Knows They Have An Inventory Problem. Why Can't They Fix It?
Jul 14, 2026
Stop Chasing New Leads: Unlock The Hidden Revenue Already In Your Business
Jul 07, 2026
The Real Reason You Don’t Trust Your Next Move
Jun 30, 2026
Why More Revenue Is Making Your Business Feel Worse
Jun 23, 2026
Your Business Isn’t Broken. It’s Misdiagnosed
Jun 16, 2026
You Can’t Outsource Being The Boss
Jun 09, 2026
Why Smart Business Owners Still Fall For Bad Advice
Jun 02, 2026
Your Business Model Is Driving More Than You Think
May 26, 2026
What We Didn't Know We Didn't Know - Hiring Isn’t The Fix You Think It Is
May 19, 2026
Just Because It’s Trending Doesn’t Mean It’s Right
May 12, 2026
When You’re Doing All the Work But Still Feeling Stuck (Leadership Edition)
May 05, 2026
The CEO’s Diagnostic: How To Tell What Your Business Actually Needs Next
Apr 28, 2026
Are You Ready To Break Free From Hustle Culture?
Apr 21, 2026
How To Support An Inconsistent Leader (Without Losing Your Mind)
Apr 14, 2026
Feedback Without Blame
Apr 07, 2026
Stop Tracking Everything. Start Tracking What Matters.
Mar 31, 2026
The Hardest Easy Thing In Business: Consistency
Mar 24, 2026
Leadership Momentum: Ending Q1 Strong and Setting Q2 Up to Win
Mar 17, 2026
The Stories Leaders Tell To Avoid Accountability
Mar 10, 2026
Entrepreneur Or Employee: Which One Fits You Right Now?
Mar 03, 2026
The Power Of Hard Questions: Why Every CEO Needs Someone Who Pushes Back
Feb 24, 2026
Your Offer Isn’t The Problem. Or Is It?
Feb 17, 2026
When The Plan Stops Working: How To Pivot Without Starting Over
Feb 10, 2026
How to Know Whether Your Strategy Is Working (Beyond Vibes & Beyond Numbers)
Feb 03, 2026
Strategy Vs. Tactics: How To Spot The Sparkly
Jan 27, 2026
When You Do Everything “Right”… and It Still Flops
Jan 20, 2026
Sustainable Success As A Consultant With Ashlee Berghoff
Jan 13, 2026
Sustainable Success as a Maker with Abigail McMurray
Jan 06, 2026
Sustainable Success At Scale With Nicole Serena
Dec 30, 2025
Sustainable Success As Podcasters With Tonya Kubo
Dec 23, 2025
Small Business Decisions With Big Impact
Dec 16, 2025
Why Accountability Fails (And What To Do About It)
Dec 09, 2025
Whose Finish Line Are You Running Toward?
Dec 02, 2025
The Danger Of Half-Decisions: Why Hesitation Costs More Than Mistakes
Nov 25, 2025
Why Success Without Satisfaction Feels Like Failure
Nov 18, 2025
Business Myths: Why Common Business Advice Might Be Sabotaging Your Success
Nov 11, 2025
When The Business You Built Isn’t The Business You Want
Nov 04, 2025
Sorting Business Trends That Build Vs. Break
Oct 28, 2025
When Money Walks Out The Door
Oct 21, 2025
The Time Thieves You Never See Coming
Oct 14, 2025
The Hidden Cost Of Energy Vampires In Your Business
Oct 07, 2025
Death By A Thousand Paper Cuts: When Good People Drain Your Business
Sep 30, 2025
When Business "Losses" Are Actually Major Wins
Sep 23, 2025
From Pushover To Professional: Setting Boundaries That Stick
Sep 16, 2025
The Revenue Vanity Metric That's Destroying Businesses
Sep 09, 2025
The Invisible Work That Drives Success
Sep 02, 2025
Stop Chasing Trends: Why Following Market Shifts Could Be Killing Your Business
Aug 26, 2025
When Doing Everything Becomes Your Biggest Business Problem
Aug 19, 2025
Self-Accountability Is A Lie: The Real Reason You’re Not Taking Action
Aug 12, 2025
The 60-80% Rule That Saves Entrepreneurs From Burnout
Aug 05, 2025
One Year Of Real Talk: What We've Learned About Building The Business You Really Want
Jul 29, 2025
Creating Consistent Revenue Without the Drama
Jul 22, 2025
From Task Rabbit To Brain Trust: The Real Secret To Effective Delegation
Jul 15, 2025
Creating Moments That Matter for Clients
Jul 08, 2025
When Not Scaling Is Your Strategic Advantage
Jul 01, 2025
Building Your Company Around Your Natural Strengths
Jun 24, 2025
Are High-Touch Services Making a Comeback?
