Start-up marketing stories: The Marketing Hustle
By Lottie Unwin
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Image by Lottie Unwin
Category: Entrepreneurship
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Episodes: 77
Description
This is the podcast you didn’t know you needed. Tune in to hear unfiltered stories from bold brands on how they do their marketing…. Plus what it takes to survive, AND thrive in startup life.
I’ve been obsessed with getting to the real stories behind brand building my whole career - so tune in every fortnight to hear from leaders of brands you wish you worked for.
If you love the pod, please subscribe and leave us a review, it means more than you know.
Episodes drop every fortnight 🎙️
| Episode | Date |
|---|---|
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Building a Global Brand Without Paid Media: The CMO behind Ottolenghi’s Growth Strategy - Ep 70
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Nov 05, 2025 |
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Inside Proper Snacks: How their CMO Built a Creative Culture That Actually Works - Ep 69
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Oct 22, 2025 |
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Inside Oddbox: The CMO Who Helped a Purpose-Driven Brand Become a Growth Machine - Ep 68
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Oct 08, 2025 |
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How Butternut Box Went From Startup to Europe’s #2 Pet Food Brand - Ep 67
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Sep 24, 2025 |
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Rock Face CEO on Category-First Thinking, Modern Masculinity & Building a Men’s Brand That Lasts - Ep 66
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Sep 10, 2025 |
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From Bread to Brand: How Gail’s Built an In-House Creative Engine - Ep 65
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Aug 27, 2025 |
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The CMO Who Turned Content Into a Traffic-Driving Growth Engine at Carwow - Ep 64
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Aug 13, 2025 |
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Building a Team of 20 Experts, 3 Businesses & a Podcast: Behind the Brand Strategy of a Serial Founder - Ep 63
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Jul 30, 2025 |
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From £50M to £250M: Scaling Secrets from the CMO who grew Fever Tree into 93 Markets - Ep 62
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Jul 16, 2025 |
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From Three Businesses to One Baby: Startup Lessons from the Edge of Mat Leave - Ep 61
|
Jul 02, 2025 |
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The CMO Who Scaled to 120 Million Users on a Shoestring Budge - Ep 60
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Jun 18, 2025 |
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From New Zealand to Worldwide: Anna Henwood on Leading with Curiosity & Building Brands That Stick
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Apr 30, 2025 |
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Inside the Mind of a Marketing Agency Founder: Lottie Unwin on Burnout, Growth & Real Talk - Episode 7
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Apr 23, 2025 |
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How Wild Sold for £230M: Brand Strategy, Influencer Scale & Creative Performance - Episode 6
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Apr 16, 2025 |
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How to Sell a Bold Idea: The Secrets Behind a High-Impact Campaign when Starting a Business - Episode 5
|
Apr 09, 2025 |
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Why Ben & Jerry’s Activism Works and How Your Brand Can Learn from It - Episode 4
|
Apr 02, 2025 |
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How to Hire: Behind the Scenes of Building a Winning Marketing Team - Episode 3
|
Mar 26, 2025 |
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How to Work with Agencies: The Do’s, Don’ts and Deal-Breakers - Episode 2
|
Mar 19, 2025 |
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Start up Mistakes: The Worst Ones & How to Avoid Them - Episode 1
|
Mar 12, 2025 |
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#58: From a London market to cracking the natural nut butter category with Pip & Nut
|
Jan 30, 2025 |
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#57: Bold branding, Netflix partnerships and the power of period humour with Here We Flo
|
Jan 16, 2025 |
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#56: The rise of digital detox cabins and why most marketing is a waste of time with Unplugged
|
Jan 02, 2025 |
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#55: The journey to 75k LinkedIn followers and the future of work-life balance with Flexa
|
Dec 19, 2024 |
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#54: Big budget energy, Travis Kelce and transforming canned wine with NICE drinks
|
Dec 05, 2024 |
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#53: Owning artisanal hedonism with big sipping botanical brand, BOTIVO
|
Nov 21, 2024 |
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#52 How to become the accidental drink headliner at Glastonbury with MOTH cocktails
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Oct 31, 2024 |
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#51 Why Sophie, 24, from Clapham is not your ideal customer with Max Maharajh, Founder of Be A Bear.
