Business Of Therapy

By Kelly McKenna, Therapist & Business Coach

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Category: Entrepreneurship

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Episodes: 72

Description

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode! 

Episode Date
Courses & Scaling Beyond 1:1 Therapy Q&A
Dec 10, 2025
Instagram Analytics Therapists Need to Pay Attention To
Dec 03, 2025
Building a Business You’re Actually Grateful For
Nov 26, 2025
The Easiest Way to Earn an Extra $3k a Month as a Therapist
Nov 19, 2025
How Angela Got 17 New Private Pay Clients in 4 Months
Nov 12, 2025
How to Stop Talking Like a Therapist So Your Marketing Actually Converts
Nov 05, 2025
How to Come up with Content Ideas for Your Therapy Instagram Account
Oct 29, 2025
How to Get More Therapy Intro Calls on Your Calendar
Oct 22, 2025
How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
Oct 15, 2025
Starting on Instagram When It Feels Uncomfortable
Oct 08, 2025
Part 3: How I’m Posting Content During Maternity Leave
Oct 01, 2025
Part 2: How I Prepped My Team for Maternity Leave
Sep 24, 2025
Part 1: How I Prepped Financially for Maternity Leave
Sep 17, 2025
Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist
Sep 10, 2025
Starting, Scaling, & Breaking Through Plateaus in Your Private Practice
Sep 03, 2025
The Myths That Keep You Undercharging and Overworking as a Therapist
Aug 27, 2025
How to Audit Your Therapy Instagram to Get More Followers & Clients
Aug 20, 2025
How to Earn 6-Figures+ with Group Therapy with Sara Schrieber
Aug 13, 2025
Scripts for the Hard Conversations as a Therapist in Private Practice
Aug 06, 2025
Why Social Media Feels So Overwhelming Right Now
Jul 30, 2025
Stuck in 200-View Jail? Why Your Reels Aren’t Working (And How to Fix Them)
Jul 23, 2025
How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko
Jul 16, 2025
A Debrief: My Top 5 Viral Reels
Jul 09, 2025
How I Told My Therapy Clients I’m Pregnant & Going on Maternity Leave
Jul 02, 2025
The *REAL* Reason She’s Getting Results… And You’re Not
Jun 25, 2025
Therapist to Author: How to Get a Book Deal with the ‘Big Five’ with Dr. Marina Rosenthal
Jun 18, 2025
Consistent Posting Is Step One - Here’s What Comes Next
Jun 11, 2025
The Step-by-Step Process to Reaching $100K in Private Practice
Jun 04, 2025
How I Transitioned Off Insurance and Refilled My Caseload at $250/Session
May 28, 2025
Doubling Her Income while Spending More Time with Her Kids with Play Therapist Abby Thomason
May 21, 2025
Should Therapists Share Political Content on Instagram (and How!)
May 14, 2025
No Energy? No Problem. Low-Effort Instagram Strategies for Therapists
May 07, 2025
How to Get Clients from Instagram Stories
Apr 30, 2025
Should You Start a Therapy Group Practice with Joe Sanok
Apr 23, 2025
Should You List Your Therapy Rates on Your Website?
Apr 16, 2025
Relatability, Reels, and RHONY with Liana Ross
Apr 09, 2025
How to Set Better Boundaries with Instagram
Apr 02, 2025
Getting Brand Deals on Instagram with Lissette Calveiro
Mar 26, 2025
How to Know if Instagram is Really Worth All the Time & Effort for You
Mar 19, 2025
The Nitty Gritty on Intro Calls
Mar 12, 2025
How I Handle People Calling Me a Liar on the Internet
Mar 05, 2025
Being a GREAT Therapist is the Best Marketing with Dr. Elisabeth Morray
Feb 26, 2025
What to Say When Other Therapists Question Your Rates
Feb 19, 2025
Niching Down & Gaining 27k Instagram Followers with Therapist Dr. Salena Justice
Feb 12, 2025
The Unexpected Thing That Will Get You More Clients
Feb 05, 2025
How She Filled Her Caseload in 4 Months with Maria Reiter
Jan 29, 2025
How to Get Therapy Clients With $0 to Spend on Marketing
Jan 22, 2025
How I Made $1,000,000 in 2024
Jan 15, 2025
Stop Worrying About These 10 things on Instagram (and what to focus on instead)
Jan 08, 2025
BTS From $45/session to $1 Mil/Year
Jan 01, 2025
My Tough Decision to See Less Therapy Clients
Dec 25, 2024
When Should You Raise Your Therapy Rates?
Dec 18, 2024
How to Build a Therapy Practice Worth $200+/Session with Amanda Buduris
Dec 11, 2024
How this Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe @christinacounsels
Dec 04, 2024
5 Hard Lessons in Business I’m Grateful For
Nov 27, 2024
The Good, The Bad, & The Messy of my Third $100,000 Month
Nov 20, 2024
336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist
Nov 13, 2024
The Exact Things I’d Focus on if I Was Starting Over on Instagram
Nov 06, 2024
The #1 Driver of Results in My Business
Oct 30, 2024
Using Reels to Grow Multiple Income Streams with Therapist Carrie Jackson
Oct 23, 2024
Big Instagram Growth Minus the Burnout
Oct 16, 2024
7 Marketing Strategies That Are a Waste of Your Time (and What to Do Instead)
Oct 09, 2024
My Tough Decision to See Less Therapy Clients
Oct 02, 2024
$10k Months as a Therapist in the Midwest with Jen Nobo
Sep 25, 2024
BTS of my Lowest Income Month in 1.5 Years
Sep 18, 2024
Why is Everyone Else Growing on Instagram and I’m Not?
Sep 11, 2024
7 Things Therapists Need to Know to Beat the Instagram Algorithm
Sep 04, 2024
Why I Chose Instagram to Market my Therapy Practice
Aug 28, 2024
BTS From $45/session to $1 Mil/Year
Aug 21, 2024
How this Therapist grew by 57k Instagram followers in 3 days with Laney Wallace
Aug 21, 2024
My Career Path to Becoming a Million Dollar Instagram Therapist
Aug 21, 2024
Welcome to Business of Therapy!
Aug 05, 2024