GOOD THINKING
By Chris Danton & Kirsten Ludwig | IN GOOD CO
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Episodes: 85
Description
This podcast will dive a little deeper into bit of our weekly GOOD THINKING letter. Not a recap or a reading, just chatting more, unpacking, giving more insights—the fun stuff. Like the letter, the lens is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
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| Episode | Date |
|---|---|
|
Is AI making brands more human?
|
May 13, 2026 |
|
The magic of cringe
|
May 06, 2026 |
|
Milan Design Week unpacked
|
Apr 29, 2026 |
|
Bama Rush, NIL, and student influencers
|
Apr 22, 2026 |
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Brand naming Rule #1: Get uncomfortable
|
Apr 16, 2026 |
|
Brand generosity is working. Better than ever.
|
Apr 08, 2026 |
|
Pets are in their biohacker era
|
Apr 02, 2026 |
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The problem isn’t AI. It’s mattering.
|
Mar 26, 2026 |
|
All things Expo West!
|
Mar 12, 2026 |
|
Biohacking is getting boo-ed
|
Mar 04, 2026 |
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Hotels, airport destinations and bathroom doors
|
Feb 25, 2026 |
|
It's 2026. You're now a 'personal brand'. Now what?
|
Feb 18, 2026 |
|
Benito Bowl had so many brand lessons
|
Feb 10, 2026 |
|
Brands are refusing to scale and it's working
|
Feb 05, 2026 |
|
Mucinex is in the mascot game. Meet Mr Mucus
|
Feb 01, 2026 |
|
Where to eat, drink, shop, spa this Winter Olympics
|
Jan 29, 2026 |
|
The future of wellness
|
Jan 21, 2026 |
|
Do moms make the best CMOs?
|
Jan 14, 2026 |
|
Part 2: 2026 Predictions 🔮 across every category
|
Jan 08, 2026 |
|
2026 Predictions 🔮 across every category
|
Dec 21, 2025 |
|
Laid off? Stuck? Scared?
|
Dec 10, 2025 |
|
GOOD THINKING Gift Guide 2025
|
Dec 04, 2025 |
|
The 20 best brand campaigns of 2025
|
Nov 26, 2025 |
|
What can 18 athleisure brands teach you?
|
Nov 19, 2025 |
|
Is it time to retire the collab?
|
Nov 12, 2025 |
|
Altar’d State is the case study no one’s talking about.
|
Nov 05, 2025 |
|
Telfar and Clare V get it. Casper and many don’t.
|
Oct 29, 2025 |
|
Welcome to the trust economy
|
Oct 15, 2025 |
|
AI hates contradictions. Your brand should love them.
|
Oct 08, 2025 |
|
Savannah Bananas and Men’s Wearhouse don’t mix. Except they do.
|
Oct 01, 2025 |
|
Nike is a parable. Eugene Healey drops gems. Brands are now entertainers.
|
Sep 24, 2025 |
|
Ralph is thrifting, Margiela is selling art.
|
Sep 11, 2025 |
|
Diesel = the OnlyFans of Denim
|
Aug 27, 2025 |
|
Should your brand make a show?
|
Aug 20, 2025 |
|
Midlife is a massive market
|
Aug 14, 2025 |
|
Substack is the new LinkedIn. But better.
|
Aug 06, 2025 |
|
'Holistic' is rebranding. So is crisis management.
|
Jul 30, 2025 |
|
GOOD THINKING: China Edition
|
Jul 23, 2025 |
|
Brand bravery is a muscle
|
Jul 16, 2025 |
|
Marketing is dead. Make yourself useful.
|
Jul 09, 2025 |
|
Candid, hot takes on Cannes
|
Jul 02, 2025 |
|
Healthcare brands are quitting 'medical' branding
|
Jun 26, 2025 |
|
Tech bros are crying in saunas—it's needed.
|
Jun 18, 2025 |
|
The stunts don't stop
|
Jun 05, 2025 |
|
The final frontier for brands? Shame.
|
May 28, 2025 |
|
Luxury brands will soon be friction fiends
|
May 21, 2025 |
|
Branded Substacks? Only if done right.
|
May 14, 2025 |
|
How to build a brand for Alphas
|
May 07, 2025 |
|
Othership is mastering intentional branding
|
May 01, 2025 |
|
Instagram's Close Friends is the new loyalty program
|
Apr 16, 2025 |
|
Google nail it. Marimekko crushed. Loro Piana lost me.
|
Apr 10, 2025 |
|
The Ordinary dropped viral eggs. And brand brilliance.
|
Mar 26, 2025 |
|
Set Active mess up is brand gold, and Frida frees the (cracked) nipple.
|
Mar 19, 2025 |
|
Dude Wipes show us big butts attract crowds at Expo West
|
Mar 12, 2025 |
|
Lululemon has energy again—high energy.
|
Mar 05, 2025 |
|
Nike needed Skims. The reverse isn't true.
|
Feb 26, 2025 |
|
Need a lesson in worldbuilding? Watch Severance
|
Feb 19, 2025 |
|
Open AI's Super Bowl ad failed at humanity
|
Feb 12, 2025 |
|
Brands are fighting...with ads
|
Feb 05, 2025 |
|
Frida Baby's campaign hits (right on the nose)
|
Jan 29, 2025 |
|
Wellness brands will love 'Longevity Dads'
|
Jan 22, 2025 |
|
2025 prediction? Brands misbehaving
|
Jan 09, 2025 |
|
2025 Predictions 🔮 across every category
|
Dec 18, 2024 |
|
Liquid Death's latest collab is brilliant
|
Dec 11, 2024 |
|
JD Sports gave us modern parents for Christmas
|
Dec 04, 2024 |
|
GAP's marketing is great. They still need help.
|
Nov 20, 2024 |
|
Slack hired humans—and they made brand magic
|
Nov 13, 2024 |
|
Rhode knows how to hack your feed
|
Oct 23, 2024 |
|
The best marketing of 2024 just happened
|
Oct 16, 2024 |
|
Starbucks & AG-1 are brands with benefits
|
Oct 09, 2024 |
|
Did Burger King bite off more than it can chew?
|
Oct 02, 2024 |
|
Lore, fun and preciousness: What Nutter Butter is teaching us
|
Sep 26, 2024 |
|
The people want accessible extravagance
|
Sep 18, 2024 |
|
LA28 Olympics is a big opportunity for brands
|
Sep 05, 2024 |
|
Is RushTok bigger than back-to-school?
|
Aug 29, 2024 |
|
A very demure, very mindful follow-up podcast
|
Aug 21, 2024 |
|
Intergenerational marketing is the future
|
Aug 16, 2024 |
|
The power of brand
|
Aug 11, 2024 |
|
Pro tip: Don't mention your brand
|
Jul 31, 2024 |
|
Tears for Vera Bradley
|
Jul 25, 2024 |
|
Kids Lines & A Boomer Weightlifting Boom
|
Jul 18, 2024 |
|
Are we in an 'unbranding' era?
|
Jul 13, 2024 |
|
Deeper Dive: Milano Retail '24
|
Jul 03, 2024 |
|
GOOD THINKING WEEKLY - Episode 22
|
Jun 12, 2024 |
|
GOOD THINKING WEEKLY - Episode 21
|
Jun 07, 2024 |