Lifting The Lid
By Verity Park | ft tbh ✨
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Category: Marketing
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Episodes: 33
Description
Lifting The Lid is the podcast where we spill the tea, dish the dirt, and *quite literally* lift the lid on everything we know, love (and sometimes hate) about the influencer industry.
If you’ve ever wondered how *that* brand deal went down, what cancel culture really means or you’re looking for tips to finally monetise your following... this is the show for you.
We know what we’re talking about when it comes to influencer and tbh - given it’s a billion dollar industry - not enough people are talking openly about it. We’re putting an end to that and pulling back the curtain ourselves.
Each week, we’ll discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some questions that we all want answers to.
Whether you're a content creator, die-hard influencer fan, aspiring manager, or just here for the side-eye drama... it's time to get Lifting the Lid.
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| Episode | Date |
|---|---|
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dom smales on how gleam grew, the brit crew & what’s next for creators 🤝🍿
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Dec 10, 2025 |
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£100k deals, brand trips and why you should just be nice !! 💭✨
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Dec 03, 2025 |
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an influencer managers’ take on sophia and cinzia’s brand - rooms 🐹🌼🎀
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Nov 26, 2025 |
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£100k for one post (?!) why size doesn’t matter and the dm that gets you booked 📩
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Nov 19, 2025 |
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our managerial take on ‘that’ scene in the molly mae doc… 📺 👀
|
Nov 12, 2025 |
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£50k for saying ‘yes’ ?? i’m a celeb rumours…and why creators are a must for prime-time tv lineups 👀
|
Nov 05, 2025 |
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the fellas gets acquired by global (?!) what this means for the creator industry 🎙️
|
Oct 29, 2025 |
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diary of a ceo in cinemas 🎟️ molly mae has a nanny (!!) and press-trip politics…
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Oct 22, 2025 |
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an asa deepdive - why and how influencers should be disclosing ads !!
|
Oct 15, 2025 |
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breaking up with your manager 💔 outreach that actually gets opened 👀 + molly mae spaghetti outrage 🍝🍝
|
Oct 08, 2025 |
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zoella is quitting youtube?! 😭 honest take on the brit crew documentary and staying relevant in 2025 🎀✨
|
Oct 01, 2025 |
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set intentional goals for 2025 📝 in 3 simple steps ✨ bonus ep (!!)
|
Jan 01, 2025 |
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looking back on 2024 in our final ep 🥹 a biccie mukbang 🍪 is social media good for our mental health?! 🧠
|
Dec 18, 2024 |
|
ai… the end of influencer marketing as we know it (?!) ✨ four tips to make networking feel less icky 🥵 vp’s first solo ep 🎀
|
Dec 11, 2024 |
|
why gk barry is our jungle princess 👑 the kardashian snap strategy 👻 glinda, elphaba and sonia 💚🩷
|
Dec 04, 2024 |
|
landing your first brand deal 💸 setting your rates💰growing your social channels📲
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Nov 20, 2024 |
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how to become an influencer manager 👩🏻💻 navigating the highs and lows 🩷 embracing the q4 chaossss
|
Nov 13, 2024 |
|
the de-influencing trend✨what we look for when signing creators 🥐 gails mukbang 🍓
|
Nov 06, 2024 |
|
how to start a podcast 🎧 how much you can make 👀 what we think about flight studio ✨
|
Oct 30, 2024 |
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saffron barker's ai ad💄 wtf does an influencer manager do?! all the gossip from the bCreator awards 🤫
|
Oct 23, 2024 |
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phillip schofield attempts his comeback (!!) getting trolled 🥲 in our office era 🎀🪩
|
Oct 16, 2024 |
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jamie and sophie have started vlogging ?! 👀 sustainable productivity hacks 💻 our biggest red flags 🚩
|
Oct 09, 2024 |
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telling your boss you're wfh to fake tan 🫢 paying tax on gifting...💰can you expense your nails? 💅
|
Oct 02, 2024 |
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brand caught bad-mouthing creators 😱 we unsuccessfully pranked verity... and influencers posting about brands they don’t use !!!
|
Sep 25, 2024 |
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creators reselling gifted products (😬) why refy worked as an influencer brand 💄 and zoella’s vlogust had us in a chokehold
|
Sep 18, 2024 |
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molly mae’s back (… and she’s launched a brand!!!) ✨ £500k for some IG stories (?!) and our ai productivity hack 💻
|
Sep 11, 2024 |
|
why I didn’t poach my Gleam clients ☕️who leaked fearne cotton’s rates (?!) influencers we’ve muted 🫢
|
Sep 04, 2024 |
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rude influencers 👀 elle derby is back (?!) crocodile tears and fake apologies 🐊
|
Aug 28, 2024 |
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stop cockblocking yourself🙅♀️ time management 101⚡️ and letting the doubters laugh!!! 👀
|
Aug 21, 2024 |
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is grace beverley stealing our job? 🫠 influencer event faux pas and how to land your dream job 💭
|
Aug 14, 2024 |
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who tf is a walking red flag? the molly mae effect 💅 is employee generated content gunna be the next trend?
|
Aug 07, 2024 |
|
she charges +£100k for a brand partnership?! can 30 year olds watch molly mae? brands dropping creators from campaigns😤
|
Jul 31, 2024 |
|
Introducing... Lifting The Lid!
|
Jul 24, 2024 |