|
Oct 17, 2024 |
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#50 Selling Matcha, navigating ADHD and Dragon’s Den success with Marisa Poster, Co-Founder of Perfect Ted
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Oct 03, 2024 |
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#49 From the rugby pitch to high growth CBD brand with George Kruis, Co-Founder of fourfive
|
Sep 19, 2024 |
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#48 How a lockdown idea grew to 50k customers with Sam Smith, Founder of Pot Gang
|
Sep 05, 2024 |
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#47 How to become the highest rated product on TrustPilot with Mark Rushmore, Co-Founder of SURI
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Aug 22, 2024 |
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#46 Becoming the ASOS of second hand clothes with Joe Metcalfe, Founder of Thrift+
|
Aug 08, 2024 |
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#45 Start-up mistakes, infectious belief and Dragon’s Den reality with Founder of MyoMaster, Lottie Whyte
|
Jul 25, 2024 |
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#44 How mediocrity is ruining your brand with Founder of Patch Plants, Freddie Blackett
|
Jul 11, 2024 |
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#43 Why starting with your ‘why’ is bullsh*t with Huib van Bockel, Founder of TENZING.
|
Jun 20, 2024 |
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#42 When old school marketing meets brand tracking, with Matthew Herbert, Co-Founder of Tracksuit
|
Jun 06, 2024 |
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#41 From puffed rice to $8 million revenue, with Camilla Barnard, Co-Founder of Rude Health
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May 23, 2024 |
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#40 Chasing the formula for product startup success with Ben Parker, Co-Founder of Runna
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May 09, 2024 |
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#39 From DJ life to Dragon’s Den and building a £10m deodorant brand with Matt Kennedy, Founder of Fussy
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Apr 25, 2024 |
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#38 Spilling the tea on marketing mishaps and balancing mum life with Emilie Holmes, Founder of Good & Proper
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Apr 11, 2024 |
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#37 Scaling Success in Travel Marketing with Flash Pack 📈🌏
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Mar 28, 2024 |
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#36 How Fuel 10k Was An Overnight Success ⌛️
|
Mar 14, 2024 |
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#35 How Dash Drinks made an aubergine go viral 🍆
|
Feb 29, 2024 |
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#34 How Volcano Coffee Works pioneered a premium sub-category
|
Jan 19, 2024 |
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#33 A beginners guide to ATL media with Tom from Squadron
|
Dec 17, 2023 |
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#32 How Bold Bean Co reels get 100k impressions and more
|
Nov 27, 2023 |
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#31 How Baby MORI gained Kim Kardashian as a fan
|
May 16, 2023 |
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#30: How Kara Rosen created and stepped away from her multimillion pound wellness company Plenish
|
May 02, 2023 |
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#29: How Skin + Me created cult favourite skincare
|
Apr 25, 2023 |
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#28: How The Sports Edit successfully rides the e-commerce rollercoaster
|
Apr 19, 2023 |
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#27: How Who Gives a Crap made toilet paper popular!
|
Apr 11, 2023 |
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#26: How DAME builds authority through authenticity
|
Apr 04, 2023 |
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#25: How Hertility create connections through their tone of voice
|
Mar 21, 2023 |
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#24: How Storyblok is changing the way big brands create and manage content
|
Mar 14, 2023 |
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#23: How Second Nature get granular with customer segmentation
|
Mar 07, 2023 |
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#22: How Olio brought 7 million people together to tackle food waste
|
Feb 28, 2023 |
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#21: How to automate retention with your e-commerce packaging with Penny Black
|
Nov 22, 2022 |
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#20: How MAGIC revolutionalised the home gym with just a team of three
|
Jun 29, 2022 |
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#19: How to manage the marketing budget for £22 million Test and Trace campaign
|
Jun 23, 2022 |
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#18: How CharlieHR used content to build a human B2B brand
|
Jun 15, 2022 |
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#17 How Trip Drinks use their cans to build a brand
|
Jun 08, 2022 |
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#16: How Mamamade beat the algorithm with organic social
|
Jun 01, 2022 |
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#15: How Pasta Evangelists built innovation and experience into their brand
|
May 25, 2022 |
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#14: How Lucky Saint landed 4 major retailers in just 6 weeks
|
Sep 16, 2021 |
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#13: How this 20k+ community made kindness commercial
|
Sep 01, 2021 |
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#12: How Bol put purpose before profit & still grew fast
|
Aug 25, 2021 |
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#11: How THIS do marketing that goes viral
|
Aug 18, 2021 |
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#10: How this multi-million dollar start-up built a cult of followers, with Thomas Adams, Founder of Onepiece
|
Aug 11, 2021 |
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#9: How Livia's built a Founder first business
|
Aug 04, 2021 |
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#8: How Motley created a unique business model
|
May 05, 2021 |
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#7: How HANX deliver remarkable results
|
Apr 29, 2021 |
|
#6: How Callaly stop people from settling
|
Apr 21, 2021 |
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#5: How Butterfly Twists found product market fit
|
Apr 14, 2021 |
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#4: How TEAREX make an impact
|
Apr 07, 2021 |
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#3: How FRAME built a community
|
Mar 31, 2021 |
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#2: How Sanctus created a culture of storytelling
|
Mar 24, 2021 |
|
#1: How Innermost achieved organic growth
|
Mar 16, 2021 |