The Voice of Experience

By Elke Jones + Max Lenderman

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Category: Marketing

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Episodes: 39

Description

"The Voice of Experience" is a bite-sized podcast about the art & science of memorability. Hosted by marketing industry veterans Elke Jones and Max Lenderman, each episode explores what it takes to create unforgettable memories that attach humans to brands, forever. This is a quick, fast-paced and fun master-class, using proprietary quantitative and qualitative data, to reveal insights, identify tactics, and apply measurement to marketing and experiences that ensure the money your brand spends truly delivers memories that matter.

Episode Date
When AI Disappears: What Happens to Human Experience?
May 12, 2026
Coachella 2026 for Fans or for Feeds?
Apr 20, 2026
The Milan Olympics and the New Sponsorship Era: From Visibility to Integration
Mar 31, 2026
Spring Break Is Dead — And Brands Helped Kill It
Feb 25, 2026
How the Super Bowl Is Rewriting the Rules of Sponsorship, Experience, and Memorability
Feb 02, 2026
Experience This! The Death of the Old Marketing Playbook
Jan 12, 2026
VoX Wrapped - The Future of Experience: What Will Define Experiential Marketing in 2026?
Dec 15, 2025
On Brand or Off Base: Examining Jimmy Fallon's New Marketing Reality Show
Nov 18, 2025
Exploring the Winter Games: A Unique Opportunity
Oct 29, 2025
What's Behind 2025's Top 25 Brands?
Oct 23, 2025
2026 FIFA World Cup: Can Brands Truly Pass on This Opportunity?
Oct 07, 2025
The Clickbait Conundrum
Sep 17, 2025
Math Disguised as Meaning: AI and Creativity Part 2
Sep 03, 2025
From OMG to OK: Turning Healthcare Taboos into Memorable Experiences
Aug 20, 2025
Branded for Life: The Science of Memorable Experiences
Jul 31, 2025
Experience Not Included: The Cannes Category Crisis
Jul 08, 2025
Live from Cannes 2025: How the Lions Show Us The Future of Creativity, Purpose, and Innovation
Jun 19, 2025
Risk and Resonance: The Future of Experience Marketing
May 29, 2025
Coachella 2025 – A Weekend of Music, Mayhem and MEMORIES
May 13, 2025
Greenwashed and Confused
Apr 29, 2025
Why So Serious: Brands, Experiences and Humor
Apr 03, 2025
AI, Creativity and Self-Esteem
Mar 20, 2025
Dick Moves By Brands
Mar 07, 2025
VoX Observations - Super Bowl 59 and PGA Phoenix Open
Feb 21, 2025
The Human Connection Crisis
Jan 31, 2025
CES 2025 Recap: Max's View From Vegas
Jan 14, 2025
Inside The Voice of Experience Studio
Dec 20, 2024
The Best Brands of 2024 - Experience Style
Dec 04, 2024
Unhinged Brands & the Impact on Memory Making
Nov 08, 2024
Breaking Down Austin City Limits
Oct 24, 2024
The Swift/Messi Effect (Or Should It Be Messi/Swift?)
Oct 15, 2024
Ask The Doctor: Memorability and Politics Part 2
Sep 26, 2024
Why are political moments so memorable?
Sep 20, 2024
From VR Headsets to Beer Goggles: How Brands Reach Audiences in Bars
Sep 09, 2024
Live* from Paris: The VoX Olympics Recap
Aug 27, 2024
Deconstructing Cannes 2024
Aug 19, 2024
Chick-fil-A's "The Brake Room": 2023's Best Experiential Campaign?
Aug 12, 2024
RuPaul's DragCon LA2024: What Experiences Stood Out?
Aug 05, 2024
What Makes a Brand Memorable?
Jul 22, 2024