Jun 17, 2025
Books That Changed How We Do Business
Jun 10, 2025
Breaking The Burnout Cycle In Your Business
Jun 03, 2025
Win-Win Business Collaborations: Setting Expectations For Success
May 27, 2025
Coach, Consultant, Or Advisor? Demystifying Business Support Choices
May 20, 2025
The Comparison Trap: Redefine Business Success, Ignite Your Vision
May 13, 2025
Simplify To Amplify Part 4: Take Control Of Your Business Commitments
May 06, 2025
Simplify To Amplify Part 3: Untangling Business Processes For Bigger Impact
Apr 29, 2025
Simplify To Amplify Part 2: Expert Advice On Simplifying Your Offerings
Apr 22, 2025
Simplify To Amplify Part 1: Growing Your Business By Doing Less
Apr 15, 2025
The Partnership Mindset: Transforming How Clients See Your Business
Apr 08, 2025
Client Boundaries: The Secret To Sustainable Success
Apr 01, 2025
Escaping The Business Echo Chamber
Mar 25, 2025
Achieve Maximum Profit Without Maxing Out
Mar 18, 2025
Bad Business Advice: How It Can Cost You More Than You Realize
Mar 11, 2025
The Profit Paradox: When More Income Leads To Less Profit
Mar 04, 2025
Closing The Implementation Gap: How To Get Things Done
Feb 25, 2025
Time To Pay More Attention To Energy Management
Feb 18, 2025
Micromanagement Mayhem? How To Empower, Not Overwhelm, Your Team
Feb 11, 2025
Role Clarity: The Unsung Hero Of Team Productivity And Conflict Resolution
Feb 04, 2025
Bringing Your Business Ideas To Life
Jan 28, 2025
Stop Running Meetings That Waste Time
Jan 21, 2025
Your Cornerman: The Person Every Entrepreneur Needs (Beyond A Business Coach)
Jan 14, 2025
Why Bosses Love To Resist Management
Jan 07, 2025
The Warning Signs Of Team Burnout: Catch It Before It’s Too Late
Dec 31, 2024
Driving Business Revenue: Can Every Role Do It?
Dec 24, 2024
Charge More, Work Less: Developing Better Systems
Dec 17, 2024
Flexibility Isn't Free: The Business Costs You Aren’t Seeing
Dec 10, 2024
The Growth Trap: Why It's Holding Your Business Back And How To Break Free
Dec 03, 2024
531 Strategy For Goal Setting: Achieve Your Dreams, Bigger Than Imagined
Nov 26, 2024
From Solo To CEO: How To Thrive As A Leader By Valuing Self-Care (Part 4)
Nov 19, 2024
From Solo To CEO: The Art Of Delegation And Building A High-Performing Team (Part 3)
Nov 12, 2024
From Solo To CEO: Essential Leadership Skills For A Thriving Business (Part 2)
Nov 05, 2024
From Solo To CEO: Pivotal Shifts To Become The Leader Your Business Needs (Part 1)
Oct 29, 2024
From Insight to Action – Real-Life Success Stories
Oct 22, 2024
Is There Such a Thing as a Bad Goal?
Oct 15, 2024
Where To Begin When Everything Feels Urgent
Oct 08, 2024
True Accountability – The Secret to Sustainable Success
Oct 01, 2024
Solving The Right Problems In The Right Order
Sep 24, 2024
Systems - Harnessing The Power Of Consistent Behavior
Sep 17, 2024
Resources - Making The Most Of Your People
Sep 10, 2024
Accounting – Making Sense Of The Numbers That Matter
Sep 03, 2024
Effectiveness – The Art Of True Delegation
Aug 27, 2024
Goals – How To Set Goals You’ll Actually Achieve
Aug 20, 2024
A Roadmap To Sustainable Success: Aligning The G.E.A.R.S. Of Your Business
Aug 15, 2024
Introducing The Business You Really Want: Why This Podcast And Why Now?
Aug 13, 2024
The Business You Really Want - Trailer
Jul 19, 2024